About Lulus

Lulus is an American online women’s clothing brand that offers a wide range of chic, modern, and affordable luxury fashion pieces. Originating as a vintage shop in Northern California in 1996, it has grown into a global brand.

Lulus focuses on providing outfits for every occasion, from everyday wear to formal events like weddings (guest, bridesmaid, and prom dresses) and black-tie galas. They aim to make fashion fun and accessible for women globally.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Lulus Affiliate Program Overview

The Lulus Affiliate Program is an opportunity for fashion-forward bloggers and influencers to partner with the brand, promote Lulus products, and earn a commission on sales. It is designed to be mutually beneficial, allowing affiliates to share a brand they love with their audience while monetizing their content. The program provides affiliates with tools like creative banners and links, and access to a dedicated affiliate management team.

FeatureDescription
IndustryFashion, Retail, E-commerce
Product TypeWomen’s Clothing, Dresses, Shoes, Accessories, etc.
Affiliate Program TypeCost Per Sale (CPS)

Lulus Affiliate Program Offers

Lulus provides affiliates with the necessary resources and favorable conditions to successfully promote their products. A significant highlight is the reported high conversion rate, which benefits affiliates greatly.

FeatureDetails
Promotional MaterialsCreative banners and links, regular newsletter updates on promotions and launches.
Affiliate Cookie Duration30 days
Accepted Traffic SourceEditorial publications, Bloggers, Social media content creators (Influencers, TikTokers, etc.)
Accepted CountriesOperates globally, but program specifics may vary by affiliate network (e.g., U.S. focus for some offers).
Explicit ContentNot accepted (Likely prohibited, as per standard brand terms of service against unlawful, harassing, or abusive content).
Religious or political contentNot specified, but generally, affiliate content must be non-defamatory and non-harassing, focusing on the brand’s products.

Lulus Affiliate Commissions & Payments

The Lulus affiliate program offers a competitive commission rate within the fashion industry, particularly when factoring in the brand’s high conversion potential and average order value. Payments are handled through the affiliate network the program is managed under.

FeatureDetails
MLMNo (This is a standard affiliate marketing program, not multi-level marketing).
Commission RateTypically 7% on all sales (may be lower, like 4%, on certain networks like FlexOffers, or for existing customers).
Commission StructurePercentage of sale (Standard single-tier commission).
Payout FrequencyManaged by the affiliate network (e.g., Pepperjam/Ascend). Typically monthly or customizable.
Payout MethodsManaged by the affiliate network (e.g., direct deposit, check, or other methods supported by the network).
Minimum PayoutManaged by the affiliate network (Reported to be as low as $25 on the Ascend network).

Suitable Affiliates for Lulus Affiliate

The Lulus Affiliate Program is particularly suitable for content creators and publishers who have an audience interested in fashion, style, affordable luxury, and occasion wear (like weddings, proms, and formal events).

  • Bloggers: Especially those with fashion, lifestyle, or wedding-planning blogs.
  • TikTokers: Highly suitable for creators who do hauls, style guides, outfit-of-the-day (OOTD), and trend breakdowns.
  • KOC (Key Opinion Consumers) / KOL (Key Opinion Leaders) / Influencers: Highly suitable, particularly on platforms like Instagram and YouTube, who focus on fashion, styling, and affordable shopping.
  • YouTubers: Great for creators who produce fashion hauls, lookbooks, try-on videos, and event styling content.
  • Video editors & Livestreamers: Suitable if their content revolves around fashion, styling sessions, or interactive reviews where Lulus products are featured and links can be shared.

Lulus Affiliate Software

Lulus uses an affiliate management software platform (or network) to host and manage its affiliate program, rather than proprietary in-house software.

Lulus has been reported to use major affiliate networks such as:

  • Pepperjam/Ascend (a major network for brands and bloggers).
  • FlexOffers (another large affiliate network).

3 Alternatives for Lulus Affiliate Program

Here is a comparison of the Lulus Affiliate Program with three other major fashion/lifestyle affiliate programs: Nordstrom, Urban Outfitters, and PrettyLittleThing.

Comparison FactorLulus Affiliate ProgramNordstrom Affiliate ProgramUrban Outfitters Affiliate ProgramPrettyLittleThing Affiliate Program
Average Bill (AOV)High (Reported AOV ~$150+)High (High-end fashion)Medium to HighLow to Medium (Affordable fashion)
Entry FeesNone (free via partner networks)NoneNoneNone
Withdrawal Threshold~$25 (via Ascend)~$50Network dependentNetwork dependent
Payment FrequencyNetwork dependent (monthly typical)Network dependentNetwork dependentNetwork dependent
Commission7% (standard rate)Starts at 1% (High AOV offsets low rate)5% per saleProgram dependent
ConversionHigh (well-known high conversion in fashion niche)High (strong brand recognition)High (appeals to young trend-focused shoppers)High (fast-fashion appeal)
Marketing MaterialsBanners, links, newslettersNewsletters, product feeds, banner ads, marketing copyBanner ads, marketing copy, product feeds, promo infoBanner ads, links, product feeds