About New Balance

New Balance Athletics, Inc. is an American multinational corporation specializing in footwear and apparel. Founded in 1906 in Boston, Massachusetts, as the New Balance Arch Support Company, the brand has evolved from producing arch supports to becoming a renowned global manufacturer of athletic and lifestyle products.

New Balance differentiates itself by focusing on technical features like blended gel inserts and heel counters, and by offering a wider selection of sizes and widths. The company maintains a significant manufacturing presence in both the US and the UK. It promotes a brand purpose centered on empowering people through sport and craftsmanship to create positive change, emphasizing values like integrity and teamwork.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

New Balance Affiliate Program Overview

The New Balance Affiliate Program allows approved partners (publishers, content creators, etc.) to earn a commission by linking to the official New Balance website. The company handles all order fulfillment, shipping, and customer service for sales generated through the affiliate’s unique links. This program is typically managed through major affiliate networks.

DetailDescription
IndustryApparel, Footwear, Sports Equipment, Fitness, Lifestyle
Product TypePhysical products (Sneakers, Running Shoes, Clothing, Accessories)
Affiliate Program TypeCost Per Sale (CPS)

New Balance Affiliate Program Offers

The program provides affiliates with the necessary tools to promote the brand effectively.

Offer DetailInformation
Promotional MaterialsText links, various sizes of banner ads, product feeds, and regular newsletters on new offers and products are typically provided.
Affiliate Cookie DurationGenerally 30 days. This means an affiliate earns a commission if a customer makes a purchase within 30 days of clicking their link.
Accepted Traffic SourceGenerally accepts family-friendly websites, blogs, shopping engines, email campaigns, and social media/search listings (must align with program terms).
Accepted CountriesVaries by network and program. The US program often has US-only shipping, limiting the audience. Other regional programs (like Canada, Poland) exist.
Explicit ContentNot accepted. The program typically requires family-friendly content.
Religious or Political ContentTypically restricted. Affiliates must adhere to the brand’s terms, which usually prohibit controversial, religious, or political content.

New Balance Affiliate Commissions & Payments

The compensation structure for the New Balance affiliate program is based on a standard commission model, though rates can vary based on performance and the network used.

Payment DetailInformation
MLMThe New Balance Affiliate Program is a standard affiliate marketing program and is not Multi-Level Marketing (MLM).
Commission RateTypically ranges from 2% to 7% per sale, with common figures around 3.2% to 5% for general sales. Rates can be lower for sale items and higher for high-performing affiliates.
Commission StructurePercentage of the sale value (CPS). Some networks may offer tiered commissions based on sales volume. Gift cards and some non-commissionable items are often excluded.
Payout FrequencyMonthly (e.g., via the Impact Radius network or other platforms like FlexOffers or CJ Affiliate).
Payout MethodsVaries by the affiliate network, but common methods include Direct Deposit, Check, or Payoneer.
Minimum PayoutVaries by the affiliate network (e.g., Impact Radius or CJ Affiliate will have their own minimum threshold).

Suitable Affiliates for New Balance Affiliate

The New Balance program is well-suited for content creators whose audience is interested in fitness, athletic performance, and lifestyle fashion.

Affiliate TypeSuitability
BloggersHigh. Excellent for running shoe review blogs, fitness/health sites, and lifestyle/fashion blogs focusing on sneaker culture and athleisure.
TikTokersHigh. Great for short-form content featuring “outfit of the day” (OOTD), styling New Balance sneakers, and showcasing workout routines.
KOC / KOL / InfluencersHigh. Specifically targeted for individuals with an engaged audience interested in athletic performance or stylish streetwear. They can share product reviews, unboxing, and styling guides.
YouTubersHigh. Ideal for detailed product reviews, “What’s in my gym bag,” “Best running shoes of the year,” and vlog-style content.
Video EditorsMedium. Indirectly suitable by supporting the creation of high-quality content for other affiliate types (YouTubers, TikTokers).
LivestreamersMedium. Suitable for streaming fitness content, fashion hauls, or product-focused Q&A sessions where links can be shared.

New Balance Affiliate Software

New Balance utilizes third-party affiliate management software (Affiliate Networks) rather than relying solely on in-house solutions.

  • Commonly mentioned networks include Impact Radius and CJ Affiliate (Commission Junction).
  • The use of these networks provides affiliates with reliable tracking, reporting, and payment management.

3 Alternatives for New Balance Affiliate Program

Three strong alternatives in the athletic/footwear space are Nike, Puma, and ASICS. Here is a comparison based on key affiliate factors (Note: Figures are averages and can vary based on the specific network, region, and product category).

Comparison FactorNew BalanceNike (via CJ Affiliate)PumaASICS
Average Order Value (AOV)~$120–$125High (Premium pricing)Medium–HighMedium–High
Entry FeesNoneNoneNoneNone
Withdrawal ThresholdVaries by network (e.g., ~$10–$50)Varies by network (e.g., ~$10–$50)Varies by networkVaries by network
Payment FrequencyMonthlyBi-Monthly / Monthly (varies)MonthlyMonthly
Commission2% – 7%Up to 15%5% – 7% (varies by category)6%
Cookie Duration30 days7 days14 days30 days
Marketing MaterialsBanners, Text Links, Product FeedsBanners, Product Feeds, NewslettersExclusive Offers, Product FeedsPromotions, Free Samples (for top performers)