StubHub Affiliate Program
The StubHub affiliate program offers a lucrative opportunity for bloggers and publishers catering to live event enthusiasts. Read out more in our guide.
Commission
4% - 9% CPS
Cookie
30
Regions
Worldwide
Niche
No niche assigned
Affiliate platform
CJ Affiliate
About StubHub
StubHub is a global online ticket exchange and resale company that serves as a marketplace for individuals to buy and sell tickets to a wide variety of live entertainment events. This includes tickets for sporting events, concerts, theater performances, comedy shows, and festivals across the globe.
Founded in 2000, StubHub operates under the brand StubHub and is one of the largest ticket resellers worldwide, known for connecting fans with highly-coveted event tickets. It offers a secure and transparent platform for transactions, including its FanProtect Guarantee to assure buyers of authentic, on-time tickets.
Affiliate Earnings Calculator
Estimate your affiliate income based on Traffic, CTR, AOV, and Commission rate. Drag the sliders below to explore different scenarios.
Estimated Results
These figures are for illustrative purposes – feel free to adjust them to fit your specific niche.
- Conversion Rate here is defined as the percentage of traffic that buys.
- Does not account for refunds, cancellations, or varying commission rates by product.
StubHub Affiliate Program Overview
The StubHub Affiliate Program allows partners to earn commissions by promoting StubHub’s vast inventory of event tickets. Affiliates, such as website owners and content creators, can integrate affiliate links to help generate revenue from ticket sales without the logistical burden of handling orders or payments. It’s a key avenue for monetizing content related to sports, music, and other live entertainment.
Here is an overview of the program’s basic structure:
| Factor | Detail |
| Industry | E-commerce / Live Event Ticketing / Entertainment |
| Product Type | Digital Service (Ticket Sales) |
| Affiliate Program Type | Cost Per Sale (CPS) |
StubHub Affiliate Program Offers
StubHub offers affiliates competitive conditions to help drive conversions. This generally includes providing the necessary materials and a standard cookie duration to track referred sales.
| Factor | Detail |
| Promotional Materials | Creative assets, banners, content updates, and a comprehensive API for full integration (details vary by affiliate network). |
| Affiliate Cookie Duration | Typically 30 days |
| Accepted Traffic Source | Generally allowed on websites, blogs, and other content platforms. Forbidden traffic sources may include incentive traffic, rebrokering, emailing, and brand contextual ads (details may vary by region/network). |
| Accepted Countries | Operates globally. Separate programs often exist for North America (NORAM) and International (e.g., UK, DE, Philippines, etc.). |
| Explicit Content | Policies vary and should be checked in the specific affiliate network’s terms and conditions, but usually prohibited. |
| Religious or Political Content | Policies vary and should be checked in the specific affiliate network’s terms and conditions, but usually prohibited. |
StubHub Affiliate Commissions & Payments
Affiliates earn a competitive commission rate on valid ticket purchases made through their referral links. Commissions are typically tracked and paid out through a dedicated affiliate management network.
| Factor | Detail |
| MLM (Multi-Level Marketing) | Not an MLM structure; it is a standard affiliate program based on direct referrals. |
| Commission Rate | Varies by program and region: commonly cited rates are 7% or 9% per sale, but can range (e.g., 0.45% – 2.45% for specific ticket categories on some networks). |
| Commission Structure | Percentage of the sale price (Cost Per Sale – CPS). |
| Payout Frequency | Typically Monthly or Bi-Weekly, depending on the affiliate network. |
| Payout Methods | Varies by network, often includes BACS, Bank Wire Transfer, ACH (Direct Deposit), SEPA, or PayPal. |
| Minimum Payout | Varies by network; often around $20, £20, or €20. |
Suitable Affiliates for StubHub Affiliate
The StubHub affiliate program is a strong fit for content creators and platforms that cater to audiences interested in live events and entertainment.
| Affiliate Type | Suitability |
| Bloggers | High Suitability: Especially those in the sports, music, travel, or city-guide niches, who can write reviews, guides, or event announcements. |
| TikTokers | High Suitability: Can create engaging, short-form video content about trending events, concert experiences, or last-minute ticket deals. |
| KOC (Key Opinion Consumers) | Moderate Suitability: Can promote StubHub by showcasing their own ticket purchases and event experiences to their followers. |
| KOL (Key Opinion Leaders) / Influencers | High Suitability: With large, engaged audiences in entertainment or sports, they can effectively drive ticket sales for popular events. |
| YouTubers | High Suitability: Can create vlogs about event attendance, detailed ticket buying guides, or dedicated content around specific teams/artists. |
| Video editors | Low Suitability: Unless they are also content creators/publishers themselves, their role is primarily technical support, not promotional. |
| Livestreamers | High Suitability: Can promote tickets while live-streaming content related to the event (e.g., pre-game show, concert reaction, etc.). |
StubHub Affiliate Software
StubHub does not exclusively use in-house software; they primarily partner with well-known third-party Affiliate Management Networks to run their programs.
Common networks cited for the StubHub program globally include:
- Awin
- FlexOffers
- TradeDoubler
- MyLead
The use of these third-party networks provides affiliates with established tracking, reporting, and payment infrastructure.
3 Alternatives for StubHub Affiliate Program
StubHub competes with several other major players in the live event ticketing market. Here are three alternatives and a comparison of potential factors. Note: Commission and payment details can vary widely based on the specific affiliate network and region for each brand.
| Comparison Factor | StubHub (Example Details) | Vivid Seats (Alternative 1) | Ticketmaster (Alternative 2) | SeatGeek (Alternative 3) |
| Industry | Live Event Ticketing (Resale) | Live Event Ticketing (Resale) | Primary & Secondary Ticketing | Primary & Secondary Ticketing |
| Average Bill | High (Concerts/Sports) | High (Concerts/Sports) | High (Concerts/Sports) | High (Concerts/Sports) |
| Entry Fees | Free to join (network application fee may apply, e.g., Awin) | Free to join | Free to join | Free to join |
| Withdrawal Threshold | Varies by network (e.g., $20) | Varies by network | Varies by network | Varies by network |
| Payment Frequency | Monthly/Bi-Weekly | Monthly | Monthly | Monthly |
| Commission | Typically 7% – 9% per sale | Competitive, varies (often in a similar range) | Typically lower (as a primary seller, focus may be on volume/lead) | Competitive, varies (often similar to StubHub/Vivid Seats) |
| Conversion | High for motivated buyers (resale) | High for motivated buyers (resale) | High due to brand recognition (primary/official) | Good, known for user-friendly app/seat maps |
| Marketing Materials | Banners, API, content updates | Banners, Text Links | Banners, Links, Data Feeds | Banners, Widgets, Links |
