About TourRadar

TourRadar is a privately held global company headquartered in Vienna, Austria, operating an online marketplace and internet booking engine specializing in multi-day tours and organized adventures. Founded in 2010, its mission is to make life-enriching experiences effortlessly accessible to travelers.

It partners with over 2,500 tour operators globally, offering a vast selection of over 40,000 multi-day tours across various travel styles like adventure, food, river cruising, hiking, and trekking in over 160 countries. TourRadar acts as the platform for discovery and booking, while tour operators handle the day-to-day logistics, transportation, accommodation, and activities of the tour.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

TourRadar Affiliate Program Overview

The TourRadar Affiliate Program, also known as the TourRadar Ambassador Program, allows content creators, bloggers, and travel enthusiasts to earn commissions by promoting multi-day organized tours to their audience. Partners share unique affiliate links, and when a booking is made through that link, they earn a commission.

FeatureDetails
IndustryTourism / Travel
Product TypeMulti-day Organized Tours and Adventures
Affiliate Program TypeCost Per Sale (CPS) / Single-Tier

TourRadar Affiliate Program Offers

The program provides affiliates with the necessary tools and guidelines to effectively promote the tours and earn commissions.

FeatureDetails
Promotional MaterialsAffiliate links (deep links available), unique promo codes for audience discounts, banners, text links, social media creatives.
Affiliate Cookie Duration90 days (Last-click attribution model)
Accepted Traffic SourceBlogs, email marketing, social media (e.g., YouTube, TikTok, Instagram), travel guides, influencer platforms.
Accepted CountriesGlobal availability (Affiliates from worldwide locations are accepted).
Explicit ContentNot allowed.
Religious or Political ContentNot allowed (The program has a strict policy against this type of content in promotion).

TourRadar Affiliate Commissions & Payments

The commission structure for the Ambassador/Affiliate program is performance-based, with payments handled through a recognized affiliate management platform.

FeatureDetails
MLM (Multi-Level Marketing)No, it operates on a single-tier commission structure.
Commission Rate7% of the total booking value (Ambassador/Creator program).
Commission StructureSingle-tier, paying a percentage per confirmed sale (booking).
Payout FrequencyProcessed every 6-8 weeks (or regularly every month, as soon as the booked tour departs). Commission is paid once the booked tour has ended.
Payout MethodsBank Transfer, PayPal (processed via the affiliate management software).
Minimum Payout$50 USD (varies depending on the affiliate management platform).

Note: The average booking value is often high (around $3,000), making the average commission around $210 per booking.

Suitable Affiliates for TourRadar Affiliate

The TourRadar Affiliate Program is primarily geared toward travel content creators, influencers, and platforms whose audience is interested in organized, multi-day adventure travel.

Affiliate TypeSuitabilityNotes
BloggersHighExcellent for travel guides, itineraries, and deep-dive destination content where affiliate links can be seamlessly integrated.
TikTokersHighIdeal for sharing short-form video content about experiences and adventure trips, driving traffic via bio link or promo codes.
KOC (Key Opinion Consumer)HighHighly effective for authentic, peer-to-peer recommendations and sharing personal travel experiences.
KOL (Key Opinion Leader)HighSuitable for those with a large, engaged audience looking for expert travel recommendations and trusted sources for bookings.
InfluencersHighThe core target group. The program encourages creation of inspiring content and offers potential for paid collaborations and free trips.
YouTubersHighPerfect for vlogs, detailed trip reviews, and “what to book” videos, with links in the video description.
Video EditorsMediumSuitable if they create and manage a high-traffic travel-focused channel or page on behalf of a brand or influencer.
LivestreamersMediumCan promote during Q&A or travel planning sessions, using links or unique codes for direct bookings.

TourRadar Affiliate Software

TourRadar utilizes a third-party affiliate management software to handle its affiliate program tracking, link generation, and payouts.

The program is managed on the Partnerize platform. Affiliates register, generate their unique links, track performance, and receive payments through this system.

3 Alternatives for TourRadar Affiliate Program

TourRadar specializes in multi-day organized tours. Suitable alternatives often focus on tours, activities, and experiences, though they may also include accommodation or flights. Three strong alternatives are Viator, GetYourGuide, and G Adventures.

Comparison FactorTourRadar (Ambassador Program)ViatorGetYourGuideG Adventures
Product FocusMulti-Day Tours, Organized AdventuresSingle-Day Tours, Activities & ExperiencesSingle-Day Tours, Activities & ExperiencesSmall Group Adventure Tours (Multi-Day)
Average BillHigh (Average order value $\sim\$3,000$)Medium-LowMedium-LowHigh (Similar to TourRadar)
Entry FeesNoneNoneNoneNone
Commission7% per booking8% on completed tours/activities8% per booking5-6% on tour value
ConversionHigh (for high-intent, multi-day tour searchers)High (due to broad range of affordable activities)High (due to global inventory and brand strength)High (for adventure-specific audience)
Cookie Duration90 days30 days31 days60 days
Payment FrequencyEvery 6-8 weeks (after trip ends)MonthlyMonthlyMonthly
Withdrawal Threshold$\sim\$50$ (via Partnerize)Variable (via platform)Variable (via platform)Variable (via platform)
Marketing MaterialsLinks, Promo Codes, Banners, Social CreativesDeep Links, Widgets, BannersDeep Links, Widgets, BannersLinks, Banners, Text Links