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Advertiser

The advertiser is the company or individual that owns or promotes the product or service.

In affiliate marketing, the advertiser is the company or individual that owns or promotes the product or service. They’re looking to increase their market reach, sales, or user base. The advertiser creates an affiliate program. Then, provide affiliates with marketing materials and tracking tools. They pay commissions to affiliates who bring them successful leads or sales.

The advertiser provides the products or services promoted in the affiliate program. They offer marketing materials, handle sales or leads tracking, and pay affiliates commissions.

Advertisers can extend their market reach and increase sales without needing a large in-house sales team. They only pay when a successful transaction (sale or lead) occurs, making it a cost-effective marketing strategy.

Advertisers use special tracking links unique to each affiliate. When a customer 

  • clicks on this link, 
  • makes a purchase, or signs up, 
the advertiser's affiliate system recognizes this and attributes the sale or lead to the correct affiliate.