BetMGM is a top player in the U.S. online gaming and sports betting industry, offering trusted platforms for sportsbooks, casinos, and poker. If you’re an affiliate marketer, joining the BetMGM affiliate program is a smart way to monetize your content and earn commissions in this fast-growing industry.
This article will guide you through all the details of the BetMGM affiliate program to see if it’s the right affiliate opportunity for you.
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What is BetMGM?
BetMGM is a leading sports betting and online gaming company in the United States. They offer a secure and user-friendly platform for digital gambling across multiple states where they’re legally allowed.
They offer a full range of sports betting, online casino games, and poker. Users can bet on major sports events, play slot and table games, or join poker tournaments using BetMGM’s website and mobile apps.
Moreover, BetMGM operates the MGM Rewards program, allowing users to earn points with every game they play. These points can be exchanged for rewards like hotel stays, meals, and entertainment at MGM locations.
What is the BetMGM Affiliate Program?
BetMGM partners with the CJ Affiliate network to manage their affiliate program. Affiliates will receive unique links and promotional tools through the CJ platform, along with dedicated support from the brand’s experienced affiliate management team.
Affiliates can earn commissions by referring new players to BetMGM’s online gaming sites. You can get earnings each time someone signs up and places a bet through your unique affiliate link.
This program is ideal for affiliate marketers in the online gambling, sports betting, and casino games niche. If your audience enjoys content around betting tips, game reviews, or follows gaming trends, promoting BetMGM can be an effective way to monetize your platform.
BetMGM Affiliate Program: Commissions and Payment Details
You can earn a $50 commission each time a customer joins the BetMGM app through your affiliate link and settles their first bet. However, affiliates cannot earn commissions for referrals in certain restricted states, including Indiana, West Virginia, New Jersey, and Michigan.
You have a 30-day affiliate program to earn money with the BetMGM affiliate program. So, if a user clicks on your link and places a qualified bet within that time frame, you will receive a commission.
Your commission payments will be processed through the CJ Affiliate network. Once your commission reaches the $50 threshold, you’ll receive payment via Payoneer.
Pros and Cons of the BetMGM Affiliate Program
Let’s check the table below for an overview of the pros and cons of the BetMGM affiliate program.
Pros |
Cons |
Diverse brand portfolio |
Geographical restrictions (U.S. market only) |
Dedicated affiliate support team |
Minimum payout balance required ($50) |
Marketing tools provided |
Limited payment method (Payoneer only) |
Exclusive deals and promotions for partners |
|
User-friendly affiliate dashboard |
As a BetMGM affiliate, you’ll be able to promote a range of well-known niche brands under the BetMGM umbrella, including BetMGM Sports, Borgata, PartyCasino, and partypoker. This allows you to reach a wide range of players, such as casino fans, sports bettors, and poker enthusiasts, all through one platform.
Another key benefit is the hands-on support from BetMGM’s affiliate management team. They are willing to guide you on how to promote best, share tips on what content works, and help you connect with the right audience.
On the downside, the program has a $50 minimum payout, which might take longer to reach if your site has low traffic or less active visitors. Additionally, the program is only open to affiliates targeting the U.S. market, so any international referrals won’t count toward your commissions.
The BetMGM Affiliate Program: Sign-Up Process
Step 1: Access the BetMGM affiliate page
Visit the BetMGM affiliate page on the official CJ Affiliate website.
Step 2: Sign up for a CJ account
To join the AT&T affiliate program, you must first have a CJ Affiliate account. If you already have an account, you can log in to continue your application process.
Step 3: Apply to the program
Submit your application for the BetMGM affiliate program with detailed information about your website, promotional methods, and audience details. Make sure to explain how you plan to promote BetMGM.
Step 4: Wait for approval
BetMGM will review your application, which may take a few business days. They will send you an email if you’re approved for the program.
Step 5: Start promoting and earning
After approval, you can access your affiliate dashboard to find tracking links and marketing tools. Share your links on your website, blog, or social media and earn commissions when users place qualifying bets via your link.
How to Increase Affiliate Income With the BetMGM Affiliate Program
Here are some tips to boost your earnings as a BetMGM affiliate marketer.
First, focus on a specific sport or betting style that your audience cares about most instead of broad betting topics. Creating content that matches exactly what your audience is looking for will help you build a loyal and engaged following.
Next, ask your affiliate managers if they have charts, infographics, or tools available. You can use them to create data-driven content, such as betting predictions, player stat breakdowns, or trend analysis. This type of content will be more shareable and helps establish your authority with the audience.
Furthermore, you can leverage platforms where betting promotions are allowed, such as Reddit communities and Discord servers. These spaces enable you to share your content and affiliate links with an engaged audience and increase conversions.
Is the BetMGM Affiliate Program Worth It?
Joining the BetMGM affiliate program is easy, making it a great option to consider. The BetMGM Affiliate Program provides a great opportunity for affiliates to promote a trusted and established brand in the online gambling space. With a diverse brand portfolio and exclusive promotions, affiliates can attract a wide range of players within the U.S. market.
Their program doesn’t have strict requirements, making it easier to join than many of their competitors. Moreover, they provide affiliate licensing support to assist you with regulatory compliance, allowing you to promote their services without worrying about legal challenges.
FAQs
Who should join the BetMGM affiliate program?
The program is ideal for sports bloggers, gambling influencers, and affiliates targeting the U.S. market, especially those with audiences interested in sports betting, online casinos, or poker.
Is there a fee for joining the BetMGM affiliate program?
No, joining the BetMGM affiliate program is free.
Are there any minimum requirements to become a BetMGM affiliate?
Affiliates need an active website or social media presence and must meet licensing requirements in certain states. You’ll also need to follow BetMGM’s terms and conditions.
Can the BetMGM affiliate program be combined with other affiliate programs?
Yes, you can join the BetMGM affiliate program alongside other programs to diversify your earning streams and provide your audience with more choices. This can help you attract more attention and boost your performance.
What are the best alternatives to the BetMGM affiliate program?
Two of the best alternatives to the BetMGM affiliate program are DraftKings and FanDuel.
DraftKings offers an all-in-one platform that combines daily fantasy sports, live sports betting, and online casino gaming, allowing users to switch between formats in real time. Their “Showdown” contests let players build teams for a single event, offering fast and exciting gameplay for all kinds of fans.
Additionally, FanDuel is a popular American company that lets users bet on sports, play daily fantasy sports, bet on horse races, and try online casino games. They offer a large selection of live bets with real-time updates and special features, such as early cash-out, allowing players to take their winnings or limit losses during the live games.