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carter's affiliate program

Carter’s Affiliate Program

The Carter’s affiliate program offers lucrative commissions in the kids' fashion niche. Check out for more details.


2%-15% per sale


14 days


Direct transfer, BACS, or PayPal

For influencers and bloggers in the parenting space, Carter’s affiliate program is one to have on your radar. As the leading brand in children’s apparel and accessories, Carter’s offers competitive commission rates to match their trusted reputation.

But is Carter’s affiliate program right for your business? Should you become a partner?

In this comprehensive article, we’ll cover the details of Carter’s affiliate program to help you decide if it’s worth promoting.

A Brief Overview of Carter’s

Carter’s, Inc., founded in 1865, is a leading American brand specializing in vibrant and playful children’s clothing and accessories. With popular brands like Carter’s, OshKosh, and Skip Hop, the company creates stylish and durable apparel for infants and young children.

Beyond its widespread retail presence, Carter’s embraces e-commerce to reach a global audience. Known for ethical sourcing and sustainability efforts, Carter’s continues to be a trusted choice for parents seeking quality and fashionable clothing for their little ones.

Overview of the Carter’s Affiliate Program

Carter’s affiliate program allows partners to earn commissions by promoting Carter’s products through affiliate links.

You can apply to the program for free through Impact Radius. Once approved, you can access your affiliate link, banners, creatives, upcoming product launches, and offers. There are also flat-fee incentives and bonuses.

Impact also gives you the necessary tools to track your insights and optimize your site performance. Besides, they offer a dedicated affiliate management team to help with your promotional efforts.

This program is designed for influencers and sites focused on parenting, new parents, babies and toddlers, family life, and kids’ fashion. Essentially, if you create content for millennial moms and dads, Carter’s products align very well.

Carter’s Affiliate Program: Commissions and Payment Details

Carter’s pays its partners a base 2% commission for each qualified sale. However, the rate can be increased up to 15% per sale, depending on your site’s promotional method.

The program offers a 14-day cookie lifetime. This means you’ll have a chance to earn extras on repeated sales during 2 weeks.

Impact will pay your commissions monthly via direct transfer, PayPal, or BASC. However, you need to reach at least $10 before getting paid.

Pros and Cons of the Carter’s Affiliate Program

Here are some of the main benefits and drawbacks of the Carter’s affiliate program:

Pros  Cons 
Reputable brand Low baseline commission rate (2%)
14-day cookie duration $10 minimum payout threshold
Bonuses and incentives
Dedicated support & creatives

As a brand worn by generations, Carter’s has built-in audience awareness and loyalty, making it easier for affiliates to turn clicks into sales. The support from affiliate managers and marketing materials further simplifies the promotion of Carter’s products. There are also 14 cookie days to convert potential visitors into customers.

However, there are some disadvantages. Although top-performing affiliates can get a high 15% commission, the low base rate of 2% means you need many sales for substantial income. Also, there’s a $10 minimum payout requirement, which may be a concern for new affiliates.

Carter’s Affiliate Program Sign Up: 5 Simple Steps

Here is a step-by-step guide to joining the Carter’s affiliate program in 5 simple steps:

Step 1: Visit Carter’s affiliate page

Go to Carter’s affiliate program page, and click on “Apply Today” to begin the enrollment process.

Step 2: Submit an affiliate application

Fill out the affiliate application form with your website and contact information.

Step 3: Wait for approval 

Wait for Carter’s to review and approve your affiliate application, which can take a few business days.

Step 4: Access your affiliate links

Once approved, you can log into your Carter’s affiliate dashboard to access your unique affiliate links and promo materials.

Step 5: Start promoting Carter’s

Now, you can put your Carter’s affiliate links to your platforms and start earning for qualified sales.

How to Promote Carter’s as an Affiliate?

Here are some tips to maximize your affiliate income with the Carter’s affiliate program:

The first strategy is to craft detailed reviews of Carter’s products, focusing on baby onesies, toddler sleepwear, or themed collections. You can share personal experiences, highlight key features, and offer sizing insights to assist your audience in making informed purchase decisions.

You can also feature Carter’s clothing on children in real-life settings on Instagram or Pinterest. Social media is a powerful tool to reach parents and caregivers seeking inspiration for their children’s outfits. Ensure to incorporate affiliate links to increase click-through rates strategically.

Another tip is to partner with influential parenting bloggers or creators who share your target audience. Joint giveaways, sponsored posts, or co-authored content can introduce Carter’s products to a wider audience, creating mutual benefits for both affiliates.

Lastly, you can actively engage in online parenting forums or groups to share positive experiences with Carter’s products and provide valuable insights. Don’t forget to recommend specific items to encourage fellow parents to consider and purchase through your affiliate links.

Is the Carter’s Affiliate Program Worth It?

In short, Carter’s affiliate program presents an opportunity for affiliates targeting the baby and children’s apparel market.

With an established brand and a 14-day cookie duration, the program offers potential for earning. The program’s dedicated support and bonuses and incentives add to its appeal. However, affiliates should be cautious of the $10 minimum payout and low base commission rate.

To wrap it up, Carter’s affiliate program is worth exploring for those focusing on children’s fashion. By leveraging its strengths, it can become a valuable income stream for affiliates willing to invest the necessary effort.


  • Who should join Carter’s affiliate program?

The Carter’s affiliate program is ideal for influencers and sites focused on parenting, new parents, babies, toddlers, family life, and kids’ fashion. If your audience is interested in baby and children’s apparel and accessories, you can effectively promote Carter’s.

  • Is there a fee to join Carter’s affiliate program?

No, there is no fee to join or participate in the Carter’s affiliate program.

  • Are there any minimum requirements to become a Carter’s Affiliate?

Carter’s does not publicly disclose any specific minimum traffic or sales requirements. However, your site must reach an engaged audience of parents interested in buying kids’ and baby products.

  • Can Carter’s program be combined with other affiliate programs?

Yes, absolutely. You can easily promote other affiliate offers and programs in addition to Carter’s to diversify your income streams.

  • What are the best Carter’s affiliate program alternatives?

Some top alternatives are Gerber Childrenswear, Gap, Old Navy, and Little Me affiliate programs.