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cricut affiliate program

Cricut Affiliate Program

The Cricut affiliate program lets you share your love for DIY and earn commissions on cutting-edge Cricut products. Read more in our detailed guide.




5 days


Direct transfer, BACS, or PayPal

If you have a DIY or crafting site, the Cricut affiliate program deserves a close look. As a leading brand in DIY cutting machines and craft supplies, Cricut offers generous commissions for driving sales of their products.

But should you become a Cricut affiliate? Does their program align with your business goals? In this detailed article, we’ll cover the Cricut affiliate program’s details to decide if it’s worth joining.

A Brief Overview of Cricut

Cricut, established in 1969 as a small family business, has transformed into a global powerhouse in DIY crafting. At its core is the ingenious Cricut machine, a smart cutting device that effortlessly crafts intricate designs from various materials.

What makes Cricut unique is its user-friendly approach, blending cutting-edge technology with intuitive software. The Design Space software lets users of all levels create personalized projects with ease.

Beyond machines, Cricut fosters a vibrant community, sharing inspiration and tips. With a rich history of innovation, Cricut is the go-to for turning creative visions into tangible, professional-quality crafts.

What is the Cricut Affiliate Program?

The Cricut affiliate program pays its partners commissions for driving sales of Cricut products using their affiliate links.

You can apply for the program through the Impact network at no cost. After approval, you can access your affiliate link and get a one-time 30% discount to cricut.com. The brand also gives you weekly promotions, incentives, offers, and a management team to support your promotional efforts.

This affiliate program is perfect for bloggers, influencers, and content creators focused on crafting, creativity, and DIY projects. Additionally, those with an engaged audience interested in technology-driven crafting tools or those who love arts and crafts can find the Cricut affiliate program a lucrative opportunity.

Cricut Affiliate Program: Commissions and Payment Details

Cricut pays its partners 4%-12% commissions per qualified sale. The commission rate is calculated based on the referred product categories. Here’s the detailed commission structure:

Item subcategories Commissions
Join Cricut Access 12% of the item sale amount
Accessories 10% of the item sale amount
Materials 10% of the item sale amount
Lighting 8% of the item sale amount
Autopress 4% of the item sale amount
Cutting Machines 4% of the item sale amount
Heat Presses 4% of the item sale amount
All Other 8% of the item sale amount

However, you will not be paid for the item category of DigitalSets, and list item SKU for Mystery Box and Non-commissionable SKUs.

The program offers a 5-day cookie lifetime, meaning you can earn extras on repeated purchases within 5 days. Impact will pay Cricut affiliates monthly via PayPal, BACS, or direct transfer. Note that you need to have at least $10 in your balance account to withdraw your money.

Pros and Cons of the Cricut Affiliate Program

The table below summarizes the advantages and disadvantages of the Cricut affiliate program:

Pros  Cons 
Strong crafting brand High competition
High commission (up to 12%) Short 5-day cookie duration
30% discount welcome gift $10 minimum threshold
Dedicated support

Cricut is a strong crafting brand with a loyal following in the crafting community, making it easy for affiliates to promote its products. Additionally, the high commission rate of up to 12% per sale is an attractive incentive for affiliate marketers. Affiliates also get a 30% off voucher as a welcome gift.

However, the tough competition in the DIY project niche makes it hard for newcomers to get noticed. Beginners may find it challenging to convert potential audiences into customers with a short 5-day cookie window.

How to Become a Cricut Affiliate?

Here is a detailed guide to joining the Cricut affiliate program:

Step 1: Visit the Cricut affiliate program page

Go to the Cricut affiliate program page and click the “Join now” button.

Step 2: Sign up

You need to fill out the application form with your personal info, company info, and promotional methods.

Step 3: Wait for approval

Cricut will review your registration and get back to you in 1-2 business days.

Step 4: Cricut affiliate program login

Now, you can log into your Cricut affiliate dashboard and find your unique affiliate link.

Step 5: Start promoting Cricut

It’s time to share your affiliate link on your websites and other platforms and earn commissions.

How to Promote Cricut as an Affiliate?

Here are some of the most effective ways to boost your income with the Cricut affiliate program:

The first tip is to share your own Cricut craft projects on Instagram and Pinterest. You can describe how Cricut made each project easier or more creative. This helps people see the possibilities and get interested.

You can also develop easy-to-follow guides on YouTube or your blog demonstrating specific Cricut projects, like personalized t-shirts or custom cards. Make sure to break down the steps and highlight the tools you used. That way, you help your audience understand better and make them more likely to click on your affiliate link.

Besides, you can collaborate with Cricut to offer your audience exclusive discounts. You can use these discounts as a call-to-action in your posts and emphasize the limited-time nature to create urgency.

Moreover, you can use Instagram or Facebook polls to ask your followers about their next DIY project. Then, tailor your Cricut promotions based on their responses and encourage them to share their creations using a specific hashtag for a chance to be featured.

Is the Cricut Affiliate Program Worth It?

In conclusion, the Cricut affiliate program presents a promising opportunity for individuals passionate about crafting and DIY projects. With an established brand and diverse product range, affiliates can tap into a broad market. The high commission and strong support add to its attractiveness.

However, affiliates must be aware of some challenges such as a short cookie window and a $10 minimum payout requirement. Also, the competitive nature of the DIY niche requires dedicated effort to stand out.

In conclusion, creating content that matches Cricut’s features can turn this affiliation into a successful venture for craft-focused affiliates.


  • Who should join the Cricut affiliate program?

The Cricut affiliate program is ideal for websites and influencers focused on crafting, DIY projects, home decor, and other creative hobbies.

  • Is there a fee to join the Cricut affiliate program?

No, there is no fee to join or participate in the Cricut affiliate program.

  • Are there any minimum requirements to become a Cricut Affiliate?

Cricut does not publicly disclose any specific traffic or sales requirements. However, your site should reach an engaged audience interested in crafting and creative hobbies.

  • Can the Cricut program be combined with other affiliate programs?

Yes, absolutely. You can easily promote other affiliate offers besides Cricut to diversify your income streams.

  • What are the best Cricut affiliate program alternatives?

Some top alternatives are Michaels, Joann, Silhouette America, Fiskars, Craftsy, and Hobby Lobby affiliate programs.