e.l.f. Cosmetics Affiliate Program

e.l.f. Cosmetics is widely known for providing high-quality, cruelty-free makeup at budget-friendly prices, making them a favorite among beauty lovers. As an affiliate, you can share their amazing products with your audience and earn commissions for every sale.

In this article, we’ll dive into the details of the e.l.f. Cosmetics affiliate program and explore why they can be a lucrative opportunity for content creators, beauty bloggers, and influencers alike. If you’re looking to monetize your beauty blog, social media profiles, or YouTube channel, this program is an excellent fit for you.

Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.

What is e.l.f Cosmetics?

e.l.f. Cosmetics (short for Eyes, Lips, Face) is an American cosmetics brand founded in 2004. They are well known for offering high-quality, cruelty-free, and vegan products at affordable prices.

They offer a wide range of makeup essentials, including foundations, mascaras, lipsticks, and eyeshadow palettes, as well as skincare products such as moisturizers and serums. Their collection is designed to meet the needs of all skin tones, skin types, and beauty preferences.

e.l.f. stands out for their commitment to ethical beauty, clean formulas, and staying on top of beauty trends. With frequent product launches and accessible pricing, they continue to be a go-to brand for beauty enthusiasts around the world.

What is the e.l.f Cosmetics Affiliate Program?

The e.l.f Cosmetics affiliate program allows partners to earn commissions by promoting their affordable, cruelty-free, and vegan beauty products. It presents a valuable opportunity for you to connect with budget-conscious, ethically minded beauty enthusiasts.

Their affiliate program is managed through Rakuten Advertising, so you’ll need to create a Rakuten account first. After that, you can search for the e.l.f Cosmetics program and apply to become their affiliate.

If you’re a content creator passionate about cruelty-free and vegan beauty, the e.l.f. affiliate program is a perfect match. It’s also ideal for fashion, lifestyle influencers, and bloggers who have an active and engaged audience.

e.l.f Affiliate Program: Commission & Payment Details

The e.l.f affiliate program offers a 7% commission on every successful sale you generate. You have 15 days from the customer’s initial click on your unique link to earn money on purchases.

Your affiliate earnings will be processed by Rakuten Advertising, with payout options including PayPal, ACH, or check. These flexible payment methods allow you to choose the most convenient way to receive your commissions.

Pros & Cons of the e.l.f Affiliate Program

The e.l.f.  affiliate program offers several advantages for affiliate partners. With no minimum payout threshold, you can request a commission withdrawal whenever you want. Additionally, the brand offers various promotional tools, including eye-catching banners and text links, to help affiliates effectively promote the brand.

Another benefit is that e.l.f is a well-recognized and trusted brand in the beauty industry. This strong brand presence makes it easier for affiliates to promote e.l.f’s cruelty-free and vegan products, as customers are already familiar with the brand.

However, the e.l.f Cosmetics affiliate program has some limitations. It’s geographically restricted to the U.S., which means international affiliates may not be eligible. Additionally, while the 7% commission rate is competitive, it may be lower than other beauty affiliate programs.

How to Join the e.l.f. Cosmetics Affiliate Program?

Here are 5 easy-to-follow steps to join the e.l.f. Cosmetics affiliate program:

Step 1: Create a Rakuten Advertising account:

Visit the Rakuten Advertising website and sign up for an account if you don’t already have one.

Step 2: Search for e.l.f. Cosmetics:

Once your Rakuten account is set up, search for the e.l.f. Cosmetics affiliate program on the platform.

Step 3: Submit Your Application:

Apply to join the e.l.f Cosmetics affiliate program by submitting your application through the Rakuten Advertising network.

Step 4: Wait for Approval:

After submitting your application, wait for approval from e.l.f Cosmetics. This process may take a few days.

Step 5: Start Promoting:

Once approved, you’ll have access to affiliate links, banners, and other promotional tools to start your promotions.

How to Promote the e.l.f. Affiliate Program Effectively?

If you have a large social media following, you can share e.l.f. products on platforms like Instagram, YouTube, and TikTok to boost engagement and drive sales. You can use your affiliate link in your posts, stories, and video descriptions to make it easy for your fans to make purchases.

You should create high-quality beauty tutorials, reviews, or product demonstrations showcasing e.l.f. products. This type of content will engage your audience and encourage them to click on your affiliate links, which will lead to potential sales.

Moreover, you can regularly track the performance of your affiliate marketing efforts through Rakuten’s affiliate dashboard. You can review which content or platforms bring in the most clicks and conversions, and optimize your strategy based on the insights.

Is the e.l.f Cosmetics Affiliate Program Worth It?

The e.l.f. affiliate program is worth considering for affiliate marketers, bloggers, and content creators in the beauty niche. Although the program is limited to U.S. affiliates, e.l.f.’s strong brand recognition and high-quality products still make it a valuable partnership opportunity. Additionally, their accessible pricing makes them an ideal choice for promoting cruelty-free beauty products to an audience seeking affordable options.

So, if you’re an affiliate in the U.S. targeting budget-conscious beauty lovers, it’s a great opportunity to start promoting e.l.f.’s high-quality makeup and skincare products.

FAQs

Who should join the program?

The e.l.f. Cosmetics affiliate program is ideal for beauty content creators, influencers, and bloggers who love to promote cruelty-free and affordable makeup products. If you have an engaged audience on social media or a beauty-focused blog, this program is a great fit.

Is there a fee for joining the program?

There is no cost to join the e.l.f. affiliate program. Signing up through Rakuten Advertising is free.

Are there any minimum requirements to become an affiliate?

There are no specific traffic requirements. However, applicants should have an active online presence and a wide audience interested in beauty, skincare, or lifestyle content to increase their chances of approval.

Can this program be combined with other affiliate programs?

You’re welcome to combine the e.l.f. program with other affiliate opportunities, which can help you diversify your earnings and reach a broader audience.

What are their best alternatives?

If you’re looking for alternatives to the e.l.f. affiliate program, the ColourPop and NYX Professional Makeup affiliate programs are great options.

ColourPop is a California-based cosmetics brand offering vegan-friendly makeup products at affordable, drugstore-level prices. They are best known for their pop culture collaborations, such as Disney and Sailor Moon, which keep their collections fresh, on trend, and highly collectible. Affiliates can promote their trending makeup products and earn a 10% commission on each successful sale.

Additionally, NYX Professional Makeup provides professional-grade makeup products at wallet-friendly prices. Their items offer vibrant colors, bold finishes, and inclusive shade ranges, making it easy for users to create both everyday looks and artistic, trend-driven styles. If your audience values creativity and self-expression, consider promoting NYX products and earning a 20% commission for each qualified referral.