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ulta beauty affiliate program

Ulta Beauty Affiliate Program

Unlock Ulta Beauty Affiliate Program - a great opportunity for beauty lovers to work with the leading beauty retailer! Join now!




30 days


Bank transfer, PayPal

Ulta Beauty operates a popular affiliate program that pays commissions for promoting their beauty products. We will provide a brief overview of the program in this post to help you understand more about it. 

A Brief Overview of Ulta Beauty

Founded in 1990 in Bolingbrook, Ulta Beauty has become a leading beauty retailer in the United States. They own over 1,300 retail stores across 50 states and 500+ established and emerging brands, including Benefit Cosmetics, bareMinerals, Pattern, Too Faced, Smashbox, Tarte, Essie, CHI, and more.

Ulta Beauty has over 25,000 products for customers from hair, makeup, skincare,… to accessories. You can find everything a girl needs in Ulta Beauty. 

Overview of Ulta Beauty Affiliate Program

Ulta Affiliate Program lets publishers earn commissions by referring customers to make purchases at Ulta Beauty’s online and retail stores. The program is managed through Impact Radius, one of the biggest affiliate networks.

However, the Ulta Beauty Affiliate Program limits its partners to the U.S. only; it is not for the international market.

After checking your suitability, you will get approval from Ulta Beauty, you will receive affiliate links and start earning commissions when customers click those links and purchase on Ulta Beauty.

The Ulta Beauty Affiliate Program works well for:

  • Beauty, fashion, and lifestyle bloggers.
  • Influencers and creators with a female audience.
  • Publishers in the makeup, skincare, and cosmetics niche.

Ulta Affiliate Commission Rates and Payment Methods

Ulta Beauty Affiliate Program offers you a commission rate of 2% per sale. They will record your commission whenever somebody clicks on your affiliate links and makes a purchase. These affiliate links will be active for 30 days and be locked for 37 days after the end of the month for tracking.

You’ll get paid every month by PayPal or bank transfer. There are no minimum payouts, so you can withdraw as much money as you want.

Pros and Cons of Ulta Beauty Affiliate Program

Pros Cons
Wide range of products (500+ brands) Low commission rate (2%)
Trendy niche For the U.S. only
Long cookie period (30 days) Inexpensive products
No minimum payouts  

Ulta Beauty Affiliate Program encounters several benefits and drawbacks:

Ulta Beauty owns over 500 brands in the beauty industry, they run in trendy niches and give customers a wide range of products to choose. In addition, their cookie duration is longer (30 days) than other affiliate programs and they do not require minimum payouts for their program.

Nevertheless, a lot of Ulta Beauty’s products are inexpensive and they offer a low commission rate (2%). Therefore, you have to base on high sales volume to create significant earnings. 

In addition, this program allows only the U.S. to participate.

How Does the Ulta Beauty Affiliate Program Work?

A step-by-step guide to joining the Ulta Beauty Affiliate Program in 5 simple steps:

Step 1: Visit the affiliate page

Go to the Ulta Beauty Affiliate Program page, check your eligibility and click “online registration form” or “join”. Then, you will move to Impact.com.

Step 2: Submit application

Fill out the online registration form with all the basic information they require such as name, website, and country,…

Step 3: Get approved by Impact Radius

Ulta Beauty will review and approve your affiliate application for a few days.

Step 4: Access links

Once approved, you’ll gain access to your unique Ulta Beauty affiliate links. From now on, you are available to access all the Ulta Beauty banners, and pictures to promote your affiliate promotion.

Step 5: Start promoting

Add your affiliate links to beauty, makeup, and skincare content. Remember to disclose your partnership

How to Boost Your Earnings with Ulta Beauty Affiliate Program?

If you want to boost your success with Ulta Beauty’s program, you could try some tips here:

In the beginning, it is easier for you to start with prominent products in Ulta Beauty, highlighting new product launches and seasonal makeup looks. These will help you catch up with customer tastes quickly in a short period.

Then, you can create makeup tutorials and product reviews if you are a professional in this niche. You can also write creative content to compare, review or discuss Ulta Beauty products with your customers.

Next, after creating content, you have to promote it on websites or several social media platforms such as Facebook and YouTube. 

Finally, you could take advantage of online coupon codes and affiliate special offers from Ulta Beauty to gain more benefits from the program. 

Is the Ulta Beauty Affiliate Program Worth It?

From all the previous information, you will have your own opinion on whether this program is worth or not. Even though the program does not offer an ideal commission rate, you will work with the largest beauty retailer in the U.S. and have sources of 25,000+ beauty products to run promotions.

For influencers or beauty bloggers in the beauty niche, the program provides an ideal opportunity to utilize their current audience and earn passive income from Ulta. 


Does Ulta have an affiliate program?

Yes, Ulta operates an affiliate program for over 25,000 beauty products, you can find more information about the program in this post and in the official website.

Is the Ulta Affiliate Program legit?

Yes, Ulta is a reliable organization, and its affiliate program has been run in the beauty industry and is really famous among beauty affiliate marketers.

Who should join the Ulta Beauty Affiliate Program?

The Ulta Beauty affiliate program is ideal for fashion, beauty, and lifestyle bloggers, influencers, and content creators. Moreover, you must live in the U.S. to get permission to participate in the program.

Is there a fee to join the Ulta Beauty Affiliate Program?

There does not appear to be any fee to join the Ulta Beauty Affiliate Program. The application process is free.

Does Ulta Affiliate Program have any requirements?

Ulta allows only partners from the U.S., it is not for the international market.

How much does the Ulta Affiliate Program pay?

Ulta offers their affiliate partners 2% per sale, there are no maximum commissions.

Can the Ulta Beauty Program be combined with other affiliate programs?

Yes, Ulta Beauty allows its affiliates to promote other complementary affiliate offers and products in addition to the Ulta Beauty program.

What are the best Ulta Beauty Affiliate Program alternatives?

Some alternatives are affiliate programs from Sephora, Amazon Beauty, Glossier, ColourPop, Morphe, e.l.f. Cosmetics, Pat McGrath Labs, and other makeup, skincare, and beauty brands.