eHarmony stands out as a top player in online dating for serious relationships. The eHarmony Affiliate Program lets marketers earn commissions by promoting this well-known dating platform.
This article looks into the program’s details to help you decide if it fits your promotional strategies.
Overview of eHarmony
Started in 2000, eHarmony is an online dating app and site from Los Angeles. It’s designed to help singles find long-term relationships based on compatibility. eHarmony helps people find love and offers extra support with lots of helpful dating advice in blogs and videos.
In the past 20 years, eHarmony has done a great job, making more than 2 million successful relationships in 125 countries.
Overview of the eHarmony Affiliate Program
The eHarmony affiliate program allows publishers to earn commissions by referring users to subscribe to eHarmony’s paid membership plans. It is open and free for international publishers to join the program through the CJ affiliate network.
Once you join the program and you refer someone, you get a percentage of the money when they sign up. eHarmony gives you ads and updated materials to help you get more people to join.
This program is ideal for website owners or influencers who focus on dating, relationships, and lifestyle. It’s even better if they connect with singles seeking marriage, typically aged 30 or older.
eHarmony Affiliate Program: Commissions and Payment Details
The eHarmony pays its affiliates 20 – 50% commissions per subscription sale or lead. This commission is applied to all membership plans on eHarmony.
Besides, the program gives you a 45-day window to earn commissions after a user clicks on your referral. This means you can earn money from their subscriptions or leads during this time.
CJ pays eHarmony affiliates within 20 days at the end of each month. But ensure you’ve reached the minimum payment threshold of US$50 for Direct Deposit or US$100 for a Check. Once you meet this minimum, you’ll get your earnings on time.
eHarmony Affiliate Program: Pros and Cons
Before joining the eHarmony affiliate program, you may want to know some benefits and potential drawbacks.
| Pros | Cons |
| Strong brand, up to 40% commission | Targeted niche, competes with others |
| 45-day cookie | Minimum threshold of $50-$100 required |
| Regularly updated creative assets | |
| Intuitive tracking dashboard | |
| Dedicated support |
The eHarmony affiliate program offers affiliates some lucrative opportunities. Affiliates benefit from the strong brand presence of eHarmony, gaining credibility and recognition to attract potential customers. Affiliates can also have substantial earnings for successful referrals with a high commission of up to 40%.
Besides, the frequently updated advertising materials ensure a fresh and engaging promotional approach to capture the audience’s attention. There’s also dedicated support for personalized assistance and guidance to optimize their promotional efforts.
Nevertheless, there are some downsides to consider. The program operates within a targeted niche, making it more competitive for affiliates, especially beginners. Reaching the minimum payout threshold of $50-$100 can take a while for newbies.
eHarmony Affiliate Program Sign Up: Step-by-step Guide
Since the eHarmony affiliate program is run on CJ, you must apply through the CJ platform. But the enrollment process is really simple. Just follow these steps to become an eHarmony affiliate:
Step 1: Visit eHarmony’s affiliate page
Go to eHarmony’s affiliate program page and review the information about their program. Then, click the “Sign up to our affiliate network here” button. This will take you to the CJ’s application form.
Step 2: Submit an application
Complete eHarmony’s affiliate application by signing up for CJ’s publisher. You’ll need to verify your email and follow the steps to finish the registration.
Step 3: Get approved
Wait for approval from CJ and eHarmony’s affiliate team if your site meets their guidelines.
Step 4: eHarmony affiliate program login
Once you’re approved, you can log in to your eHarmony affiliate program through the CJ’s affiliate dashboard.
Step 5: Start promoting
Now, you can access your affiliate links and creatives and begin promoting eHarmony subscriptions on your platform.
How to Maximize Your Earnings with the eHarmony Affiliate Program
There is a wide range of tactics to promote matchmaking programs. However, these strategic approaches will help you elevate your earnings with the eHarmony affiliate program:
Firstly, you can take advantage of eHarmony’s TV ads by coordinating your marketing with their TV campaigns. It’s important to time your content to match when more people are watching TV to boost user interest.
You can also make effective email and social media campaigns about dating advice. In particular, you can share useful tips and success stories to connect with your audience and encourage them to check out eHarmony through your referral links.
Another idea is to adjust your content to connect with divorcees and widowed individuals looking for new connections. You can create caring messages that show how eHarmony helps build meaningful relationships for those starting over.
Lastly, you can concentrate on getting more people to install the eHarmony app. For example, you can talk about how it’s convenient and easy to use. Pointing out special app features and deals to get users to download and subscribe can increase your earnings from mobile.
Is the eHarmony Affiliate Program Worth It?
Deciding if the eHarmony affiliate program is good for you depends on what you aim for and who your audience is.
If your audience is into dating, relationships, and marriage, and you can promote eHarmony well, it might bring in good money. The program gives good commissions, a long cookie duration, and supports its affiliates.
Let’s look at potential monthly earnings:
- You get 35% for each subscription.
- The average order value is $60/month.
- If you get 50 signups in a month, that’s $21 per signup.
So, this adds up to $1,050 monthly or $12,600 yearly with a decent number of referrals.
For those who can connect with singles looking for serious relationships, eHarmony’s strong brand and good commissions make it a great opportunity.
In short, although it’s specific, eHarmony can bring in good money for affiliates who can genuinely promote its dating services.
FAQs
Does eHarmony have an affiliate program?
Yes, eHarmony provides an affiliate program on CJ. It allows partners to earn commissions per sale or lead promoting eHarmony’s membership plans.
Who should join the eHarmony affiliate program?
The eHarmony affiliate program is ideal for websites and influencers who talk about dating, relationships, marriage, self-help, and lifestyle. It works best if your content matches with eHarmony’s target audience: people looking for serious relationships, usually 30 years old or older.
Is there a fee to join the eHarmony affiliate program?
No, there are no fees to enroll in eHarmony’s affiliate program.
Are there any minimum requirements to become an eHarmony affiliate?
eHarmony does not list any specific minimum traffic or sales requirements for affiliates. However, your site or audience should reasonably match their target niche.
Can the eHarmony program be combined with other affiliate programs?
Yes, eHarmony allows affiliates to simultaneously promote other non-competing offers from affiliate programs like self-development, lifestyle, apparel, etc.
What are the best eHarmony affiliate program alternatives?
Some top alternatives are affiliate programs from other dating sites like Match, Tinder, OkCupid, Silver Singles, EliteSingles, and niche dating sites relevant to your audience.
