Foot Locker has been known as one of the most famous sportswear and footwear brands. It now operates an affiliate program, enabling publishers to earn extra income by introducing its products.
In this comprehensive article, we’ll provide helpful information about the Foot Locker affiliate program. Read on to know if it’s right for you!
What is Foot Locker?
Foot Locker, headquartered in New York City, stands as a premier global retailer of sportswear and footwear. With nearly 3,400 stores worldwide, Foot Locker caters to millions of customers, solidifying its position as a leading brand in the industry.
Beyond footwear selection, Foot Locker also offers different sports-inspired apparel and accessories. Notably, it has partnered with many iconic brands in the industry like Nike, Adidas, Puma, Converse, etc.
Overview of the Foot Locker Affiliate Program
The program allows publishers to monetize their content by attracting new buyers. Accordingly, affiliates will be commissioned for each sale driven through their affiliate links.
The program is freely open to sign up for. As long as your application request is approved by Foot Locker, you can join. Yet, it works particularly well for website owners, influencers, and publishers whose audience is interested in sports content.
This program is hosted by Impact, one of the most reliable networks in the affiliate industry. Therefore, Impact will handle all of your affiliate-related issues.
Foot Locker Affiliate Commissions and Payment Details
Foot Locker pays a fixed commission rate of 2% for each sale generated through your affiliate link. The cookie duration lasts for 2 days only, meaning the referral made after 2 days since your audience’s last click will not be qualified.
Your eligible referrals are locked 2 months after the end of the month they are tracked. Then, they will be invoiced on the 3rd of the month after they are locked. Finally, approved transactions will be paid within 45 days after the end of the day they are invoiced.
Your payouts will be made in USD currency via PayPal, Check, Wire Transfer, Direct Deposit, or CH Transfer. There is no payout minimum balance required for this payment process.
Pros and Cons of Being A Foot Locker Affiliate Marketer
It’s important to go through the pros and cons of this program before signing up.
|Large customer base
|Low commission rate (2%)
|Multiple payment options
|Short cookie duration (2 days)
|No minimum payout balance
|Time-consuming payment process
Foot Locker now has more than 3,400 stores around the world. So, you can promote its products to customers without being limited by locations. Additionally, the fact that it is trusted by a huge customer base can persuade your audiences to spend their money.
Besides, a wide range of payment methods could be a big plus point, including PayPal, Check, Wire Transfer, Direct Deposit, or ACH Transfer. Also, with no minimum threshold required, you can get your money anytime.
In contrast, one of the most significant downsides of this program is its low commission (2% per sale) and short cookie lifetime (2 days). Thus, it’s extremely difficult for marketers to accumulate a large affiliate revenue.
Also, its payment process takes more than a month to be completed. Affiliates can not enjoy their achievement soon.
How to Apply for the Foot Locker Affiliate Program
Go through this 4-step guide in this section to learn to sign up for the Foot Locker affiliate program.
Step 1: Access the Foot Locker affiliate homepage
Visit its main site at: https://www.footlocker.com/affiliates.html. Here you can find information about this program.
Step 2: Access the registration site
Click “signing up” on the homepage to move to the registration site.
Or, you can directly access Impact’s link for application at: https://app.impact.com/campaign-promo-signup/Foot-Locker.brand?execution=e1s1.
Step 3: Complete your application form
On the application site, fill in all required information. Then carefully look through the program agreements before accepting.
Click the “Sign Up” button to submit your registration.
Step 4: Wait for approval and start promoting
Once you have completed the sign-up process, it will take several days for Foot Locker to review your request.
When you receive an approval email from Foot Locker, you can access your affiliate dashboard and start promoting.
How to Optimize Your Income with the Foot Locker Affiliate Program
There are many tips that affiliates can utilize to increase their conversion rates.
Firstly, publishers ought to familiarize themselves with the target audience of Foot Locker. By understanding the preferences, interests, and behaviors of those, you can provide them with suitable content, and increase your conversions.
Next, as Foot Locker is a fashion brand, creators should keep themselves updated with the latest trends, product releases, and industry news. This will help you create timely and relevant content that targets your audience’s needs.
In addition, affiliates need to keep an eye on Foot Locker’s promotions and discounts, and actively promote these offers to your audience. Time-sensitive deals can entice customers to make a purchase
Furthermore, it’s important to develop compelling and informative content that highlights the benefits and features of Foot Locker products. You can incorporate high-quality images, videos, and personal recommendations to increase credibility and conversion rates.
Lastly, affiliates may consider collaborating with other publishers and influencers. By diversifying your network, you can significantly increase your visibility and approach a wider range of customers.
Is the Foot Locker Affiliate Program Right For You?
The Foot Locker affiliate program provides a way to tap into the lucrative market of sports products.
Compared to other retailers, the commission rate offered by Foot Locker is comparatively lower. However, this does not indicate your poor earnings potential. With a huge customer base of millions of people worldwide and high demand for sportswear items, you can still drive a large number of orders.
In conclusion, the success of publishers in this program depends on their determination and efforts. By adopting diverse strategies, one can enhance performance and gradually accumulate significant income over time.
Who should join the Foot Locker Affiliate program?
The Foot Locker affiliate program is ideal for websites, influencers, and content creators in the sneaker, fitness, sports, and general footwear niches who have an audience interested in athletic shoes and apparel.
Is there a fee to join the Foot Locker Affiliate program?
No, there is no fee to join the Foot Locker affiliate program. Sign-up is free to start earning commissions.
How can I promote Foot Locker as an online affiliate?
You can create relevant content and then incorporate your affiliate links to attract your audience. Affiliates can use their social media channels like Facebook, Pinterest, TikTok, or email marketing.
Are there any minimum requirements to become a Foot Locker affiliate?
Foot Locker does not publicly disclose any specific traffic or sales requirements for its affiliate partners. However, your application must be approved.
Can the Foot Locker program be combined with other affiliate programs?
Yes, Foot Locker affiliates can promote other sports retail affiliate offers alongside Foot Locker.