The Under Armour Affiliate Program

Under Armour Affiliate Program

The Under Armour affiliate program allows publishers to earn commissions by promoting Under Armour products through unique tracking links.




30 days


Wire Transfer, Bank Deposit, BACS, and SEPA.

Under Armour is an American sportswear and accessories company known for innovative performance apparel. With a brand focused on athletes, fitness enthusiasts, and active lifestyles – it has strong appeal across various niches.

For publishers and content creators in these areas, the Under Armour affiliate program offers them to earn commissions to promote their product lines.

This article will provide everything you need to know about the Under Armour affiliate program – who it’s for, how it works, commission details, benefits, maximizing earnings, potential drawbacks, and whether it is worthwhile.

Let’s get started.

About Under Armour

Founded in 1996 by Kevin Plank, Under Armour has become a leading American sports apparel company. Known for its cutting-edge performance apparel that regulates body temperature and enhances athletic performance. 

This brand offers a wide range of products, including clothing, footwear, and accessories.

With solid brand appeal among athletes and fitness enthusiasts, the company boasts annual revenues exceeding $5 billion and sponsors major athletes and sports teams, all while maintaining a global workforce of over 14,000 employees.

Under Armour’s mission revolves around improving the performance of athletes through passion, innovative design, and an commitment to advancement.

What is the Under Armour Affiliate Program?

The Under Armour affiliate program allows publishers to earn commissions by promoting Under Armour products through unique tracking links.

After being accepted into the program, you’ll gain access to personalized affiliate links that you can utilize to promote Under Armour products. The program offers reporting tools to monitor your links and commissions.

Affiliates can benefit from this program, particularly those with content centered around sports, fitness, athleisure, and active lifestyles.

Managed directly by Under Armour, the affiliate program is free to join and provides comprehensive resources and reporting tools for effective link monitoring.

Essentially, any publisher with an audience interested in sports, fitness, or active lifestyles can find success promoting Under Armour and earning commissions.

Under Armour Affiliate Program Commission

The Under Armour affiliate program provides an attractive commission structure for its affiliates, offering a generous 5% commission on sales. To further benefit its partners, the program includes a 30-day cookie window, allowing for extended tracking of referrals.

With an average order size value of $100, affiliates have the potential to earn higher commissions. Payments are distributed every month, ensuring regular income for affiliates.

How does Under Armour Pay Affiliates?

Under Armour compensates its affiliates through the Awin affiliate network, offering various payment methods such as Wire Transfer, Bank Deposit, BACS, and SEPA.

Awin, a prominent affiliate marketing network, manages commission tracking, reporting, and payment processing for businesses of diverse scales.

Affiliates receive their earnings on a monthly schedule. To access your commission payments, you must establish a valid payment method on your Awin account, with a minimum monthly payout of $50.

Benefits & Drawbacks for Affiliate Marketers

Let’s take a look at this table to see whether the pros outweigh the cons.

Pros Cons
  • Strong brand recognition and appeal
  • Generates natural traffic and conversions
  • $100+ average order value
  • Direct affiliate program managed in-house
  • Dedicated affiliate management team
  • Provided marketing assets and promo tools
  • Reliable PayPal payments
  • Highly competitive niche
  • Must be approved to join the program
  • Limited promotional resources provided

How to Become An Under Armour Ambassador? 

Here is a step-by-step guide to joining the Under Armour affiliate program in 5 simple steps:

Step 1: Apply for the Program
Go to Under Armour’s affiliate program page and click on “Join Now” to submit an application to become an affiliate. Provide details on your website and audience.

Step 2: Get Approved
Under Armour will review your application and approve you if your website and audience align well with their brand and products.

Step 3: Access Partner Portal
Once approved, you will gain access to their partner portal, where you can access affiliate links, creatives, reporting, and more.

Step 4: Share Affiliate Links
Choose relevant products to promote and share your affiliate links on your website, social media, YouTube, email newsletters, etc.

Step 5: Track and Earn
Use the reporting in your partner portal to track traffic and sales from your links. Earn a 5% commission on sales generated through your links!

The application process is simple, and once approved, you can access affiliate links immediately. Focus on driving targeted traffic to boost sales and commissions over time.

How to Promote Under Amour Products?

Promoting Under Armour products effectively involves several strategies:

Create Quality Content

First, you must develop content highlighting Under Armour’s products, such as sports gear, clothing, and accessories. This content could be blog posts, reviews, or videos.

Social Media Marketing

Don’t forget the power of social media platforms. You can utilize platforms like Instagram, YouTube, and TikTok to showcase Under Armour products. Share images, videos, and stories demonstrating the products’ quality and utility.

Email Marketing

If you have an email list with subscribers interested in fitness or sports, send them tailored recommendations for Under Armour products.

Influencer Partnerships

You can also collaborate with fitness or sports influencers who can authentically endorse Under Armour products. Influencers can introduce your audience to these products through their content.

Outdoor Recreation Promotion

If your audience is interested in outdoor activities, showcase Under Armour’s products designed for outdoor adventures.

The program can become a meaningful revenue stream for publishers who fill their niche well and can drive steady volumes. But niche relevance is key to stand out and fully capitalize on their competitive commission rate.


Is there a fee to join Under Armour affiliate program?

No, there is no fee to join the Under Armour affiliate program. However, the application process is more stringent compared to other affiliate programs.

Does Under Armour have a rewards program?

Yes, Under Armour has a rewards program called UA Rewards. Members earn points for purchases and activities that can be redeemed for products and discounts.

Is Under Armour an affiliate program for beginners?

Under Armour does have an affiliate program, but it may not be ideal for beginners. It has stricter application requirements compared to other affiliate programs.

How to sign up for the Under Armour affiliate program?

To sign up for the Under Armour affiliate program, you need to apply to their website. Applicants must have an established website, social media following, or email list related to sports/fitness.

How much does the Under Armour affiliate program pay?

Under Armour offers a 5% commission rate with a $100 average order. You can expect to earn $5 for each successful referral order.

What are Under Armour Alternatives?

Some alternatives are affiliate programs for Nike, Adidas, and others. These may have lower barriers to entry for beginner affiliates.