Houzz is the one-stop platform for home remodeling and design. The company offers an affiliate program for marketers to earn commission by promoting their products.
This article covers details about the Houzz affiliate program, including commission structure, benefits, promotional strategies, and whether the program is worthwhile. Continue reading for details!
Houzz: An Introduction
Founded in 2009, Houzz is an online platform for home design, remodeling, and decorating ideas. The website and mobile apps feature millions of photos, home professionals, and products.
Key Houzz features include idea books, renovation checklists, mood boards, 3D home design software, and more. Houzz caters to homeowners, home professionals, interior designers, and architects.
Houzz has over 40 million monthly users. The Houzz Pro program connects homeowners with qualified home improvement professionals and service providers.
Houzz Affiliate Program: An Overview
The Houzz affiliate program allows marketers to earn a commission for driving sales of Houzz products through affiliate referral links. They have over 9 million products, including furniture, decorations, appliances, and services for your home.
As an affiliate, you can use your unique referral link, and when your referral visitors purchase Houzz’s products, you earn a commission. The program provides affiliates tools like newsletters, marketing tips, custom landing pages and even bonus opportunities.
There is no fee to join. You can sign up to be a Houzz affiliate through ShareASale. This program is great for home improvement and design bloggers, interior designers and home decorating enthusiasts, and even real estate agents.
Houzz Affiliate Program: Commission Details & Payment Terms
As an affiliate, you get a 5% commission for each sale through your referral link. Houzz makes monthly payments, and you can receive your earnings through Payoneer, bank transfers, or checks.
Moreover, the program provides a 30-day cookie duration. This means that any sales made within 30 days of someone clicking your link will be credited to you.
Houzz Affiliate Program: Pros & Cons
Let’s break down the Houzz affiliate program into some pros and cons so you can consider joining or not.
| Pros | Cons |
| Established brand | Competitive market |
| Competitive commission rate | |
| Lots of promotional materials |
The Houzz Affiliate Program has some significant advantages for affiliates. Firstly, Houzz is a high-quality and trusted brand in the home improvement and design industry. Therefore, it becomes easier to gain trust from customers, ultimately driving high conversion rates.
Secondly, the program offers a 5% commission rate, which is more competitive than other programs in this niche. Houzz also supports affiliates with regular newsletters, custom landing pages and marketing tips to boost sales.
One limitation to note is the competitive nature of the market. This means that as an affiliate, you may face increased competition from others trying to attract the same audience in the home and design niche.
Houzz Affiliate Program Sign Up: A Step-by-step Guide
Here is a step-by-step guide on how to join the Houzz affiliate program in 5 simple steps:
Step 1: Visit the Houzz affiliate page
Go to the Houzz affiliate program page on ShareASale and review details about the commission rate, cookie duration, payment information, and available promotional assets.
Step 2: Sign up for a ShareASale account
To apply for the program, you need to create a ShareASale account. Simply sign up with basic information, including your name and preferred password.
Step 3: Click “Join the program”
On their affiliate page, click the “Join Now” button to bring up the online application form.
Step 3: Fill out the application
Complete the affiliate application with your website and contact details. Read and accept their terms and conditions. Wait for an approval email from the Houzz affiliate team confirming you have been accepted into the program.
Step 5: Promote Houzz
Browse the newsletters and other creatives in your Houzz affiliate dashboard. Place them on your platform to start promoting Houzz Pro memberships.
That summarizes the basic 5 steps to get started with the Houzz affiliate program.
How to Boost Your Earnings Through Houzz Affiliate Program
There are some strategic tips that you should apply to boost your affiliate income with Houzz affiliate program.
To begin, you can craft insightful reviews and comparisons of Houzz products to guide your audience in making informed decisions. Don’t forget to empathize with the key benefits of using Houzz products so you can increase the buying purpose of customers.
After that, you should share guest posts and imaginative home project ideas that resonate with your readers, creating a diverse range of content. This approach helps position your website as a reliable resource for knowledge, fostering trust and increasing the likelihood of customers turning to your site when making purchasing decisions.
To further increase affiliate sales, you can also employ retargeting ads and well-structured email sequences to maintain a connection with potential customers and enhance conversion rates. During this, you should leverage the various marketing tips and newsletters and custom landing pages available in your Houzz dashboard to optimize your promotional efforts.
Is the Houzz Affiliate Program Worth It?
For home, interior design, DIY, and remodeling websites driving traffic interested in home renovations, the Houzz affiliate program provides strong recurring value.
For example, if your referred visitors purchased a Sherpa sofa via your affiliate link, you can earn $65 on that sale. This shows the potential for sizable earnings by referring active home improvement professionals and service providers to purchase Houzz products.
Compared to other home services affiliate programs, the Houzz affiliate program is very lucrative. The brand authority and engaged audience help maximize conversions.
FAQs
Does Houzz provide an affiliate program?
Yes, Houzz offers an affiliate program for marketers to earn commissions.
Who should join the Houzz Affiliate program?
The Houzz affiliate program is best suited for home, interior design, DIY, remodeling, and architecture websites and influencers whose audiences are interested in home renovations and design.
Is there a fee to join the Houzz Affiliate program?
No, there is no cost to join the Houzz affiliate program. It is free to participate as a Houzz affiliate partner.
Are there any requirements to become a Houzz affiliate?
Houzz does not disclose any specific traffic or sales minimums affiliates need to meet.
Can the Houzz program be combined with other affiliate programs?
Yes, Houzz complements other home services, DIY, remodeling, and interior design affiliate programs well. Many niche sites run multiple relevant affiliate offers together.
What are the best Houzz affiliate program alternatives?
Some top alternatives in the home renovation and design space include Ikea, Wayfair, Home Decor, Crate and Barrel, Overstock, and the Home Depot affiliate program.
