About Hulu
Hulu is a major American subscription streaming media service that offers a vast library of on-demand TV shows, movies, and original programming, as well as a Live TV option. It is owned by Disney Streaming, a subsidiary of the Walt Disney Company, and is one of the most-subscribed video-on-demand services, primarily operating in the United States. Hulu provides various plans, including ad-supported and ad-free options, and bundles with Disney+ and ESPN+.
Hulu Affiliate Program Overview
The Hulu Affiliate Program allows marketers, influencers, and content creators to earn commissions by promoting Hulu’s streaming service to their audience, primarily in the U.S. Affiliates use unique tracked referral links to direct potential customers to sign up for a free trial or a paid subscription.
| Attribute | Details |
| Industry | Streaming Media, Entertainment, Internet Subscription Services |
| Product Type | Digital Subscription Service (Video on Demand/Live TV) |
| Affiliate Program Type | Cost Per Acquisition (CPA) / Revenue Share (Fixed Bounty) |
Hulu Affiliate Program Offers
Hulu’s affiliate program offers standard affiliate resources and typically has a good cookie duration for the industry, but it’s important to note the geographic restriction to the U.S. and select regions.
| Factor | Details |
| Promotional Materials | Access to various banners, creatives, tracking links, and pre-made promotional assets. |
| Affiliate Cookie Duration | 14 days (Relatively long for a streaming service). |
| Accepted Traffic Source | Generally accepts a wide range, including websites, blogs, and social media platforms, but must adhere to program guidelines (e.g., no misleading claims). |
| Accepted Countries | Primarily the United States and potentially a few other select regions where Hulu is available and the program is offered. |
| Explicit Content | Program guidelines typically require a brand-safe environment; extreme or explicit content is generally restricted. |
| Religious or Political Content | Subject to review; affiliates must follow program policies which likely restrict advertising on platforms promoting extreme or divisive religious or political content. |
Hulu Affiliate Commissions & Payments
Hulu typically operates on a CPA (Cost Per Acquisition) or Fixed Bounty model rather than a percentage-based commission. Payment processing is generally handled by the affiliate network the program uses.
| Factor | Details |
| MLM | No. It is a standard affiliate marketing program, not a multi-level marketing scheme. |
| Commission Rate | $1.60 – $9.60 per subscription (Varies based on sign-up type: lower for a free trial sign-up, higher for a paid subscription). |
| Commission Structure | Fixed Bounty/CPA (A flat rate is paid per qualified sign-up or conversion). |
| Payout Frequency | Typically monthly, as processed by the affiliate network. |
| Payout Methods | Common methods through the hosting affiliate network often include Check, Direct Deposit, or PayPal. |
| Minimum Payout | Varies depending on the affiliate network (e.g., FlexOffers) but is typically $50 – $100. |
Suitable Affiliates for Hulu Affiliate
The Hulu Affiliate Program is highly suitable for content creators with an audience interested in entertainment, television, movies, and cord-cutting alternatives. Since the audience is primarily in the U.S., affiliates with a strong U.S.-based following are best.
| Affiliate Type | Suitability | Reasoning |
| Bloggers | High | Ideal for review sites, “best of” lists (e.g., best horror on Hulu), cord-cutting blogs, and entertainment news sites. |
| TikTokers | High | Excellent for creating short, viral video clips highlighting popular or original shows and encouraging sign-ups. |
| KOC/KOL/Influencers | High | Can leverage their personal brand and large following to recommend Hulu, often through story promotion or dedicated posts. |
| YouTubers | High | Perfect for deep-dive show reviews, “what to watch” videos, unboxing/review of streaming devices, and long-form comparisons of streaming services. |
| Video editors | Low-Medium | Not a direct promotional role, but they could monetize their skills by creating promotional content for other affiliates or brands. |
| Livestreamers | High | Can promote during their streams, especially those focused on gaming, reaction content, or entertainment discussions. |
Hulu Affiliate Software
Hulu generally utilizes a third-party affiliate management software or affiliate network to run its program, rather than exclusively an in-house platform. Common networks for this program include FlexOffers and others. Using a major network provides affiliates with reliable tracking, reporting, and payment processing.
3 Alternatives for Hulu Affiliate Program
Here is a comparison of the Hulu Affiliate Program with three popular competitors in the streaming or digital subscription space: Netflix, Disney+, and Amazon Prime Video.
| Comparison Factor | Hulu | Netflix (Historically/Similar Programs) | Disney+ | Amazon Prime Video |
| Product Type | Streaming/Live TV Subscription | Streaming Subscription | Streaming Subscription | E-commerce/Subscription Bundle |
| Average Bill (Example Basic Plan) | ~$7.99/mo (Ad-supported) | ~$6.99/mo (Ad-supported) | ~$7.99/mo (Ad-supported) | ~$14.99/mo (Includes other Prime perks) |
| Entry Fees | None | None | None | None |
| Commission Structure | Fixed Bounty ($1.60 – $9.60) | Varies (Some have been Fixed Bounty or % of sale) | Fixed Bounty (e.g., up to $11 per sign-up) | Fixed Bounty (e.g., $3 per free trial sign-up) |
| Commission | Per Subscription/Trial | Per Subscription/Trial | Per Subscription/Trial | Per Trial/Sign-up |
| Conversion | Sign-up for trial or paid subscription. | Sign-up for subscription. | Sign-up for subscription. | Sign-up for 30-day Prime free trial. |
| Affiliate Cookie Duration | 14 days | Varies, often 1-7 days | Varies, often 7-30 days | 24 hours (Very short) |
| Withdrawal Threshold | Varies by network (e.g., $50 – $100) | Varies by network | Varies by network | $10 (for Amazon Associates) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Marketing Materials | Banners, Creatives, Tracking Links | Standard assets provided by network. | Banners, Creatives, Tracking Links | Sitewide Links, Product Links, Banners, Widgets |
