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indigo affiliate program

Indigo Affiliate Program

This article provides details about the Indigo affiliate program, covering its commission structure and payment methods. Let's check it out!


5% per sale


7 days


Check, direct deposit, Payoneer

Are you looking to partner with a popular brand in Canada? The Indigo affiliate program allows you to earn commissions by promoting one of the largest book and lifestyle retailers in the country.

In this article, we’ll dive into everything you need to know about the Indigo affiliate program to decide if it’s suitable for you to join. Let’s continue reading!

Indigo: A Renown Supplier Of Books

Indigo is Canada’s biggest bookstore chain, with over 185 stores across Canada. The stores carry a wide collection of books for kids, as well as gifts, cards, stationery, and toys.

Indigo is known for its comfortable and inviting atmosphere. The stores are well-lit and have plenty of seating, which makes them a great place for book lovers. In many of its stores, Indigo also has a cafe that sells coffee, tea, and other refreshments.

Indigo Affiliate Program: An Overview

The Indigo affiliate program allows publishers to earn commissions by promoting and driving sales for Indigo products. Upon joining, you’ll receive a unique affiliate referral link and creative materials to enhance your sales efforts. Whenever a visitor from your site makes a purchase through your link, you earn a commission.

The sign-up process is entirely free, and you can apply to become an affiliate through the CJ Network. The Indigo affiliate program is particularly well-suited for marketers in the toys, lifestyle, and book niches.

Indigo Affiliate Program: Commissions and Payment Details

The Indigo affiliate program boasts a competitive commission rate of 5% per sale.

The cookie duration extends to 7 days. This means that you earn a commission as long as the referred visitor makes a purchase within a week of clicking your link.

Affiliate payments are processed on a monthly basis and can be received through various convenient methods, including checks, direct deposit, and Payoneer. This flexibility ensures that you can choose the payment option that suits you best.

Indigo Affiliate Program: Pros & Cons

Here is a table summarizing the pros and cons when joining the Indigo affiliate program.

Pros Cons
Established brand Short cookie duration (7 days)
High commission rate (5%)
Promotional tools

The Indigo affiliate program offers several benefits for affiliates. First, Indigo is the largest Canadian bookstore chain with a wide collection of books. Therefore, it is easier for affiliates to gain attraction from book lovers, leading to higher conversion rates.

Secondly, the program offers an enticing commission rate of 5%, complemented by various promotional tools and creative assets. These resources empower affiliates to elevate their sales efforts effectively.

However, it’s essential to note a limitation of the Indigo affiliate program, which is the relatively brief 7-day cookie duration. Affiliates should be mindful of this timeframe when considering the program’s suitability for their promotional strategies.

Indigo Affiliate Program Sign Up: A Step-by-step Guide

Here are the 5 key steps to join the Indigo affiliate program:

Step 1: Visit the affiliate program page

Visit the Indigo affiliate program page on CJ and click “Join Now”.

Step 2: Fill out the application form

Fill out the online application form with your website and contact details.

Step 3: Wait for approved 

Indigo will review your application to ensure you meet the program requirements. This may take a few business days.

Step 4: Get access

Once approved, you will receive an email with your unique affiliate ID and login details for the affiliate platform.

Step 5: Start promoting 

Log in to the affiliate platform, browse promotional materials, and copy your affiliate links to start promoting Indigo products.

How To Boost Affiliate Income With Indigo Affiliate Program?

Here are some strategies to help you boost your affiliate income with the Indigo Affiliate Program.

Firstly, you should create insightful reviews of popular Indigo books or highlight unique aspects of each book. Readers often appreciate thoughtful recommendations, and a comprehensive review can encourage them to purchase through your affiliate link.

Secondly, you can write buying guides for various categories such as toys, babies, and gifting. By offering helpful guidance on product selection within specific categories, you not only assist your audience in making informed choices but also increase the likelihood of them using your affiliate links to purchase.

Additionally, promoting newly released books and bestsellers is a smart strategy. Your audience is likely to be interested in trending books, and promoting them can lead to higher conversion rates and increased affiliate income.

Another effective strategy is to share Indigo deals and promotions frequently. Exclusive deals or limited-time offers can incentivize your audience to make purchases through your affiliate links.

Targeting specific keywords like “Indigo coupons” and “Indigo promo code” is also crucial. This approach increases the chances of discovering your content by individuals looking for deals, thereby driving more affiliate conversions.

Is The Indigo Affiliate Program Worth Joining?

For Canadian publishers and blogs focused on books, lifestyle, or gifting, joining Indigo’s affiliate program can be very rewarding.

The healthy commission rates on books combined with Indigo’s brand appeal among Canadian shoppers provide a great opportunity to earn steady commissions.

Let’s say your book review site has 10,000 page views monthly and a 0.2% conversion rate. If the average order value is $20 and 30 successful sales, you can earn $30 commission monthly. So, with consistent sales, you could easily earn over $300+ commissions promoting Indigo’s books in the first year.

The key is to ensure your content and audience aligns closely with Indigo’s brand and products. But overall, it’s an affiliate program worth exploring for Canadian publishers.


Who should join the Indigo affiliate program?

The Indigo affiliate program is best suited for book influencers and lifestyle publishers.

Is there a fee to join the Indigo affiliate program?

No, the Indigo affiliate program is free to join.

Are there any minimum requirements to become an Indigo Affiliate?

Indigo does not disclose any requirements publishers need to meet in order to join their program.

Can the Indigo program be combined with other affiliate programs?

Yes, you can absolutely combine promoting Indigo products with other affiliate programs. Many successful affiliates use a diverse portfolio of affiliate partnerships.

What are the best Indigo affiliate program alternatives?

Some popular Canadian affiliate programs include Chapters, Amazon, and Walmart Canada.