instacart affiliate program

Instacart Affiliate Program

Unlock earning potential with the Instacart Affiliate Program. Join now to promote a leading grocery delivery service, and earn commissions for every referred customer.




7 days


ACH, Paypal

Instacart is a popular online grocery delivery service used by millions of households. Its affiliate program allows publishers to earn commissions by promoting its services.

In this article, we’ll provide an in-depth overview of the Instacart affiliate program. Let’s dive in to see whether it’s right for you!

Overview of Instacart

Instacart is an American delivery company based in San Francisco. It operates a grocery delivery and pick-up service in the United States and Canada. It’s accessible via its website or mobile app. Instacart allows customers to order groceries from participating retailers with the shopping being done by a personal shopper.

Founded in 2012, it now has partnerships with 1,400 retail banners comprising 80,000 stores. In 2022, Instacart fulfilled 262.6 million orders with a total transaction value of $28.8 billion. The average transaction is estimated to value of $110.

How does the Instacart Affiliate Program work?

The Instacart affiliate program is also known as the Instacart Testmakers. This program allows creators to monetize their content by encouraging audience to use Instacart’s service. It is open to anyone who is interested. Yet, it works particularly well for:

  • Food and recipe websites and blogs
  • Grocery and meal delivery content creators
  • Online shopping affiliates
  • Lifestyle influencers

To participate, creators must be at least 18 years olad and a legal resident of the U.S. Instacart offers tools to make publishers’ content shoppable. Thus, audience will be able to add recipe ingredients or product recommendations to their Instacart cart in a few taps and get it delivered quickly.

Instacart Commission Rates and Payouts Details

Instacart offers a 3% commission on qualifying purchases made via affiliates’ shoppable links or recipe web pages. For example, for each $100 bill made via your referral link, you will receive $3.

This program applies a 7-day cookie duration. That means, you will receive a commission if your audience pays for Instacart’s service within 7 days from the day they click your affiliate link.

Your payment will be processed monthly. The minimum payout threshold is $20. Thus, accounts with a balance of less than $20 will roll over to the next month and continue like that until it exceeds $20. Instacart offers two payment methods, including PayPal and ACH.

Benefits and Drawbacks of Joining the Instacart Affiliate Program

There are some benefits and drawbacks of this program that you need to consider.

Benefits Drawbacks
Large audience base Specific requirements of age and residency
High income potential Limited geographical reach
Turnkey process Minimum payout threshold of $20

Instacart has a large existing audience base that affiliates can tap into. It has reached over 85% of the U.S. households. Grocery shopping is also a basic daily necessity for everyone. This means affiliates can promote to a huge pool of potential users looking for grocery delivery or pickup services.

In addition, groceries are different from products that are only sold once. Groceries need to be bought every day or every week. The regular grocery shopping habit ensures ongoing commission for affiliates. Thus, although the commission is low compared to other programs, affiliate revenue can still be large.

In addition, the Instacart affiliate program features an easy-to-implement process. It includes easy link-building tools for affiliates to generate shoppable links. Affiliates can use promotional banners, links, and text on their websites and newsletters.

Yet, there are some issues that you may need to think of. To be eligible for this program, pbulishers must be at least 18 years old and a legal residents of America. This could be a loss for potential creators who are not an American citizens.  As mentioned, Instacart only offers service in America and Canada.This can be a considerable advantage compared with program operating worldwide.

Also, there are only two payment methods offered: PayPal and ACH. This limitation causes considerable inconvenience for affiliates. Especially with a minimum threshold of $20, it will take a period of time for affiliates to withdraw their incomes.

How to Become an Instacart Affiliate

Here is a simple step-by-step guide to joining the Instacart affiliate program:

Step 1: Visit the Instacart affiliate site

Access this link: You are at the main site of this program. Click the “Sign up with Instacart” button.

Step 2: Complete the registration form

Fill in the required information to register. After signing up, you will move to the affiliate home page of Instacart.

Step 3: Set up the payment process and start earning

Click the “Create account” button to create a Tune account for payment process. Fill in your email and password, then click the “Create TUNE account” button.

After successfully creating a Tune account, you can access your affiliate dashboard. It inludes every needed information for your affiliate work. Now you can start earning with Instacart’s shoppable links or shoppable recipe buttons.

Tips to Succeed in the Instacart Affiliate Program

To maximize your earnings, consider implementing the following tips:

  • Target relevant audiences: Identify your target audience and create content that appeals to them. Tailor your promotions to those who are likely to use grocery delivery services, such as busy professionals, parents, or individuals with limited mobility.
  • Create engaging content Develop high-quality, engaging content that provides value to your audience. This could include blog posts, videos, or social media content. They could be service reviews, new recipes, or benefits of using Instacart, such as time-saving, convenience, etc.
  • Promote seasonal offers and discounts: Keep an eye on Instacart’s promotions and seasonal offers. Promoting special deals or discounts can entice users to sign up through your affiliate link.
  • Leverage social media: Promote Instacart on your social media channels. Share your personal experiences, testimonials, or user reviews to build trust. Use relevant hashtags and engage with your followers to increase visibility.

Is the Instacart Affiliate Program Worth It?

Are you passionate about promoting time-saving solutions?

Join this program to align with a leading grocery delivery service for today’s fast-paced lifestyles. Instacart meets the growing demand by offering a vast selection of local products, ensuring doorstep grocery delivery. As an affiliate, you simplify lives and open doors to earning commissions.

Affiliating with Instacart is to tap into a thriving market affiliate program. Instacart leads the rising trend of online grocery shopping with a user-friendly interface, diverse products, and exceptional service. Position yourself at the intersection of innovation and convenience, offering a valuable service to your audience and earning commissions for new customers.

Joining Instacart is more than promoting a service, it’s becoming part of a community of successful affiliates. Instacart offers tools for earnings maximization, a reliable tracking system, timely payouts, and a trusted brand. Here, you can monetize your content with a brand reshaping grocery shopping and elevate your affiliate marketing journey.


Who should join the Instacart affiliate program?

The Instacart affiliate program is ideal for publishers, bloggers, influencers, and content creators in the grocery, food, recipes, meal delivery, lifestyle, shopping, and household niches.

Is there a fee to join the Instacart affiliate program?

No, there is no fee to join the Instacart affiliate program. The application process is free.

Are there any minimum requirements to become an Instacart affiliate?

Publishers must be at least 18 years ola and a legal American resident.  Yet, Instacart works well for publishers whose content focuses on food, cooking, grocery, online shopping, etc.

What types of content does Instacart support?

Instacart presently supports two types of content:

  • Recipes: By generating a shoppable link or integrating our Shoppable Recipe button right into your site, you can simply make your recipe ingredients shoppable on Instacart.
  • Lists: On Instacart, you can create product collections and share those collections by creating a shoppable link.

If a customer returns a product I referred to, can I still receive commission?

Instacart will reverse your commission for the sale. This may depend on your negotiation with them.

If I don’t have a website, can I join this program ?

If you don’t have a website, it will be challenging to join this program. You should learn how to start a blog and create a real affiliate marketing business.

Can the Instacart program be combined with other affiliate programs?

Yes. Instacart affiliates can advertise deals on groceries, food, recipes, meal kits, and more.

What are the best Instacart affiliate program alternatives?

They are Amazon Fresh, Walmart Grocery, Shipt, DoorDash. They also include Uber Eats, GrubHub, Blue Apron, HelloFresh, Gopuff, etc.