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ipsy affiliate program

IPSY Affiliate Program

The IPSY affiliate program lets you turn your love for beauty and makeup into earnings. Read our article for more details on its commissions, payment, etc.


$8 per new publisher


7 days


Bank transfer, Wire transfer, Check

Looking to monetize your beauty blog or expand your income streams as an influencer? Becoming an IPSY affiliate could be an alluring option. With IPSY’s popular monthly beauty subscription boxes and engaged community of makeup lovers, you can earn commissions by promoting their services.

But is the IPSY affiliate program right for your channel? In this in-depth guide, we’ll analyze all the details beauty influencers need to know. In the end, you’ll decide whether it’s worth your time and effort.

Overview of IPSY

Established in 2011 by beauty influencer Michelle Phan, IPSY revolutionized the beauty industry with its personalized subscription service.

IPSY operates on a subscription-based model where customers pay a monthly fee to receive a “Glam Bag” containing a selection of beauty products. Products range from popular brands like Tarte, Benefit, and NYX. IPSY members, or “IPSY Glam Bag” subscribers, also gain access to online makeup tutorials and beauty advice.

The company expanded beyond subscriptions, offering an online shop where users can purchase featured products.

Overview of the IPSY Affiliate Program

IPSY Affiliate Program is one of the popular beauty affiliate programs. The IPSY Affiliate Program allows content creators to earn commissions by promoting IPSY subscriptions and products.

You can join the program for free through FlexOffers or Performcb affiliate networks. Upon approval, you’ll receive your unique affiliate link and creative assets. Plus, there’s a dedicated account management team available to assist you.

The program is ideal for bloggers, content creators, and influencers in the beauty, skincare, and lifestyle niches. Anyone with an engaged audience interested in beauty products can benefit from the program.

IPSY Affiliate Program: Commissions and Payment Details

When you join the IPSY affiliate program through the FlexOffers network, you’ll get a base $8 commission per new referred subscriber. The commission applies to any paid subscription services on ipsy.com.

There is a 7-day cookie window. This means you have a full week to convince your audience to subscribe to IPSY services and earn commissions.

FlexOffers pays IPSY affiliates monthly via ACH, PayPal, checks, bank transfer, or wire transfer. However, you must first meet the minimum payout requirement of $1,000 for wire transfers and $25 for other payment methods. There are additional fees for checks ($3), bank transfers ($1), and international transfers ($5).

IPSY partners joining through the Performcb network will get their commissions weekly via ACH, Paypal, checks, or wire transfer. There is also a $50 minimum payout requirement.

Pros and Cons of the IPSY Affiliate Program

The table below summarizes the pros and cons of the IPSY affiliate program:

Pros  Cons 
Popular subscription service with engaged following High competition
Competitive $8 commission Minimum payout (up to $1,000) and processing fee ($1-$5)
7-day cookie window No recurring commissions
Dedicated support and creatives
Various payment methods

IPSY is an established brand in the beauty subscription service with a large loyal base customer. This makes it easier for affiliates to promote and convert their products. And with a competitive $8 commission rate, getting more money is easier for affiliates.

However, the well-known service makes it harder for affiliates to get noticed, especially for beginners. There is also a high minimum payout requirement of up to $1,000, which can take time for newcomers to reach.

How to Become an Ipsy Affiliate?

Here is a step-by-step guide on how to join the IPSY affiliate program in 5 steps:

Step 1: Choose the affiliate network

You can choose to join the IPSY affiliate program through Performcb or FlexOffers.

Step 2: Submit an application

To sign up, you’ll need to complete the online application form. Provide details about your website, social channels, audience, and relevant beauty experience.

Step 3: Get approved

The IPSY team will review your application to ensure you meet the program requirements. Expect a 1-2 day turnaround.

Step 4: Access affiliate dashboard

Once approved, you’ll gain access to your unique IPSY affiliate links, banners, and other marketing materials.

Step 5: Start promoting IPSY

You can now begin driving traffic to your IPSY affiliate referral link through your website, YouTube, and other channels. Make sure to follow their brand guidelines.

How to Promote the IPSY as an Affiliate?

Here are some of the best practices to boost your affiliate income with the IPSY affiliate program:

First, you can share your personal experiences with IPSY’s Glam Bag on your blog. You can show the products you love, share makeup tips, and mention how the subscription has enhanced your beauty routine. Ensure that you put your affiliate link in the post in a smart way to get more clicks.

Another tip is to create unboxing and review videos showcasing the monthly Glam Bag. You can highlight the variety of products, their quality, and why you think your audience would enjoy them. Being honest and engaging in your reviews can build trust with your viewers and make them more likely to try IPSY.

You can also ask questions about beauty preferences, encourage them to share their Glam Bag experiences and create polls related to beauty trends. That way, you build a community around IPSY and increase your affiliate reach.

Lastly, you can negotiate exclusive offers or discounts for your audience. This could be a special code or promotion that they can use when signing up for IPSY, making the subscription more appealing to your followers.

Is the IPSY Affiliate Program Worth It?

The IPSY affiliate program can be worthwhile, typically for those in the beauty and makeup subscription niches.

The program has its advantages, such as the enticing $8 commission and a generous 7-day cookie lifetime. Affiliates can benefit from a large customer base and the popularity of beauty subscriptions.

However, there are a few things to keep in mind, like tough competition, high minimum payout threshold, and processing fees.

Ultimately, if your audience resonates with IPSY, you’re likely to earn more. Just remember, doing well in the program needs ongoing effort and smart promotion.


  • Does IPSY have a referral program?

Yes, IPSY offers a referral program where you can get 600 points for every friend who signs up in 24 hours using your special link.

  • Who should join the IPSY Affiliate program?

The IPSY program is best suited for beauty, makeup, and skincare influencers, bloggers, YouTubers, and content creators.

  • Is there a fee to join the IPSY Affiliate program?

No, the IPSY Affiliate Program is free to join.

  • Are there any minimum requirements to become an IPSY affiliate?

There are no minimum requirements, but your audience and content should match the beauty niche to get accepted.

  • Can the IPSY program be combined with other affiliate programs?

Yes, affiliates are encouraged to promote other complementary offers from beauty, skincare, cosmetics, and fashion brands along with IPSY.

  • What are the best IPSY affiliate program alternatives?

Some top alternatives are Boxycharm, Sephora, Ulta, and GlossyBox affiliate programs.