About Ollie

Ollie is a pioneer in the fresh, human-grade dog food industry. Founded in 2016, the brand focuses on delivering customized, vet-formulated meals tailored to a dog’s specific needs, such as their age, weight, and breed.

Ollie operates primarily through a direct-to-consumer (DTC) subscription model, delivering pre-portioned, fresh, or baked food right to the customer’s door. The food is made in the US within USDA-certified kitchens, emphasizing high-quality, whole-food ingredients with no fillers or artificial additives.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Ollie Affiliate Program Overview

The Ollie Affiliate Program allows pet content creators, bloggers, and influencers to earn a commission by promoting Ollie’s premium dog food. The program is generally hosted on the Impact Radius affiliate network. Affiliates benefit from promoting a brand that is focused on dog health and also supports a charitable mission by donating a portion of profits from each box sold to dogs in need.

FactorDetail
IndustryPet Supplies, Pet Food, E-commerce, Subscription Service (Direct-to-Consumer)
Product TypeFresh and Baked Human-Grade Dog Food (Subscription-based meal plans)
Affiliate Program TypeCost Per Sale (CPS)

Ollie Affiliate Program Offers

The program provides affiliates with professional marketing materials and a strong incentive structure to encourage conversions. The long cookie duration is a notable benefit, giving customers ample time to decide on a subscription.

FactorDetail
Promotional MaterialsProfessionally designed banners, product images, pre-written content, and exclusive audience discounts.
Affiliate Cookie Duration30 days
Accepted Traffic SourcePet-related blogs, social media channels, email campaigns, and review websites that focus on dog health and nutrition.
Accepted CountriesUnited States (US)
Explicit ContentNot accepted (Likely prohibited, as is standard for most corporate affiliate programs).
Religious or Political ContentNot accepted (Likely prohibited, focusing instead on pet-related content).

Ollie Affiliate Commissions & Payments

Ollie offers a highly competitive flat-rate commission for each new customer referral, which is attractive because the average order value is typically high for the first order (a starter box or two-week supply).

FactorDetail
MLM (Multi-Level Marketing)No (It is a standard affiliate program).
Commission RateUp to $60.00 per sale (flat rate for a new customer referral).
Commission StructureFlat rate per sale (for the initial purchase/starter box).
Payout FrequencyMonthly (after a lock-in period, typically 15 days after the end of the month the sale was tracked).
Payout MethodsPayPal, Check, Wire Transfer, Direct Deposit, and ACH Transfer (via the Impact network).
Minimum PayoutNone (or a very low minimum through Impact Radius, sometimes cited as no minimum).

Suitable Affiliates for Ollie Affiliate

This program is most suitable for individuals and platforms that focus on the pet niche, specifically dog health, nutrition, and well-being. The target audience is dog owners who are highly engaged and willing to pay a premium for high-quality, fresh food for their pets.

Affiliate TypeSuitabilityNotes
BloggersHighThose writing dog food reviews, health guides, and “best-of” lists.
TikTokersHighCreators with dogs showcasing the food prep, feeding time, and visible health improvements.
KOC (Key Opinion Consumers)Medium to HighPet owners demonstrating authentic, long-term use and results.
KOL (Key Opinion Leaders) / InfluencersHighDog trainers, certified pet nutritionists, and well-known pet-focused social media personalities.
YouTubersHighVideo reviews, unboxings, comparison videos, and “a day in the life” content with their dogs.
Video editorsLowOnly suitable if they also have a platform (like a YouTube channel or TikTok).
LivestreamersMediumThose doing pet-related streams or Q&A’s where they can demonstrate or discuss the product.

Ollie Affiliate Software

Ollie primarily uses the third-party affiliate management platform Impact Radius (often simply referred to as Impact) to run and track its affiliate program.

  • Software Used: Impact Radius
  • Alternative/In-House: They use an external, industry-leading platform (Impact) rather than proprietary in-house software for managing the affiliate program.

Alternatives for Ollie Affiliate Program

Here is a comparison of Ollie’s program against three other prominent pet food/supply affiliate programs: PetPlate, Chewy, and BarkBox, based on the available data. PetPlate is a direct competitor offering fresh dog food, while Chewy and BarkBox represent broader subscription and retail models in the pet space.

Comparison FactorOlliePetPlateChewyBarkBox
Average Bill (AOV)High (approx. $150–$200 for first order)High (Comparable to Ollie for subscription box)Varies widely (due to broad product range)Varies by subscription type/items (e.g., $30+)
Entry FeesNoneNoneNoneNone
Withdrawal ThresholdNone (via Impact)Varies by network$10 (Direct Deposit/Gift Card) or $100 (Check)Varies by network
Payment FrequencyMonthlyVaries by network (often Monthly)MonthlyVaries by network (often Monthly)
Commission$60 Flat Rate per sale$25 – $40 per sale4% per sale$18–$20 per subscription sign-up
ConversionHigh (due to personalized product/high intent)High (due to product quality/subscription model)Varies (High for a broad retailer)High (for impulse/gift purchases)
Marketing MaterialsBanners, product images, pre-written content, discountsVaries (Affiliate links, creatives)Large selection of creatives and linksVaries (Links, banners, product info)