Sam’s Club membership is invaluable for savvy shoppers looking to save on bulk purchases. As an affiliate marketer, promoting these memberships can be a lucrative endeavor.
This article will provide a comprehensive overview of the Sam’s Club affiliate program, from the registration process to tips for maximizing your recurring commission potential. Let’s get started!
Overview of Sam’s Club
Sam’s Club is a leading warehouse club owned and operated by Walmart Inc. Founded in 1983, it offers bulk quantities of groceries, household supplies, electronics, furniture, tires, and more at discounted prices.
The company has nearly 600 locations across the U.S. and Puerto Rico. Shoppers must have a paid membership to shop at Sam’s Club. There are 2 membership tiers – Club at $50/year, Plus at $110/year. Each offers progressively lots of benefits like cash rewards and free shipping.
Overview of the Sam’s Club Affiliate Program
The Sam’s Club affiliate program lets you earn money on each qualified sale you refer to SamsClub.com.
You can join the program for free through Rakuten Advertising, one of the largest affiliate networks. Once you’re in, you can use their data deed, build your own link feature, and other advertising materials.
This program is great if your audience likes shopping at warehouse clubs or if they buy things in bulk.
Sam’s Club Affiliate Commission Rate and Payment Details
The Sam’s Club offers different commission rates based on different campaigns, as below:
- 12% of memberships
- 1.6% of pickups and same-day deliveries
- 2.4% of all other sales
There is a 3-day cookie duration. If someone clicks your affiliate link and buys anything from Samsclub.com within 3 days, you earn a commission for that purchase.
Rakuten Advertising pays you through PayPal, direct deposit (ACH), or check. However, you need at least $50 to get paid. If you don’t reach that in a year, any outstanding commission below $50 is paid at the end of Q1 of the next year.
You get paid 30 days after the invoice date. For instance, if you earn commissions in October, the invoice comes in early November. Advertisers approve it by November 30th, and your commission is due on December 31st. Rakuten will send your payment in the following week.
Pros and Cons of the Sam’s Club Affiliate Program
Let’s see some major advantages and disadvantages when joining the Sam’s Club affiliate program:
| Pros | Cons |
| High commissions (up to 12%) | 3-day cookie duration |
| Various commission structures | Restrictions on branding and paid advertising methods |
| High AOV ($265) | |
| Ongoing promotions and creative options |
Joining the Sam’s Club affiliate program offers several advantages. The program provides various commission structures with up to 12% competitive rates, ensuring that affiliates can earn well. Besides, the high average order value (AOV) of $265 contributes to lucrative commissions for successful sales.
Affiliates can also use the build your own link feature to have more flexibility and customize how they promote Sam’s Club products. Additionally, the availability of a Data Feed and frequent additions of promotions and creative options to the User Interface enhance the affiliate marketing experience.
However, it’s essential to be aware of certain limitations within the program. The cookie duration lasts 3 days only, meaning affiliates have a limited time window to earn commissions after a user clicks on their link.
Additionally, there are limits on branding promotions and specific paid advertising methods, which can affect the variety of promotional strategies.
Sam’s Club Affiliate Program Sign Up: Step-by-step Guide
Here is a step-by-step guide on how to join the Sam’s Club affiliate program in 5 simple steps:
Step 1: Visit the Sam’s Club affiliate page
Go to the affiliate program homepage at https://www.samsclub.com/content/affiliates?xid=ftr:affiliate-program. Then, click “Join today!” to go to the signup form.
Step 2: Fill out the registration form
Provide your details, including company info, contact & account info, and primary website info, to complete the signup process.
Step 3: Get approved
Rakuten Advertising will review and approve affiliates within 1-2 business days typically.
Step 4: Sam’s Club affiliate program login
Once you’re approved, you’ll get access to Rakuten’s affiliate dashboard. Here, you can access the Sam’s Club affiliate program, custom links, and other creatives.
Step 5: Start promoting
Now, you can share your affiliate links on your website and use other promoting methods to attract more customers and earn extras.
That’s it! Just 5 quick and easy steps to become a Sam’s Club affiliate. Consistency and persistence will be key to driving ongoing membership sign-ups.
How to Promote Sam’s Club Affiliate Program
To effectively promote Sam’s Club products as a Sam’s Club affiliate, it’s essential to strategically align your marketing efforts with the preferences and needs of your audience.
You can focus your content on showcasing popular products and explaining how they meet your audience’s practical needs or style preferences. Sharing detailed insights about the quality and unique features of Sam’s Club items can create trust and interest among potential customers.
Another key strategy is to offer special deals or discounts through your affiliate links. You can create urgency by highlighting limited-time offers or exclusive discounts unique to your links. Offering users exclusive perks can greatly increase the chances of them clicking your links and making a purchase.
Furthermore, you can consider integrating these promotions into your content, whether through blog posts, social media updates, or newsletters. This helps maintain a dynamic and appealing affiliate marketing strategy for products at Sam’s Club.
Finally, you can explore creative collaborations with influencers or content creators to showcase Sam’s Club products. Partnering with personalities who resonate with your audience adds authenticity and expands your reach, increasing potential affiliate earnings.
Is the Sam’s Club Affiliate Program Worth It?
The Sam’s Club affiliate program can be a rewarding opportunity for those in the retail and wholesale shopping niche.
It offers lots of enticing benefits, like a lucrative commission of up to 12%, a favorable AOV of $265, and ongoing promotions and marketing assets. Especially if your website already caters to Walmart and bulk shopping audiences, the program can yield conversions effortlessly.
Nevertheless, it’s crucial to be aware of the drawbacks. The 3-day cookie duration demands time-sensitive promotions, and there are limitations on branding and certain paid advertising methods.
In conclusion, the success of the Sam’s Club affiliate program depends on navigating these challenges and effectively utilizing its strengths. You should consider your audience, marketing strategies, and readiness to adapt to limitations before joining. This ensures the program becomes a valuable addition to your affiliate marketing ventures.
FAQs
Is Sam’s Club affiliated with Walmart?
Sam’s Club is a members-only warehouse chain and a part of the Walmart Inc. family. However, the Sam’s Club affiliate program is run on the Rakuten Advertising network and differs from the Walmart affiliate program.
Who should join the Sam’s Club Affiliate program?
The Sam’s Club program is ideal for websites, influencers, and content creators in niches like shopping, coupons, family, and budgeting. Those with an audience that regularly shops at warehouse clubs are a great fit.
Is there a fee to join the Sam’s Club Affiliate program?
No, Sam’s Club does not charge any fee to join their affiliate program. The signup process is free.
Are there any minimum requirements to become a Sam’s Club affiliate?
Sam’s Club does not list any specific minimum traffic or sales requirements. Any website or influencer can apply to partner with their program.
Can the Sam’s Club program be combined with other affiliate programs?
Yes, Sam’s Club allows you to promote other affiliate offers along with their program. Diversifying programs reduces risk.
What are the best Sam’s Club affiliate program alternatives?
Some top alternatives are Costco, Home Depot, Amazon Associates, Walmart, eBay Partner Network, BJ’s Wholesale, and Groupon affiliate programs.
