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tractor supply affiliate program

Tractor Supply Affiliate Program

Wanna join the Tractor Supply affiliate program? This article brings insights into its pros and cons so you can decide whether to join.


1.6% per sale


30 days


Wire, PayPal, Payoneer, e-wallet

Tractor Supply is the largest retail farm and ranch supply chain in the United States. Tractor Supply affiliate program is a garden affiliate program that allows participants to earn a commission when promoting its products.

In this article, we will cover everything affiliates need to know about the program, including commission rates, promotional tips, and whether the program is worthwhile. Let’s read on!

Tractor Supply: A Brief Introduction

Founded in 1938, Tractor Supply is the largest retail farm and ranch supply chain in the US. The company has operated over 2,000 stores in 49 states.

Their stores offer various homesteading and small-scale farming products. Their exclusive products include livestock feed, pet supplies, and tractor parts.

Focusing on rural lifestyles and homesteading, Tractor Supply has attracted a loyal customer base of hobby farmers, ranchers, tradesmen, and pet owners.

Tractor Supply Affiliate Program: An Overview

As an affiliate, you earn a commission for every sale made through the links you share. You can access marketing materials, tracking tools, and updates to drive sales.

The sign-up process is free. If you decide to join, you can apply through Ascend Partners.

The Tractor Supply affiliate program is suitable for websites on rural lifestyles, homesteading blogs, pet influencers, and outdoor content creators.

Tractor Supply Affiliate Program: Commissions & Payment Details

As a Tractor Supply affiliate program, you’ll earn a 1.6% commission for every sale made through your affiliate referral link.

The program offers a generous 30-day cookie duration. This means that your affiliate link extends for a month after a potential customer clicks on it.

Payouts are sent once your earnings hit the $100 threshold in affiliate commissions. Tractor Supply provides multiple payment options, including wire transfer, PayPal, Payoneer, or e-wallet.

Tractor Supply Affiliate Program: Pros & Cons

Pros  Cons
Established a brand with a loyal customer base Low commission rate (only 1.6% per sale)
Wide range of products Payout threshold ($100)
Strong promo materials (reports, regular updates)

Joining Tractor Supply’s affiliate program comes with notable advantages. Firstly, Tractor Supply is an established brand with a loyal customer base, which means more opportunities for repeat purchases. With a diverse range of products, you have wider product choices to align with your audience’s needs.

Moreover, the program provides robust promotional materials, including a link management dashboard, detailed reports, and regular updates. These tools can help you effectively market Tractor Supply across your channels.

However, the commission rate of 1.6% per sale is relatively low, which may impact your earnings. Additionally, there’s a payout threshold of $100, meaning you must reach this amount before receiving your commission.

How To Apply For The Tractor Supply affiliate program?

Here is a step-by-step guide on how to join the Tractor Supply affiliate program:

Step 1: Visit the Tractor Supply affiliate page
Go to the Tractor Supply affiliate program page on Ascend Partner and review details about the commission rate, cookie duration, payment info, and available promotional assets.

Step 2: Click the link to join
Click the sign up link on their affiliate page to bring up the online application form.

Step 3: Fill out the application
Complete the affiliate application with your website and contact details. Please read and accept their terms and conditions.

Step 4: Get approved
Wait for an approval email from the Tractor Supply affiliate team.

Step 5: Promote Tractor Supply
Browse your affiliate dashboard’s links and product displays. Place them on your site and social media to start promoting Tractor Supply products.

How to Earn Money With Tractor Supply Affiliate Program

Here are some tips to boost your affiliate revenue with the Tractor Supply affiliate program.

First, you can write detailed reviews of Tractor Supply products with personal experience or make tutorial videos.  Quality content is key to attract more visitors and encourage them to click on your affiliate link.

You should use visually appealing content, including images to showcase products. Visuals can be powerful in conveying the value and usefulness of the products.

Also, be mindful of where you place your affiliate links. Integrating them naturally within your content, especially where your audience is most engaged, can improve click-through rates.

Another valuable recommendation is to leverage analytics tools to monitor the performance of your affiliate links. By gaining insights into what is effective and what isn’t, you can adjust your strategies for optimal results.

Is the Tractor Supply Affiliate Program Worth It?

The Tractor Supply affiliate program delivers good value for publishers who cater to the rural, farming, ranching and homesteading audience.

Driving targeted traffic interested in agricultural supplies, livestock care, farm equipment and more can bring huge earnings despite the lower commission percentage.

For example, you refer to 30 purchased customers to Tractor Supply’s Winchester per month. So, you can earn up to $240, which is a considerable amount.

While niche, focusing on showcasing products tailored for a homesteading and rural living audience can connect with engaged users and high buyer intent.


Who should join the Tractor Supply Affiliate program?

The Tractor Supply affiliate program is best suited for websites and influencers in the farming, ranching, homesteading, agriculture, and outdoor recreation niches.

Is there a fee to join the Tractor Supply Affiliate program?

No, there is no cost to join the Tractor Supply affiliate program.

Are there any minimum requirements to become a Tractor Supply affiliate?

Tractor Supply does not disclose any specific traffic or sales requirements for affiliates.

Can the Tractor Supply program be combined with other affiliate programs?

Yes, the Tractor Supply program can complement other outdoors, DIY, home improvement, and farm & ranch affiliate offers.

What are the best Tractor Supply affiliate program alternatives?

There are countless affiliate programs that you can choose from. Some top alternatives include John Deere, Chewy, Amazon, Sally Beauty Supply, Rural KinG, Home Depot, Kubota, Walmart and ACE Hardware affiliate program