The American Football market worldwide is projected to grow by 6.92% over the next five years, reaching $38.05 billion by 2029. It’s a smart move to promote American football brands, with higher chances of boosting earnings.
In this article, we’ve compiled the 13 best American football affiliate programs with lucrative offers & quality products.
For more options, we’ve curated a list of standout sports affiliate programs. Be sure to check out our recommendations for soccer, baseball, basketball, golf, and wrestling.
In the later section, we will suggest some first steps for creating your affiliate program for American football products.
Quick Comparison
| Program Name | Commission (%) | Cookie Duration (Days) | Niche Suitable | Affiliate’s Rating |
|---|---|---|---|---|
| NFL Store | 8% | 7 days | NFL merchandise, sports apparel | ⭐⭐⭐ |
| Leather Head Sports | 10% | 60 days | Premium handcrafted balls, collectible sports items | ⭐⭐⭐⭐ |
| Chiefs Pro Shop | 8% | 7 days | Kansas City Chiefs fans, NFL team merchandise | ⭐⭐⭐ |
| Sports Memorabilia | 8% | 7 days | Autographs, memorabilia, collectibles | ⭐⭐⭐⭐ |
| DICK’s Sporting Goods | 2% | 3 days | General sports equipment, wide retail niche | ⭐⭐ |
| Fan’s Edge | 8% | 7 days | Multi-league sports apparel (NFL/MLB/NBA) | ⭐⭐⭐ |
| Strideline | 10% | 60 days | Sports socks, eco socks, team-related hosiery | ⭐⭐⭐⭐ |
| Paragon Sports | 8% | 7 days | Multi-sport gear, outdoor activity equipment | ⭐⭐⭐ |
| Coachtube | 30% | 30 days | Online sports courses, coaching programs | ⭐⭐⭐⭐⭐ |
| Wilson | 8% | 30 days | Sports equipment, NFL, basketball, soccer | ⭐⭐⭐⭐ |
| 500 Level | 8% | 30 days | Sports-inspired apparel, athlete-themed t-shirts | ⭐⭐⭐⭐ |
| SPT (Sports Performance Tracking) | 5% | Not stated | Athlete performance GPS, sports tech | ⭐⭐⭐ |
| Prep Sportswear | 15% | Not stated | School/college/youth sports apparel | ⭐⭐⭐⭐ |
Top 13 Best American Football Affiliate Programs
1. NFL Store
NFL Store is the official shop to find authentic merchandise of NFL clubs for football fans. You can update every latest launch at their store with various discount offers from your favorite teams.
The NFL Store affiliate program is run through Impact. The commission rate is 8% for each successful sale of your audience. NFL Store will pay out every 45 days after the end of the month.
The cookie duration is only 7 days since the first click. Therefore, customers must purchase within a week so affiliates can get their approved commission.
Affiliates can only promote using banners from NFL Store affiliate network partners. Moreover, affiliates are not allowed to use any official NFL logos, including “The Shield,” to promote their links.
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2. Leather Head Sports
If you are a die-hard American football fan, having a customized ball is a must in your collection. Leather Head Sports is a leading brand in designing and selling handcrafted balls with a modern, nostalgic look.
They offer up to a 10% commission rate for their partners and a 60-day cookie duration. With an average order value of over $150, affiliates could earn $15 per order.
When promoting Leather Head Sports, you can use their personal customized service to attract more buyers. They also have professionally designed banners for you upon request.
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3. Chiefs Pro Shop
Kansas City Chiefs is a famous American football team that has won the NFL championships for 4 times. Their official Chiefs Pro Shop is where you can buy jerseys, t-shirts, and other apparel from the team.
Their affiliate program is managed through Impact. They allow their affiliates to earn up to an 8% commission rate per sale.
The cookie duration has a tracking period of 7 days. Therefore, please note that your affiliate link will only generate commissions within this period.
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4. Sport Memorabilia
American football fans come to find the rarest items of their famous superstars at Sports Memorabilia. On their website, you can discover autographs, signed balls, and exclusive items from any professional player.
To join their affiliate program, you can sign up through Impact. The commission rate is 8% for every successful order from your affiliate link.
You should notice the program’s cookie length. Their cookie duration only lasts for 7 days from the first click of customers.
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5. DICK’s Sporting Goods
DICK’s Sporting Goods is the top choice retailer in the USA for finding American football products from renowned brands. They are the official sponsor for Team USA during the Olympics in the recent season.
Affiliates can sign up for the DICK’s Sporting Goods affiliate program via Impact. The commission rate is 2% per sale through an affiliate link. Noticeably, the cookie duration lasts for only 3 days from the first click of the customer.
DICK’s Sporting Goods pays their affiliates on a net 60 basis after the end of the month. After joining the program, affiliates will get access to the banners and links from the brand to use in promotion.
DICK’s Sporting Goods will also send weekly newsletters to notify their partners about special promotions during the season.
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6. Fan’s Edge
Fan’s Edge provides every item you’re looking for from many sports teams, such as American football, baseball, and basketball. Their diverse collections include the NFL, MLB, NBA, and more leagues.
If you want to join their affiliate program, you can join via Impact – one of the most popular affiliate networks. Fan’s Edge pays their partners up to an 8% commission rate.
The cookie duration stays active for 7 days, allowing you to earn a commission for any purchases made within a week.
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7. Strideline
Strideline has been selling the most comfortable socks for NFL and MLS fans and athletes for over 10 years. They are proud to have recycled eco socks that have sold over 20 million pairs worldwide.
The brand offers a 10% commission rate for every partner who joins the Strideline affiliate program. The cookie duration is up to 60 days of tracking.
Strideline only uses PayPal to send monthly payouts to affiliates. Therefore, you must have a PayPal account to join their affiliate program.
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8. Paragon Sports
Paragon Sports covers top-notch gear in various sports, including American football, soccer, tennis, and other outdoor activities. They have over 30,000 items from 300 different brands worldwide.
Paragon Sports affiliate program offers a commission rate of up to 8%. The average order value is $170, so affiliates can earn about $14 per order. The cookie is active for 7 days, tracking any referrals during this period.
As their affiliates, you can promote their products using unique links and creative banners. Paragon Sports also has a dedicated affiliate team to support you further.
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9. Coachtube
You can choose from over a hundred coaches in more than 30 sports on Coachtube to enhance your skills. From American football to soccer to tennis, you can learn any sport with professional coaches on Coachtube.
Coachtube pays a generous 30% commission rate for their partners, with a 30-day cookie duration. They will pay affiliates through direct deposit. However, you need to have a payment threshold of $100 to receive your earnings.
Coachtube allows affiliates to promote them through various ways, such as mailing lists, writing blog posts, and social media posts. Affiliates could use PPC advertising and display ads for your promotion as well.
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10. Wilson
Wilson has over 100 years of innovation and provides high-performance sports equipment, footwear, and apparel. They bring a diverse collection for sports players, including basketball, American football, soccer, and more.
Wilson runs their affiliate program through Impact. The commission rate is 8% for each sale, with higher rates available for top-performing affiliates. Affiliates can earn their credited commission within 30 days of cookie duration.
When joining their affiliate program, you will have a unique link for your promotion campaigns from Wilson. You can also use their designed and creative banners to make your content more appealing to the audience.
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11. 500 Level
More than just sports gear and jerseys, 500 LEVEL creates art and t-shirt junkies for the NFL, MBA fans. They have the authorization to create clothes inspired by sports superstars, such as Patrick Mahomes, Steph Curry, and more.
Affiliates can sign up for the 500 LEVEL affiliate program through ShareASale. They offer a commission rate of 8% for affiliates with a 30-day cookie duration.
500 LEVEL focuses on creating unique offers for each partner and their members. Therefore, you will receive exclusive offers to promote your campaign and attract more audiences.
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12. SPT
SPT designs and develops powerful and affordable GPS tracking tools for outdoor sports, such as American football, tennis, and basketball. These tools will monitor and manage physical output.
The commission rate for the SPT affiliate program is 5% per successful order. But only orders placed on the SPT website will be counted for commission.
SPT will pay their affiliates on a quarterly basis only through PayPal. However, affiliates must have at least $100 to receive payouts at the end of the quarter. Otherwise, your commission will be held for another quarter until the threshold is reached.
Notably, SPT will create a customized URL for its partners and provide other promotional materials. Affiliates can also use SPT’s affiliate site to track their commission and use alternative marketing tools.
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13. Prep Sportswear
Prep Sportswear is a leading retailer of sports apparel for school, college, and youth sports in the US. In addition to the domestic American football league, Prep Sportswear provides merchandise for the Australian, German, and Canadian football leagues.
Affiliates can join the Prep Sportswear affiliate program by signing up for ShareASale. The commission rate is up to 15%. With an AOV of about $67, affiliates can achieve $10 per order. Prep Sportswear also has bonuses for high-performing partners on their first-time sales and network reach.
Prep Sportswear provides banners and customized links for affiliates to put on the website. Moreover, they will regularly send monthly newsletters about new products and events.
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Conclusion
Setting up an American football affiliate program is a powerful way to grow your business and connect with passionate fans. By planning your commission structure carefully, selecting the right affiliates, and tracking performance with clear metrics, you can build a program that rewards partners and drives sales.
We’ve guided you from A to Z on creating your affiliate program. Now it’s time to put these strategies into action and watch your program score big!
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
