Top 26 Best Baby Products Affiliate Programs Worth Your Consideration in 2026

With attractive commissions and a variety of baby essentials, the baby products affiliate programs market is ideal for affiliate marketers. You can promote everything from diapers and baby gear to health and safety products for new parents.

Let’s dive into the best opportunities to promote popular baby brands and start earning commissions today!

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable
Gerber Childrenswear	2%	30	Baby clothing, essentials
Bloom Baby	10%	90	Premium baby furniture & accessories
Carter’s	2%	14	Baby clothing, mass-market
Orbit Baby	10%	30	High-end strollers & car seats
Finn + Emma	10%	30	Eco-friendly baby products
Lovevery	10%	14	Montessori toys, early development
Ergobaby	4%	30	Baby carriers, newborn gear
Popopieshop	15%	60	Affordable baby & family fashion
Safety 1st	5%	30	Baby safety products
Newton Baby	5%	30	Baby mattresses, sleep safety

Top 26 Baby Products Affiliate Programs in 2026

1. Gerber Childrenswear

Gerber Childrenswear LLC a prominent name in the baby apparel market. Their product range includes everyday layette, playwear, bedding, bath essentials, and accessories.

Affiliates can enjoy a 2% commission rate on every successful sale. You have a whole month to earn money on purchases from the customer’s first visit to your link.

You can leverage the brand’s ready-to-use banners, text links, and content to create engaging promotions. Their responsive affiliate team will help you with any promotional questions.

2. Bloom Baby

Bloom Baby sells high-design cribs, high chairs, loungers, and other accessories for kids. Their high-quality items are made from sustainable woods, recyclable plastics & metals, and low VOC finishes.

Their baby affiliate program pays you a 10% commission for every order through your link. You may earn about $35 for each sale, with an average order value of $350. They allow you to earn money on purchases within 90 days from the visitor’s initial click.

You can use their eye-catching creatives to create fresh and engaging content. Their regularly updated product feed helps you show the latest products and offers to your audience.

3. Carter’s

Carter’s is a leading American designer and marketer of children’s clothing. Their range of bodysuits, sleepwear, playcloths, outerwear, and accessories covers all babies’ essential needs.

Carter’s affiliate program pays publishers a 2% commission rate for successful sales. The cookie duration starts when a client clicks on your link and expires after 14 days.

The program provides a broad range of banners, text links, and creative assets for you to promote their products. You can also ask their affiliate manager for more tips to boost your sales.

4. Orbit Baby

Orbit Baby designs innovative, safe, and stylish baby strollers and car seats. Parents can switch their child’s position without disturbing them thanks to the unique 360-degree rotation feature.

As an Orbit Baby affiliate, you can earn 10% commissions for each successful order. With an average order value of $750, you can expect to earn about $75 for every sale. They allow you to earn an approved commission for each order placed within 30 days from the first click.

There’s a wide selection of attractive banners, links, images, and videos for you to use in your promotion. Their affiliate managers are also willing to assist you with expert advice to improve your promotional results.

5. Finn + Emma

Finn + Emma creates eco-friendly baby clothing, toys, and accessories. They manufacture their products in fair trade settings to promote social and economic empowerment, especially for women.

Affiliates will get a 10% commission on each successful sale via your link. You have 30 days from the customer’s first click to earn on purchases.

Once approved to be their affiliate, you’ll have access to their banners, links, and logos to create impressive promotional content. Plus, you can keep your content fresh and drive audiences’ attention with newly updated product details from the data feed.

6. Lovevery

Lovevery produces toys and play kits for children from birth to age five. The brand tailors each toy kit to specific child development stages, supporting cognitive and emotional growth.

The Lovevery affiliate program pays a 10% commission for every order placed. The referral window lasts 14 days from the customer’s first click.

They support your promotion with attractive banners, text, and product links. Their newsletters will also update you with exclusive offers to boost your earnings.

7. Ergobaby

Ergobaby is leading in the babywearing market with their ergonomic baby carriers. These carriers support the baby’s developing body while evenly distributing weight across the wearer’s hips and shoulders.

You may get a 4% commission rate on all sales when joining the Ergobaby affiliate program. The average order size is $170, so you may earn about $7 for each order. The brand lets you earn money on qualified sales within 30 days from the customer’s first click.

They prepare a broad selection of pre-made banners, text links, and content to assist your promotion. You can also receive Ergobaby samples to film a review or unboxing video.

8. Popopieshop

Popopieshop supplies fashionable clothing and accessories for babies, toddlers, and parents. The brand uses high-quality, eco-friendly fabrics like cotton bamboo to ensure comfort and long-lasting wear.

You’ll receive a high commission rate of 15% on sales you refer when joining their program. You may earn about $13 for each order, with an average order value of $89. The brand gives you up to 2 months to earn on customers’ purchases.

You can leverage their attractive banners, text links, videos, and coupons to make your promotions more appealing. Their regular newsletters will update you with the latest promotions to boost your earnings.

9. Safety 1st

Safety 1st provides child safety products and baby gear, including cabinet locks, outlet covers, corner protectors, car seats, strollers, and more. They are widely recognized with the first “Baby on Board” sign, an iconic symbol of child safety awareness.

Once approved for their affiliate program, you’ll earn a 5% commission on successful sales. Your commissions are qualified if customers click your link and purchase within 30 days.

You can use their impressive banners and text links on your site to attract more audiences. There’s a potential opportunity to get exclusive offers depending on your performance.

10. Newton Baby

Newton Baby designs breathable, safe crib mattresses and sleep accessories to ensure quality sleep for babies. The company offers a 100-night trial for their mattresses, allowing customers to test the product risk-free.

The Newton Baby affiliate program offers a 5% commission rate on all sales. The cookie window will remain active for 30 days from the visitor’s first click on your link.

You can put the brand’s vibrant banners and text links on your site to attract more people’s attention. Their product feed gives you access to the latest product information to keep your content fresh.

11. Bloom Nutrition

• Commission: 10%
• Cookie duration: 30 days

Bloom Nutrition supports users’ overall health and fitness goals with high-quality dietary supplements. They also supply Kids’ Greens products to help increase children’s daily fruit & veggie intake.

12. BabyBjörn

• Commission: 3%
• Cookie duration: 45 days

BabyBjörn sells ergonomic baby carriers, bouncers, travel cribs, and feeding products. Their global presence spans over 50 countries, making their products accessible to families worldwide.

13. WebBabyShower

• Commission: $10
• Cookie duration: 30 days

WebBabyShower helps expectant parents to celebrate a baby’s arrival even when they are far away from home. Users can create customizable invitations, set up gift registries, and organize activities and games.

14. Magic Beans

• Commission: 5%
• Cookie duration: 30 days

Magic Beans supplies premium strollers, car seats, baby carriers, nursery furniture, and educational toys from trusted brands like Britax, Nuna, and Clek. They help parents choose the perfect products for their kids with expert guidance and personalized customer service.

15. Loulou Lollipop

• Commission: 10%
• Cookie duration: 30 days

Loulou Lollipop creates delightful, high-quality muslin swaddles, bibs, washcloths, and feeding utensils for children. The company is entirely committed to environmental preservation, using only earth-friendly and non-toxic materials.

16. Jacadi UK

• Commission: 6%
• Cookie duration: 120 days

Jacadi UK manufactures high-quality children’s clothing, shoes, and nursery items. With 98% natural ingredients, their products are ideal for the sensitive skin of both babies and moms.

17. Baby’s Brew

• Commission: 8%
• Cookie duration: 90 days

Baby’s Brew stands out with their portable, battery-powered bottle warmer. Their bottles help busy parents warm breast milk or formula conveniently in just 5-10 minutes.

18. Organic Baby Food 24

• Commission: 25%
• Cookie duration: 30 days

Organic Baby Food 24 supports child development with Europe-sourced organic formulas. They also help parents select the right formula based on age and nutrition and provide safe preparation and storage tips.

19. Happiest Baby

• Commission: 4%
• Cookie duration: 30 days

Happiest Baby offers sleep sacks, swaddles, and baby monitors to improve infant sleep and comfort. Their flagship product, SNOO Smart Sleeper, uses a combination of white noise, motion, and rocking to help babies sleep more soundly and safely.

20. Ten Little

• Commission: 15%
• Cookie duration: 30 days

Ten Little designs comfortable, supportive, and stylish shoes for toddlers and kids. Their footwear promotes healthy foot development with flexible soles and breathable materials.

21. Patpat

• Commission: 20%
• Cookie duration: Not mentioned

Patpat offers colorful and trendy clothes for babies, toddlers, and older children. They also have matching family outfits for a coordinated look in family photos, special events, holidays, or casual wear.

22. Bebcare

• Commission: $20
• Cookie duration: Not mentioned

Bebcare develops digital baby monitors with ultra-low wireless emissions. Their products are equipped with temperature monitoring, lullabies, and white noise-silencing.

23. UrbanSitter

• Commission: $1
• Cookie duration: Not mentioned

UrbanSitter helps parents hire babysitters, nannies, pet sitters, senior care providers, housekeepers, and tutors. Users can view the sitters’ reviews, photos, availability, hourly rates, and qualifications.

24. Babyplus

• Commission: 10-20%
• Cookie duration: Not mentioned

BabyPlus uses auditory stimulation to support unborn babies’ cognitive growth. Their age-appropriate sounds mimic the natural prenatal environment to encourage early learning and strengthen the bond between mother and baby.

25. Owlet

• Commission: 15%
• Cookie duration: Not mentioned

Owlet allows parents to keep a close eye on their baby while sleeping with their real-time health monitoring. They track the baby’s heart rate, oxygen levels, and sleep patterns and send real-time data to parents via a mobile app.

26. Pampers

• Commission: $10
• Cookie duration: Not mentioned

Pampers is a leading brand of disposable diapers and baby care products. They offer diapers to maintain dryness and comfort for babies, along with wipes and training pants.

Why Should You Promote Baby Products as an Affiliate?

Baby products affiliate marketing is profitable for one simple reason: parents spend $12,000 to $15,000 in the first year alone.

Unlike other buyers who might wait months to decide, new parents are on a strict deadline. They also buy daily essentials—like diapers, wipes, and formula—over and over again.

Now keep reading to find out three reasons why this niche can pay you well.

High Purchase Intent: Parents Research With Credit Cards Ready

When a normal shopper searches for “best running shoes,” they might just be looking around. They might buy today, or they might buy in six months.

When a pregnant mother searches for the safest car seat, she has a strict deadline.

She is not just window shopping; she is trying to solve a serious safety problem before her baby arrives. This urgent mindset changes how often people click the “buy” button.

Most online stores only sell to about 1 out of every 100 visitors. However, baby review sites are much more successful. These sites often sell to 8 out of every 100 visitors.

It happens because the stakes are very high.

They want to know if a mattress is breathable or if a stroller is sturdy. Once they find a review they trust, they rarely wait for a sale.

Big Order Sizes: High Prices Mean Higher Commissions

The second reason this niche is great for beginners is simple math. You can earn more money with fewer sales because baby products are expensive.

In other categories like books or cheap clothes, you have to sell a lot of items to make a profit. You might need to sell 50 t-shirts just to earn a decent payout.

In the baby niche, a single sale can pay as much as a week’s worth of work in those other categories.

Let’s look at how the commission math works.

Imagine you review a high-quality stroller that costs $400. With a 10% commission, you earn $40 from just one click.

To make that same $40 from $20 books, you would have to find 50 separate buyers.

You should also watch out for baby registries.

These are the “golden goose” of the baby niche. When a parent creates a registry through your link, you don’t just earn money on one item.

You often get a commission on every single gift bought from that list. As families buy so many things at once, it is common for one registry to earn you $100 to $300 in total profit.

Repeat Purchase Cycle: Building Long-Term Audience Value

Big commissions from strollers are great, but they usually happen just once. The true magic of the baby niche isn’t the size of the sale – it’s the length of the relationship.

To understand why this is so valuable, you should compare it to other popular industries.

In the wedding industry, a couple spends a lot of money for about one year. They buy dresses, rings, and flowers.

But the moment the wedding is over, they stop buying from you. That customer is gone forever, and you have to work hard to find a new one.

Meanwhile, in the baby niche, a parent who trusts your advice on a newborn swaddle today will need a high chair in six months.

Six months after that, they will need toddler safety gates. And through it all, they are constantly buying daily supplies like diapers and wipes.

That means you can earn money from the customer for 2–3 years. For example:

• The initial win: They buy the $400 stroller you reviewed ($40 commission).
• The follow-up: Over the next two years, they buy the bottle warmers, sleep sacks, potty training gear, and toys you recommend.

The result is that A single loyal reader can easily earn you $200–$500 in total commissions over their journey.

What Types of Baby Products Should You Promote for Maximum Affiliate Revenue?

Now that we know why the baby niche is profitable, let’s look at what you should actually promote.

Not all baby products are worth your time. A $10 pacifier takes just as much work to review as an $800 stroller, but the payout is totally different. To maximize revenue, you need a mix of expensive “big ticket” items and daily essentials.

This section breaks down the main product categories you should focus on.

High-Value Baby Gear

Baby gear is the foundation of any profitable website, including the “Big Three” items: strollers, car seats, and nursery furniture. These products are expensive, so your commissions will add up very fast.

Many beginners make the mistake of sending all their traffic to Amazon.

While Amazon is easy to use, they pay low rates for baby gear. Usually, they only pay a 3% commission.

To see why this matters, let’s look at the math for a $600 stroller.

If you sell it through Amazon, you earn only $18. However, if you link to a specialty baby store, you might earn an 8% commission. That same sale now earns you $48. 💸

By picking the right partner, you can triple your income from the exact same sale. Always check the payout rates before you choose where to send your readers.

Consumables and Subscriptions

Big gear sales provide a quick boost, but daily supplies provide a steady paycheck.

Items like diapers, formula, and wipes pay very small commissions. You might only earn $1.00 or $2.00 from a single box. You may ask yourself if these small sales are really worth the effort.

The answer is “yes” because parents buy these items out of habit.

A family will not buy diapers just once. Instead, they will buy them every month for at least three years.

Because these purchases happen so often, the math works in your favor.

A single box might only earn you $1.50 today, but a loyal family will buy roughly 100 boxes over time. This turns a small win into a large, long-term profit.

You can also take advantage of subscription programs to lock in your earnings.

Many brands pay you every time a customer receives a repeat order, so your income stays steady every month. If you have 500 loyal readers buying their supplies through your links, you could earn $250 to $1,000 monthly.

Toys and Developmental Products

Gear pays the bills and diapers keep the lights on, but toys offer the highest commission percentages in the niche.

Forget cheap plastic trinkets. The real money is in the “Educational” category.

Brands like Lovevery and KiwiCo have changed the game. They focus on child development, they charge premium prices, and pay affiliates premium rates.

Unlike the 3% you get on a stroller, educational toy brands often pay 15–20% commissions.

Suppose that you review a $120 Lovevery Play Kit. At 15%, you earn $18 per sale.

You can also earn a “Recurring Bonus” with these products.

Many of these learning toys are sold as subscription boxes. A parent might sign up for a monthly kit that grows with their child. As the child gets older, the company sends new toys, and you get paid every time.

Clothing and Essentials

Toys are optional, but clothing is mandatory. Babies grow fast—often outgrowing their entire wardrobe every three months. This creates a constant demand for new clothes.

Clothing commissions are small ($0.30 to $3.00 per item). You won’t get rich selling onesies one by one. However, parents rarely buy just one item. They buy “hauls” or “sets.”

To make real money here, you should focus on specialized categories like organic cotton or bamboo fabrics (like Kyte Baby).

Many parents prefer brands like Kyte Baby because the fabric is softer and lasts longer. While a basic cotton sleep sack might cost $10, a bamboo version can cost $30 to $40.

These premium brands do more than just charge higher prices. They also pay you a much higher percentage of the sale.

• Big-box stores: They usually pay a tiny 1% to 3% commission.
• Premium brands: They often pay 8% to 10% for every sale.

Safety and Health Products

Finally, we have the category with the highest conversion rates: Safety.

When a parent is worried about their baby’s health, they stop caring about the price tag. If your promotion convinces them that a specific video monitor will prevent anxiety at night, they will buy it immediately.

Most safety products, like baby gates or thermometers, cost between $30 and $200. While you might only earn $5 to $20 per sale, these items sell much faster than toys or clothes.

In fact, these products often have conversion rates as high as 15%. This means that for every 100 people who read your guide, 15 of them might make a purchase.

What Content Should You Create to Promote Baby Affiliate Products?

You know why the niche is profitable, and you know what products to sell. The final piece of the puzzle is how to present them.

The success of your content depends entirely on where you post it. A 3,000-word review that dominates Google will fail on TikTok. A 15-second viral clip won’t convince a parent to buy an $800 crib.

Here is the breakdown of what works best on each major platform.

Blog Content: Comprehensive Guides That Answer Complete Purchase Questions

For expensive items and deep research, blogs are still king. When a parent is about to spend $400 on a car seat, they want details, not a 30-second dance video.

Successful baby blogs don’t just write simple reviews; they write comprehensive buying guides. These are typically 2,000–4,000 words and serve as the “final destination” for a parent’s research.

You should use titles that people search for, such as “Best Convertible Car Seats 2026” or “Complete Stroller Buying Guide.”

Once you have their attention, you must organize your post so it is easy to read.

The hook: Start by explaining why this choice is so difficult. This shows the reader that you understand their stress. 🤝

The comparison table: Place a chart near the top of the page. It should show about 10 products with their prices and key features. 📊

Detailed reviews: Write a short section for every product. List the “Pros” and “Cons” clearly. You should also explain who the product is for, such as “Best for City Living.”

The decision framework: Teach the reader how to choose. Explain the trade-offs, such as choosing between a lighter weight or a smaller size. ⚖️

Clear top picks: End your post by naming the winners. Use bold labels like “Best Overall,” “Best Budget,” or “Best Premium.” 🥇

Instagram Content: Authentic Product Demonstrations in Daily Life

Instagram is where parents go for inspiration. They want to see what real moms and dads are actually using.

Static photos of a stroller are dead. Reels are the conversion engine. You need to show the product surviving real life, the messy kitchen, the crying baby, the one-handed fold.

Here’s a winning reel structure in 15–45 seconds:

The Hook (0–2s): Call out a specific pain point or feature. “This $40 monitor has a feature that $200 models don’t.”

The Demo (15–30s): Show the product solving the problem. Demonstrate the easy fold, the stain-resistant fabric, or the silent mode.

The Verdict (5–10s): Give honest Pros/Cons. Admit one flaw to build trust.

The CTA: “Link in bio to shop” or “Comment ‘LINK’ for the details.”

Moreover, you should also use Instagram Guides. You can group your old posts into permanent collections like “Newborn Must-Haves” or “Nursery Essentials,” giving your affiliate links a forever home on your profile.

TikTok Content: Short-Form Problem-Solution Videos for Impulse Purchases

TikTok is not just for showing off a lifestyle. It is a place to sell quick fixes for common problems.

The most successful creators use the “Amazon Baby Finds” format. These videos show surprising products, like a portable diaper blowout kit or a UV-light pacifier cleaner, that make people say, “I need that right now.”

TikTok moves very fast, so your videos must be focused. You can use this simple three-part plan to get more clicks:

The hook (0-2 seconds): Start with a bold image and a strong statement. “This $15 Amazon buy saved my sanity during the four-month sleep regression.”

The show-and-tell (20-40 seconds): Show the struggle first. Record the “before” (a baby crying in a car seat) followed by the “after” (the toy or gadget that fixed the problem).

The honest verdict (5-10 seconds): Give a fast summary. “It’s not perfect for long trips, but for quick errands? 10/10. The link is in my bio.”

To keep your audience coming back, you can even start a recurring series like “Monday Must-Haves” or “Product Testing Tuesdays.”

Instead of feeling like you are selling to them, your followers will start to see you as a “scout” who finds the best gear so they don’t have to.

Pinterest Content: Visual Roundups That Drive Long-Term Evergreen Traffic

Pinterest is the best place to find parents who are planning their future purchases months in advance.

The secret to winning on Pinterest is the Vertical Roundup Pin. Parents use Pinterest like a visual search engine to plan for the future.

Here are four Pin styles to catch their eye:

• Product Collages: A grid of 4-9 items (like “Nursery Essentials”) that leads to a full list on your site.
• Comparison Pins: A side-by-side photo of two popular items with “Pros” and “Cons” text on the image.
• Visual Guides: A chart that explains something tricky, like “Car Seat Stages by Age.”
• Benefit Pins: One great photo of a product with a hook like, “The only bottle that stopped my baby’s gas.”

The data shows that Pinterest sales rates are often lower (averaging 3-6%). However, the amount of traffic and how long that traffic lasts make it very profitable.

One more note: don’t just post one image.

For every blog post you write, you should make 5-10 different Pin variations. Change the colors, headlines, and photos to see what people click on most.

You can leverage Tailwind to schedule your Pins. Your content will be spread steadily for months without you having to post every single day.

FAQs

 

Conclusion

These top 26 baby products affiliate programs offer fantastic opportunities to turn your passion for baby care into earnings. Pick the program that fits you best, share engaging content, and start earning today!