Top 40 Best Beauty Affiliate Programs in 2026

People never stop wanting to look their best, which keeps the demand for beauty products high. According to Statista, global beauty industry revenue is set to increase by nearly $130 million by 2028.

With so much money being spent, it’s no surprise that affiliate marketers are drawn to the beauty sector!

To get you started, we’ve gathered the 40 best beauty affiliate programs, from famous brands to niche favorites.

We’ve also dived deeper into specific niches in the beauty industry to find the best programs, such as Makeup, Skincare, Perfume, Nail, and Hair products. Check them out if you’re interested.

Later on, we’ll provide merchants with useful practices for their beauty affiliate campaigns.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating*
Mac Cosmetics	10%	7 days	Makeup, beauty, cosmetics	⭐⭐⭐⭐
Fenty Beauty	6.4%	7 days	Makeup, skincare, celebrity brand	⭐⭐⭐⭐
Obagi	Up to 40%	30 days	Skincare, anti-aging, dermatologist-grade	⭐⭐⭐⭐⭐
Jo Malone	5%	7 days	Luxury perfume, fragrance, lifestyle	⭐⭐⭐⭐
Tréskin	15% – 35%	Not specified	Skincare, nutrition beauty supplements	⭐⭐⭐⭐
Dior Beauty	3.2% – 6.4%	10 days	Luxury beauty, cosmetics & fragrance	⭐⭐⭐
Mysteek Naturals	15%	15 days	Hair color, non-chemical beauty products	⭐⭐⭐⭐
Sally Beauty	15%	15 days	Haircare, makeup, multi-brand retailer	⭐⭐⭐⭐
Kiehl’s	8%	30 days	Premium skincare, dermatologist-grade	⭐⭐⭐⭐
Foreo	2% – 15%	60 days	Beauty tech, skincare devices	⭐⭐⭐⭐⭐

40 Highest-paying Cosmetic And Beauty Affiliate Programs 

1. Mac Cosmetics

Mac Cosmetics is a legendary makeup brand with its famous Ruby Woo Lipstick. Mac offers over 100 beauty products for all ages, all shades, and all genders.

Mac Cosmetics affiliate program is managed through Flex Offers. The company pays affiliates a 10% commission rate for each successful order.

Their program has a cookie duration of 7 days, meaning approved referrals will be counted within a week.

2. Fenty Beauty

Fenty Beauty is a leading cosmetics brand founded by famous singer – Rihanna. Their collections focus on traditionally hard-to-match skin tones, providing a long-lasting foundation on your skin.

The Fenty Beauty affiliate program offers a commission rate of 6.4% for affiliates. The cookie duration is only 7 days for your referrals to be credited.

For better promotion, Fenty Beauty provides exclusive e-gift cards that can only be purchased through online links. They also offer special offers and sales to boost audience engagement.

3. Obagi

Obagi is trusted in the skincare industry for their highly moisturizing and anti-aging skincare products. For more than 35 years, Obagi has researched effective creams, retinoids, serums, and more.

When joining the Obagi affiliate program, you can earn up to 40% commission per sale. The cookie duration is 30 days from the customer’s first click.

Obagi will help you attract more referrals by creating banners and logos. Their trademarks will make your affiliate link more trustworthy and work effectively.

4. Jo Malone

Jo Malone is a famous British fragrance and lifestyle brand that creates the rarest perfume scents in the industry. Their products contain unexpected ingredients from nature, such as pomegranate, mandarin, or tokka beans.

The brand runs their global affiliate program through FlexOffers. They pay a 5% commission rate per sale for their affiliates.

The cookie duration of the Jo Malone affiliate program lasts only 7 days. This means your followers need to make a purchase within a week for you to earn a commission.

5. Tréskin

Tréskin created a food-grade collection of nutrition supplements for skin and hair. Their products enhance your beauty from the inside with gluten and paraben-free.

The Tréskin affiliate program is run by UpPromote. They give out commission rates depending on order value:

• 15% for $0-$249.99 in customer sales
• 20% for $250-$499.99 in customer sales
• 25% for $500-$1499.99 in customer sales
• 35% for $1500+ in customer sales

Tréskin will pay the approved commission monthly, but you need a $50 payment threshold to receive a payout. They provide a collection of images and videos along with other business resources to help affiliates promote.

6. Dior

Dior Beauty is the distributor of luxury beauty products from the house of Dior. Their full range of beauty products includes lipstick, foundation, fragrances, and skincare niche.

The Dior Beauty affiliate program is powered by FlexOffers. Their commission rate is from 3.2% to 6.4% for each sale, and the cookie duration is 10 days.

The commission fees will be processed within 15 to 30 days after the end of the month. You need a €50 payment threshold to receive your monthly payout.

7. Mysteek Naturals

Looking for non-harsh chemical hair care? Mysteek Naturals is the best choice, with handmade hair paint in over 12 vibrant colors.

Mysteek Naturals affiliate program, managed through UpPromote, pays affiliates a 15% commission rate. This means you can earn up to 15% on total referral sales. The cookie duration has a 15-day tracking period.

Affiliates will receive coupon codes to promote Mysteek Naturals products which will make the offers more appealing to their followers.

8. Sally Beauty

Sally Beauty is among the largest beauty products distributors in the world. They are the retailer of more than 6,000 products in hair, makeup and skincare products from famous brands on the market.

Their cosmetic affiliate program is powered by CJ Affiliate. They pay affiliates a 15% commission and offer a 15-day cookie duration.

Upon approval, you’ll have access to unique discount codes and coupons to make your promotions more enticing. You can also put Sally Beauty’s logo in your content to gain more trust.

9. Kiehl’s

Kiehl’s has been in the skincare and beauty industry for over 170 years with their famous Dermatologist Solutions collection. They focus on providing top-quality products with ultra-hydrating effects for the skin.

Kiehl’s affiliate program offers up to an 8% commission rate for every sale through an affiliate link. The cookie duration is 30 days, which means you can earn approved referral sales within one month.

Kiehl’s regularly updates their product feed with the latest launches. To support affiliates in promotion, Kiehl’s gives out unique coupons and promotional codes.

10. Foreo

Foreo is the pioneer of silicone sonic toothbrushes and smart facial cleansing. They are known for their diverse beauty-tech products, including LED masks, micro-foam cleansers, and more.

Foreo affiliate program pays from a 2% base commission to 15% for affiliates. The cookie duration is up to 60 days, which could help enhance your earning potential through affiliate links.

When joining the Foreo affiliate program, affiliates have access to exclusive offers, various banners, and creatives. Foreo also has a dedicated account manager who offers affiliates expert tips and advice.

11. Olive Young

• Commission rate: 8%
• Cookie duration: 30 days

Olive Young has led the Korean health and beauty market for over 20 years. They have more than 1,200 stores in Korea and deliver beauty items to over 150 countries.

12. IMAGE Skincare

• Commission rate: 12%
• Cookie duration: 45 days

IMAGE Skincare only provides clinical-approved skincare products that have actual results on our skin. IMAGE also creates a skincare routine for customers using their products.

13. Paula’s Choice

• Commission rate: 7%
• Cookie duration: 30 days

Top dermatologists recommend Paula’s Choice products for their research-based effect on the skin. Their collections are produced with scientifically backed ingredients and a no-BS approach to skin care.

14. Dermstore

• Commission rate: 15%
• Cookie duration: 30 days

Dermstore is an official online retailer offering genuine skincare and cosmetic products. The store features popular beauty brands like Paula’s Choice, RMS Beauty, La Roshe-Posay, and more.

15. SkinStore

• Commission rate: 15%
• Cookie duration: 30 days

SkinStore is among the most trustworthy retailers in the beauty industry. They are the authorized distributor of more than 350 famous cosmetics brands with up to 16,000 products.

16. L’Occitane

• Commission rate: 10%
• Cookie duration: 30 days

L’Occitane produces sustainable beauty products that could both protect our skin and the environment. Their diverse collections range from skincare and body to haircare.

17. Era Beauty

• Commission rate: 20%
• Cookie duration: Not mentioned

Looking for aerosol spray products? Era Beauty Cosmetics is the first brand to develop an aerosol cosmetics line with aerosol brushes and more for you to discover.

19. Mineral Fusion

• Commission rate: 5%
• Cookie duration: Not mentioned

Mineral Fusion’s mission is to deliver natural, vegan ingredients to your skincare routine. Therefore, their nail and beauty products are hypoallergenic and gentle on our bodies.

20. Straight My Teeth

• Commission rate: 5%
• Cookie duration: 30 days

Straight My Teeth offers affordable invisible aligners that help you have the prettiest smile and enhance your overall beauty. Their plastic aligners are BPA-free and medically approved.

21. Rael

• Commission rate: 3%
• Cookie duration: 7 days

Rael focuses on providing beauty products during menstruation. Their diverse, all-natural collections of self-care products will support you in every phase of your period.

22. Glossier

• Commission rate: 4%
• Cookie duration: 7 days

Glossier beauty products are inspired by real people – their customers. Their approach to our skin is “Skincare first, Makeup second”, which means enhancing your skin’s health before providing beautiful makeup.

23. Cult Beauty

• Commission rate: 15%
• Cookie duration: 30 days

Cult Beauty is an online beauty store that sells cosmetics and specializes in independent brands. Their website lists every product review and ingredient so you can choose the best products for you.

24. Escentual

• Commission rate: 7.5%
• Cookie duration: 30 days

Escentual is a UK independent retailer of more than 6,500 beauty and haircare products. With over 20 years in the industry, they have offered the most luxurious beauty brands for their customers.

25. Boots

• Commission rate: 2%
• Cookie duration: 14 days

Boots is among the best cosmetics retailers in the UK, offering a massive range of health and beauty products. These include Beauty Care, Premium Beauty, Electrical Beauty, and more.

26. Lookfantastic

• Commission rate: 6%
• Cookie duration: 30 days

Lookfantastic is one of the first online beauty retailers in the UK since 1996. They have an extensive collection of 22,000 beauty products from every brand that you’re looking for.

27. Space NK

• Commission rate: 2-7%
• Cookie duration: 30 days

Space NK only sells luxurious beauty products, especially hard-to-find products for their customers. They have more than 100 stores in the UK and the US with products from famous brands, such as Diptyque, By Terry and NARS.

28. First Aid Beauty

• Commission rate: 5%
• Cookie duration: 30 days

First Aid Beauty delivers various beauty and skincare products, from daily essentials to fast-acting treatments for skin emergencies. Their products all have problem-solving formulas suitable for every skin type.

29. Giorgio Armani Beauty

• Commission rate: 2%
• Cookie duration: 30 days

Giorgio Armani Beauty is an Italian luxury beauty brand that offers products with exceptional lightness, hold, and comfort. They have luxury fragrances, makeup, gifts, and skincare for both women and men with expert tips.

30. Focallure

• Commission rate: 15-25%
• Cookie duration: 30 days

Focallure is an affordable makeup brand dedicated to lightening makeup. Their products are dazzling and luminous, bringing sparkle to your skin.

31. Camera Ready Cosmetics

• Commission rate: 10%
• Cookie duration: Not mentioned

Camera Ready Cosmetics is where professional makeup artists can find beauty and kit essentials. Not only providing makeup products, they also sell high-quality tools.

32. BioRepublic

• Commission rate: 20%
• Cookie duration: Not mentioned

BioRepublic is famous for their seasonal skincare products. They believe that skincare needs to be adjusted and changed every season to achieve the best results.

33. Alpyn Beauty

• Commission rate: 10%
• Cookie duration: 30 days

Alpyn Beauty products are made from hand-harvested wild plants. They are the first brand to produce skincare products with these wild ingredients that are clinically approved.

34. Aloisia Beauty

• Commission rate: 12%
• Cookie duration: 60 days

Aloisia Beauty is a well-known skincare brand inspired by Koreans’ glowing, nurtured, healthy skin. Their products are cruelty-free and have balanced formulas for every skin type.

35. Beauty Vaulte

• Commission rate: 20%
• Cookie duration: Not mentioned

Beauty Vaulte is a highly pigmented makeup brand. Their collection ranges from eyelashes, highlighters, lipliners, and liquid lipsticks.

36. BK Beauty

• Commission rate: 15%
• Cookie duration: Not mentioned

BK Beauty designs makeup products and tools that deliver a luxurious experience to your skin. You can purchase every makeup tool in their shops, and they offer various choices at an affordable price.

37. Estee Lauder

• Commission rate: 10%
• Cookie duration: Not mentioned

Estee Lauder is where you can find high-performance skincare and beauty products. Most beauty bloggers trust them for their skincare ingredients and award-winning formulas.

38. ILIA Beauty

• Commission rate: 10%
• Cookie duration: 30 days

ILIA Beauty believes that skincare and makeup are one. They combine these two into 2-in-1 products that protect your skin while wearing makeup.

39. Caire Beauty

• Commission rate: 12%
• Cookie duration: Not mentioned

Caire Beauty products are for middle-aged women, 40 to 65. This innovative brand offers a wide selection of serums and creams designed to prevent aging skin.

40. Yves Rocher

• Commission rate: 6-8%
• Cookie duration: 30 days

Yves Rocher offers 800 plant-based cosmetic products. Not only beauty products, they also provide haircare, footcare, and handcare products.

How to Choose the Right Beauty Affiliate Programs for Your Specific Audience

Don’t join an affiliate program just because it pays a high commission. If you only chase the money, you will likely make zero sales. In the beauty world, staying relevant is the most important rule.

Imagine promoting a $200 “miracle” cream to students who only want $10 drugstore deals. You won’t just lose the sale; you will lose your readers’ trust.

This section shows you how to match brands and prices to your specific followers. When you find the right balance, every product you suggest will feel like a natural fit.

Understand Who Your Audience Is and How They Shop

Before you look at a single brand, you must look at your own data.

Your audience’s age, location, and spending habits act as filters for every program you join. If you don’t know who is watching your content, you won’t know what they will buy.

One creator in the UpPromote Marketplace learned this the hard way.

He spent three weeks writing a deep review for a $180 luxury face oil. He was sure the high commission would lead to a big payday.

However, his audience was mostly college students. He ended up with zero sales. His followers even asked for a “cheaper version” because they couldn’t afford the luxury price.

Therefore, it’s important for you to check these three sources before making decisions.

Google Analytics: Check the “Audience” tab for age and location. Remember that shipping costs and brand availability change by country.

Social media insights: Look at your “saves” and “clicks.” A high “save” count means they like the look of an item. But high “clicks” show you what they actually want to buy.

Direct feedback: Use Instagram polls or TikTok Q&As. Ask them directly: “What is the most you would spend on a new moisturizer?”

Once you have this data, fill out a simple audience profile like the one below:

Then you can use this profile as your guide. If a beauty program doesn’t match at least three of these points, skip it and find a better fit.

Match Program Price Points to Your Audience’s Budget

Now that you know your audience, you must match your programs to their budget.

Think of it like a party. You wouldn’t serve expensive caviar at a casual backyard BBQ. Similarly, don’t push high-end skincare if your followers are looking for deals.

You should pick 2–3 programs that stay in the same price range, creating a “signature” spending level your audience can rely on.

Look at your last ten beauty posts. Which ones got the most attention?

If your $12 mascara review has 500 saves, but your $65 foundation post has only 10, your audience is telling you they are budget shoppers.

One creator in South America spent a year trying to sell luxury brands. Her sales were very low. After reading her comments, she realized her followers wanted “clean beauty on a budget.”

She switched her focus to affordable brands like The Ordinary. Even though the commission per item was smaller, she sold many more products. Her total monthly earnings tripled in just 90 days!

👉The bottom line: Don’t try to promote every price point. Pick one lane and stay in it.

When you recommend products your audience can actually afford, you become a trusted expert instead of just another salesperson.

Evaluate Commission Structure Against Your Traffic Volume

After filtering brands by audience and budget, it’s time to do the math.

A common mistake is chasing a high commission percentage without looking at your traffic.

A 20% commission on a product no one buys is still $0. To build a steady income, you must balance your traffic volume with the brand’s payout structure.

You can estimate your potential earnings using this simple formula:

Monthly Visitors × Click-Through Rate (1-3%) × Conversion Rate (3-5%) × Average Order Value × Commission Rate = Your Monthly Payout.

Let’s look at how this formula works in two different situations:

🌱 The niche starter: You have 5,000 monthly visitors. You promote a budget brand with a 10% commission. Your audience spends about $40 per order.

The result: You earn $160 a month.

🏢 The established authority: You have 50,000 monthly visitors. You promote a famous store like Sephora at a 5% commission. Your audience spends $100 per order.

The result: You earn $2,000 a month.

If your traffic is low (under 10,000 visitors), you need programs that work harder for you.

Look for brands that offer 10–15% commissions on products under $30.

Since the products are cheap, people don’t hesitate to buy. You’ll likely make the most of every single click.

However, if you have massive traffic, you can afford lower percentages. High-volume brands like Sephora do the heavy lifting for you because everyone already knows and trusts them.

Don’t Fall for the “High Payout” Myth 🚫

Don’t assume a 20% commission is always better than 5%. If a brand is unknown, it is much harder to sell. Your “sales rate” will drop because people don’t yet trust the brand.

Often, a 5% commission from a store people already love (like Ulta) will make you more money. It is much easier to get a sale when the customer is already comfortable with the brand.

Verify Brand Alignment With Your Content Values and Niche Authority

The final and most important rule is trust. You might find a program with great pay and a perfect price.

But if the brand doesn’t fit your values, you will hurt your reputation. In the beauty world, trust takes years to build but only seconds to break.

Promoting the wrong brand is like a vegan trying to sell steak.  Even if the meat is high quality, your followers will feel betrayed. The message just doesn’t match the person sending it.

Before joining a program, you had better double-check these things:

✅ Value alignment: If you teach “Cruelty-Free” or “Clean Beauty,” promoting a brand that tests on animals is a deal-breaker. Your audience follows you for your ethics.

✅ Niche consistency: If you are a skincare expert, suddenly promoting hair extensions feels random. It makes you look like you are just chasing a paycheck.

✅ The “Best Friend” test: Ask yourself, “Would I honestly tell my best friend to buy this if I wasn’t getting paid?” If the answer is no, do not post it.

The next action step is to do your homework before you promote. Check the brand’s sustainability claims and read third-party reviews.

What Content Types Actually Convert for Beauty Affiliates?

Not every platform is the same when you want to sell beauty products. TikTok is perfect for going viral, but a good blog post often earns money more steadily over time.

Different types of content bring different results. For example, email marketing has a very high sales rate of 12% to 18%. This is because you have a direct, personal link to your readers. 💌

On the other hand, TikTok usually catches “impulse buyers” at a rate of 2% to 5%. These are people who see something cool and buy it right away. 🛍️

Knowing these numbers helps you focus on your strengths. Whether you love writing or being on camera, here are the best formats to turn your viewers into buyers.

Blog Content That Ranks and Converts Year After Year

If you want to earn money while you sleep, start a beauty blog. Think of a blog as digital real estate.

When someone searches for “best serum for acne,” they are already looking to buy. They aren’t just scrolling for fun; they want a solution.

You can consider the following four blog formats:

Deep-dive reviews (8–12% sales): Write a detailed post about one specific product. Include before-and-after photos and explain exactly who the product is for. 📸

Comparison posts (7–10% sales): Compare two popular choices, like “Product A vs. Product B.” This helps people who are stuck between two items finally make a decision. ⚖️

Roundup posts (6–8% sales): Create a list of 8–12 products you have tested, such as “10 Best Serums for Dry Skin.” These rank very well on search engines. 📝

How-to guides (5–7% sales): Teach a routine, like how to layer skincare. Recommend a specific product for every step of the process. 🧴

YouTube Videos That Build Trust Through Visual Proof

YouTube is powerful because it provides visual proof.

It is one thing to read that a foundation has “full coverage,” but it is much better to watch a creator apply it and see a blemish vanish.

The “see it to believe it” factor creates a level of trust that text cannot match.

A common myth is that you need a professional movie studio to succeed. This is false.

In fact, overly polished videos often feel like ads. A lot of successful affiliates claims that some of their best sales came from videos without much editing effort.

If you are ready to film, try these five popular formats:

💄 Tutorials: Show a full makeup look or skincare routine. Use “timestamps” in your description so viewers can skip directly to the products they want to see.

⏳ Wear tests: Film yourself applying a product, then check back 8 hours later. Showing how the makeup looks at the end of a long day builds massive trust.

🗑️ Empties and Favorites: This is the best way to earn trust. Showing a bottle that is completely empty proves you actually used it. People are much more likely to buy a product if they know you finished the whole thing!

🆕 First impressions: These are great for trending items. However, because you haven’t tested them long-term, fewer people may buy them right away.

👯‍♀️ Luxury vs. Drugstore dupes: Side-by-side tests are fun to watch. They help viewers on a budget find cheaper versions of expensive products.

YouTube videos have a long “shelf life.”

As YouTube works like a search engine, a video you make today can still earn commissions two years from now. You should aim for one or two videos per week to keep your channel growing and your audience engaged.

Instagram Content That Leverages Social Proof and Community

A blog is like a textbook, but Instagram is like a daily coffee date with your friends. It is built on community. People buy things on Instagram because they like you and trust your style.

However, Instagram content is short-lived. Most posts vanish from the feed after only 48 hours. To stay successful, you need to post four to seven times a week.

If you don’t know where to start, you can consider some popular formats below.

Instagram Stories 

Stories feel personal and real. Use “link stickers” directly on your videos so people can shop instantly. Switching from “link in bio” to link stickers can boost your sales by 40%!

Reels 

You can use reels to reach new people. Use trending sounds and quick “before and after” clips. One viral Reel can bring in thousands of new followers overnight.

Carousel Posts

These are the posts you can swipe through. They are perfect for step-by-step beauty routines. The more time people spend swiping, the more they trust your advice.

Grid Posts 

A beautiful photo is nice, but the caption is what sells. Write a 200-word review to give your followers the details they need to buy.

“Get Ready With Me”

These videos show you using several products at once. They feel like a friend getting ready for a night out rather than an ad.

Instagram creates quick bursts of traffic, but it does not offer the long-term income of a blog.

If you stop posting, your affiliate money will likely stop, too. So you need to keep showing up to maintain your engagement.

TikTok Videos That Capture Impulse Buyers

TikTok is the home of the impulse buyer.

People don’t usually go to TikTok to research a product; they go to be entertained.

They find products while scrolling their “For You Page” (FYP) and buy them because the video was too convincing to ignore.

You have about three seconds to grab someone’s attention before they swipe away. On TikTok, “perfect” is the enemy of “viral.” Videos that look too professional often get skipped because they feel like commercials.

You can try several concepts below to start your journey on TikTok:

• Quick “Worth the Hype” reviews: Show a trending product and give a fast “yes” or “no.” TikTok users value blunt honesty.
• Transformation videos: Start with a “before” (like messy hair) and end with a dramatic reveal. These are easy to share and show a product’s power.
• Trend participation: Use a viral sound but weave your product recommendation into it naturally.
• “Things I’m Not Buying”: This is a powerful trust-builder. By explaining why you are skipping a popular product, you prove you aren’t just selling everything.
• Product commentary: When a new brand launches, give your take immediately. Being early to a trend is the secret to going viral.

Do not confuse views with money. We’ve seen creators get 1 million views on a funny video but make $0 in sales.

Meanwhile, a video with only 5,000 views that solves a specific problem (like “the best mascara for short lashes”) can earn hundreds in commissions.

One tip for you: post 5 times a week to keep your content showing in the algorithm. Until you hit 1,000 followers, you likely won’t have a link in your bio, so focus on building your authority first.

Conclusion

Setting up a beauty affiliate program is more than just a marketing strategy. It’s an effective way to build lasting partnerships, grow your brand, and connect authentically with your audience.

With our step-by-step guide, now you have all the information you need to launch a successful affiliate program. Let’s take your first step and see how affiliate marketing can boost your brand’s success.