With strong commissions and a broad selection of products, the grocery market is perfect for affiliate marketers. You can promote everything from organic food to meal delivery for different audiences.
Let’s explore exciting ways to generate your commissions by promoting popular grocery brands and products with our selection of 17 best options. Start monetizing your passion for food today!
Quick Comparison
| Program Name | Commission (%) | Cookie Duration (Days) | Niche Suitable |
|---|---|---|---|
| Weee! | 6% | 2 days (48 hours) | Asian groceries, ethnic food, fresh produce |
| Every Plate | $15 per sale | 30 days | Meal kits, budget cooking, home chefs |
| BJ’s Wholesale Club | 1–3% | 45 days | Household bulk groceries, wholesale buyers |
| Gopuff | 1–20% | 30 days | Snacks, fast delivery, home essentials |
| Blue Apron | $15 per new customer | 30 days | Meal kits, gourmet home cooking |
| Walmart | 1–4% | 30 days | Grocery, household items, electronics |
| FarmFoods Market | 8% | 30 days | Premium meats, grass-fed beef, organic food |
| Kroger | 4% | 7 days | Groceries, household essentials |
| Thrive Market | $30 (annual), $5 (monthly) | 1 day | Organic food, healthy lifestyle |
| BistroMD | $10 | 1 day | Weight-loss meals, diet programs |
Top 17 Grocery Affiliate Programs That You Should Join 2026
1. Weee!

Weee! specializes in Asian and international foods catering mainly to Asian American communities. They offer fresh produce, pantry staples, snacks, meats, seafood, and frozen foods from China, Japan, Korea, and India.
The Weee! affiliate program offers a 6% commission rate for all successful orders. However, you have only 48 hours to earn commissions from the customer’s initial click on your link.
Their regular newsletters keep you updated on the latest products and offers. Additionally, you can track your sales and commissions easily through their user-friendly dashboard.
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2. Every Plate

Every Plate helps people save time on meal planning and shopping while still enjoying tasty, high-quality meals. They provide pre-measured ingredients and easy recipes to make cooking at home simple and affordable.
You will get $15 for each successful sale when joining the Every Plate affiliate program. The 30-day cookie duration allows you to earn money for qualified purchases.
The brand offers a wide range of banner ads, logos, and links to support your promotions. If you have any promotional concerns, their affiliate manager is always ready to assist.
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3. BJ’s Wholesale Club

BJ’s Wholesale Club sells bulk groceries, household items, electronics, and clothing at reasonable prices. Members enjoy additional discounts and access to gas stations and optical centers.
Managed through the CJ network, their affiliate program offers a 1-3% commission rate. The brand lets you earn commissions on orders placed within 45 days of the customer’s first click.
Their regularly updated data feed provides you with the latest product information to keep your content always fresh and accurate. Their dedicated account managers are available to assist you with any promotional concerns.
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4. Gopuff

Gopuff delivers snacks, drinks, cleaning supplies, and personal care items to your home in just 15 minutes. They operate a network of local fulfillment centers to track inventory and enhance delivery speed.
Managed through Impact, their affiliate program offers a 20% commission on purchases from new customers and 1% from returning ones. They allow you to earn an approved commission for each order placed within 30 days from the first click.
You can sign in to your Impact account to get affiliate links. The platform also helps you keep track of key metrics like clicks, sales, and commission in real time.
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5. Blue Apron

Blue Apron provides customers with pre-portioned ingredients and recipes to prepare home-cooked meals. They source meal kits with top-quality and sustainable ingredients directly from reliable farms and suppliers.
The Blue Apron affiliate program pays you a commission of $15 for each new customer registration. With a 30-day cookie window, you can earn commissions on any successful order made within a month of the customer’s first click.
This grocery affiliate program is managed through the CJ network. Their smart tracking dashboard helps you monitor your performance accurately.
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6. Walmart

Walmart owns a chain of hypermarkets, discount department stores, and grocery stores. As one of the largest retailers in the world, they offer food, electronics, apparel, home goods, clothing, and toys.
Walmart affiliates can earn a 1-4% commission for each successful sale. You will earn commissions if customers click your link and purchase within 30 days.
They support your promotion with plenty of attractive banners and links. Their newsletters will also update you with exclusive offers to boost your earnings.
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7. FarmFoods Market

FarmFoods Market supplies high-quality meats, including grass-fed beef, hormone-free chicken, and exotic meats like elk and duck. They provide detailed information about the farms and practices behind their sourcing to ensure humane and sustainable sourcing.
As a FarmFoods Market affiliate, you can earn 8% commissions for each successful order. You may earn about $21 commission with the $260 average order value.
Your commissions are approved if the audience buys products through your unique link within 30 days of the cookie duration.
The brand offers a broad range of creatives, such as banners, logos, videos, and product images, to help you drive more sales.
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8. Kroger

Kroger supplies a large selection of groceries, fresh produce, meats, dairy, and pharmacy services. They cater to customers seeking a convenient shopping experience and high-quality items at competitive prices.
The Kroger affiliate program allows you to earn a 4% commission rate on successful sales. You have only 1 week to earn money from the consumer’s first click on your link.
You can highlight their free pickup on $35+ purchases in your promotion to persuade your audience to purchase. Their tracking dashboard will keep you constantly updated with your promotional results.
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9. Thrive Market

Thrive Market is a membership-based e-commerce platform to sell natural and organic food products at discounted prices. They provide a variety of categories, including supplements, beauty products, cleaning supplies, pet care, and more.
They offer two separate commission rates for different types of memberships. The cookie lasts only 1 day from the customer’s initial click on your link.
- Annual memberships: $30
- Monthly memberships: $5
The brand partners with the CJ Affiliate to manage their program. Affiliates can monitor your clicks, conversions, and earnings via their tracking dashboard.
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10. BistroMD

BistroMD creates chef-prepared, calorie-controlled meals for weight loss and healthy living. Their meals support various dietary needs and health goals, such as diabetes management, heart health, and menopause.
After being approved as their publisher, you may earn $10 for each successful order. Like Thrive Market, BistroMD offers you a 1-day cookie to earn money from sales via your link.
You can leverage their creative collection to make your website more eye-catching and drive audience engagement. Their newsletter also keeps you informed about product updates and offers.
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11. HelloFresh
- Commission rate: $10
- Cookie duration: 14 days
Hello Fresh delivers meal kits with pre-measured ingredients and recipe instructions. Their meal kits are tailored to different dietary preferences and lifestyle needs.
12. Gourmet Food World
- Commission: 10%
- Cookie duration: 60 days
Gourmet Food World sources premium food products from all around the world. Their product line features specialty meats, seafood, cheeses, truffles, caviar, and more.
13. FreshDirect
- Commission: 6.4%
- Cookie duration: 7 days
FreshDirect collaborates with local growers and producers to deliver high-quality, fresh food products directly to consumers. They sell various items, from everyday groceries to gourmet foods and organic options.
14. Smart Groceries
- Commission: 5%
- Cookie duration: 30 days
At Smart Groceries, customers can find pure, reliable grocery items at budget-friendly prices. Their selection includes food grains, spices, dry fruits, and flour products.
15. Green Chef
- Commission rate: $15
- Cookie duration: 7 days
Green Chef is recognized as the first USDA-certified organic meal kit company. They provide pre-portioned organic ingredients and chef-crafted recipes delivered directly to customers’ homes.
16. Porpop
- Commission rate: 5%
- Cookie duration: Not mentioned
Porpop allows users to create stores and sell various products globally. Buyers can find hundreds of products in different categories, such as fashion, agriculture & food, health & beauty, sports & outdoors, and so on.
17. Every Plate
- Commission rate: $5
- Cookie duration: Not mentioned
EveryPlate is a meal kit subscription service that offers affordable and convenient dinner solutions. The meal kits start at approximately $45 per week for three meals serving two people.
What Are the Best Sub-Niches Within Grocery Affiliate Marketing?
The grocery market is very large and offers many different paths for creators. A narrow focus on a specific sub-niche helps you connect with the right shoppers more effectively.
Diet-Specific Grocery: Keto, Paleo, Vegan, and Gluten-Free Markets
The “Diet-Specific” niche is the perfect example of quality over quantity.
When someone is strictly Vegan or Gluten-Free, grocery shopping isn’t a chore—it’s a research project. These buyers are hunting for specific solutions, meaning they are ready to buy.
Industry data suggests that general grocery content typically converts at 6–10%. However, hyper-targeted diet content often sees conversion rates jump to 12–18%.
There are specific brands that serve these unique lifestyles very well.
- Green Chef is a great choice for Keto and Paleo fans.
- ButcherBox works perfectly for people who want high-protein meals. 🥩
- Thrive Market offers excellent filters for Vegan and Gluten-Free shoppers.
- Purple Carrot remains a top choice for plant-based meal kits. 🥦
Organic and Sustainable Food: Premium Audiences Willing to Pay More
The Organic and Sustainable audience is unique. They care about ethics and quality, not just the lowest price tag.
These buyers see higher prices as proof of better quality. As they are willing to spend more, the affiliate commissions are naturally higher.
Most grocery programs charge a fee of $12 to $20 per sale. Sustainable brands often offer higher rates, ranging from $20 to $35.
Such a gap makes the organic niche a smart choice for your business. You can earn more money by reaching a smaller but wealthier audience.
The brands below provide many options for reaching these health-conscious buyers.
Misfits Market and Imperfect Foods attract people who want to fight food waste. The idea of saving “ugly” produce is very popular with such shoppers. 🍎
Thrive Market gives members access to organic goods at wholesale prices. High fees of up to $40 make a great reward for bringing in new customers.
ButcherBox focuses on grass-fed and humanely raised meat. Ethical claims help convince readers to make a purchase. 🥩
iHerb is a reliable choice for organic staples and healthy supplements.

Budget Grocery Strategies: High Volume, Broad Appeal
In the budget niche, your commission per sale will be lower. You typically earn $8–$15 per conversion compared to the $35+ in the sustainable space. However, the sheer volume of traffic makes up for it.
Budget-focused content—like “how to feed a family of four for $100″—attracts 3–5x the traffic of specialized niches. Even with lower payouts, the math works because the audience pool is massive.
You should targets students, large families, and people focused on financial independence.
Budget grocery strategies focus on helping people save money every day.
Commissions for individual sales are usually lower in this category, so you might earn $8 to $15 per conversion instead of a larger amount. However, a massive amount of traffic makes the math work in your favor.
Budget-focused content, like “how to feed a family of four for $100,” attracts 3–5x the traffic of specialized niches. Even with lower payouts, the math works because the audience pool is massive.
You should target students, large families, and people focused on financial independence. Here are some suggestions on which brands you should collaborate with.
🛒 Walmart Grocery is a very popular choice because of its famous low prices. The commission rate is small at 1% to 4% for every sale.
High trust in the brand means a very large number of people will complete a purchase. Such a strategy relies on volume to grow your total income.
🍽️ HelloFresh works well when you highlight their large discount codes.
You should describe the service as “dinner for $4.99 per serving” to catch the reader’s eye. Such a price makes meal kits feel like a smart tool for a busy family.
📦 Thrive Market offers wholesale prices for people who want to buy in large amounts.
Wholesale deals attract shoppers who need to stock their pantries for less money. Buying larger quantities helps families lower their total grocery bill over time.
Meal Prep and Batch Cooking: Time-Optimization Audiences
Busy people are always on the hunt for ways to save time. Such a group includes office workers, new parents, and fitness fans.
These shoppers do not care as much about the price of a meal. Instead, they want to avoid spending ten hours a week on shopping and cooking. ⏰
Conversion rates for such topics often reach 9% to 14%. Grocery delivery becomes a necessary tool when you describe it as a productivity hack. People are willing to pay for services that give them their weekends back.
The fitness community also relies heavily on such time-saving habits.
Many athletes spend their Sundays preparing food for the entire week.
These people buy staples in bulk to save effort on busy workdays. Such a ritual helps them track their health without the need to cook every single night. 🥗
You have several options to select for your affiliate business:
- ButcherBox: This is the king of meal prep. Promoting a “fill your freezer” box of steak and chicken appeals perfectly to the batch-cooking crowd.
- Instacart: The ability to save a “Weekly Staples” list and reorder it in one click is a massive selling point for time-poor parents.
- Walmart Grocery: Great for the sheer volume of containers, rice, and bulk goods needed for batch cooking.
International and Ethnic Grocery: Serving Underserved Communities
While the “Meal Prep” audience uses delivery to save time, this next group uses it to solve a simpler problem: geography.
For millions of immigrants and food lovers, the issue isn’t “I’m too busy.” It’s “I literally cannot find this ingredient in my town.”
A massive gap exists between what people want and what local stores sell.
Finding authentic items for Asian or Latin cooking is impossible in many areas.
That’s why solving such a problem creates very loyal readers. High conversion rates of 11% to 16% are common in such a market.
A person searching for “halal meat delivery” has a specific need that a local shop cannot fill. Such buyers are ready to spend money immediately to get the right ingredients.
Below are several companies that help connect people with international goods. 🛒
Weee! leads the market in Asian and Hispanic food delivery.
Instacart partners with local markets like H Mart to help shoppers find fresh items.
Amazon Fresh is a good choice for pantry staples like rice and jars.
How to Select the Right Grocery Affiliate Program to Join
Now that you’ve chosen your niche—whether it’s Keto, Budget, or Senior Care—you need to choose the programs that will pay you.
This is where many new affiliates fail. They sign up for the first program they see, only to realize months later that the terms are terrible.
This section provides the framework to evaluate any grocery affiliate program before you waste your time on it.

Commission Structure: Understanding One-Time vs. Recurring Payments
The first thing to look at is how you get paid. In the grocery space, there are two main models. Your strategy must change depending on which one you choose.
The One-Time Commission (Bounty)
You get paid a flat rate (usually $10–$40) when a new customer signs up and places their first order.
This commission structure works for High-volume traffic sources like Pinterest or casual social media. If your audience is unlikely to be loyal to you, take the money upfront.
Once you get paid, you’re done. If that customer stays for five years and spends $10,000, you don’t see another penny.
The Recurring Commission (Revenue Share)
You earn a percentage (usually 5–10%) of every order that customer places for the life of their account.
The recurring commission is best when you have engaged audiences
Let’s say a customer orders $100 of groceries every week.
The customer might spend $100 on food every week. The one-time model gives you a single check for $25.
Meanwhile, the recurring model pays you $5 every single week instead. Such small weekly payments add up to $260 over a full year.
Payment Terms and Thresholds: Cash Flow Considerations
Understanding how much you’ll get paid is step one. Understanding when you’ll actually see that money is step two.
Affiliate programs almost never pay instantly. They operate on “NET” terms.
- NET-30: You get paid 30 days after the month ends. (January earnings arrive in early March).
- NET-60/90: You wait 2-3 months. (January earnings arrive in April or May).
If you are spending money on ads or writers, a NET-90 program means you are covering those costs for months. Prioritize NET-30 programs when you are starting out.
Moreover, most programs won’t pay you until your earnings hit a certain amount, usually $50 or $100.
For instance, you sign up for a niche program and earn $15/month. If their threshold is $100, you won’t see your first paycheck for 7 months.
Therefore, you should look for programs with low thresholds ($25–$50). You’ll see the money in your bank account faster, which keeps you motivated.
Promotional Resources and Affiliate Support
Once you’ve confirmed a program pays well and pays on time, you need to check if they will actually help you succeed.
A look at the promotional tools is very important before you sign up. You shouldn’t have to design every ad from scratch.
High-Quality Assets
Look for professional product photos, pre-written email templates, and banners that actually look good. This saves you hours of design time.
Deep Linking
Can you link directly to a specific product page (e.g., “Organic Peanut Butter”), or does the program force you to link to the generic homepage?
The best programs also have a dedicated Affiliate Manager. This is a real person you can email.
A good manager can give you exclusive discount codes (e.g., “JANE20” instead of a random string). They can also increase your commission rate once you prove you have traffic.
Niche Alignment: Matching Programs to Your Audience
You can find a program with high commissions, great payment terms, and amazing support—and still fail completely.
This is because the product doesn’t match the people reading your blog.
Here is a classic mistake: You have a blog for college students focused on saving money. You see that HelloFresh pays a $20 commission, so you promote it.
The result is zero sales. Even with a discount, a meal kit is a luxury item for a student on a budget.
You should rather promote Walmart+ or Amazon Prime Student. The commission is lower, but the conversion will still happen because it aligns with your audience’s budget.
Different groups have very different priorities when they shop for food. You must understand what your readers value most.
Busy professionals: Such workers value their free time more than their money. Services like Instacart or ButcherBox provide the convenience that such people need. ⏰
Health-conscious parents: Such families care deeply about quality and safety. Thrive Market or Green Chef are perfect choices for a healthy home. 🍎
Budget shoppers: Budget-conscious buyers care about every cent. Walmart or coupon apps are the best tools for such a group. 🏷️
What Traffic Sources Work Best for Grocery Affiliates?
Success in grocery marketing depends on where you find your audience.
Various platforms, like search engines and social media, attract different types of shoppers. A smart choice of traffic source ensures your links reach people who are ready to buy. 🚦
Organic Search SEO
For a grocery affiliate, SEO is your bread and butter. It converts at a solid 8–12% because it captures people at the exact moment they are looking for a solution.
When someone types “best meal kit for families” into Google, they are looking to buy. This is fundamentally different from social media, where people scroll to kill time.
So you should not waste time trying to rank for generic terms like “grocery delivery.” You will get crushed by big publishers. Instead, you should target specific “Commercial Intent” keywords:
Comparisons: “HelloFresh vs. Blue Apron” or “Thrive Market vs. Whole Foods.” These are money keywords. The reader has their wallet out; they just need help deciding which card to pull.
Reviews: “ButcherBox Review 2025: Is it worth it?”
Problem-Solving How-To’s: “How to eat organic on a budget.”
Clear formatting helps your content stand out to search engines. You can follow some tips below:
Comparison tables are a great way to display data like prices and delivery areas.
Search engines love such organized facts and often place them in a special box at the top of the page. 📊
In addition, lengthy guides are often required to beat the competition for popular search terms.
Every article should provide deep answers to every question a buyer might have. Comprehensive posts of over 2,500 words prove your authority to the search engine.

Email List Marketing
Your email list will always be your highest-converting channel, often hitting 12–20%.
Even though it generates fewer clicks than a viral post (perhaps 1,000 clicks vs. 20,000), the revenue is often equal because the trust factor is so high.
But first, to have a subscriber list, you need to give your audience something helpful. For example, you can offer a free “7-Day Keto Meal Plan” or a “Printable Grocery Savings Guide” in exchange for their email.
Once you have subscribers, let’s segment them.
If someone signed up via a “Budget Meal Plan” post, tag them as “Budget.” If they signed up via a “Vegan Guide,” tag them as “Vegan.”
Then, you send the HelloFresh discount code to the “Busy Professionals” segment and send the Thrive Market offer to the “Organic/Vegan” segment.
Pinterest for Meal Planning
Pinterest users are dreamers. They pin a “Keto Meal Plan” or “Budget Grocery List” today, but they might not buy the ingredients until three weeks from now.
A pin you create in July can drive massive traffic in November when users revisit their “Holiday Prep” boards.
Think of Pinterest users as planners. They often save a “Budget Grocery List” or a “Keto Meal Plan” today, even if they don’t plan to go shopping for several weeks.
This is great news for you because your hard work lasts a long time. A pin you create in July can still bring in plenty of visitors in November when people start looking at their holiday prep boards. ❄️
Since your pins can work for you for months, you want to make sure they are designed to grab attention.
Always use vertical images 📱
You should create pins that are 1000 x 1500 pixels. Horizontal images are hard to see and often get lost in the feed.
Add text to your photos 🥘
Don’t just post a pretty picture of food. Instead, add a bold headline like, “Is HelloFresh Worth It? My Honest Review.” This tells users exactly why they should click.
Use smart keywords ⌨️
Treat your pin description like a mini blog post. Use specific phrases like “easy weeknight meal kits” or “organic grocery review.” This helps your pins show up when people search for those exact topics.

YouTube Video Content: Dual-Purpose Traffic and SEO Asset
YouTube is a great place to win over people who are unsure about making a purchase.
Every customer wants proof before they commit to a subscription. A person planning to spend $100 on a ButcherBox wants to see the real contents of the box first.
A ten-minute video of a creator cooking a meal kit will make a viewer feel like they are in the kitchen together.
Such a bond leads to higher sales and more loyal fans. Links in a video description also often convert at a high rate of 6% to 10% because of that trust.
Additionally, a video also provides a massive boost to your website’s search engine ranking.
Google owns YouTube and loves seeing videos in blog posts. This extra dwell time signals to the search engine that your content is high quality.
There are specific types of videos that perform better than others in the grocery niche.
Unboxing videos show the quality of the packaging and the freshness of the food. 🥩
Comparison videos help people choose between two rival brands like Green Chef and Sunbasket.
Cook-With-Me videos prove how easy or hard a recipe really is to make. 🍳

Social Media Organic Strategy: Building Awareness, Not Direct Sales
We’ve covered the heavy hitters: SEO, Email, Pinterest, and YouTube. Now we have to talk about Instagram, TikTok, and Facebook.
Many new affiliates spend 90% of their time here, but it generates the least revenue.
Conversion rates on social media are low (2–5%). Users are in “entertainment mode,” not “buying mode.”
For instance, an Instagram account with 1,000 followers might generate $10–$50 a month. An email list of the same size could easily generate $100–$300.
S, your strategy should be feeding your better channels.
Short grocery-hack videos should lead viewers to a link in the bio. That link should offer a full guide or a sign-up for an email list.
Moreover, time should be managed carefully to avoid wasting hours on social media. You can reuse old blog content for posts or create stories to share urgent deals that end quickly.
FAQs
What is a grocery affiliate program?
A grocery affiliate program allows publishers to earn commissions by referring customers to online grocery stores, meal kit services, or supermarket platforms through tracked affiliate links.
How much commission do grocery affiliate programs pay?
Most grocery affiliate programs pay between 1%–10% per sale, depending on the brand, product category, and order value. Meal kit services often offer fixed bounties instead.
Are grocery affiliate programs profitable?
Yes. Grocery has high purchase frequency, strong repeat customers, and low refund rates, making it highly profitable for long-term content and comparison sites.
Which grocery affiliate programs are best?
Popular options include Amazon Fresh, Walmart Grocery, Instacart, Thrive Market, Kroger, and regional supermarket chains with affiliate partnerships.
Do grocery affiliate links work for local traffic?
Yes. Many programs use location-based fulfillment, meaning commissions apply only when users are within supported delivery areas.
Can beginners succeed with grocery affiliate marketing?
Absolutely. Grocery is a beginner-friendly niche because demand is constant and content opportunities are endless (recipes, budgets, meal prep, comparisons).
Is grocery affiliate marketing better than physical product niches?
Grocery affiliate marketing benefits from recurring demand, but commissions are lower. It performs best with high-volume traffic strategies.
Conclusion
These top 17 best grocery affiliate programs offer a wealth of opportunities for anyone looking to monetize their passion for food. Let’s choose the one that suits you best, create engaging content, and start earning today.