Top 15 Hair Product Affiliate Programs to Monetize Your Website

With the global hair care market projected to generate US$96.82bn in 2026 (Statista), there’s a growing demand for effective and trusted hair care solutions. This is the perfect opportunity for marketers, influencers, and beauty lovers to collaborate with leading brands and earn commissions.

Our selection of the 15 best hair care affiliate programs offers competitive rates, long-lasting cookies, and exciting rewards. Let’s explore these opportunities and start monetizing your passion for beauty today!

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable
R+Co	20%	30 days	Hair care, clean beauty, vegan products
Sally Beauty	15%	15 days	Beauty retail, haircare, salon tools
HairMax	10%	45 days	Hair loss treatments, laser regrowth devices
Lipogaine	15%	60 days	Hair loss solutions, Minoxidil products
Navy Hair Care	10%	45 days	Haircare, styling products, salon quality
eSalon Custom Hair Colors	20%	30 days	Personalized hair dyes, at-home coloring
Philip Kingsley	16%	30 days	Premium haircare, scalp treatment
Grow Gorgeous	10%	30 days	Hair growth serums, scalp care
Organic Ceutical	10–25%	30 days	Organic haircare + skincare
Christophe Robin	Up to 10%	30 days	Luxury haircare, scalp detox, hydration

15 Best Hair Product Affiliate Programs for Beauty Influencers & Content Creators

1. R+Co

R+Co creates high-performance hair care products, from shampoos and conditioners to styling tools and treatments. The brand uses non-toxic ingredients in all their products, ensuring they are vegan, cruelty-free, and free of parabens and sulfates.

The R+Co hair product affiliate program offers a 20% commission on every sale you drive. You have 30 days from the customer’s initial click on your affiliate link to earn money on purchases.

The brand will process your commission payouts through AHC bank transfer. You will receive your money if your balance meets a minimum amount of $20.

2. Sally Beauty

Sally Beauty is a prominent international retailer and distributor of professional beauty supplies with over 4,800 stores worldwide. The company sells hair care products, styling tools, skincare items, nail care products, and salon equipment.

When joining their hair product affiliate program, you may earn a 15% commission on every successful order. You have 15 days to earn money on purchases from the customer’s first click on your link.

Their affiliate program is managed through the CJ Affiliate network. You can sign in to the platform and access a collection of pre-made banners to create engaging promotions.

3. HairMax

HairMax is a pioneering company in the at-home laser hair regrowth technology. Their advanced laser devices use low-level laser therapy to stimulate hair growth and address hair loss.

The HairMax hair product affiliate program provides you with a 10% commission for every completed purchase made through your link. The cookie window will remain valid for 45 days after the customer’s initial click on your affiliate link.

You can leverage their eye-catching banners to attract the audience’s attention and drive more sales. Moreover, their monthly newsletters update you with the latest product information and exclusive offers.

4. Lipogaine

Lipogaine produces hair loss treatment products for both men and women. Their products contain Minoxidil, a clinically proven ingredient that stimulates hair follicles and promotes hair regrowth.

As a Lipogaine affiliate, you can earn a 15% commission on successful purchases you generate. They give you a 60-day cookie duration from the customer’s first click on your link to earn money.

The brand’s hair product affiliate program is managed through the reliable affiliate marketing network Shareasale. After being approved as their affiliate, you can use their pre-designed banners, images, content, and text links to promote their products on your website.

5. Navy Hair Care

Navy Hair Care offers a variety of products to nourish, strengthen, and enhance the natural beauty of hair. Their products are formulated with high-quality, nutrient-rich ingredients to help strengthen and promote healthy hair growth.

By joining their hair product affiliate program, you’ll receive a 10% commission for every sale you drive. The referral window is 45 days long from the visitor’s first click on your unique link.

You must sign up for the Navy Hair Care affiliate program through the CJ Affiliate network. The brand supports your promotion with a wide range of visually appealing banners.

6. eSalon Custom Hair Colors

eSalon Custom Hair Colors lets customers create custom at-home hair dye formulations tailored to their specific hair needs and preferences. Each color is custom-made based on the customer’s hair history, desired color goals, and specific characteristics.

By joining their hair product affiliate program, you can earn about 20% for every successful order you generate. They let you earn money on all completed orders made within 30 days from the customer’s first click on your link.

The brand sends your payouts through many payment methods, such as Credit, PayPal, Google Pay, or Apple Pay. Additionally, the brand provides an advanced tracking dashboard to help you keep an eye on your promotional performance in real time.

7. Philip Kingsley

Philip Kingsley creates professional products to address hair and scalp concerns like thinning, dryness, and frizz. They also operate world-renowned trichological clinics to help individuals find the best haircare solutions for their unique needs.

You can enjoy a 16% commission on each order with their hair product affiliate program. The brand gives you a month to earn money via customers’ sales from their first click on your link.

The brand provides a range of exclusive discount codes for you to share with your audiences and encourage more sales. Besides, their dedicated affiliate team is willing to help you with expert advice to boost your earnings.

8. Grow Gorgeous

Grow Gorgeous creates hair and scalp products with skincare-inspired ingredients to enhance growth from the roots. Their products are made with active ingredients such as caffeine and botanical extracts to stimulate hair follicles and improve overall hair health.

You may earn up to 10% commission on all successful purchases you refer. You can earn money for purchases within 1 month of customers’ first clicking on your affiliate link.

The company partners with the Awin network to run their hair product affiliate program. You can access the platform to check your referrals, sales, and commissions through a personal tracking dashboard.

9. Organic Ceutical

Organic Ceutical offers effective skincare solutions by blending scientific innovation with natural ingredients. They sell many premium hair products such as shampoos, conditioners, and treatments.

Affiliates with the coupon, loyalty, and cashback promotions can earn a 10% commission per sale, while all other affiliates receive 18%. Moreover, you will have opportunities to increase commissions up to 25% based on your performance.

With the $50 average order value, you can earn up to $12.5 per sale you generate with the Organic Ceutical hair product affiliate program. You will get commissions if customers make purchases within 30 days of the referral window.

As their affiliate, you can use the brand’s well-designed banners and text links to start your promotions. Their frequently updated data feed also helps you quickly find the best products for your audience.

10. Christophe Robin

Christophe Robin blends natural ingredients like prickly pear oil, sea salt, and rose extracts with innovative formulas to provide gentle, effective care for all hair types. Their products help address many hair concerns, such as color preservation, scalp care, hydration, and hair repair.

You’ll receive different commission rates of up to 10% for each successful order through their hair product affiliate program. They allow you to earn commissions within 2 weeks of the customer’s initial click on your unique link.

Their affiliate program is managed through the Awin network, so you must join the platform to sign up as a Christophe Robin affiliate. Once approved, you’ll receive a unique tracking link to start your promotion.

11. It’s A 10 Haircare

• Commission rate: 10%
• Cookie duration: 30 days

It’s A 10 Haircare produces high-performance hair care products to deliver salon-quality results at home. Their products assist users in repairing damage, enhancing shine, controlling frizz, and shielding hair from heat styling.

12. Dermstore

• Commission rate: 15%
• Cookie duration: 30 days

Dermstore supplies professional-strength skincare, hair care, and makeup products. Customers can explore a variety of dermatologist-approved items from leading beauty brands and professionals worldwide.

13. IGK Hair

• Commission rate: 15%
• Cookie duration: Not mentioned

IGK Hair offers an extensive selection of shampoos, conditioners, treatments, dry shampoos, and styling products. Their formulas often incorporate beneficial ingredients like argan oil, coconut oil, and shea butter to nourish and strengthen hair.

14. CurlyCoilyTresses

• Commission rate: 15%
• Cookie duration: Not mentioned

CurlyCoilyTresses produces effective, fragrance-free products for textured hair, particularly for Black women. Their products are free from fragrances, allergens, and masking agents, making them a great choice for those with chemical sensitivities.

15. iRestore Hair Growth System

• Commission rate: 25%
• Cookie duration: Not mentioned

iRestore Hair Growth System manufactures a hair regrowth-promoting device using low-level laser therapy. Their system creates a red light therapy to promote blood flow, support cellular energy, and reactivate hair follicles.

What Hair Care Niches Offer the Best Affiliate Opportunities?

Choosing the right niche is the first step toward building a successful hair care affiliate business.

This section explores the most profitable categories, from organic products to high-end styling tools. You will learn which areas offer the highest commissions and the most demand from shoppers.

Curly/Textured Hair Care

Natural hair care has grown from a simple trend into a massive $8.2 billion industry. Market demand rises by 12% every year as more people embrace their natural curls.

People with curly or coily hair avoid basic drugstore brands because generic formulas often fail them.

Instead, they buy specialized deep conditioners, leave-in creams, and gels to keep their hair healthy.

Moreover, multi-step routines drive high sales totals for affiliates.

While a basic wash might cost $30, a complete curly hair kit often reaches over $100.

Finding the right product combo matters deeply to these customers. Once a brand works, shoppers stay loyal and buy the same items for years.

Therefore, you should partner with brands that curly hair communities already trust.

Pattern Beauty: Tracee Ellis Ross created a social media hit for tight hair textures.

Briogeo: Clean beauty fans choose this brand to repair and protect their damaged curls.

Mielle Organics: Budget-conscious shoppers buy these high-volume products for daily care.

Ouai: High commissions make this premium brand a favorite for luxury beauty experts.

Hair Growth and Thinning Solutions

This is likely the most emotional niche in the beauty industry. The hair growth market is currently worth $4.7B and is growing fast at 18% per year.

Here is the key data point: The customer base is changing.

Aging men no longer make up the entire customer base.

Women aged 25 to 45 now represent a significant share of buyers. These shoppers search for ways to fix hair loss caused by stress or childbirth.

Hair loss causes deep concern, so buyers look for immediate solutions rather than just browsing.

Most brands sell three-month bundles because hair grows slowly. Selling these high-priced kits earns you larger commissions per sale.

You can consider the following affiliate programs:

Vegamour: Long 60-day cookie windows give shoppers plenty of time to research before they buy. ✨

Prose: Personalized supplements and treatments offer some of the highest payouts in the industry. 🧪

Olaplex: Famous technology makes this brand a household name for fixing breakage and thinning.

Damage Repair and Protein Treatments

Natural hair care has moved beyond a simple trend to become a massive $8.2 billion industry. Market demand grows by 12% every year as more people embrace their natural curls.

People with curly or coily hair avoid basic drugstore brands because generic formulas often fail them.

Instead, these shoppers buy specialized deep conditioners, leave-in creams, and gels to keep their hair healthy.

Multi-step routines drive much higher sales totals for affiliates. While a basic wash might cost $30, a complete curly hair kit often reaches over $100.

Finding the right product combo matters deeply to these customers. Once a brand works, shoppers stay loyal and buy the same items for years.

To start earning, you should partner with the brands that curly hair communities already trust.

Olaplex: Almost every expert considers this brand the gold standard for rebuilding hair bonds.

Living Proof: Science-first formulas from MIT attract buyers who want data-backed results.

Moroccanoil: High price points and a strong salon reputation lead to bigger commission checks.

Natural and Clean Hair Care

Clean beauty focuses on protecting hair’s future rather than just fixing past damage. The market value of these products has reached $5.1 billion and is rising by 15% each year.

Enthusiasts in this space avoid sulfates, parabens, and silicones at all costs. Most clean beauty fans spend hours reading labels and researching ingredients before they buy.

Higher conversion rates follow this deep research, as educated buyers purchase more often than average shoppers once they find a brand they trust.

Additionally, health concerns drive many people away from traditional brands and toward safer alternatives. Acting as a “safe guide” helps you build deep loyalty with an audience willing to pay more for quality.

Partnering with companies that value transparency remains the best way to tap into this growing trend.

Dae Hair (15% Commission): A clean, direct-to-consumer brand that is currently trending heavily on social media.

Briogeo (10% Commission): They bridge the gap effectively, offering “clean” products that still perform like salon brands.

Act+Acre (15-20% Commission): A scalp-health focused brand that appeals to the “wellness” side of clean beauty.

How Do You Choose the Right Hair Product Affiliate Program?

Now that you know which niches offer the best opportunities, the next step is selecting the right partners.

This section provides a simple framework to filter the noise and find the programs that will actually convert for you.

Audience Purchase Behavior Analysis

Understanding your audience matters more than just finding high commission rates.

Affiliate campaigns often fail when the product price doesn’t align with what followers can afford.

Identifying a group’s “hair profile” will help you avoid pitching items that stay sitting in the shopping cart.

For example, a $150 hair growth kit will likely generate many clicks but no sales if your audience is budget-conscious students.

Beyond the price tag, specific shopping habits also determine your success.

Some people only trust Amazon, while others prefer buying directly from a brand’s website.

A high commission rate on a private site offers little value if your followers refuse to shop anywhere but their favorite marketplace.

Moreover, ingredient priorities play an equally large role in these daily choices.

Natural shampoos might fail to impress an audience that wants the dramatic, chemical-driven results of salon brands.

You can use a few simple methods to uncover these secrets and improve your sales results.

The click-to-convert audit 📉

Check your current links to see if high clicks lead to actual sales. High interest with low sales usually points to a price mismatch.

The comment scan 💬

Read through your messages for specific clues. Questions about safety for colored hair suggest a need for repair brands, while requests for “cheaper versions” point toward budget options.

Poll your story 📊

Use Instagram polls to ask followers about their spending habits directly. Knowing if they spend more than $30 on shampoo helps you choose the perfect price tier to target.

Commission Structure & Cookie Duration

Once you know what your audience will buy, you need to do the math on what you will earn. Don’t just look at the percentage; look at the Effective Earnings Per Sale.

A 20% commission sounds great, but 20% of a $15 bottle is only $3. Compare that to 5% of a $200 hair dryer, which is $10. You need to balance the Commission Rate with the Average Order Value (AOV).

You can use this simple framework to rank opportunities:

Payment Terms and Thresholds

Calculating your profit is the fun part, but actually getting the money is what keeps your business alive.

You should always read the rules about how and when you get paid. A company might owe you $500, but that amount means nothing if the brand holds it for months.

There are three key factors you need to evaluate before joining any program.

Minimum payout threshold 📉

This number is the “unlock” amount. You must earn a certain total before the company sends your check.

If you are just starting, look for programs with a low limit of $25 to $50. You need early wins to stay motivated and keep your business growing.

Payment timing (Net Terms) ⏳

The “Net Term” defines how long a company holds your money after a sale.

A “Net-30” plan is the industry standard. It means you get paid 30 days after the month ends.

Be careful with “Net-60” or “Net-90” plans. Unless the commission is huge, waiting three months for your cash makes it very hard to manage your own budget.

Methods and fees 🏦

Finally, you need to check how the company sends the money. Most use PayPal, direct deposit, or paper checks.

Always watch out for wire transfer fees, which can cost $30 or more. If your payout is small, a high fee can eat up your entire profit in an instant.

Promotional Materials Support

Finally, you’d better look at how hard the program makes it for you to sell their product. The best affiliate partners don’t just give you a link; they give you a toolkit.

Here are essential resources you can look for:

Professional photos

Look for high-quality product images. If the company doesn’t provide them, you will have to buy the product and take your own photos. This costs you both time and cash.

Exclusive discount codes

These are your best tools for making sales. A regular link might only get a few clicks. However, a link paired with a code like “JESS20” can triple your sales.

Video clips

If you use TikTok or Reels, ask for a “B-roll” video. These clips show the product’s texture and how to use it. Having ready-to-use video makes your content look professional without any extra effort.

How Do You Promote Hair Products Across Different Platforms?

Every platform requires a different strategy to turn followers into buyers. You need quick social media videos but deep blog reviews.

Below, we’ll show you how to master each channel to maximize your hair product sales.

Blog Content SEO Foundation

Building a blog is like owning a permanent piece of digital real estate.

Your articles stay on the internet forever and continue to work for you as long as the site is live. This makes a blog a valuable asset that grows in worth over time.

A reader searching for “best shampoo for thinning hair” is already looking for a solution. That’s why organic search traffic converts at a consistent 2.5–4%.

To capture the traffic, you should build deep resources instead of short posts. 📚

A simple, 500-word article is usually not enough to rank well.

You should aim for comprehensive guides of 2,000 words or more. These “mega-guides” should answer every possible question a reader might have about a product or a hair concern.

You can consider the structure below to write a perfect review:

• The Problem: Start with the specific hair concern (e.g., “Frizz that won’t go away”).
• The Solution: Introduce the product as the answer.
• Key Features: Use bullet points to list ingredients or tech specs.
• Pros & Cons: Be honest. Use a table for easy scanning.
• The Verdict: Give a clear “Buy” or “Skip” recommendation.

Instagram Feed and Stories Strategy

We’ve all been there. You spend an hour editing the perfect photo, writing a witty caption, and ending with “Link in bio!”

You wait for the sales to roll in… and get nothing. It’s frustrating, but it’s not just you. It’s the platform design.

That’s why you have to play two different games at once on Instagram.

First, your feed is where you build authority. New people will find you there.

You should post 3–4 times a week, focusing on high-quality visuals that stop the scroll. For instance:

• Before/After Transformations: Show clear, undeniable results.
• Carousel Tutorials: Break down a routine step-by-step.
• Lifestyle Shots: Show the product in a beautiful, aspirational setting.

Secondly, you should pay attention to the Stories. Your current followers watch your stories, and they are your “warm leads.” Since they already know you, you can be more direct.

Daily Activity: Show the unpolished reality of using the product.

The “Diagnosis” Tactic: Use the “Question” sticker to ask, “What’s your biggest hair struggle right now?” When people reply (e.g., “Dry ends”), DM them a genuine voice note and a direct link to the product that helps.

Direct Links: Use link stickers liberally here.

TikTok Content Strategy

Moving to TikTok requires a total mindset shift.. On TikTok, “pretty” doesn’t sell. Authenticity does.

The audience here don’t want a cinematic montage of a shampoo bottle. They want to see you in your bathroom, with your messy bun included, explaining why a product actually works (or why it doesn’t).

You should use these three winning video styles to grow your followers:

🤨✅ The skeptic’s review

Start by saying, “I thought this viral hair mask was just hype, but...” This builds trust because it shows you were doubtful at first.

🗣️🛁 Voiceover tutorials

Film your hands using the product. Then, record your voice explaining how it feels. Is it sticky or lightweight? Does it smell like vanilla?

💡💇‍♀️ “Things I Wish I Knew”

Share helpful tips that solve a common struggle. For example, you explain why hair gets greasy by noon.

In addition, you must also learn how to beat the algorithm.

TikTok is ruthless and fast. If people stop watching after only three seconds, your video will fail.

You should keep your clips between 30 and 90 seconds long. Do not waste time with slow intros or silence. It’s better to start with a strong “hook” immediately to grab their attention.

YouTube Long-Form Content

YouTube is the only platform where “longer” usually means “better.” The algorithm here rewards watch time, meaning deep, comprehensive content (10–20+ minutes) is the gold standard.

There are some basic formats that help you build the audience’s trust.

One thing to note is to place your affiliate links strategically.

You should place your shop links in the first two lines of the video description. If a viewer has to click “Show More” just to find the link, you might lose the sale.

Moreover, you can use timestamps in your video (e.g., 04:20 – Testing the Conditioner). Google indexes these “chapters” in search results, driving more traffic to your video.

Pinterest Visual Search Strategy

People use Pinterest to find answers to specific problems like heat damage or dry hair. Because they are searching for help, they are much more likely to buy what they find.

You can start by creating images that stand out in a busy feed. There are several ways as below:

📌Use a vertical image split in half—”Before” on top and “After” on the bottom. Add a clear text overlay: “How I fixed my heat damage in 30 days.”

📌Turn a complex routine into a single, scannable graphic.

📌 Create a collage of 5-7 products titled “Best Leave-In Conditioners for Type 4 Hair.”

Once your pins look great, you need to make sure the right people can actually find them.

Do not write vague captions like “I love this look.”

Instead, you’d better use specific terms that people actually type into the search bar, such as “how to repair damaged hair” or “best oils for hair growth.” These phrases act like a map that leads users directly to your content.

FAQs

What is a hair product affiliate program?

A hair product affiliate program allows you to earn commissions by promoting hair care products such as shampoo, conditioner, hair oil, styling tools, or treatments through referral links.

How much commission do hair product affiliate programs pay?

Most hair product affiliate programs pay between 5% and 30% commission, depending on brand, product margin, and whether the program is in-house or via affiliate networks.

Which hair product affiliate programs pay the highest commissions?

Luxury haircare brands, DTC cosmetic brands, and subscription hair treatment services usually offer the highest commissions, sometimes exceeding 25% per sale.

Are hair product affiliate programs good for beginners?

Yes. Hair products have high repeat purchase behavior, strong emotional buying triggers, and broad audiences, making them ideal for beginners in affiliate marketing.

Do hair product affiliate programs offer recurring commissions?

Some programs offer recurring commissions, especially for hair serum subscriptions, growth treatments, or monthly hair care boxes.

What platforms work best to promote hair product affiliate links?

The best platforms include TikTok, Instagram Reels, YouTube Shorts, blogs, Pinterest, and beauty review websites.

Can I promote hair products without showing my face?

Yes. You can use product demos, before-after images, ASMR hair washing videos, animations, stock visuals, or blog content.

Conclusion

Building an affiliate program is a great way to grow your Shopify hair care brand. You now have a simple, step-by-step plan to follow. You know how to find the right partners, pay them fairly, and give them the tools they need to succeed.

The best way to learn is by doing. Start building your team of supporters today, and watch how their honest, real recommendations help your business grow.