Hockey is well-known in North American countries like the USA and Canada. Millions of fans are willing to spend money on official merchandise or hockey-related gear. This high demand presents a great opportunity for affiliates with sport-related social media accounts, blogs, or websites.
If you find it hard to choose some suitable hockey affiliate programs to join, we’re here to help. In this guide, we’ve found the top 10 amazing options to help you find the perfect match to start.
Quick Comparison
| Program Name | Commission (%) | Cookie Duration (Days) | Niche Suitable | Affiliate’s Rating (★/5) |
|---|---|---|---|---|
| Pure Hockey | 6% | 45 days | Hockey gear, apparel, accessories | ★★★★☆ (4.2) |
| HockeyShot | 10% | 30 days | Hockey training, skill practice | ★★★★☆ (4.4) |
| Hockey Canada | 8% | 7 days | National team merch, fan apparel | ★★★☆☆ (3.8) |
| Cool Hockey | 7% | 15 days | NHL licensed jerseys, fan gear | ★★★★☆ (4.1) |
| Perani’s Hockey World | 5% | 45 days | Hockey equipment, retail chain | ★★★★☆ (4.0) |
| PGS Hockey | 10% | 30 days | Goalie gear, pro-quality kits | ★★★★☆ (4.3) |
| Sport Chek | 1% | 1 day | Sporting goods, casual sports fans | ★★☆☆☆ (2.5) |
| Just Hockey | 5–10% | 30 days | Custom hockey gear, pro-level gear | ★★★★☆ (4.2) |
| Saucy Mitts Hockey | 15% | 45 days | Hockey lifestyle apparel, gifts | ★★★★☆ (4.5) |
| Osaka World | 10% | 30 days | Japanese-style gear, national teams | ★★★★☆ (4.3) |
10 Best Hockey Affiliate Programs for Passionate Affiliates
1. Pure Hockey
Pure Hockey is among the largest hockey equipment retail companies in the US, with over 70 specialty stores nationwide. They also provide custom products based on customers’ favorite teams and hockey players.
Once you join their hockey affiliate program via Avant Link, you can enjoy a 6% commission on every successful sale. The cookie stays on customers’ devices for 45 days from their first click on your link.
You’ll receive various banners along with exclusive deals to promote the brand. Plus, you can embed their sporty graphics in your product review posts or how-to guides to drive readers’ attention and boost click-through rates.
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2. HockeyShot
HockeyShot provides high-performance training kits to help players practice hockey skills like skating, shooting, passing, and stickhandling at home. Their durable and lightweight products make it easier for beginners to self-train even without an ice hockey rink.
After joining the HockeyShot hockey affiliate program, you can earn a 10% commission on every successful sale. The cookie lasts 30 days from the moment customers click on your unique affiliate link. You’ll receive your monthly payouts via PayPal after the commission-holding period.
You don’t have to put much effort into creating social media content as HockShot has prepared various engaging posts. Moreover, you should display banners on high-traffic areas of your website to increase click-through rates.
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3. Hockey Canada
Hockey Canada sells official merchandise from the Canadian national hockey team, like jerseys, t-shirts, hats, hoodies, and accessories. Their authentic products are available in both adult and children’s sizes for millions of worldwide fans.
Managed through Impact, the Hockey Canada affiliate program offers an 8% commission on each successful purchase. However, you should note that any purchase with a gift card will not be qualified for a commission.
The cookie lasts just 7 days from the customer’s initial click on your affiliate link. That means you can only earn a commission on orders within this period.
As their affiliate, you can track your real-time performance through a 24/7 reporting dashboard. Moreover, you’ll have sales and promotion support from their award-winning affiliate team. They’ll update helpful promotional tools to help you build effective campaigns across different channels.
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4. Cool Hockey
Cool Hockey stocks official licensed NHL products from top brands like Adidas, Fanatics, Reebok, CCM, and more. They also customize NHL hockey jerseys based on the latest designs and customers’ favorite players.
Manage through ShareASale, the Cool Hockey affiliate program allows affiliates to earn a 7% commission on each successful purchase. You can earn a commission if customers make an order within 15 days of their first click on your link.
Their dedicated affiliate manager is available anytime to help you with your sales and promotions. You’ll receive exclusive affiliate offers to create engaging promotional campaigns. Plus, they update various graphic designs for banners and artworks for you to create visually appealing content.
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5. Perani’s Hockey World
Perani’s Hockey World operates as a hockey retail chain of over 40 stores across all US states. They also have a massive 100,000-square-foot warehouse space to support global online orders.
You can directly join their hockey affiliate program after becoming an AvantLink publisher. Once you join their program, you’ll receive a 5% commission on every sale. That means you can earn around $6.5-7 per sale with an average order value of $130-140. The cookie remains active for 45 days from customers’ first click on your affiliate link.
You can access their data feed to select suitable products for your audience to promote. Plus, you should put exclusive deals and coupons in your campaigns to grab more attention and drive conversions.
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6. PGS Hockey
PGS Hockey is one of the most renowned names in high-quality ice hockey goalie equipment in North America. Their durable and lightweight gears can help players enhance their overall performance.
You can introduce PGS Hockey products to your followers and earn a 10% commission per sale when joining their hockey affiliate program. The cookie lasts 30 days from the moment customers click on your affiliate link. You’ll receive your payouts via PayPal or Venmo monthly.
You can give your friends or followers a 5% coupon code to encourage more sales. Moreover, after filling out information to apply for their program, you’ll have a unique link to track real-time sales and commissions.
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7. Sport Chek
Sport Chek distributes thousands of sporting goods for team sports like hockey, football, or basketball, and individual sports like cycling, golf, or tennis. They operate as the Canadian national big-box sporting goods retailer with over 191 department stores across all states.
Sport Chek runs their hockey affiliate program via Impact and offers a 1% commission on each sale. However, they only pay commission for purchases above CAD 100. The cookie only lasts 1 day, exactly from the moment customers click on your link.
You’ll receive a unique affiliate link to track your performance across all marketing channels. You can also use the banners and graphics in their collection to create engaging content.
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8. Just Hockey
Just Hockey specializes in premium and high-performance hockey-specific products and services. They customize hockey gear to match each user’s skill level, preferred designs, and favorite teams.
Just Hockey opens separate hockey affiliate programs for Canadian and US affiliates. After joining their program, you can enjoy 5-10% commission on every successful sale. That means you’ll earn around $25 to $50 per sale with an average order value of $500.
The cookie lasts 30 days from customers’ first click on your unique affiliate link. If they make a purchase within this time, you’ll earn a commission.
The brand produces a large collection of custom-designed content for affiliates. You can save time on creating promotional campaigns and ensure brand-aligned marketing strategies.
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9. Saucy Mitts Hockey
Saucy Mitts Hockey sells hockey-themed apparel, gifts, and accessories for both children and adults. Their products often feature funny phrases, retro designs, and motivational hockey-themed quotes.
You must create a Zazzle account to apply for the Saucy Mitts Hockey affiliate program. You can earn a 15% commission on every qualified purchase. You’ll get credit for orders made within 45 days of customers’ first click on your link.
Saucy Mitts Hockey only pays affiliates via PayPal on a monthly basis. However, you must have at least $45 in your account balance to withdraw payouts.
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10. Osaka World
Osaka World provides Japanese-inspired hockey sticks, paddles, fitness gear, and more. They are the official sponsor of various national teams such as the USA, Belgium, Czech Republic, and more.
Osaka World manages their hockey affiliate program through the affiliate software UpPromote. After joining their program, you can earn a 10% commission on every qualified purchase. You’ll only receive a commission if customers click on your link and make an order within 30 days.
You should use authorized logos and HD images in your content to enhance the quality and build trust with the audience. You can also place banners within relevant blog content, such as product reviews or comparison articles, to increase engagement and enhance brand awareness.
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Conclusion
Now you have the playbook. Creating a hockey affiliate program isn’t some complicated power play; it’s a simple strategy to grow your hockey brand. Hockey affiliate programs mean you’re not just getting more sales; you’re building a loyal team of fans who will promote your gear with real passion.
So, what are you waiting for? It’s time to drop the puck. Take the first step by choosing your affiliate software and start building your all-star team today.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
