Top 10 Best Hockey Affiliate Programs for 2026

Hockey is well-known in North American countries like the USA and Canada. Millions of fans are willing to spend money on official merchandise or hockey-related gear. This high demand presents a great opportunity for affiliates with sport-related social media accounts, blogs, or websites.

If you find it hard to choose some suitable hockey affiliate programs to join, we’re here to help. In this guide, we’ve found the top 10 amazing options to help you find the perfect match to start.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating (★/5)
Pure Hockey	6%	45 days	Hockey gear, apparel, accessories	★★★★☆ (4.2)
HockeyShot	10%	30 days	Hockey training, skill practice	★★★★☆ (4.4)
Hockey Canada	8%	7 days	National team merch, fan apparel	★★★☆☆ (3.8)
Cool Hockey	7%	15 days	NHL licensed jerseys, fan gear	★★★★☆ (4.1)
Perani’s Hockey World	5%	45 days	Hockey equipment, retail chain	★★★★☆ (4.0)
PGS Hockey	10%	30 days	Goalie gear, pro-quality kits	★★★★☆ (4.3)
Sport Chek	1%	1 day	Sporting goods, casual sports fans	★★☆☆☆ (2.5)
Just Hockey	5–10%	30 days	Custom hockey gear, pro-level gear	★★★★☆ (4.2)
Saucy Mitts Hockey	15%	45 days	Hockey lifestyle apparel, gifts	★★★★☆ (4.5)
Osaka World	10%	30 days	Japanese-style gear, national teams	★★★★☆ (4.3)

10 Best Hockey Affiliate Programs for Passionate Affiliates

1. Pure Hockey

Pure Hockey is among the largest hockey equipment retail companies in the US, with over 70 specialty stores nationwide. They also provide custom products based on customers’ favorite teams and hockey players.

Once you join their hockey affiliate program via Avant Link, you can enjoy a 6% commission on every successful sale. The cookie stays on customers’ devices for 45 days from their first click on your link.

You’ll receive various banners along with exclusive deals to promote the brand. Plus, you can embed their sporty graphics in your product review posts or how-to guides to drive readers’ attention and boost click-through rates.

2. HockeyShot

HockeyShot provides high-performance training kits to help players practice hockey skills like skating, shooting, passing, and stickhandling at home. Their durable and lightweight products make it easier for beginners to self-train even without an ice hockey rink.

After joining the HockeyShot hockey affiliate program, you can earn a 10% commission on every successful sale. The cookie lasts 30 days from the moment customers click on your unique affiliate link. You’ll receive your monthly payouts via PayPal after the commission-holding period.

You don’t have to put much effort into creating social media content as HockShot has prepared various engaging posts. Moreover, you should display banners on high-traffic areas of your website to increase click-through rates.

3. Hockey Canada

Hockey Canada sells official merchandise from the Canadian national hockey team, like jerseys, t-shirts, hats, hoodies, and accessories. Their authentic products are available in both adult and children’s sizes for millions of worldwide fans.

Managed through Impact, the Hockey Canada affiliate program offers an 8% commission on each successful purchase. However, you should note that any purchase with a gift card will not be qualified for a commission.

The cookie lasts just 7 days from the customer’s initial click on your affiliate link. That means you can only earn a commission on orders within this period.

As their affiliate, you can track your real-time performance through a 24/7 reporting dashboard. Moreover, you’ll have sales and promotion support from their award-winning affiliate team. They’ll update helpful promotional tools to help you build effective campaigns across different channels.

4. Cool Hockey

Cool Hockey stocks official licensed NHL products from top brands like Adidas, Fanatics, Reebok, CCM, and more. They also customize NHL hockey jerseys based on the latest designs and customers’ favorite players.

Manage through ShareASale, the Cool Hockey affiliate program allows affiliates to earn a 7% commission on each successful purchase. You can earn a commission if customers make an order within 15 days of their first click on your link.

Their dedicated affiliate manager is available anytime to help you with your sales and promotions. You’ll receive exclusive affiliate offers to create engaging promotional campaigns. Plus, they update various graphic designs for banners and artworks for you to create visually appealing content.

5. Perani’s Hockey World

Perani’s Hockey World operates as a hockey retail chain of over 40 stores across all US states. They also have a massive 100,000-square-foot warehouse space to support global online orders.

You can directly join their hockey affiliate program after becoming an AvantLink publisher. Once you join their program, you’ll receive a 5% commission on every sale. That means you can earn around $6.5-7 per sale with an average order value of $130-140. The cookie remains active for 45 days from customers’ first click on your affiliate link.

You can access their data feed to select suitable products for your audience to promote. Plus, you should put exclusive deals and coupons in your campaigns to grab more attention and drive conversions.

6. PGS Hockey

PGS Hockey is one of the most renowned names in high-quality ice hockey goalie equipment in North America. Their durable and lightweight gears can help players enhance their overall performance.

You can introduce PGS Hockey products to your followers and earn a 10% commission per sale when joining their hockey affiliate program. The cookie lasts 30 days from the moment customers click on your affiliate link. You’ll receive your payouts via PayPal or Venmo monthly.

You can give your friends or followers a 5% coupon code to encourage more sales. Moreover, after filling out information to apply for their program, you’ll have a unique link to track real-time sales and commissions.

7. Sport Chek

Sport Chek distributes thousands of sporting goods for team sports like hockey, football, or basketball, and individual sports like cycling, golf, or tennis. They operate as the Canadian national big-box sporting goods retailer with over 191 department stores across all states.

Sport Chek runs their hockey affiliate program via Impact and offers a 1% commission on each sale. However, they only pay commission for purchases above CAD 100. The cookie only lasts 1 day, exactly from the moment customers click on your link.

You’ll receive a unique affiliate link to track your performance across all marketing channels. You can also use the banners and graphics in their collection to create engaging content.

8. Just Hockey

Just Hockey specializes in premium and high-performance hockey-specific products and services. They customize hockey gear to match each user’s skill level, preferred designs, and favorite teams.

Just Hockey opens separate hockey affiliate programs for Canadian and US affiliates. After joining their program, you can enjoy 5-10% commission on every successful sale. That means you’ll earn around $25 to $50 per sale with an average order value of $500.

The cookie lasts 30 days from customers’ first click on your unique affiliate link. If they make a purchase within this time, you’ll earn a commission.

The brand produces a large collection of custom-designed content for affiliates. You can save time on creating promotional campaigns and ensure brand-aligned marketing strategies.

9. Saucy Mitts Hockey

Saucy Mitts Hockey sells hockey-themed apparel, gifts, and accessories for both children and adults. Their products often feature funny phrases, retro designs, and motivational hockey-themed quotes.

You must create a Zazzle account to apply for the Saucy Mitts Hockey affiliate program. You can earn a 15% commission on every qualified purchase. You’ll get credit for orders made within 45 days of customers’ first click on your link.

Saucy Mitts Hockey only pays affiliates via PayPal on a monthly basis. However, you must have at least $45 in your account balance to withdraw payouts.

10. Osaka World

Osaka World provides Japanese-inspired hockey sticks, paddles, fitness gear, and more. They are the official sponsor of various national teams such as the USA, Belgium, Czech Republic, and more.

Osaka World manages their hockey affiliate program through the affiliate software UpPromote. After joining their program, you can earn a 10% commission on every qualified purchase. You’ll only receive a commission if customers click on your link and make an order within 30 days.

You should use authorized logos and HD images in your content to enhance the quality and build trust with the audience. You can also place banners within relevant blog content, such as product reviews or comparison articles, to increase engagement and enhance brand awareness.

How Do You Choose the Best Hockey Affiliate Programs for Your Content?

Finding the best hockey programs for your site can be tricky. You might see lists of deals that promise big payouts.

But here is the truth: a high commission means nothing if your readers don’t like the product.

In this section, we show you how to match the right gear with the right person. You will learn how to pick offers that your audience actually wants to buy.

Match Your Content Type to the Right Program Category

Making a sale isn’t just about finding “good” products. It is about intent. This means knowing exactly what your reader wants at that moment.

Think of your content like a restaurant menu. If a customer wants a steak (hockey gear) but you give them a dessert menu (training videos), they won’t buy anything. It doesn’t matter how good the dessert is! You must give them exactly what they are “hungry” for.

Equipment Reviews → Retailer & Manufacturer Programs

• The Content: “Bauer Supreme vs. CCM Tacks: Which Skate Fits Wide Feet?”
• Promote: Pure Hockey, HockeyMonkey, CCM, Bauer.

Readers reading this are in “wallet-out” mode. They are comparing specs and prices. Linking them to a retailer captures them at the exact moment they are ready to buy.

Training & Skill Development → Instruction Platforms

• The content: “5 Drills to Improve Your Slapshot Power.”
• Promote: HockeyTutorial, iTrain Hockey, specialized coaching courses.

These readers aren’t looking for products; they are looking for solutions. They want to learn. This makes subscription-based training platforms a natural choice.

Game Coverage & Team News → Streaming Services

• The content: “World Juniors 2024: Schedule and Players to Watch.”
• Promote: ESPN+, TSN Direct, Sportsnet Now.

The intent here is entertainment. Fans reading about a game naturally want to watch that game. The content creates an immediate desire for access.

Segment Your Audience Demographics for Program Selection

Not all hockey players spend their money the same way. A deal that works for a casual player might not interest a hockey parent at all.

That’s why you must first figure out who is reading your content. Once you know your audience, you can match your offers to their specific goals and budgets.

Let’s start with parents 👨‍👩‍👧‍👦

These buyers care most about safety, durability, and making things easy. Since many parents feel overwhelmed by gear choices, they look for “Starter Kits” and clear buying guides.

You should point them toward big retailers like Pure Hockey. These shops offer sizing guarantees and free returns, which gives parents peace of mind.

The competitive player 🏒

While parents want simplicity, competitive players want performance. These athletes play at a high level and know exactly what they need.

They don’t look at the price tag; they look at the specs. Because they want pro-level gear, they prefer specialty shops like Goalie Monkey or buying directly from brands like Bauer.

The beer leaguer 🍺

On the other hand, adult “Beer League” players have a different mindset. They have their own money to spend, but they love a good deal.

These players usually look for mid-range gear in clearance sections. Interestingly, they also invest in digital training apps. Even at age 35, they still believe a few online lessons can help them fix their slapshot.

The coach or instructor 📋

Finally, you should consider the coaches. These people are “Force Multipliers” for your business. A coach doesn’t just buy for themselves; they influence the whole team.

They look for bulk discounts and tools to help them run better practices. If you can convince one coach to use a training app, they might recommend it to all 20 players on their roster.

Consider Geographic Focus When Selecting Programs

A perfect product match and a motivated buyer still won’t result in a commission if the shipping logistics don’t make sense.

Shipping barriers, duties, currency conversion, and long delivery times can kill 40-60% of potential sales. Therefore, you should match your programs to where your audience actually lives.

The US Market Strategy: Pure Hockey, HockeyMonkey, CCM Direct, ESPN+.

If your traffic is over 60% American, these are your best bet. They offer free domestic shipping and pricing in USD. They match the US buyer’s need for speed and ease.

The Canadian Market Strategy: Source for Sports, Sport Chek, TSN Direct.

Many creators avoid these because Canadian programs often offer lower commission rates (typically around 6% vs. the 8% standard in the US).

Do not let the lower percentage fool you.

For example, sending a Canadian reader to a US site often triggers $30-$80 in surprise customs fees on a $200 order.

It is mathematically better to earn 6% on a completed sale at Source for Sports than 0% on an abandoned cart at Pure Hockey.

The International/European Strategy: Regional Distributors for Bauer/CCM, specialized Euro retailers.

Most major US programs do not ship well to Europe. You often need to find country-specific distributor sites (which rarely advertise their affiliate programs) and email their marketing teams directly.

Additionally, industry data shows that duty fees and international shipping costs reduce conversion rates by 50-70%.

If your analytics show a strong Canadian following, you are leaving money on the table by only using US-based links.

Once you have optimized for who is buying and where they live, the final piece of the puzzle is when they buy. Hockey is a seasonal sport, and your income will crash if you don’t plan for the calendar.

Plan for Seasonal vs Year-Round Income Patterns

If you only promote ice hockey equipment, your income will look like a roller coaster: massive peaks in October and December, followed by a terrified “Where did the money go?” in July.

Smart affiliates stabilize their income by mixing up their offers to match the seasonal rhythm of the sport.

What Types of Hockey Products Can You Promote as an Affiliate?

You can promote many different things besides just sticks and skates. The hockey market offers a wide range of physical gear, digital training apps, and even team coaching services.

This variety makes it easy to find products that match what your readers truly need.

Protective Equipment: High-Value Starter Category

Protective gear is the “foundation” of the hockey niche. It is the most important category for affiliates targeting new hockey families because it involves bulk buying.

Unlike a veteran player who might buy just one pair of gloves, a parent outfitting a child for their first season needs everything at once.

• Helmets (with cages/visors): $60 – $350
• Shoulder Pads: $50 – $300
• Elbow Pads: $30 – $150
• Shin Guards: $40 – $200
• Gloves: $40 – $300
• Pants: $60 – $350
• Essentials: Cups/Jills ($15–$50) and Neck Guards ($15–$40)

A complete “Starter Kit” for a youth player typically costs between $300 and $800. For adults, that range jumps to $600–$1,400.

So who will buy this equipment? 

First, new parents are the biggest spenders. They often feel overwhelmed by all the choices and want a trusted guide to tell them exactly what to buy.

Next, you have growing children. Since kids outgrow their pads every year or two, parents must keep coming back to buy larger sizes. This creates steady, predictable sales over a long time.

Finally, competitive players buy gear frequently. Because they play so often, their equipment wears out fast. They focus on high-end protection and are willing to pay more for the best safety features.

Hockey Sticks: High-Frequency Purchase Category

Think of pads and helmets as a player’s foundation, while sticks are the “consumables.” Hockey sticks break often during games.

Constant breakage makes sticks a perfect category for steady revenue. Since sticks do not last forever, players must replace them frequently.

Most active players buy two to four sticks every single year. Every replacement offers a fresh chance to earn a commission. Here is how the pricing breaks down:

• Senior sticks ($100 – $350): High-end models pay the most but sell less often.
• Intermediate & Junior sticks ($50 – $180): Lower price points drive higher sales volume.
• Goalie sticks ($150 – $300): Goalies require specialized gear to protect the net.
• Accessories ($5 – $30): Items like tape and wax help increase the total order value.

A typical order usually ranges from $120 to $200. Such sales generate a reliable commission between $7 and $16. Skates might pay more per sale, but players buy sticks much more often.

Competitive Players: They care about performance (kick points, weight, blade curve). They will pay $300+ for the newest model.

Budget-Conscious Players: They are looking for “Pro Stock” deals or last year’s top model on clearance.

Hockey Parents: Buying for their growing kids who need longer/stiffer sticks every season.

Hockey Skates: Highest Per-Transaction Commission Category

Skates are the most expensive items a hockey player will buy. They are the “engine” of the player, so people spend a lot of time researching them before they shop.

Due to the high cost, skates are your best bet for earning big commissions on a single sale.

The math for skates is very simple. A good pair usually costs between $250 and $600, but top models can go for over $900.

Selling just ten pairs of skates can make you as much money as selling 100 rolls of tape. It is much more efficient to focus on these big-ticket items.

Prices vary depending on who is hitting the ice:

• Senior skates for adults usually cost between $300 and $1,000.
• Goalie skates are specialized and expensive, often reaching $1,200.
• Youth skates are more affordable, ranging from $80 to $250.
• Accessories like laces, guards, and insoles are easy add-ons to boost the total.

So, who is actually buying them?

Growing Youth Players: Parents must buy new skates every year as feet grow. This is a guaranteed expense.

Adults Upgrading: Beer leaguers often keep skates for 5-10 years. But when they do upgrade, they often splurge on $400-$600 comfort models.

Elite Players: They want the stiffest, lightest boots and will pre-order the newest models as soon as they launch.

Training Equipment: Year-Round Revenue Opportunity

The biggest fear for a hockey affiliate is the “Summer Slump.” When the ice melts in June, traffic to gear reviews often drops by 50%.

Training equipment is your insurance policy. This category allows you to make money in the “off-season” by targeting players who want to train at home, in the driveway, or in the garage.

• Synthetic Ice: $200 – $2,000 (The “Holy Grail” of high-ticket items).
• Shooting Targets & Tarps: $30 – $400.
• Shooting Pads: $50 – $200.
• Stickhandling Aids: $20 – $150 (Danglers, passers).
• Resistance Bands: $25 – $80.

Several specific groups look for these products throughout the year. Understanding these buyers will help you create better content for your audience:

🔶 Obsessed Parents: They want their kid to practice shooting in the driveway so they can make the “A” team next year.

🔶 Competitive Players: They add off-ice workouts to their on-ice practice.

🔶 Coaches: They often buy training aids in bulk for team practices.

Goalie Equipment: Highest-Value Affiliate Opportunity

If you want to earn a $100 commission from a single transaction, you don’t target the players. You target the goalies.

Goaltending is arguably the most expensive position in all of sports.

A forward can play with $400 worth of gear; a goalie needs $400 just for their helmet. The equipment is so specialized that the “Cart Value” for goalie shoppers is massive.

• Leg Pads: $400 – $1,500+ (The main purchase).
• Masks: $200 – $1,000 (Safety is key here; parents rarely buy cheap).
• Gloves (Blocker/Catcher): $180 – $750 for the set.
• Chest Protectors: $150 – $600.
• Pants: $150 – $500.
• Goalie Skates & Sticks: $400 – $1,500 combined.

Because the equipment is so pricey, the potential for big earnings is high. A complete setup for a competitive goalie can cost between $1,500 and $5,000.

Even a single replacement sale, such as new leg pads, can earn you nearly $100 in commission.

To tap into these large commissions, you must understand the two main types of buyers:

Parents of New Goalies

They are scared of the cost and safety risks. They need detailed “Starter Guides” to ensure they don’t go broke while keeping their kid safe.

The “Gear Head” Adult Goalie

Adult goalies obsess over custom specs (colors, straps, break angles). They upgrade often and buy premium brands like Vaughn, Brian’s, or True.

How Do You Promote Hockey Products Effectively?

Selecting the right gear is only the first step toward building a successful business. You must also learn how to share these products with the right audience at the right time.

Using a smart strategy helps you build trust with readers and turn simple clicks into steady income.

Equipment Review Blog Content

The blog post is the main tool for affiliate marketing. This is because it captures people who are already typing their credit card number into Google.

When someone searches for “Bauer Vapor HyperLite 2 review” or “Best Hockey Sticks for Defensemen 2025,” they are looking for permission to buy.

Since these readers are already looking for a reason to buy, your review needs to provide the right details to close the deal. Here is how you build a review that converts.

Length: Aim for 2,500–3,500 words. Cover every detail: weight, kick point, blade feel, durability, and value.

The “30-Day Test” Standard: Readers can smell a fake review. State clearly that you tested the gear on the ice for at least 30-60 days. Trust sells.

Strategic Linking: Embed 8–12 affiliate links naturally. Use text links for product mentions (“I used the Bauer Vapor…”), buttons for “Check Price,” and comparison tables.

The Coupon Box: Place a highlighted box near the top with your exclusive coupon code. Data shows this can boost sales by 10–15%.

Moreover, you should also note down the optimization checklist below for your review posts.

📊 Include a table comparing the reviewed product against 5-7 competitors. This keeps the reader on your page.

🔄 Update your headers and content every year to keep traffic flowing.

🔍 Add a “Frequently Asked Questions” section at the bottom to show up in Google’s “People Also Ask” boxes.

While blog posts capture the researchers, some buyers need to see the product in action before they believe the hype. That is where video comes in.

YouTube Product Testing Videos

In hockey, “feel” is everything. You can describe “puck feel” in text, but showing a slow-motion clip of a stick loading and releasing a shot builds a level of trust that words cannot match.

YouTube is the best place to show your viewers the truth, not just tell them.

So, how do you structure your video to keep people watching from start to finish?

0:00–2:00 (The Hook): Intro and a quick summary. “Is this $300 stick worth it? Let’s find out.”

2:00–5:00 (The Specs): Unboxing and details (weight, curve, grip).

5:00–12:00 (The On-Ice Test): This is key. Show shooting, passing, and skating footage. Be honest about the flaws.

12:00–16:00 (Comparisons): “How does this compare to last year’s model?”

16:00–20:00 (The Verdict): Who should buy this, and who should avoid it.

To earn commissions, you should place your main links in the first two lines of the video description. Therefore, viewers see them immediately without clicking “Show More.” 🔗

Additionally, don’t forget to use your voice. Mention your discount code out loud at least three times. For example, say: “Use code HOCKEY10 to save 10% at checkout!” 🗣️

YouTube and blogs are great for long-term traffic, but what if you need to generate sales now? That is where the speed of social media comes in.

Instagram and TikTok Gear Showcases

YouTube is perfect for deep research.

However, TikTok and Instagram are for quick buys and cool visuals.

A short video of a shiny new stick or a helpful training tool can go viral overnight. The key is to make your gear look great and create a sense of urgency.

Since these apps make linking difficult, how do you actually make a sale?

The answer is coupon codes. On social media, most sales come from codes that fans type in manually.

In fact, codes drive about twice as many sales as the links in your profile. They are your best tool for making money.

So, what should you post to keep your feed interesting?

Try to post 3 to 5 times a week. You should rotate between these three types of content:

• Gear showcases: Show off the sleek design or the curve of a new stick. ✨
• Training demos: Show yourself using a tool, like a shooting pad, to improve your game. 🏒
• Deal alerts: Share “flash sales” to let followers know they can save money for a limited time.

What’s more, you can follow some tips below to increase your promotions’ performance.

✅ Put the code in BIG text on the video itself (e.g., “Use Code: SNIPE15”).

✅ Use a tool like Linktree to organize your links (e.g., “My Stick,” “My Skates,” “Discount Codes”).

✅ Use Instagram Stories for limited-time offers. The 24-hour expiration naturally creates a fear of missing out.

Social media creates buzz, but sometimes the best sales come from simply answering a question. That is where the community comes in.

Community Forum and Reddit Participation

This is the “Sniper” approach to affiliate marketing. Instead of broadcasting to thousands, you are helping one person who is asking, “What stick should I buy?”

Platforms like Reddit (r/hockeyplayers), HFBoards, and specialized Facebook groups are perfect for finding ready-to-buy players.

The rule is that you cannot spam these groups. You will get banned. You must build a reputation as a helpful expert first.

It’s best to spend a few months answering questions and giving advice. Once people trust you, they will be happy to listen to your recommendations.

When you do share a link, honesty is your best tool.

In addition, don’t just say, “Buy this stick here.” That feels like an ad.

Instead, you can try saying something like: “I have used this stick for a year and it is very durable. Here is a link and a discount code. Full disclosure: it is an affiliate link, but I truly use this gear every week.”

Conclusion

Now you have the playbook. Creating a hockey affiliate program isn’t some complicated power play; it’s a simple strategy to grow your hockey brand. Hockey affiliate programs mean you’re not just getting more sales; you’re building a loyal team of fans who will promote your gear with real passion.

So, what are you waiting for? It’s time to drop the puck. Take the first step by choosing your affiliate software and start building your all-star team today.