Top 10 Best Pickleball Affiliate Programs to Monetize Your Sports Content

Pickleball is quickly becoming one of the fastest-growing sports worldwide. As more people get into the game, the demand for high-quality gear, apparel, and accessories continues to surge. That makes now the perfect time for affiliates to tap into this thriving niche and start earning.

We’ve gathered 10 of the best pickleball affiliate programs, covering everything from pro-grade paddles and balls to apparel and accessories.

Interested in sports affiliate programs? We’ve rounded up the top options for golf, baseball, American football, and soccer.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable
Selkirk Sport	15%	30	Pickleball equipment (paddles, gear, clothing)
Luxury Pickleball	10–40%	30	Premium pickleball gear, luxury paddles, apparel, vacations
PaddlePro	5–10%	89	Multi-sport paddles (pickleball, platform tennis, paddleball)
JustPaddles	4–10%	30	Pickleball paddles & accessories
Big Dill Pickleball Co.	3% (text says 3%, summary says 20%—official is 3%)	30	Pickleball paddles & accessories
Born To Rally	15%	30	Pickleball jewelry, gifts, accessories
The Picklr	10%	(No cookie specified—membership-based)	Indoor pickleball memberships & services
Pickleskins	10%	(Not provided)	Pickleball paddle accessories (overgrips, covers, tapes)
Addict Pickleball	10%	(Not provided)	Pickleball paddles, apparel, accessories
PickleballSuperstore	10% (+4–10% sub-affiliates)	(Not provided)	Pickleball gear superstore

10 Pickleball Affiliate Programs You Don’t Want to Miss

1. Sellkirk Sport

Selkirk Sport is a leading manufacturer of pickleball equipment. The brand offers a wide range of pickleball paddles, including the AMPED, LUXX, VANGUARD, and Power Air series, as well as clothing, shoes, balls, nets, and bags.

You can join their pickleball affiliate program and enjoy 15% commission on every successful purchase you drive. The cookie is 30 days long from the customer’s initial click on your affiliate link.

Their affiliate program is managed through the Avantlink platform. Once approved as their affiliate, you can access the brand’s visually appealing banners to enhance your promotional efforts. Moreover, their regular data feed will keep you updated with the latest product information and availability.

2. Luxury Pickleball

Luxury Pickleball offers a thoughtfully curated selection of paddles, bags, apparel, and accessories for players seeking quality and style. They also provide luxury vacations and professional training opportunities to enhance participants’ pickleball experience.

You will receive a commission from 10% to 40%, depending on the product category you promote. You can earn money on purchases made within 30 days of the customer’s initial click.

The company uses UpPromote, an innovative affiliate software, to manage their pickleball affiliate program. The brand provides many pre-designed banners to support your promotional campaigns.

3. Paddlepro

Paddlepro offers gear for various paddle sports, such as platform tennis, pickleball, paddleball, and pop tennis. Customers can browse a selection of products from leading brands, including Master Athletics, Viking Athletics, and Wilson.

You can earn a commission ranging from 5% to 10% on each approved sale you generate with their pickleball affiliate program. The referral window lasts 89 days from the customer’s first click on your link.

You can leverage their pre-made banners, text links, and promotional content to attract your followers’ attention and encourage more sales. Besides that, you can check your commissions, sales, and other performance data through their smart tracking dashboard.

4. JustPaddles

JustPaddles distributes various pickleball paddles and related accessories from top brands like JOOLA, Selkirk, and Six Zero. Together with JustBats and JustGloves, they are part of the Pro Athlete, Inc. family of brands.

Their affiliate program pays a commission of 4% to 10% per sale, with higher rates available as your sales volume increases.

The brand lets you earn commissions on orders placed within 30 days of the customer’s first click.

They manage their pickleball affiliate program through the Refersion software. After approval, you can receive your unique tracking link to start promoting their products.

5. Big Dill Pickleball Co.

Big Dill Pickleball Co. is a Utah-based company manufacturing pickleball equipment and accessories. Pickleball players of all skill levels can find the perfect paddles, bags, and apparel to enhance their performance, comfort, and style on the court.

The Big Dill Pickleball affiliate program offers a 3% commission per successful sale. With an average order value of $81.32, you could earn around $16 per transaction. The 30-day cookie window gives you a month to earn commissions after the customer’s first click.

The brand runs their program via the ShareASale network, so you’ll need an active ShareASale account before applying. Once you’re approved, the brand will provide you with numerous impressive banners and text links to support your promotions.

6. Born To Rally

Born To Rally creates unique pickleball and tennis-themed jewelry, including necklaces, earrings, keychains, and bracelets. They also sell other fun pickleball accessories like bags, tumblers, and notepads.

Their affiliate program offers a generous 15% commission on verified sales. You’ll earn commissions on purchases made within 30 days of the customer’s first click on your affiliate link.

The brand uses the reliable UpPromote software to run and manage their pickleball affiliate program. Once approved, you’ll get access to various promotional materials such as banners, images, and text links. You can share them on your website, blog, social media, or via email to attract your followers and drive conversions.

7. The Picklr

The Picklr is a rapidly growing indoor pickleball franchise based in Utah, USA. Players can subscribe to a membership to get unlimited court time, free reservations, four monthly clinics, and access to leagues and tournaments.

When joining their pickleball affiliate program, you can enjoy 10% commission for every qualified order placed after the 30-day free trial period. You have the option to conveniently receive your earnings through PayPal or Venmo.

The brand offers a range of attractive marketing materials to help you launch your promotions. You’ll also gain access to a detailed performance dashboard to track your commissions, clicks, and sales.

8. Pickleskins

Pickleskins is well-known for their innovative, high-quality pickleball paddle accessories. Players can browse and purchase a variety of overgrips, edge guard tapes, paddle covers, and more to keep their equipment in top condition and enhance their playing experience.

The brand pays you a 10% commission on every purchase made through your affiliate link. You can request a commission payout when your balance meets a minimum requirement of $25.

When joining their pickleball affiliate program, you’ll receive exclusive 10% discount codes to share with your audience. You can also ask their dedicated affiliate team for more personalized advice and tips to help you succeed.

9. Addict Pickleball

Addict Pickleball crafts durable and stylish gear for pickleball enthusiasts, encompassing paddles, balls, apparel, and accessories. They also sponsor and organize competitive tournaments to build their presence in the sport.

Addict Pickleball runs their affiliate program via the UpPromote affiliate management software. They provide affiliates with a 10% commission for each successful purchase they generate.

The brand gives you early access to new releases and exclusive merchandise drops. You can also join monthly challenges to unlock bonuses and earn more. As an affiliate, you’ll enjoy a 20% discount on all their products, providing a budget-friendly way to try the gear yourself.

10. PickleballSuperstore

PickleballSuperstore offers a wide selection of pickleball gear, including paddles, balls, shoes, bags, and accessories. They also run a rewards program for pickleball players and fans, allowing them to earn points with every purchase and redeem them for discounts and other perks.

The PickleballSuperstore affiliate program pays you a 10% commission for each new qualified purchase you refer. On top of that, if you invite others to join as your sub-affiliates, you will earn between 4% and 10% commission on all sales they generate.

To qualify for commissions, you’ll need to reach at least $100 in monthly sales. Additionally, you will receive a 10% off coupon code to share with your audience. Moreover, you can earn an extra 2% bonus commission on all purchases if you rank among the top performers.

Why Promote Pickleball Products as an Affiliate?

You might be wondering if this is just a passing trend—a “pandemic hobby” that’s already fading. It’s not. Before you commit your time and traffic, you need to look at the numbers.

Promoting pickleball isn’t just about capitalizing on a popular sport. It is about tapping into a unique market.

High ticket prices, obsessive buying habits, and rapid growth have created a perfect opportunity for affiliates.

Market Growth Data

To understand the opportunity, look at how fast the sport is growing. Think of the pickleball market right now like the Yoga industry in the early 2000s.

We are in a “Gold Rush” phase. Demand is skyrocketing, but the market hasn’t been completely dominated by big retailers yet.

The numbers are huge. According to the Sports & Fitness Industry Association (SFIA), pickleball has been the fastest-growing sport in America for three years in a row.

There are now 8.9 million active players in the U.S. alone—nearly double the 4.8 million recorded in 2021.

But players are only half the story. The money is the other half. The global pickleball equipment market is projected to hit $1.2 billion by 2024.

Why? Because unlike soccer (where you just need a ball) or running (where you buy shoes once), pickleball requires a lot of gear.

Consider the “Paddle Economy”:

My Takeaway: This isn’t a cheap niche. You are entering a market where users spend serious money and the customer base is growing fast.

Buyer Behavior Advantages

High growth is great, but high conversion is what pays the bills. In most e-commerce niches, you struggle to get a 1-2% conversion rate. Pickleball is different.

Pickleball players are technical buyers.

Because the sport is easy to learn but hard to master, players often blame their gear for their performance (we’ve all been there). This drives them to do deep research.

They read reviews on “core thickness,” watch YouTube comparisons on “spin rates,” and hunt for the paddle that will fix their backhand.

When a visitor lands on your site after searching for “best control paddle for seniors,” they aren’t window shopping.

They are holding their credit card, looking for an answer. This intent drives conversion rates in this niche to 3-8%, which is much higher than the sports retail average.

I recently watched a friend of mine—let’s call him Dave—get into the sport.

• Month 1: He bought a cheap $30 wooden paddle set from Amazon.
• Month 3: He realized everyone else had “pro” gear, so he bought a $150 carbon fiber paddle.
• Month 6: He bought a specialized tournament bag and a second “backup” paddle.

As an affiliate, you earn commissions on every stage of this journey.

 

The combination of high purchase intent, social pressure, and frequent upgrades makes this one of the most profitable affiliate niches right now.

Competition Gap

We’ve established that the market is huge and buyers are eager. Usually, that combination creates a market so crowded that it is impossible to break in.

If you try to rank for “best running shoes” or “protein powder reviews” today, you are fighting massive publishers like Runner’s World or Men’s Health. They have decades of authority.

Pickleball is the exception.

Because the sport grew so fast, the big websites haven’t caught up yet. They are only covering the basics.

They don’t have the deep, technical expertise that players are searching for. This leaves a massive gap for specialized affiliate sites like yours.

To put this into perspective, let’s look at the SEO metrics (using typical industry tools):

🏓 “Best Running Shoes”: This is extremely hard to rank for. You need a massive site to even show up on page 2.

🎾 “Best Pickleball Paddles for Spin”: This is much easier. The competition is low to medium.

My Verdict: In the pickleball niche, you don’t need a massive, famous website to compete.

A simple site with helpful, specific content can reach the first page of Google in months, not years. You are competing against other enthusiasts, not giant media companies.

Niche Depth

A common mistake affiliates make is thinking a niche is “too small” because they only see the main product. You might think, “Okay, I review paddles. Then what?”

If you stop at paddles, you are leaving 60% of the money on the table. The beauty of pickleball is that the gear goes far beyond just the racket.

It offers endless angles for content because the sport requires specialized equipment from head to toe.

🔁 Recurring Purchases:

Pickleball balls crack often. Players buy them in bulk packs of 12 or 100. This provides steady, repeat commissions.

🩹 The “Pain Point” Solvers:

Shoes: You can’t wear running shoes on a court (you’ll roll an ankle). Reviews for “wide toe box court shoes” or “durable outsoles” drive a lot of traffic.

Safety: Eye guards and protective eyewear are becoming standard.

🆙 The High-Ticket Upgrades:

Portable nets ($150-$300) for driveway play.

Ball machines ($1,000+) for serious training.

💫 The Lifestyle Layer:

Apparel, specialized backpacks, and even digital training courses.

You aren’t just building a “paddle review site.” You are building a complete resource.

You can write an article about “How to serve better,” link to a training aid, recommend the specific ball used in the drill, and suggest the shoes that give you the stability to make the move.

One visitor can easily turn into three different affiliate sales.

How Do You Choose the Right Pickleball Affiliate Program?

Now that you understand why this market is profitable, let’s talk about how to choose a partner. Choosing an affiliate program isn’t just about grabbing the first link you see. It is a strategic business decision.

If you pick the wrong partner, you could send your visitors to a site that doesn’t convert, or one that tracks poorly and costs you money.

To maximize your profit, you must evaluate programs based on five critical factors. You aren’t just looking for a logo; you are looking for a partnership that pays you fairly.

Commission Rate Evaluation

Commission percentages in pickleball affiliate marketing vary dramatically. Here’s the breakdown:

• Premium tier (10-12%): Programs like JOOLA and Fromuth Pickleball that value quality traffic
• Standard tier (8-10%): Most reliable programs including PickleballCentral and Selkirk
• Volume tier (3-5%): Major retailers like Amazon and Dick’s Sporting Goods requiring massive traffic

Don’t fixate on percentages alone—calculate actual earnings. A 10% commission on a $50 paddle ($5) loses to 4% on a $300 ball machine ($12).

(Visitors × Conversion Rate × Average Order Value) × Commission % = True Earnings

A specialized program at 8% commission on $150 paddles typically outperforms Amazon’s 3% on $40 products, even with Amazon’s higher conversion rates.

Always run the numbers before committing.

Content Strategy Alignment

Don’t join every program—choose ones that align with your content and audience intent.

Writing “Top 10 Paddles for Spin” with multiple brands? Avoid managing six separate affiliate accounts.

Use multi-brand retailers like Fromuth Pickleball or PickleballCentral. One dashboard covers all products in your list, simplifying tracking and accelerating payouts.

Creating a 2,000-word review of the JOOLA Ben Johns Perseus? Your readers are brand loyalists ready to buy.

Join manufacturer-direct programs (JOOLA, Selkirk) offering 10-12% commissions. You sacrifice variety for premium payouts on focused traffic.

Targeting newcomers with “Best Starter Sets Under $50”? Skip niche retailers.

Strategy:

Use Amazon Associates despite lower commissions (3-4%). Beginners trust Amazon’s familiar checkout and Prime shipping over unknown specialty sites.

Converting hesitant buyers at 4% beats losing them entirely at 10%.

The Bottom Line:

Your program choice should reflect reader behavior, not just commission rates.

Match the platform to purchase intent—multi-brand retailers for comparison content, direct programs for brand-focused reviews, and Amazon for price-sensitive beginners.

Product Catalog Depth

Once you’ve picked your program, you need to look at the “Basket Potential.” You don’t just want to sell a product; you want to sell a setup.

If you choose a program that only sells paddles, you limit how much you can earn. A customer might buy a $150 paddle, and that’s it. You earn $15.

A full-service retailer allows you to recommend the entire ecosystem. When a player buys a paddle, they usually need:

• Balls: ($15-30 recurring cost)
• Court Shoes: ($120+)
• A Bag: ($80-150)

If your affiliate program carries all these items (like Fromuth or PickleballCentral), your “Best Paddle” review can easily turn into a “Complete Tournament Setup” recommendation.

Paddle-Only Program: Single sale = $150 Total Order. (Commission: ~$15)

Full-Catalog Program: Paddle + Shoes + Bag = $350+ Total Order. (Commission: ~$35)

My Advice: If you plan to create broad content like “The Ultimate Beginner’s Guide” or “Tournament Essentials,” prioritize retailers with a massive catalog.

Only stick to limited-catalog programs if the commission rate is significantly higher to make up for the lost cross-sales.

Tracking System Reliability

You can have the best content and the highest commission rates, but if the tracking software fails, you earn nothing. This is the “silent killer” of affiliate income.

When choosing a program, I always look at the platform first. Is it hosted on a major network, or is it a custom tool on their own website?

Programs hosted on established networks like ShareASale, CJ Affiliate, Impact Radius, or Refersion offer safety.

Some smaller manufacturers run their own “in-house” programs to save money.

While many are honest, I have dealt with self-hosted programs that had “tracking outages” during big sales events or disputed commissions by mistake.

Unless the payout is much higher, I always recommend network-backed programs for peace of mind.

Payment Terms Practicality

Tracking the sale is step one. Getting the money into your bank account is step two.

This is where Cash Flow matters, and most beginners ignore it until they are stuck waiting for a check.

Every program has a “minimum payout threshold.” This is the amount you must earn before they pay you.

You also need to check when they pay.

1️⃣ Net-30: This is standard. You get paid 30 days after the month ends. (Earnings from January are paid in early March).

2️⃣ Net-60: Some programs make you wait 60 days to account for return windows. This ties up your cash flow, which is tough if you need that money to buy more content or ads.

My Recommendation: For your first few programs, pick ones with low thresholds ($25-50). Getting that first deposit quickly validates your hard work.

What Are the Best Traffic Sources for Pickleball Affiliate Content?

Now that you know the market is booming, the next question is: “Where do I find the buyers?” Most beginners make the mistake of trying to be everywhere at once.

They post on Instagram, TikTok, and Twitter all day. That is a recipe for burnout, not sales.

The truth is, affiliate sales come from intent, not just attention. Based on data from successful affiliates, four specific channels drive the majority of revenue.

Ignore paid ads for now. With clicks costing $2-8 and your commission only being ~$15 per sale, the math rarely works unless you are selling very expensive equipment.

Focus on free, organic traffic instead.

Google Organic Search (Primary)

If you want passive income, Google is your best friend. Why?

Because when someone types “best pickleball paddle for tennis elbow” into a search bar, they are asking for a solution. They are ready to buy.

This “high intent” is why SEO drives 60-70% of affiliate sales. But you need patience. Ranking for big terms takes time—often 6 to 12 months for a new site.

Don’t try to rank for “best pickleball paddle” (14,000+ monthly searches) on day one.

You will be crushed by big sports sites. Instead, use the Sniper Approach:

Start Small: Target specific keywords like “best pickleball paddle for beginners under $100” (400 searches). The volume is lower, but the competition is weak.

Build Authority: Once you rank for ten of these “small” terms, Google starts trusting your site.

Scale Up: Only then do you target the big terms like “best pickleball paddles.”

YouTube (Highest Conversion)

While Google drives the most traffic, YouTube drives the best traffic. Video reviews in this niche convert at 8-12%—that is 2-3x higher than text articles.

Pickleball is a visual sport. Buyers want to hear the “pop” of the ball. They want to see the spin. A text review can’t show that; a video can.

The Video Blueprint for Affiliates You don’t need a professional studio. You just need a strategy.

1. The “Branded Search” Hack: Target specific product names. People searching for “Selkirk Vanguard Power Air Review” are inches away from buying. If your video helps them decide, you get the commission.
2. The Comparison Video: “Top 5 Paddles Under $100” is a great format. It helps budget-conscious buyers who are overwhelmed by choices.
3. The “Trojan Horse” Method: Create a tips video like “3 Serves to Win More Games.” In the video, use a specific paddle and mention it casually (“I get crazy spin on this serve with the [Paddle Name]… link in description”). This gets views from people trying to improve their game, who then buy the gear you use.

Facebook Pickleball Groups

Google and YouTube are long-term strategies. If you want traffic today, you need to go where the players are already talking.

The pickleball community on Facebook is incredibly active.

Unlike other sports, pickleball players are constantly chatting and asking about gear. A typical local group has 2,000–15,000 members, and major national groups have tens of thousands.

Most affiliates get banned immediately because they join a group and post: “Check out my new paddle review! [LINK].” Do not do this.

Instead, use the “Value-First” Method:

• Search the Group: Look for posts with keywords like “new paddle,” “tennis elbow,” or “upgrade.”

• Answer the Question: When someone asks, “I’m an intermediate player with elbow pain, what should I buy?”, write a helpful comment. Explain why a softer core paddle helps.
• The Soft Pitch: At the end of your advice, add: “I actually wrote a full guide on paddles for elbow pain here if you want to see the details: [LINK].”

Because you helped them first, the admins usually allow the link, and the user trusts you.

Pinterest Strategy

While Facebook is about conversation, Pinterest is about visual discovery. This is often the most underrated traffic source, driving 5-10% of sales for free.

Pinterest is basically a visual search engine. It works perfectly for specific types of content, like “Gift Guides” and “Visual Lists.”

During the holidays, searches for “pickleball gifts for dad” or “cute pickleball outfits” explode.

The Strategy: Create vertical images (1000x1500px) that show a collage of products (e.g., a paddle, a bag, and balls) with text like “10 Best Pickleball Gifts Under $50.”

The Funnel: Link these images to a list article on your blog. Pinterest users love to browse, so they are very likely to click on a “Top 10” list.

Pinterest requires steady effort. To get a 2-4% click-through rate, you need to pin consistently—aim for 5-10 pins per day.

Use scheduling tools so you don’t have to do it manually every time. It takes time to build an audience, but one viral pin can drive traffic to your site for months.

Email Marketing (Highest Lifetime Value)

Google and Facebook get people to your site, but Email is what keeps them there.

While it might only bring in a small portion of your traffic, a good email list often generates 25-35% of your total revenue.

Why? Because most people aren’t ready to buy a $200 paddle the moment they land on your site. They need time to decide.

Email gives you multiple chances to make the sale over weeks or months.

The “Quiz” Strategy The best way to build a list isn’t a generic newsletter; it’s a Lead Magnet.

The Hook: Create a simple “Paddle Selection Quiz” or a “3-Day Serve Fix” checklist.

The Sequence: Once they sign up, send them a 10-14 day automated email series.

Days 1-7: Send pure value (tips, drills, rules). Build trust first.

Day 8: The “Soft Ask” (e.g., “Here is the gear I used in that video”).

Monthly: Send a dedicated “Deal Alert” or new paddle review.

My Take: You don’t own your Google rankings or your Facebook group members. Algorithms change. But you own your email list. It is your most secure asset.

Instagram and TikTok (Growing but Challenging)

Everyone wants to be a “Pickleball Influencer,” but there is a big difference between getting likes and getting sales.

Instagram and TikTok are great for building a brand, but they are hard for direct affiliate sales. The “link friction” is too high.

You can’t put a clickable link in a caption. You have to convince a user to stop scrolling, go to your profile, click your “link in bio,” find the product, and then buy it.

Most people give up before they finish that process.

If you use short videos, use them to feed your other channels, not to sell directly.

🎬 The Content: Post 15-30 second clips of gameplay or quick tips.

📢 The Call to Action: Don’t say “Buy this paddle.” Say, “Watch my full review on YouTube” or “Read the full guide on my blog (link in bio).”

🎯 The Goal: Use the viral power of TikTok to drive traffic to platforms where affiliate links actually work, like your blog or YouTube channel.

Why Paid Ads Usually Don’t Work

You might be tempted to skip the hard work of SEO and just pay for traffic using Google Ads or Facebook Ads.

Don’t do it.

The math simply doesn’t work for most affiliate products. Let’s look at the numbers for a standard paddle campaign:

Competitive terms like “best pickleball paddle” cost $3 to $8 per click.

Let’s say you convert 10% of clicks (which is very optimistic). To get one sale, you need 10 clicks.

Cost: 10 clicks x $4 = $40 spend.

Revenue: One paddle sale commission = $15 earnings.

Result: You lose $25 on every sale.

Paid ads only make sense if you are promoting expensive items where the commission covers the ad cost. This includes:

• Court equipment (nets or lighting systems over $500).
• Premium training courses ($300+).
• Bulk orders for clubs.

Unless you are targeting these high-value items, keep your credit card in your wallet and focus on free traffic.

FAQs

What is a pickleball affiliate program?

A pickleball affiliate program allows you to earn commissions by promoting pickleball-related products—such as paddles, balls, nets, shoes, apparel, or training courses—through referral links. When someone purchases via your link, you earn a percentage of the sale.

How much commission do pickleball affiliate programs pay?

Most pickleball affiliate programs offer commissions between 5% and 20% per sale, depending on the brand and product category. Digital products and training courses often pay higher commissions than physical gear.

Are pickleball affiliate programs good for beginners?

Yes. Pickleball is one of the fastest-growing sports in the U.S., making it ideal for beginners in affiliate marketing. The niche has high buyer intent, passionate communities, and relatively low competition compared to mainstream sports.

Are pickleball affiliate programs available worldwide?

Many pickleball affiliate programs are U.S.-focused, but some accept international affiliates. Shipping regions and payout methods vary by brand, so it’s important to check program terms before applying.

How long does it take to make money with pickleball affiliate marketing?

With consistent content and targeted traffic, some affiliates see results within 30–90 days. SEO-based strategies may take longer but tend to generate more stable, long-term income.

Conclusion

Building a winning pickleball affiliate program on Shopify is a journey, but it’s one with a clear and actionable path to success.

A well-run affiliate program is so much more than just another sales channel. In a community as passionate and tight-knit as pickleball, it’s a way to build a powerful network of brand advocates.

These are not just partners; they are champions for your Shopify brand who will share their genuine enthusiasm with their audience, building authentic trust and driving sustainable growth.

By investing in these relationships, you’re not just selling products – you’re building a community.