Soccer Affiliate Programs: 20 Best Options in 2026

A Premier League supporter spends about 13% of their salary on buying soccer items (Creditfix). What an impressive report, right?

If you’re looking to monetize your sports blog or social media channels, soccer affiliate programs offer a great opportunity.

In this article, we’ve collected 20 soccer affiliate programs, including leading retailers and famous clubs. Consider commission rates and choose the right program for you.

In addition to soccer, we’ve curated a selection of top sports affiliate programs for you to consider. Check out our picks for American football, baseball, basketball, golf, and wrestling.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating
Soccer Box	8%	60	Football kits, jerseys, training wear	⭐⭐⭐⭐
Vintage Football Shirts	10%	30	Retro kits, classic football shirts	⭐⭐⭐⭐
Nike	Up to 15% (US only)	7	Soccer gear, national team kits, lifestyle wear	⭐⭐⭐⭐⭐
Fanatics	8%	7	Licensed sports merchandise (MLS, NFL, MLB)	⭐⭐⭐
Puma	7%	14	Football kits, athletic wear	⭐⭐⭐
Manchester United Store	3%	7	Club-specific merchandise	⭐⭐⭐
Umbro	8%	30	Football & rugby apparel	⭐⭐⭐⭐
MLS Store	8%	7	MLS jerseys, team merchandise	⭐⭐⭐
Soccer Garage	7–10%	60	General football equipment, jerseys, school/college kits	⭐⭐⭐⭐
Under Armour	5%	30	Sportswear, training apparel	⭐⭐⭐

Top 20 Best Soccer Affiliate Programs To Boost Your Income

1. Soccer Box

Soccer Box is among the main suppliers of football kits for football leading clubs and national teams. They provide a wide range of products, including soccer shirts, socks, training wear, and more.

The Soccer Box football affiliate program offers a commission rate of 8% for every successful order through an affiliate link.

The cookie duration is 60 days. Therefore, you can have approved referrals when customers purchase the products within 2 months from their first click.

2. Vintage football shirts

Vintage football shirts bring you back to rare soccer kits in the early 80s. Their collections have both the latest football items from famous clubs and old-designed, classic shirts for you to collect.

The Vintage football shirts affiliate program is run through Webgain. The commission is 10% without VAT, and the cookie lasts 30 days.

When joining as their partner, you can have creative banners and data feed from Vintage football shirts. These tools will be available for you to promote the products.

3. Nike

Nike has always been one of the top sponsors for most national football teams, along with Adidas. They have released renowned soccer kit collections featuring football superstars such as Ronaldo and Mbappe.

The Nike affiliate program is managed by CJ Affiliate and is only available for the US sale. Their affiliates can earn up to 15% per US item. The cookie duration is only 7 days, which means referrals can only be credited within a week.

Nike will send exclusive newsletters to affiliates, so they will be the first to know about upcoming sales and product drops. They also give their partners access to updated product feeds and specific banners.

4. Fanatics

Fanatics is leading the industry with licensed sports merchandise for famous leagues, such as MLS, NFL, or MLB. They have all the soccer items that you’re looking for, including training wear, shoes, balls, and so on.

Fanatics allows their affiliates to earn an 8% commission rate on every sale. However, the cookie duration only lasts for 7 days. Fanatics pays affiliates payouts monthly for approved commissions.

Fanatics is well-known for their award-winning support towards partners with easy-to-use tools and monthly payouts. They also provide a 24/7 reporting dashboard to help you track your commission and traffic.

5. Puma

Puma is the third-largest sports manufacturer in the world. They produce not only professional training kits for soccer and athletics but also casual footwear for everyday wear.

Affiliates can earn a 7% commission rate when joining the Puma affiliate program. The cookie duration has a tracking period of 2 weeks, which means you could earn referrals in only 14 days from the customers’ first click.

Puma gives affiliate-exclusive offers when affiliates are approved for their program. They also update daily product feeds and upcoming sales for affiliates to gain more attention from audiences.

6. Manchester United

Manchester United is one of the most famous football clubs competing in the Premier League. Their official store is the direct distributor of their soccer players’ items with the latest launches.

Managed through Impact, the Manchester United affiliate program offers a 3% commission rate per sale and a cookie duration of 7 days.

Discount codes are available for affiliates to use during their promotions. Manchester United will regularly give out these codes to support their partners.

7. Umbro

Umbro has celebrated their 100-year anniversary as a soccer equipment brand and manufacturer. They specialize in football and rugby sportswear featuring their Double Diamond logo.

Affiliates can receive up to an 8% commission rate on net sales, except for VAT and returns. The Umbro affiliate program provides a cookie duration that remains active for 30 days.

Umbro gives their affiliate the chance to earn more commission during special promotions. Umbro also updates new collections regularly, so you can attract buyers with the latest trends in the soccer industry.

8. MLS Store

The MLS Store sells official merchandise for Major League Soccer annually. You can discover the diverse seasonal collections of MLS jerseys, kits, scarves, shirts, and much more.

MLS Store runs their affiliate program through Impact. The commission rate is 8% for each sale, and the cookie duration lasts only 7 days.

Affiliates will have a reporting dashboard to track traffic and commissions. Moreover, the MLS Store has various easy-to-use tools for affiliates to boost the promotion campaigns.

9. Soccer Garage

Soccer Garage is an online retailer of every sports item, ranging from jerseys, socks, and equipment to medical tools. Not only professional clubs but Soccer Garage also has soccer kits for local high schools and colleges.

The Soccer Garage pays commissions depending on your monthly sales through affiliate links:

• 7% for $1-$3,499 monthly sales
• 8% for $3,500-$5,499 monthly sales
• 9% for $5,500-$7,499 monthly sales
• 10% for $7,500+ monthly sales

The average order value is almost $100, which means you can earn from $7 to $10 per successful order. The cookie duration lasts 60 days from the first click.

Soccer Garage’s average conversion rate is stable at 3%. Additionally, they have a dedicated affiliate team to support your promotion.

10. Under Amour

Under Amour is famous for their zero-gravity sportswear in soccer, running, and various sports. Their products could keep athletics cool, dry, and light even after hardcore training and competitions.

Under Amour affiliate program is powered by Awin. The commission rate is 5%, and the AOV (average order value) is $100, so you could earn bout 5$ per sale. The cookie duration is active for 30 days before expiring.

Under Amour updates their data feed daily for affiliates. You can also access their monthly banners and text links with various options to choose from for your affiliate promotion.

11. Soccer.com

• Commission rate: 10%
• Cookie duration: 7 days

Soccer.com stands out as a top online retailer of soccer gear, apparel, and accessories. Soccer.com affiliate program lets you earn up to 10% commission with a 7-day cookie window.

12. Soccerloco.com

Soccerloco is a popular online retailer specializing in soccer equipment and apparel. The brand is famous for their competitive prices, fast shipping, and excellent customer service. You can join the Soccerloco affiliate programs to receive 8-10% commissions per sale.

13. Dick’s Sporting Good

• Commission rate: 2%
• Cookie duration: 3 days

DICK’s Sporting Goods is a top retailer of authentic sports apparel, footwear, and accessories in the US. Most of their products are from Nike, Adidas, Reebok, and more.

14. Paragon Sports

• Commission rate: 8%
• Cookie duration: 7 days

Paragon Sports has over 100 years of working on selling the best quality of sports equipment, including soccer and tennis. At Paragon Sports, you can find soccer kits from both well-known brands and lesser-known, unique brands.

15. Concave

• Commission rate: 10%
• Cookie duration: Not mentioned

Concave is becoming a famous name in the soccer niche for their powerful shoes. They focus mostly on football, soccer, rugby, and Australian Football.

16. Wegotsoccer

• Commission rate: 5%
• Cookie duration: Not mentioned

Wegotsoccer is the dream destination for every football fan as a leading online retailer. Their collection features Puma, Nike, Adidas, and other famous brands in the sports industry.

17. Lovell Soccer

• Commission rate: 1-5%
• Cookie duration: Not mentioned

At Lovell Soccer, you can find cheap and discounted authentic football and soccer boots. They have been among the leading online football retailers in the UK for years.

18. Footballflick

• Commission rate: 10%
• Cookie duration: Not mentioned

Footballflick contains soccer items for every age group, from children under 8 to professional players. They are the pioneers in providing football training products for home training.

19. SPT

• Commission rate: 5%
• Cookie duration: Not mentioned

SPT has built GPS tracking solutions for monitoring and tracking physical output. Their GPS is mainly used for football, soccer, rugby, and other outdoor sports.

20. Train Effective

• Commission rate: 5-25%
• Cookie duration: Not mentioned

Train Effective offers various soccer training courses online for you to practice at home. You can join any of their professional training with coaches to improve your football skills.

Why Should You Promote Soccer Affiliate Programs?

Choosing a sports niche can feel like a gamble, but soccer offers a business case that is hard to ignore.

Unlike sports that rely on local hype or short seasons, soccer provides a rock-solid foundation for long-term growth.

In this section, we will look at the four data-driven reasons why soccer is a powerhouse for affiliates—from its massive global crowd to the way it keeps your bank account steady all year long.

The Unmatched Global Audience Scale of Soccer

Soccer isn’t just a sport. It is a global hit that reaches every corner of the planet.

With 3.5 billion fans—about 48% of the world—the scale is massive. (And let’s be honest, those numbers are almost hard to wrap your head around.)

To put this into perspective, think of soccer as a sun that never sets.

While local sports like American football go dark during the off-season, soccer’s global reach means someone, somewhere, is always awake and ready to buy.

Here is how that massive crowd looks by region:

1. Asia: 850M+ fans
2. Europe: 450M+ fans
3. Africa: 400M+ fans
4. South America: 300M+ fans
5. North America: 150M+ fans

Have you ever checked your analytics at 3 AM only to find a swarm of visitors from a country you’ve never targeted?

That is the hidden power of this niche.

If you write in English, you have a “language superpower.”

You can reach fans in the US, UK, Canada, Australia, and India with a single post.

Unlike sports that are trapped in one country, your work has a global shelf life.

Many beginners fall for the “Myth of the Niche.” They think they must find a tiny, hidden corner to survive.

But the truth is that soccer’s size makes it easier to find profitable groups.

Even a tiny slice (0.01%) of this audience is a huge, money-making market.

This global spread also protects your bank account. If one country’s economy has a slump, your traffic from other continents keeps your income steady.

It is a 24/7 revenue engine that stays strong because it is everywhere at once.

Year-Round Purchase Cycles for Steady Income

One of the biggest fears for new affiliates is the “off-season.”

In sports like American football or baseball, your income can vanish for six months.

But soccer is different. It doesn’t have a single season.

Instead, it has a loop of overlapping schedules.

While European leagues run from August to May, the MLS in North America fills the gap from February to October.

Add in summer tournaments and year-round youth training, and you have a market that never stops buying.

Data from major sports stores shows just how steady this money is:

60-70% of sales happen during the main league seasons.

30-40% of sales still happen during the “off-season.”

This happens because soccer parents and players don’t wait for the first game to spend money. They buy training gear, indoor shoes, and new kits months in advance.

To see the difference, look at the “Feast-or-Famine” trap of other sports:

🏈 NFL/College Football: Huge spikes for 5 months, then almost total silence.

⚽Soccer: Large spikes during league play, followed by steady “baseline” sales for training gear.

This allows you to build income that grows over time. Instead of starting from scratch every year, your content keeps working for you every month. You aren’t just chasing a season; you are building a year-round business.

Higher Average Order Values Mean Bigger Paychecks

Traffic is only half of the puzzle. The other half is what people actually spend.

In affiliate marketing, soccer is a big player because fans rarely buy just one thing.

This leads to a high Average Order Value (AOV)—usually between $80 and $150 per sale

.

Soccer gear is more expensive than it looks. Beyond the main items, players almost always buy necessary extras.

👟Cleats: $60 – $250

👕Jersey: $70 – $150

➕ The Extras: $15 socks, $20 shin guards, and $30 training shirts.

Now, let’s look at the commission.

If you earn an 8% commission on a $140 soccer order, you make $11.20. If you earn that same 8% on a $75 fitness order, you only get $6.00.

Even with the exact same amount of traffic, you are earning nearly double the money.

Soccer fans have “gear-heavy” shopping habits, which means you get a huge raise without doing any extra work.

Multiple Ways to Earn from One Audience

Most niches trap you into one way of making money.

If you promote golf, you are mostly selling clubs. If you promote swimming, you are stuck with suits and goggles.

But soccer is a system that lets you “stack” your income from several directions at once.

Think of a single blog post about “How to Choose Soccer Cleats.” In a normal niche, that post has one job. In soccer, that same post can trigger three or four different paychecks:

Gear: You link to a store like Soccer.com for the cleats.

Clothing: You suggest a team jersey from Fanatics in the sidebar.

Training: You offer a video course from a site like CoachTube to help them play better.

TV/Streaming: You mention where to watch the next big game through a service like FuboTV or ESPN+.

This “income stacking” protects you. If a gear store lowers its commission rates, your money from streaming or training keeps your total pay steady. You aren’t just a salesperson. You are a complete guide for a fan’s entire soccer life.

How to Pick Soccer Affiliate Programs for the Most Profit

With dozens of soccer brands fighting for your traffic, it is easy to get stuck. Picking the wrong partner doesn’t just cost you money.

It costs you months of wasted time. This guide gives you a simple way to check programs based on real-world math and trust.

By the end of this section, you will know how to build a small group of high-performing programs that actually fit your audience.

Check Commissions by Looking at Sales Performance

Most new affiliates make the mistake of chasing the highest percentage.

They see a program offering 12% and ignore the one offering 6%. But in soccer marketing, a high commission rate doesn’t always mean a bigger paycheck.

You must look at the EPC (Earnings Per Click). This is the actual money you make for every visitor you send to a store.

To understand this, let’s look at the math of two different programs:

Even though Program B pays much less per sale, it makes you 25% more money. This is because the store is better at turning visitors into buyers.

Soccer-only stores often win because they carry gear that is hard to find elsewhere—like wide-width cleats or specific goalie gloves.

They also have expert reviews that help players feel safe enough to buy.

To find your true winners, always use this formula: ($ Money per sale) × (% Conversion rate) = Your True EPC.

Research the Program’s Reputation and Payment History

A high commission rate is worthless if the check never arrives.

Before you put a single link on your site, you must do some “detective work.”

Dishonest programs can hide behind flashy websites, only to close your account right before payday.

To ensure a program is safe, search forums like Reddit (r/affiliatemarketing) or AffiliateFix for “[Program Name] payment issues” to find patterns of late checks.

🔍 Next, check Trustpilot specifically for the word “affiliate” to see how they treat partners rather than just customers.

💬 Also, review their Better Business Bureau profile; if they have a long history of ignoring complaints, stay away.

🚩 Finally, talk to other affiliates in Discord or Facebook groups because the community usually knows who is shady. 🤝

Avoid any program that shows warning signs like consistently late payments.

Watch out for surprise changes, such as lowering commissions for sales you already made.

Beware of the “trap” payout where the minimum is too high, like $500, which is often designed to keep your earnings in their pocket.

Be skeptical of anything too good to be true, like 50% commissions on big brands like Nike or Adidas.

Whenever you can, stick to major affiliate networks like ShareASale, CJ Affiliate, or Impact.

These networks act as middlemen, providing payment guarantees and helping solve problems.

This protects your hard work and ensures you actually get paid for your efforts.

Use Strict Quality Standards to Protect Your Reader’s Trust

In the affiliate world, your reputation is everything. One bad recommendation—like cleats that fall apart in three weeks—can ruin your relationship with your readers.

If they don’t trust your advice, they won’t click your links again.

You might make a $50 commission today, but you could lose $10,000 in the long run if that reader never returns.

Before you promote any soccer gear, use this simple checking plan:

1. Read at least 20 reviews: Don’t just look at the store’s website. Go to Reddit (r/bootroom) or YouTube. Look for common problems like “the sole fell off after 3 months” or “the shoes run very small.”
2. Follow the “3.5 Rule”: Never promote a product with an average rating below 3.5 out of 5. If 30% of the reviews mention a specific weakness, skip it. It doesn’t matter how high the commission is.
3. Check the Return Policy: Make sure the store has a fair return policy. You want to know your readers aren’t stuck with a broken product and a drained bank account.

Protecting your name can save you over $10,000 in future earnings from a loyal audience. Giving that up for a quick $50 check is a rookie mistake.

Pro Tip: If you haven’t worn the cleats yourself, be honest.

Use a simple note like: “We haven’t tested these on the field yet, but based on deep research into user reviews, here is why we recommend them.”

Match Your Programs to Who Your Readers Are and What They Want

Not all soccer fans are the same. If you try to sell $250 pro cleats to a parent looking for “cheap shoes for a 6-year-old,” you won’t make a dime. To be profitable, you must match your programs to the specific groups visiting your site.

Here is a breakdown of the four main soccer audiences:

👨‍👩‍👦 Youth Soccer Parents: They want value and safety. They look for sizing guides and easy returns because kids grow fast.

Best Partners: Large stores like Dick’s Sporting Goods or Academy Sports.

🏃🏻Adult Amateur Players: These are “gear nerds” who want the newest technology. They will pay $200+ for the same boots the pros wear.

Best Partners: Specialized stores like Soccer.com or Nike.

🤩 Fans and Supporters: These people aren’t playing; they are watching. They want official jerseys and team gear.

Best Partners: Official retailers like Fanatics or the team’s own store.

👨🏻‍💼Coaches and Trainers: They buy in bulk. They need cones, nets, and training sets.

Best Partners: Equipment specialists or sites that sell coaching courses like CoachTube.

To find out which group is yours, check your Google Analytics.

Look at the “Demographics” reports to see who is visiting.

Once you know, spend 70% of your time on programs that fit their needs. If most of your readers are parents, focus on durable gear.

If you write for serious players, focus on high-performance boots.

How to Promote Soccer Affiliate Programs for the Most Sales

Finding a great affiliate program is like signing a world-class coach. It is a great start, but you still have to play the game to win.

To turn your links into steady paychecks, you need a plan that puts your work in front of people who are ready to buy.

We are moving away from just “getting your name out there” and focusing on channels that actually close the sale—like search engines and video.

This guide shows you how to build content that keeps making money long after you hit publish.

Strategy 1: Create SEO Reviews That Rank in the Top 3

If you want to make a full-time living from soccer, you must master the product review.

In Google search, the top three results for a review get 60% to 80% of all the money for that search term.

Even if reviews are only a small part of your site, they will likely be your biggest earners.

To reach those top spots, follow this “Formula for Ranking”:

Use the Right Keywords:

Put your main keyword in your title, the first 100 words of your post, and a few subheadings.

It should feel natural, like a normal conversation.

Go Deep (1,500+ Words):

Short reviews don’t rank well anymore.

You need to cover everything: how the gear is made, how it felt in a real game, honest pros and cons, and a sizing guide.

Always compare it to 2 or 3 other similar products.

Use Your Own Photos:

Google knows the difference between a professional “stock” photo and a real one.

Taking your own photos proves to Google—and your readers—that you actually used the gear.

Answer Common Questions:

Add a section at the bottom that answers things like “Do these run true to size?” or “Are they good for wide feet?”

This helps you show up in the “People Also Ask” boxes on Google.

Keep it Fresh:

Every January, update your reviews.

Change the year in the title, update the prices, and check if the product is still in stock. This tells Google your page is still the most relevant.

Strategy 2: Use YouTube for “On-Field” Proof

Video reviews often lead to 2 to 3 times more sales than text alone.

Why? Because a player wants to see how a shoe moves when you turn, shoot, or sprint. They want to see the texture of the material and how it looks in the sun.

Video is like a test drive for the gear.

A winning soccer video follows this flow:

The Unboxing: Show the gear for the first time to build excitement.

The Close-Up: Show the stitching, the laces, and the tiny details.

The On-Field Test: This is the most important part. Show yourself actually playing in the gear.

The Sizing Talk: Tell them exactly how it fits. Is it tight? Is it loose? Should they buy a half-size up?

For your video titles, use formats like “[Product Name] Review & On-Field Test” or “[Product A] vs [Product B]: Which is Better?”

These rank well in both YouTube and Google search, giving you two different ways to get traffic.

What success looks like: A typical soccer review video with 10,000 views can send 150 to 500 people to your affiliate links.

At a normal conversion rate, that single video could result in 25 to 30 sales.

Strategy 3: Build an Email List for Your Biggest Fans

If search engines help you find new people, email is how you keep them. Email is often the highest-paying way to make sales as an affiliate.

While regular search traffic might have a 5% buying rate, people on an email list often buy at a rate of 8% to 15%.

This is because your readers already trust you. When you send them a suggestion, it feels like a tip from a friend rather than a random ad.

There are four perfect times to email your list:

To get people to join your list, offer them a “free gift” or bonus. This could be a 30-page Equipment Buying Guide or a 12-week Training Plan.

How much can you make?

A small list of just 1,000 to 5,000 active fans can easily earn you $200 to $800 every month during big sales or launch weeks.

It is the closest thing to “push-button” income in this business.

Strategy 4: Use Social Media to Spread the Word

Social media is different from Google.

People on Instagram or TikTok aren’t always looking to buy something right away. Because of this, buying rates are lower (usually 1% to 3%).

However, social media is still the best way to get massive traffic and make your brand a household name.

Here is how to use each platform the right way:

🅾 Instagram:

Focus on “Eye Candy.” Use close-up photos of cleats or “outfit-of-the-day” posts with the latest jerseys. Use hashtags like #soccercleats to reach thousands of gear fans.

♪ TikTok:

Use quick videos. Show a “worth it or not” review in 60 seconds.

TikTok’s system can push a good video to 500,000 views even if you have zero followers. (That’s the power of a good edit!)

𝕏 Twitter (X):

Use this for “Live” moments.

Share streaming links or betting tips right as a game starts and everyone is talking about it.

🤖 Reddit:

Don’t just post links—you will get banned fast.

Instead, answer questions in groups like r/bootroom. Only share your link if it truly helps someone solve a specific problem.

The Bottom Line: Social media provides fast traffic today, but SEO reviews (like Strategy 2) are what build long-term wealth.

Use social media to keep your brand alive while your Google rankings grow in the background.

Conclusion

Standing out among thousands of soccer companies and retailers is possible with affiliate marketing. With the booming spread of affiliate marketing, it’s the right time for you to build your soccer affiliate program.

There’s a lot of work to have a great start, but with UpPromote, everything feels effortless. Our comprehensive features simplify tracking, managing affiliates, and optimizing your program to grow your brand effectively.