Top 14 Best Wrestling Affiliate Programs in 2026 to Monetize Your Traffic

In the US, almost every citizen has heard of WWE at least once in their lives. Wrestling is among the favorite sports in this country, with millions of fans spending money on related products every year. If you’re looking to start affiliate marketing, joining a wrestling affiliate program is a great choice.

This article has revealed the 14 best wrestling affiliate programs with lucrative perks. Let’s dive in to see if any of them can match your content.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating*
WWE Shop	4–8%	7 days	Wrestling merch, collectibles	⭐⭐⭐⭐ (Good)
MMA Overload	7%	60 days	MMA, boxing, wrestling apparel & gear	⭐⭐⭐⭐ (Very Good)
Scientific Wrestling	Up to 50%	365 days	Wrestling training, grappling courses	⭐⭐⭐⭐⭐ (Excellent)
Elite Sports	10%	60 days	Combat sports gear (MMA, wrestling, boxing)	⭐⭐⭐⭐ (Very Good)
Defense Soap	10%	N/A (not listed)	Hygiene products for fighters (wrestling, BJJ)	⭐⭐⭐⭐ (Good)
ProWrestlingApps	$5 per subscription + 20% per product sale	N/A	Wrestler profile tools, digital services	⭐⭐⭐ (Average–Good)
80sTees	18%	60 days	Wrestling-themed apparel & pop culture shirts	⭐⭐⭐⭐⭐ (Excellent)
BJJ Fanatics	Up to 30%	30 days	BJJ, wrestling, martial arts training videos	⭐⭐⭐⭐ (Very Good)
Tatami Fightwear	30%	30 days	Combat sports apparel (BJJ, wrestling)	⭐⭐⭐⭐⭐ (Excellent)
DICK’s Sporting Goods	2%	3 days	Mainstream sporting goods & wrestling gear	⭐⭐ (Fair)

14 Wrestling Affiliate Programs With Amazing Benefits

1. WWE Shop

WWE Shop sells authentic merch from top wrestling stars and legends like John Cena, Penta, Roman Reigns, CM Punk, and more. They also provide rare posters and photos of iconic moments in WWE history.

WWE Shop runs their wrestling affiliate program via the network Impact Radius. You can join their affiliate program and earn between 4% and 8% commission on every qualified sale.

The cookie duration is 7 days once customers click on your affiliate link. If customers purchase within this period, you’ll earn commissions. You’ll be notified of your earnings and receive payouts on a monthly basis.

2. MMA Overload

MMA Overload offers high-quality clothing and equipment for MMA, boxing, wrestling, BJJ, and more. They stock products from over 50 leading brands at competitive prices with regular discounts.

You need to sign up for ShareASale to join this wrestling apparel affiliate program. Their program offers a 7% commission on every successful order. You’ll get your commission if customers purchase in 60 days from their first click on your link.

You can use their pre-made banners and text links on different marketing channels to boost click-through rates and conversions. Plus, you’ll create promotional content more easily with free access to their data feed.

3. Scientific Wrestling

Scientific Wrestling creates in-class training sessions for thousands of wrestling practitioners and enthusiasts around the world. They teach unique grappling called catch-as-catch-can wrestling to help learners improve their skills.

Affiliates can receive up to a 50% commission for each class subscription when joining the Scientific Wrestling affiliate program. The cookie remains active for 365 days from the first click of customers on your unique tracking link.

Scientific Wrestling only pays affiliates via PayPal on a monthly basis. Since the program is available worldwide, you will get your earnings in USD.

4. Elite Sports

Elite Sports designs high-quality gear and accessories for all combat sports, such as MMA, boxing, wrestling, judo, Muay Thai, and more. Their stylish and lightweight products can help athletes stay agile and perform at their best during intense training sessions.

Once you join the Elite Sports wrestling affiliate program via ShareASale, you can enjoy a 10% commission on a completed order.

You’ll get around $10 per sale with an average order value of $100. The cookie duration activates and lasts 60 days from the initial click of customers on your link.

The brand gives up to a $250 in bonuses to the top three affiliates based on sales volume. Plus, their dedicated affiliate team regularly updates content ideas and promotional materials to help affiliates streamline marketing efforts.

5. Defense Soap

Defense Soap develops high-quality soaps and creams for combat sports like boxing and wrestling. Their products use natural ingredients and clinical-grade formulas to help remove odors and bacteria after intense workouts.

To join their wrestling affiliate program, you’ll need to pay a $1 application fee. As their affiliate, you can earn a 10% commission on every qualified product sale.

You can withdraw earnings via PayPal or monthly check. However, you need to meet a $50 payment threshold to get your earnings.

 

6. ProWrestlingApps

ProWrestlingApps helps practitioners share their profiles with promoters, fans, and other wrestlers. Users can personalize their pages with detailed training videos, photos, awards, bios, and more.

The ProWrestlingApps affiliate program offers a $5 commission on a PWA PRO new member subscription. You will also earn a 20% commission on every one-time product sale.

You can only receive affiliate payouts directly via PayPal. You also need to have at least $20 in your account balance to withdraw your earnings.

Affiliates will get custom tracking links to promote and monitor sales more accurately. The brand often includes affiliates’ names and high-converting keywords in the URL to help boost conversions.

7. 80sTees

80sTees sells custom-made T-shirts featuring famous themes in movies, TV shows, holidays, wrestling, 90s trends, and more. They also design exclusive wrestling collections inspired by legendary wrestlers and events.

80sTees runs their affiliate program via ShareASale and offers an 18% commission on each qualified sale. The cookie duration is 60 days, starting once customers click on your affiliate link.

Affiliates will have access to a wide range of ready-to-use banners and text links for use in their campaigns. However, the program prohibits promotion via pay-per-click advertising, email marketing, and multi-level marketing schemes.

8. BJJ Fanatics

BJJ Fanatics is a leading retailer of Brazilian Jiu-Jitsu gear and related sports like wrestling and judo. They also offer detailed training videos on specific fighting techniques from thousands of instructors.

You can join the BJJ wrestling affiliate program to earn up to a 30% commission on every successful order via your affiliate link.

Customers don’t need to purchase immediately after clicking your link. You’ll still get a commission if they make an order within a 30-day cookie duration.

9. Tatami Fightwear

Tatami Fightwear is a UK-based distributor of combat sports apparel and accessories. They are also the leading sponsor of prominent MMA athletes and renowned martial arts academies.

The Tatami Fightwear affiliate program allows affiliates to earn a 30% commission on every qualified product sale. The cookie duration lasts 30 days from the customer’s first click on your affiliate link.

You can receive affiliate payouts only via PayPal. Plus, they pay on the 15th of each month in GBP for all affiliates.

10. DICK’s Sporting Goods

DICK’s Sporting Goods is a leading retailer of premium sports equipment with over 780 stores in the US. Customers can find various wrestling gear from top brands like ASICS, Cliff Keen, and Adidas.

You can join their wrestling equipment affiliate program via Impact and earn a 2% commission on every qualified product sale. Customers must purchase within a 3-day cookie duration from their first click for you to get a commission.

The brand provides a wide selection of banners and text links to support affiliates in building promotional campaigns. You’ll also receive exclusive newsletters with updated promotions and content samples.

11. JR Wrestling

• Commission rate: 5%
• Cookie duration: Not mentioned

JR Wrestling offers a large collection of wrestling products for both kids and adult wrestlers. Additionally, they sell coaching gear and equipment for professional training centers.

12. The Wrestling Room

• Commission rate: 15-20%
• Cookie duration: Not mentioned

The Wrestling Room provides membership for online and in-person courses in MMA, wrestling, and jiu-jitsu. They also produce free instructional videos on foundational fighting techniques for beginners.

13. Championship Productions

• Commission rate: 10%
• Cookie duration: Not mentioned

Championship Productions is a go-to destination for sports fans with various DVDs of all the hottest wrestling matches. They partner with NABC to offer on-site and online coaching clinics for coaches and athletes.

14. Highspots

• Commission rate: 5%
• Cookie duration: Not mentioned

Highspots stocks high-quality gear and training equipment for professional wrestlers. They also offer hard-to-find autographs, collectible figures, and apparel featuring top wrestling and MMA personalities.

How Do You Choose the Right Wrestling Affiliate Program for Your Content?

It is not just about picking a famous brand. You need a smart plan that matches the products you show to the stories your readers love. When the items fit your content, people are more likely to buy.

This section gives you a step-by-step plan for choosing programs based on your content and current traffic.

Match Your Content Type to the Right Program Category

Matching your content to what your readers want is the most important step.

Many creators fail because they offer the wrong items to their fans. For example, someone reading about backstage gossip usually isn’t looking for gym equipment. 🤫

Think of it like wrestling “booking.” If you force a fast, high-flyer to act like a slow giant, the fans will turn on them.

Your promotions work the same way. If the “vibe” of your offer doesn’t match your story, readers will simply ignore you.

Therefore, to make sure your offers always hit the mark, you can try sorting your stories into these four simple “intent buckets”:

Storylines & news (recaps, rumors, opinions)

Your audience is emotional. They buy quickly to celebrate their favorite stars. So you can promote merchandise brands like WWE Shop or Pro Wrestling Tees.

Technique & training

These readers are in “improvement mode.” They are looking for gear and apparel from specialized wrestling brands.

Show reviews & history

If you’re breaking down a classic match, your readers want to watch it. These convert best with streaming services or DVD collectors.

Event previews

Readers looking for “How to get to WrestleMania” are ready for ticket and travel affiliates.

Know When You Will Actually Get Paid

Knowing your commission rate is only the first step. The second step is realizing you don’t actually get that money until you hit a “payment threshold.”

Many equipment programs have a $100 minimum. While $100 might sound like a small amount, the math needed to reach it can be a huge barrier for new creators.

Let’s work backward to see the reality of a $100 threshold:

The goal: Earn $100.

The sales needed: If you earn a 10% commission on a $50 wrestling gear order, you make $5 per sale. You need 20 sales to get paid.

The clicks needed: With a typical 5% conversion rate, those 20 sales require 400 clicks on your links.

In fact, it might take you four months to see a single dollar. This is why beginners should focus on “low-threshold” programs to build momentum.

“The psychological boost of receiving a $25 check in your first 60 days is worth more than a $100 ‘pending’ balance you can’t touch. Getting paid quickly keeps you motivated.” — Insight from a veteran affiliate manager.

That’s why we recommend you start with programs like Pro Wrestling Tees ($25 minimum) or Fanatics ($15 minimum). These lower bars let you prove your ideas work and start your cash flow immediately.

Build a Strategic Multi-Program Portfolio for Revenue Diversification

In wrestling, a promotion is only as strong as its entire roster, not just the main-eventer.

Your affiliate strategy should be the same.

Relying on just one program, like only using Amazon or the WWE Shop, is a huge risk. If they cut their rates or shut down, your income vanishes overnight.

Instead, you can consider joining multiple programs to cover every part of your audience.

Using a mix of affiliate programs will bring you some amazing benefits.

If one brand changes its rules, the other three keep your business alive.

Moreover, some fans buy only shirts, while others want only streaming or tickets. This approach ensures you have an offer for everyone.

What Products Should Wrestling Affiliates Promote?

Don’t just chase high commissions.

While a $500 belt pays more per sale, a $25 t-shirt is much easier to sell to more people. Often, selling many small items earns you more money than waiting for one big sale.

In the next part, we’ll introduce some popular types of products in the wrestling niche.

T-Shirts and Apparel (Highest Volume Category)

T-shirts are the engine of the wrestling affiliate world.

They have a massive conversion rate of 8–12%. This is because shirts are “impulse buys.” When fans see a great moment on Raw or Dynamite, they immediately want the shirt to match the memory.

When a major star returns, sales explode.

For example, when CM Punk returned in 2023, merchandise sales spiked 400% in just 48 hours. This makes apparel perfect for social media. If you post a link on Instagram or TikTok during a live show, you catch fans while they are most excited.

To see how these quick sales turn into real profit, let’s look at the numbers for every 1,000 visitors:

1,000 visitors → 2% click rate = 20 clicks.

20 clicks → 10% conversion = 2 sales.

2 sales × $42 order value × 12% commission = $10.08 earned.

However, many fans return shirts because they don’t fit. When a fan returns a shirt, the store takes back your commission.

You can protect your money with one simple sentence! Always tell your audience: “These shirts run small – order one size up!” This advice reduces returns and protects your commissions.

• Best Sellers: Gear for top stars like Roman Reigns and CM Punk, or popular groups like The Bloodline. 🏆
• Slow Sellers: Generic logos, retired wrestlers, or “heels” (villains) that fans don’t actually like. 🐢

Action Figures and Collectible Toys

Action figures convert at a lower rate of 5–8%. Unlike t-shirt buyers, figure collectors are researchers.

They compare prices, watch reviews, and check for paint flaws before spending money. However, during the holidays, these sales often jump to 12%.

This category is perfect for YouTube. If you film a review or unboxing, you are talking to two groups:

• Adult Collectors (60%): They spend more and buy 4–6 times a year.
• Parents (40%): They usually buy during the holidays or birthdays.

To help you choose which toys to feature, it is important to understand how the market is divided:

• Mattel WWE: These $15–$30 figures convert best (7–9%) because they are everywhere.
• AEW Unrivaled: These $25–$35 figures have a dedicated audience but convert slightly lower (5–7%).

However, return rates are around 8–10%. Mattel sometimes has issues with stiff joints or paint flaws.

Therefore, you need to tell your readers to “Check the joints immediately.” If the figure is broken and they return it within 30 days, they stay happy and you keep your reputation as a helpful guide.

✅Top Picks: “Ultimate Edition” figures, store exclusives (Target/Walmart), and “Chase” variants.

❌ Avoid: Budget figures under $12 (the commission is too low) and legends that kids don’t recognize.

Championship Replica Belts (High AOV, Low Volume)

Apparel and figures provide daily cash flow, but championship belts are the “main event” of high-ticket marketing.

These products have a lower conversion rate of 2–4% because of the high price tag ($300–$500). Most fans take 2–4 weeks to think about a purchase this large.

However, the math makes them worth the wait. A single sale can earn you a $36–$60 commission. To make that same money with t-shirts, you would have to sell nearly 20 items.

Despite the lower conversion rate, belts can earn you twice as much per visitor as t-shirts. Because buyers research these so deeply, return rates are very low (5–7%).

You must explain the different versions so your audience doesn’t feel cheated.

You should tell them: “The Authentic Replica ($400) is 90% screen-accurate with real metal plates. The Commemorative version ($200) looks similar but uses lighter plastic plates.”

• Best Sellers: Current championship designs (like the Undisputed Title), newly introduced belts, and nostalgic “Attitude Era” or “nWo” historical titles.
• Slow Sellers: Generic “trophy” belts, discontinued designs, or toy versions under $80 (which have tiny commissions).

Autographed Collectibles and Memorabilia

Autographed items offer some of the most trusted revenue in the industry. These items convert at 3–5%, but they have the lowest return rate in the business (under 5%).

Once a collector has a signed item they trust, they almost never send it back.

The secret to success here is timing. Sales peak during specific moments: wrestler retirements, Hall of Fame ceremonies, or when a legend passes away.

The key is only to promote items that come with a Certificate of Authenticity (COA) from reputable companies like JSA, PSA, or Beckett. If you accidentally promote a fake, you will destroy your audience’s trust forever.

“In the memorabilia world, you aren’t selling ink; you’re selling a guarantee. If the proof isn’t from a ‘Big Three’ company, don’t put your name behind it.” — Expert tip for collectible affiliates.

Training Equipment (Niche but High-Value)

Training gear requires a specific audience, but offers the highest profit per visitor in the wrestling industry.

Training gear converts at a rate of 4–6%. As items like wrestling mats can cost between $500 and $3,000, fans usually need 2–4 weeks to think before they buy.

Due to this long wait, you should choose affiliate programs with 60–90 day cookies. This ensures you still get paid even if the buyer waits a month to pull the trigger.

It’s important to note that you cannot sell these products alongside wrestling rumors or news. Buyers want expertise.

This category is for creators who post technique tutorials, coaching tips, or “30-day wear tests” for shoes and gear.

You should act as a technical advisor, then give specific warnings in your content to prevent “buyer’s remorse”:

“This mat weighs 120 lbs—make sure you have help to move it when it is delivered.”

“Wrestling shoes run narrow. If you have wide feet, order a half-size up.”

What Types of Content Convert Best for Wrestling Affiliates?

How you show a product matters more than the product itself.

For example, imagine you are selling a championship belt. If you unbox it on video, your sales could be very high. But if you just put it in a “Top 10” list, your sales will likely be much lower.

Below, we suggest some popular content formats that you can consider for your promotions.

Product Unboxing & First Impressions (Highest Immediate Conversion)

Unboxing content pulls back the curtain and shows buyers what a product actually looks like in real life. Because it proves the product isn’t “cheap” or “fake,” unboxings have the highest conversion rates in the business, ranging from 12–18%.

Speed is your best friend here. Sales peak when you publish a video the same day a product is released.

To reach the right audience, you need to pick the right platform for your style.

🎥 YouTube: This is the top choice for long, detailed reviews. (15–18% sales rate)

📸 Instagram Stories: These are perfect for quick “hype” and fast clicks. (10–14% sales rate)

🎵 TikTok: This is best for short, fun videos that show the “vibe” of new gear. (8–12% sales rate)

No matter which platform you choose, you need a smart plan to keep your viewers interested until the end.

The hook (5 Seconds): Show the box and tell them exactly what is inside. 🪝

The opening: Record the sound and look of the package opening. ✂️

The honest reaction: Share your first thoughts immediately. 😮

The close-up: Show the small details, like the fabric of a shirt or the paint on a toy. 🔍

The demo: Put the shirt on or pose the action figure. 💃

The verdict: Give a clear “Buy” or “Skip” recommendation and share your link. 📢

Once you have mastered this format, there is one more trick to help you earn even more. 📈

Don’t just unbox one single item. Try to show 5 to 7 different products in one video.

That way, viewers will have a better chance to find something they love. In fact, showing multiple items usually gets three to four times more clicks than a video about just one product!

Product Comparison Content (Decision-Making Helper)

If unboxings capture attention, comparisons capture the wallet. This content converts at 10–15% because it solves a specific problem: being stuck between choices. 

When a fan is debating between buying from the official WWE Shop or Pro Wrestling Tees, they are ready to spend. They just need a nudge to decide which one is better for them.

You can follow this simple layout to make your comparisons more helpful.

• The Upfront Verdict: State your winner in the first two paragraphs.
• Side-by-Side Table: Use a table to compare price, shipping, material, and selection.
• Visual Proof: Use photos that show the difference in print quality or fabric.
• Targeted Advice: Tell them, “Buy X if you want the best price; Buy Y if you want the best fit.”
• The Double-Link: Always provide links to both options. Even if you recommend one, some readers will still prefer the other. You should get paid either way.

Seeing how these numbers work in real life can help you understand the power of a good comparison.

Let’s look at a blog post comparing the “WWE Authentic vs. Commemorative Belt”:

Monthly Visitors: 800 (Low competition, high intent).

Clicks (12% rate): 96.

Sales (13% conversion): 12 sales.

Revenue Mix: 4 Authentic Belts ($370) and 8 Commemorative Belts ($195).

👉 Total Monthly Commission: $333

This content is “evergreen,” meaning it stays relevant all year. It will continue to earn this money for 12–24 months with very few updates.

Timely Event-Driven Content (Using Urgency)

Timing is everything in wrestling. Event-driven content captures the massive spikes in “fan fever” around major shows.

Content published 1–2 weeks before a big event converts at 15–22%. That is much higher than standard content.

A merchandise preview posted 10 days before the show can convert at 20%. If you post that same content two months early, the conversion drops to 9% because the urgency isn’t there yet.

That’s why you need to create a sense of urgency in your writing. Try using these three simple tricks to get fans to act fast:

Limited stock: Use headlines that warn fans the items might sell out soon. 🛒

Shipping deadlines: Remind fans exactly when they must order so their gear arrives before the show starts. 📦

Live momentum: Share your links on social media during the live broadcast while fans are cheering for their favorites. 📣

Final Takeaways

Wrestling thrives on moments, community, and authenticity.

Choose tools that handle event surges, set commissions that match category margins, supply culture-fit assets, and pay creators on time.

With UpPromote and the right partners, your Shopify wrestling affiliate program can become a consistent headliner for your store.