Top 17 Best Baking Affiliate Programs To Boost Your Earnings in 2025

According to Fortune Business Insights, the global bakery products market is expected to reach $731.69 billion by 2032.

This is great news for those interested in promoting baking affiliate programs. If you’re a cake lover or food blogger, you should not miss this chance.

In this article, we’ll introduce 17 excellent baking affiliate programs, offering everything from baking ingredients and equipment to recipes and learning courses. Let’s explore and find the right match for your audience.

TL;DR

You can earn money by promoting high-quality bakeware, ingredients, and baking courses with our top baking affiliate programs. Let’s check out to see which one provides the most benefits.

• King Arthur (Commission: 5%, Cookie: 30 days)
• Le Creuset (Commission: 10%, Cookie: Not mentioned)
• Bosch Mixers (Commission: 8%, Cookie: 30 days)
• KitchenAid (Commission: 5%, Cookie: 30 days)
• Gourmet Food World (Commission: 10%, Cookie: 60 days)
• CakeFlix (Commission: 30%, Cookie: 30 days)
• Cake Stackers (Commission: 10%, Cookie: 120 days)
• How To Cake It (Commission: 15%, Cookie: 30 days)
• Greyston Bakery (Commission: 7-10%, Cookie: 30 days)
• Kitchen Universe (Commission: 6-10%, Cookie: Not mentioned)

It can be overwhelming to run programs, manage affiliates, monitor performance, or process payments. However, affiliate software like UpPromote can help handle all these tasks effortlessly. Our app makes it simple for even beginners to grow a successful affiliate marketing program.

Top 17 Baking Affiliate Programs to Boost Your Earnings

Need a quick glance? Explore our highlights of the top baking affiliate programs below.

1. King Arthur

King Arthur Baking is the U.S.’s oldest flour company, well-known for their premium baking products and commitment to quality. They offer a wide range of ingredients, recipes, baking tips, and online baking courses to both beginners and experienced bakers.

The King Arthur affiliate program offers a 5% commission rate for each successful sale. The cookie duration lasts for 30 days from the customer’s first click on your link.

They offer a variety of beautiful banners and links to make your promotion more eye-catching. Their regular newsletters also provide you with the latest product information and exclusive offers to boost your earnings.

You will receive payouts around the 20th day of the month if you reach a minimum balance of $50.

2. Bosch Mixers

Bosch has been a trusted name in kitchen appliances and especially in the baking world. They provide a variety of mixers with different models, powerful engines, and elegant designs.

You’ll receive an 8% commission per sale, with the chance to increase earnings based on your performance. The referral window is 30 days starting from the customer’s first click.

They supply a Dropbox folder with all the creatives you’ll need to begin your promotion. You can take advantage of their exclusive offers and coupons to encourage the audience’s attention and drive more sales.

3. KitchenAid

KitchenAid is a well-established American brand known for their high-quality kitchen appliances and tools. In addition to their iconic stand mixers, they also offer a range of blenders, food processors, toasters, and more.

The KitchenAid affiliate program pays a 5% commission for every order placed. The $103 average order value allows you to earn $5 for each purchase.

The cookie duration is 30 days from the consumer’s initial click, so you can earn commissions on purchases made within 1 month via your link.

4. Gourmet Food World

Gourmet Food World supplies an extensive array of high-quality gourmet foods and ingredients. Their product range includes specialty meats, cheeses, seafood, oils, spices, and caviar.

The Gourmet Food World affiliate program offers a competitive commission rate of 10%. You’ll earn commissions for purchases within 60 days from the customer’s first click.

The brand prepares a broad array of appealing images, banners, and links. You can choose ideal templates to improve your content and increase conversion rates.

5. CakeFlix

CakeFlix is dedicated to teaching cake decorating and baking skills through videos. They offer a comprehensive range of tutorials, courses, and resources for bakers of all skill levels.

You can earn up to 30% commission on successful sales when joining their baking affiliate program. The 30-day cookie duration allows you to earn commissions on purchases within 1 month from the consumer’s first click.

They also have plenty of regular update banners and text ads for you to create promotions and drive more sales.

6. Cake Stackers

Cake Stackers offers innovative cake stacking and support systems for multi-tier cakes. Their product line features adjustable rods and stacking plates to help prevent layers of large or intricate cakes from shifting or collapsing.

Their cake affiliate program allows affiliates to get a 10% commission on their referrals. The brand lets you earn commissions for orders placed within 4 months of customers’ first click on your link.

You can receive your earnings through PayPal and Check, but one requirement is your payouts must reach at least $25 each month.

Cake Stacker assists your promotion with numerous banners and links to display on your website. You can also monitor your promotional results and earnings with their smart dashboard.

7. How To Cake It

How To Cake It is taking the lead in online baking education with over 15 million customers worldwide. They teach how to create scrumptious cakes through free tutorials, premium courses, decorating books, and baking tools.

Once approved for their affiliate program, you may earn a 15% commission on each successful sale. They allow you to earn commissions for purchases within 30 days of the customer’s first click.

You must have a PayPal account to receive your payouts. The brand will process affiliate payments on the 15th of every month.

You can use a wide variety of product images, logos, and links to create engaging content and attract customers’ attention.

8. Greyston Bakery

Greyston Bakery produces super delicious, rich & moist brownies for Ben & Jerry’s ice cream. The business is committed to a social purpose, helping people overcome employment barriers through meaningful job opportunities.

The Greyston Bakery affiliate program offers increasing commission rates based on the referred  order’s  value:

• Orders less than $100: 7%
• Orders more than $100: 10%

The cookie duration lasts 30 days, so you will earn commissions on purchases made within a whole month of the visitor’s initial click.

They also provide a wealth of banners and text links for you to promote their products. Moreover, their exclusive coupon codes can help your promotions stand out and increase conversions.

9. Le Creuset

Le Creuset is well-known for their high-quality cast iron cookware with excellent heat retention and distribution. They also produce many kitchen items, including bakeware, cookware,  utensils, and stoneware.

Managed through the PepperJam network, the Le Creuset affiliate program offers up to 10% commission rates on each sale. You’ll need to sign up through PepperJam to join the program.

You can put their impressive logos, banners, and product links on your website to start promoting their products. You can check your promotional results in real-time with their daily updated reports.

10. Kitchen Universe

Kitchen Universe features a wide range of premium kitchen tools and supplies, always refreshed with the newest trends and innovations. Their products include countertop appliances, kitchen carts, blenders, mixers, and food processors.

Managed through Shareasale, their affiliate program allows publishers to earn a 6-10% commission. The average order value is $150, so you may earn at least $9 for each order.

You can create more attractive promotions with their eye-catching banners and text links. You can also stay up-to-date with your sales and commissions through your own personalized tracking dashboard.

11. Baking Steel

• Commission rate: 10%
• Cookie duration: 30 days

Baking Steel helps create restaurant-quality dishes at home with high-performance cooking steels. Their durable steel plates provide exceptional heat retention and even cooking for baking pizzas, bread, and more.

12. Chummys Bakery

• Commission rate: 25%
• Cookie duration: 30 days

Chummy’s Bakery is known for their wide range of freshly baked goods, including custom cakes, cookies, cupcakes, pastries, and bread. They also provide customized brownie delivery boxes to help customers have the best experience with a variety of mouthwatering flavors.

13. The Prepared Pantry

• Commission rate: 10%
• Cookie duration: Not mentioned

The Prepared Pantry sells a variety of high-quality baking ingredients, mixes, and kitchen tools. They also provide recipes and tips to help bakers create delicious treats for both everyday baking and special occasions.

14. Gluten Free Baking School

• Commission rate: 50%
• Cookie duration: Not mentioned

The Gluten Free Culinary School is dedicated to teaching gluten-free baking techniques and business skills. Their step-by-step instructions, expert tips, and guidance help bakers make over 50 professional recipes, including breads, pastries, and desserts.

15. LearnCakeDecoratingOnline

• Commission rate: 30-50%
• Cookie duration: Not mentioned

LearnCakeDecoratingOnline provides a variety of cake decorating courses for bakers of all levels. They strengthen every baking skill with step-by-step video tutorials, tips, techniques, and expert instructor guidance.

16. The Gluten Free Bakery

• Commission rate: 5%
• Cookie duration: Not mentioned

The Gluten Free Bakery ensures that customers on gluten-free diets can enjoy a wide variety of baked goods. All their products are crafted with high-quality, wheat-free ingredients to ensure both safety and great taste.

17. Keikos-cake.com

• Commission rate: 50%
• Cookie duration: Not mentioned

Keikos-cake.com provides step-by-step guides and instructional videos on various cake-decorating techniques. Their program helps bakers enhance their skills with expert tips, tools, and inspiration for creating beautiful, intricate cakes.

How to Launch a Profitable Affiliate Program for Your Shopify Baking Brand

The love for home baking is booming, and the market for ingredients is expected to be worth over $30.2 billion by 2035.

As a Shopify store owner, you’re in a great spot. Affiliate marketing is a powerful way to get your unique products in front of more buyers.

It’s a simple partnership where you pay someone a commission for every sale they send to you.

For example, a food blogger might share a recipe using your vanilla extract. When their readers click a special link to buy your product, you pay the blogger a commission.

In this guide, we’ll show you how to build your baking affiliate program from scratch.

Choose the Best Shopify App for Affiliate Management

Managing an affiliate program yourself is a big risk. Trying to track everything manually is not just slow – it’s dangerous for your business.

A single mistake can lead to paying a partner the wrong amount.

It can break the trust you have with your partners, and affiliates will leave if they aren’t paid correctly. When they can’t see their hard work paying off, they simply stop trying.

That’s why an affiliate management tool like UpPromote is so important.

The system ensures accuracy and trust with real-time tracking. Every click and sale is recorded instantly, so there is no room for error.

Moreover, you don’t have to worry about technical headaches. The platform’s user-friendly interface navigate through the app with ease and even create a new affiliate program in five minutes.

And to make sure nothing slows you down, our 24/7 support team is always ready to help you solve any challenge.

You can start risk-free with UpPromote’s free plan or with a 14-day free trial of any paid plan.

Set the Right Commission Rate

Your commission rate is one of the most important parts of your affiliate offer.

If your rate is too low, your best partners might lose motivation. They could put their energy into promoting other brands instead.

But if your commission is too high, you could cut into your profits too much.

We analyzed over 165 brands in the baking industry to see what works. Here are our suggestions to help you find the best commission rate.

For items customers buy over and over, like special flours or decorations, a commission of 15-25% works really well.

These products usually have healthy profits, so you’re not just paying for one sale. You’re paying to get a customer who might come back for years.

Imagine you sell a $20 bag of specialty flour, and your cost for that bag is $8. With the 20% commission rate, you give your partner $4 each time they drive a new sale, and keep a solid $8 profit.

For mid-range items like cake pans and other baking tools, you don’t need to offer quite as high a percentage.

We recommend using a 10-15% commission rate. This protects your profit on these one-time purchases while still giving affiliates a good reward for creating detailed reviews and tutorials.

For example, a 12% commission on your $80 bread-making kit gives the affiliate $9.60, which is a nice payout for their work.

Now for the big-ticket items, like a stand mixer. Your own profit margins are a bit tighter here, so a lower rate of 5-10% is a smart choice.

Even though the percentage is smaller, the affiliate still earns a good amount of cash due to the high price of the item.

Choose the Right Cookie Duration

Cookie length is another important detail that affiliates look at before joining a program.

A good cookie length shows your partners that you value their work, even if a customer takes some time to decide before buying.

For Consumables (Flour, Sprinkles): 15-30 days

Customers usually buy consumable products like flour or sprinkles quickly.

They don’t need weeks of research; the delay is often just a few days while they check their pantry or wait for the weekend.

A shorter cookie window of 15-30 days is perfect for these buying habits.

This is why King Arthur Baking uses a 30-day cookie.

For Baking Tools (Pans, Steels): 30-60 days

When customers are buying more expensive or unique items, they often take more time to decide. They compare, research, and wait for the right moment to purchase.

A great example is Gourmet Food World, which offers a 60-day cookie. They sell high-end ingredients like specialty cheeses and imported goods.

A potential customer might click an affiliate link while planning a fancy dinner party that’s still a month away.

For High-Ticket Items (Mixers, Ovens): 60-90 days

When you sell something that costs a lot of money, customers take a very long time to decide. They need to save money or wait for a specific project before they are ready to buy.

A long cookie of 90 or 120 days shows that you understand this is a big decision.

It gives your affiliate partners confidence because it matches the long and careful journey your customers take.

Look at Cake Stackers. They sell professional cake stands that are a big investment for a baker. That’s why they offer a 120-day cookie.

Find the Perfect Partners for Your Shopify Brand

Now it’s time to find people to share your products. The secret is to find creators who are already a perfect fit for your Shopify baking brand.

Instead of chasing big names, look for people who are genuinely passionate about what you sell, as their excitement will feel real to their audience.

A great place to start is with homesteading or “from-scratch” food bloggers.

These creators build trust by documenting their entire process, from growing vegetables to baking bread.

Imagine your baking brand on Shopify sells a unique, artisanal sourdough baking kit.

They could create a detailed blog post showing their entire journey with your kit, from unboxing it to pulling that first beautiful loaf out of the oven.

To find them, search on Pinterest or Google for terms like “sourdough journey from scratch” or “homestead kitchen blog”. Then, look for creators with engaged communities.

Another powerful partner would be food content creators on YouTube. These are people whose audience turns to them for technical knowledge and honest, in-depth reviews.

For a sourdough kit, they could produce a video titled “Is The [Your Brand] Sourdough Kit Worth It for Serious Bakers?”. In it, they would test every component, explain the science behind the process, and show off the professional-quality results their viewers crave.

You can find these experts by searching YouTube for “sourdough technique” or “bread baking science”. You should look for channels with knowledgeable comments and discussions.

You should also look for food stylists on Instagram or TikTok who are masters of creating a mood.

They aren’t just baking bread; they are selling a beautiful, calming lifestyle that their audience wants to experience.

With your sourdough kit, they could create a relaxing, aesthetic video showing the rhythmic process of kneading dough, set to peaceful music.

This kind of content inspires people by showing them the beautiful outcome they can achieve with your kit.

To find these creators, you can search hashtags like #bakingtherapy, #sourdoughscoring, or #breadmaking on Instagram and TikTok.

We’ve already rounded up some popular influencers to save you time. Let’s take a look and see which ones might be the right fit for your Shopify baking brand.

• @sadeessourdough (123.6K followers)
• @natashas_baking (200.2K followers)
• @janespatisserie (364.8K followers)

Reach Out to Your Target Affiliates

So you have a list of amazing creators you want to work with. Now it’s time to say hello and invite them to your baking affiliate program.

1. Reach Out Directly

A personal message is the best way to get a creator’s attention and make a great first impression.

It shows you are a real person who likes their work, not just a robot sending spam.

When you take a minute to mention something you truly like about their content, they are much more likely to reply.

Let’s say your Shopify brand sells unique, artisanal sourdough baking kits. Here is a simple email you can use as a starting point:

2. Create an Affiliate Application Page

While you look for partners, you should also let them find you. The easiest way to do this is with a sign-up page on your website.

This is exactly what UpPromote affiliate software can help.

UpPromote lets you build a professional sign-up page directly on your store’s website. You can easily change the colors and add your logo, so the page matches the rest of your store perfectly.

You can add dynamic sections for an introduction, benefits, and an FAQ to make your page look amazing.

Moreover, UpPromote lets you choose a layout that fits your style. The Basic template is clean and gets the job done perfectly.

For a more polished, modern look, you can use the premium Trendy and Comfort templates, which give your program an even more professional feel.

Besides essential information, you can add custom questions right to your sign-up page. They can help you filter applicants and choose the most suitable people for your brand.

Here are the key questions you should add to your form:

• What kind of baking do you specialize in (e.g., bread, gluten-free, desserts)?
• Please share links to your primary social media channels or blog.
• How do you plan to promote our sourdough kits?

With these answers, you’ll know right away if their niche is a good fit. If you sell sourdough kits, you want partners who love baking bread, not just cupcakes.

Moreover, asking about their social media channels will let you focus on partners who create attractive, high-quality content.

Give Your Affiliates Everything They Need to Succeed

Think of your affiliates as an extension of your marketing team. To do their best work, they need the right tools.

When you provide them with high-quality marketing materials, you make it easy for them to promote your Shopify baking brand well.

1. Exclusive Discount Codes

One of the best ways to help your partners drive more sales is by giving them a special discount code for their followers.

It makes their audience feel like they’re getting a great deal and gives them a reason to buy right away.

With UpPromote, you can easily set up unique coupon codes for your partners.

You can choose exactly what kind of discount to offer.

You can give a percentage off the whole order, a discount on a specific product, or even free shipping.

For example, you could offer a food blogger a simple 15% off coupon with the code “BAKEWITHUS” to share with their audience.

2. Beautiful Photos and Videos

Another thing you can prepare in advance for your partners is a bunch of amazing photos and videos.

Let’s be honest, baking is all about how food looks. Your partners need these great visuals to create posts that make their followers feel hungry.

When you give them a library of professional, high-quality images and video clips, you make it much easier for them to succeed.

They can then focus on writing great content instead of trying to take perfect photos themselves.

You can use the UpPromote Media Gallery to put all your photos and video links in one place.

You can also organize them into categories, so your affiliates can easily browse and grab the files they need.

For example, you could offer a gallery of photos showing your colorful sprinkles on a perfectly frosted cake or a fun batch of donuts.

Keep Your Partners Motivated for the Long Time

The secret to long-term success isn’t just about the commission you offer, but the relationship you build.

When your partners feel happy and valued, they will be excited to keep promoting your baking brand on Shopify.

A great way to do this is by offering a bonus when they hit a certain goal. Doing so shows your top partners that you appreciate their hard work.

With UpPromote’s Bonuses, you can easily reward your best affiliates for their hard work.

You just need to set a performance goal and a bonus. The system will automatically track affiliates’ performance and send out the bonus when they achieve that goal.

You can set up goals based on three types of targets: the number of referrals they bring in, the total sales they generate, or the total commission they earn.

For example, you can set up a performance bonus to offer an extra $50 to any partner who brings in $500 of cake pan sales each month.

While cash is a great motivator, sometimes the best reward isn’t money.

Sending a thoughtful gift can help you build a stronger, more personal connection. In fact, most affiliates say they would rather work with brands that send them free products to try.

With UpPromote Gifts, you can easily send a product sample to your affiliates.

You can send a free gift to make your partners feel like true VIPs and ensure they have your product in hand to review.

You can also offer a discounted product as a gift to encourage them to try and promote a new product at a lower cost.

For example, you could send your new holiday sprinkle collection completely free to your top food bloggers before it’s available in your store.

Conclusion

Building a successful affiliate program doesn’t have to be overwhelming. The recipe is simple: use the right tool to avoid manual headaches, create an attractive offer, and focus on building strong relationships with your partners.

By automating the difficult parts, you can focus on what really matters – connecting with people who love baking as much as you do. It’s time to build your team of brand advocates and watch your baking business rise.

FAQs

1) What counts as a “Baking Affiliate Program”?

Programs that pay you a commission for driving sales/leads of baking products or services: ingredients (flour, chocolate, vanilla), bakeware/tools, mixers/ovens, cake-decor supplies, online baking classes, recipe memberships, and bakery meal kits.

2) Typical commission rates in baking?

Physical products: 3–12% rev-share. Digital courses/memberships: 15–40%. High-margin decor/silicone tools sometimes go higher. Some brands layer tiered rates or performance bonuses.

3) What content converts best for baking products?

Hands-on demos, side-by-side tests (e.g., pans or stand mixers), ingredient substitutions, “foolproof” recipe walkthroughs, and holiday gift guides. Short vertical videos showing the before/after (crumb, rise, sheen) drive clicks.

4) What metrics matter most to a baking affiliate?

EPC (earnings per 100 clicks), AOV, conversion rate, and refund rate. Track seasonal spikes (Nov–Dec, Easter, wedding season) and align content calendars accordingly.

5) What commission should I set for baking products?

Start at 8–12% for physical goods (higher for accessories/consumables), 20–30% for digital classes. Add tiered bumps (e.g., +2–5% for >$5K monthly sales) and seasonal boosters (holiday windows).

6) What cookie window is best for baking?

30 days minimum. Recipe content has longer consideration; offer 45–60 days for content creators you court (reviewers, YouTubers).

7) How do I recruit quality affiliates fast?

Start with: baking YouTubers, TikTok recipe channels, food bloggers with newsletter lists, pastry schools/instructors, wedding cake decorators, and baking Facebook group admins. Offer a creator kit (samples + shot list + code + unique landing page).

8) How do I handle seasonality?

Release “holiday bakes” bundles 4–6 weeks early to give creators time to produce content. Offer limited SKUs for gift guides, free gift wrap, and campaign-only codes that are easy to say on video.

9) Should I run a public directory?

Yes—host an “Apply to our Baking Affiliate Program” page with terms, rates, cookie window, and examples of best-performing content to attract inbound creators.

10) How do I work with micro-creators effectively?

Give them tighter discount codes, repost their content, and offer product swaps or store credit. Micro creators in baking often have high trust and recipe-tested audiences.