Top 15 Hair Product Affiliate Programs to Monetize Your Website

With the global hair care market projected to generate US$96.82bn in 2025 (Statista), there’s a growing demand for effective and trusted hair care solutions. This is the perfect opportunity for marketers, influencers, and beauty lovers to collaborate with leading brands and earn commissions.

Our selection of the 15 best hair care affiliate programs offers competitive rates, long-lasting cookies, and exciting rewards. Let’s explore these opportunities and start monetizing your passion for beauty today!

TL;DR:

You can partner with leading brands in the hair industry to promote their premium products and earn a high commission. Let’s check our best selections to see which one provides the best benefits.

• R+Co (Commission: 20%, Cookie: 30 days)
• Sally Beauty (Commission: 15%, Cookie: 15 days)
• HairMax (Commission: 10%, Cookie: 45 days)
• Lipogaine (Commission: 15%, Cookie: 60 days)
• Navy Hair Care (Commission: 10%, Cookie: 45 days)
• eSalon Custom Hair Colors (Commission: 20%, Cookie: 30 days)
• Philip Kingsley (Commission: 16%, Cookie: 30 days)
• Grow Gorgeous (Commission: 10%, Cookie: 30 days)
• Organic Ceutical (Commission: 18%, Cookie: 30 days)
• Christophe Robin (Commission: 10%, Cookie: 30 days)

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates, and encourage them to drive sales.

15 Best Hair Product Affiliate Programs for Beauty Influencers & Content Creators

Want to dive straight in? Let’s check the table below for a quick look at the top hair product affiliate programs.

1. R+Co

R+Co creates high-performance hair care products, from shampoos and conditioners to styling tools and treatments. The brand uses non-toxic ingredients in all their products, ensuring they are vegan, cruelty-free, and free of parabens and sulfates.

The R+Co hair product affiliate program offers a 20% commission on every sale you drive. You have 30 days from the customer’s initial click on your affiliate link to earn money on purchases.

The brand will process your commission payouts through AHC bank transfer. You will receive your money if your balance meets a minimum amount of $20.

2. Sally Beauty

Sally Beauty is a prominent international retailer and distributor of professional beauty supplies with over 4,800 stores worldwide. The company sells hair care products, styling tools, skincare items, nail care products, and salon equipment.

When joining their hair product affiliate program, you may earn a 15% commission on every successful order. You have 15 days to earn money on purchases from the customer’s first click on your link.

Their affiliate program is managed through the CJ Affiliate network. You can sign in to the platform and access a collection of pre-made banners to create engaging promotions.

3. HairMax

HairMax is a pioneering company in the at-home laser hair regrowth technology. Their advanced laser devices use low-level laser therapy to stimulate hair growth and address hair loss.

The HairMax hair product affiliate program provides you with a 10% commission for every completed purchase made through your link. The cookie window will remain valid for 45 days after the customer’s initial click on your affiliate link.

You can leverage their eye-catching banners to attract the audience’s attention and drive more sales. Moreover, their monthly newsletters update you with the latest product information and exclusive offers.

4. Lipogaine

Lipogaine produces hair loss treatment products for both men and women. Their products contain Minoxidil, a clinically proven ingredient that stimulates hair follicles and promotes hair regrowth.

As a Lipogaine affiliate, you can earn a 15% commission on successful purchases you generate. They give you a 60-day cookie duration from the customer’s first click on your link to earn money.

The brand’s hair product affiliate program is managed through the reliable affiliate marketing network Shareasale. After being approved as their affiliate, you can use their pre-designed banners, images, content, and text links to promote their products on your website.

5. Navy Hair Care

Navy Hair Care offers a variety of products to nourish, strengthen, and enhance the natural beauty of hair. Their products are formulated with high-quality, nutrient-rich ingredients to help strengthen and promote healthy hair growth.

By joining their hair product affiliate program, you’ll receive a 10% commission for every sale you drive. The referral window is 45 days long from the visitor’s first click on your unique link.

You must sign up for the Navy Hair Care affiliate program through the CJ Affiliate network. The brand supports your promotion with a wide range of visually appealing banners.

6. eSalon Custom Hair Colors

eSalon Custom Hair Colors lets customers create custom at-home hair dye formulations tailored to their specific hair needs and preferences. Each color is custom-made based on the customer’s hair history, desired color goals, and specific characteristics.

By joining their hair product affiliate program, you can earn about 20% for every successful order you generate. They let you earn money on all completed orders made within 30 days from the customer’s first click on your link.

The brand sends your payouts through many payment methods, such as Credit, PayPal, Google Pay, or Apple Pay. Additionally, the brand provides an advanced tracking dashboard to help you keep an eye on your promotional performance in real time.

7. Philip Kingsley

Philip Kingsley creates professional products to address hair and scalp concerns like thinning, dryness, and frizz. They also operate world-renowned trichological clinics to help individuals find the best haircare solutions for their unique needs.

You can enjoy a 16% commission on each order with their hair product affiliate program. The brand gives you a month to earn money via customers’ sales from their first click on your link.

The brand provides a range of exclusive discount codes for you to share with your audiences and encourage more sales. Besides, their dedicated affiliate team is willing to help you with expert advice to boost your earnings.

8. Grow Gorgeous

Grow Gorgeous creates hair and scalp products with skincare-inspired ingredients to enhance growth from the roots. Their products are made with active ingredients such as caffeine and botanical extracts to stimulate hair follicles and improve overall hair health.

You may earn up to 10% commission on all successful purchases you refer. You can earn money for purchases within 1 month of customers’ first clicking on your affiliate link.

The company partners with the Awin network to run their hair product affiliate program. You can access the platform to check your referrals, sales, and commissions through a personal tracking dashboard.

9. Organic Ceutical

Organic Ceutical offers effective skincare solutions by blending scientific innovation with natural ingredients. They sell many premium hair products such as shampoos, conditioners, and treatments.

Affiliates with the coupon, loyalty, and cashback promotions can earn a 10% commission per sale, while all other affiliates receive 18%. Moreover, you will have opportunities to increase commissions up to 25% based on your performance.

With the $50 average order value, you can earn up to $12.5 per sale you generate with the Organic Ceutical hair product affiliate program. You will get commissions if customers make purchases within 30 days of the referral window.

As their affiliate, you can use the brand’s well-designed banners and text links to start your promotions. Their frequently updated data feed also helps you quickly find the best products for your audience.

10. Christophe Robin

Christophe Robin blends natural ingredients like prickly pear oil, sea salt, and rose extracts with innovative formulas to provide gentle, effective care for all hair types. Their products help address many hair concerns, such as color preservation, scalp care, hydration, and hair repair.

You’ll receive different commission rates of up to 10% for each successful order through their hair product affiliate program. They allow you to earn commissions within 2 weeks of the customer’s initial click on your unique link.

Their affiliate program is managed through the Awin network, so you must join the platform to sign up as a Christophe Robin affiliate. Once approved, you’ll receive a unique tracking link to start your promotion.

11. It’s A 10 Haircare

• Commission rate: 10%
• Cookie duration: 30 days

It’s A 10 Haircare produces high-performance hair care products to deliver salon-quality results at home. Their products assist users in repairing damage, enhancing shine, controlling frizz, and shielding hair from heat styling.

12. Dermstore

• Commission rate: 15%
• Cookie duration: 30 days

Dermstore supplies professional-strength skincare, hair care, and makeup products. Customers can explore a variety of dermatologist-approved items from leading beauty brands and professionals worldwide.

13. IGK Hair

• Commission rate: 15%
• Cookie duration: Not mentioned

IGK Hair offers an extensive selection of shampoos, conditioners, treatments, dry shampoos, and styling products. Their formulas often incorporate beneficial ingredients like argan oil, coconut oil, and shea butter to nourish and strengthen hair.

14. CurlyCoilyTresses

• Commission rate: 15%
• Cookie duration: Not mentioned

CurlyCoilyTresses produces effective, fragrance-free products for textured hair, particularly for Black women. Their products are free from fragrances, allergens, and masking agents, making them a great choice for those with chemical sensitivities.

15. iRestore Hair Growth System

• Commission rate: 25%
• Cookie duration: Not mentioned

iRestore Hair Growth System manufactures a hair regrowth-promoting device using low-level laser therapy. Their system creates a red light therapy to promote blood flow, support cellular energy, and reactivate hair follicles.

How to Create a Successful Affiliate Program for Your Hair Product Brand on Shopify

The hair care world is a big and exciting place, valued at nearly $107 billion in 2024.

That number tells you that people are actively searching for great products. The real question is: in a sea of options, how do you make sure they find and choose yours?

One of the most reliable methods is to work with people who have already built the trust of your ideal audience.

This is exactly what an affiliate program helps you do. You partner with knowledgeable hairstylists and beauty creators who recommend your products to their followers.

When a recommendation leads to a sale, you pay them a commission.

It’s a true partnership – they create valuable content for their audience, and you get your products in front of the right customers.

This guide will give you a clear, step-by-step framework for building a successful affiliate program for your hair product brand on Shopify. Let’s get started.

Create an Attractive Commission Plan

Your commission rate is the first thing potential partners see. A great rate gets them excited to work with you, while a weak one sends them straight to your competitors.

Based on our research on over 155 hair product brands, we’ve put together these suggestions to help you find the best commission rate for your program.

Let’s start with your everyday hair products, like a popular styling cream or a well-known conditioner.

For these, a 10% to 15% commission is the sweet spot. You don’t need to offer your highest rate because these products often sell themselves.

For example, It’s A 10 Haircare offers 10% commission because their leave-in conditioner is already a fan favorite.

An affiliate’s job is simply to remind their audience about a product they likely already trust.

Things change when you sell specialized items like natural treatments or custom formulas.

Here, a higher commission of 15% to 20% becomes a powerful investment.

You’re not just paying for one purchase; you’re rewarding an affiliate for bringing you a customer for life.

Let’s take a look at CurlyCoilyTresses. They offer a 15% commission on their line of curly and coily hair products.

An even better example is eSalon, which offers a generous 20%.

Finally, there are the big-ticket items, like a high-tech hair growth device. For these items, you should offer your most generous commission, usually in the 20% to 25% range.

No one buys a $500+ device on a whim. They need to see in-depth reviews, tutorials, and long-term results.

A high commission is the best way to encourage your top partners to create that valuable, trust-building content.

This is why iRestore Hair Growth System can offer a 25% commission.

Choose the Right Shopify Affiliate App

Trying to run your affiliate program on your own is a recipe for chaos.

You’ll spend countless hours trying to match sales to the right partner, digging through order histories and coupon codes.

Then you have the tedious job of calculating every commission by hand before manually sending dozens of individual payments.

This manual process inevitably leads to costly mistakes, which is the fastest way to break your partners’ trust and damage your program’s reputation.

This is where a dedicated affiliate management app makes all the difference.

The software automates all the heavy lifting for you, so you can run a professional program without the headache. But how can you choose the right affiliate app?

To help you choose wisely, make sure any app you look at has these essential features:

Reliable, Real-Time Tracking: The app must track every click and sale accurately for fair payments.

An Easy-to-Use Dashboard: The platform should have a simple dashboard that’s easy for everyone to use.

Flexible Commission Structures: You need flexible commission rates to create tiers and reward top partners.

Simple, Automated Payouts: The system should offer automated payouts to save you hours of admin work.

Unlike competing apps that specialize in only one or two of these functions, UpPromote delivers a comprehensive Shopify affiliate solution that excels at them all.

Best of all, UpPromote’s dedicated 24/7 support team is always ready to help. If you ever have a question, you can get an expert answer right away instead of waiting for days.

Identify Your Ideal Affiliate

Now, let’s think about who you want on your affiliate team.

This is not just about finding people with many followers, but about finding the right partners whose audience will genuinely love your products.

One of the most trusted voices in the beauty niche is the bloggers. They are the experts who build a loyal following by writing detailed, honest reviews and helpful how-to guides.

Let’s say your Shopify brand sells a curly-hair cream. A blogger won’t just mention it. They’ll show people how to use it.

For example, they might write a full review called, “Is [Your Brand’s] Curl Cream Worth It? An Honest Look.”

In the post, they would share their own experience, add good photos of the cream, and show clear “before” and “after” pictures of their hair.

Next are content creators on YouTube, Instagram, and TikTok. These partners are great at creating videos that showcase your product in action.

A YouTuber could film a tutorial called, “My Easy Wash Day Routine for Perfect Curls.”

They would show their viewers every step, from how they apply your cream to the great results they get.

For example, a creator on Instagram or TikTok could film a quick “Get Ready With Me” style video.

They could show themselves applying your curl cream to damp hair, demonstrating the texture and how little is needed.

After a simple transition showing them diffusing or air-drying, the final reveal would be their perfectly formed, frizz-free curls.

Recruit Your Potential Affiliate

Now that you have a clear profile of your ideal affiliate, the next step is to actively invite them to join your program.

Send a Personal Invitation

A personal invitation is the key to a great first impression. Sending a thoughtful email is the most professional and effective way to start the conversation and share the details of your program.

Here’s a simple template you can use:

Create a Compelling Affiliate Signup Page

Your signup page is your program’s front door, and it’s your best chance to learn about potential partners before you approve them.

UpPromote can help you create a custom registration page for your affiliate program on your Shopify site.

You can start by choosing one of three templates: Basic, Trendy, or Comfort.

You can rearrange the layout by simply dragging and dropping sections like the Introduction, Benefits, and FAQ.

Moreover, you can edit the fields where affiliates enter their information.

This allows you to collect all the specific details you need – like social media profiles or promotional plans – to decide if an affiliate is the right fit for your brand.

For example, you could ask things like:

• “What are your main social media channels or blog URL?”
• “How do you plan to promote our products?”

Provide High-Quality Marketing Assets

You should make it as easy as possible for your partners to promote your products.

A well-stocked resource center is a good idea, giving them the tools they need to start earning right away.

First, you should offer a library of beautiful, high-quality product photos.

Not every partner is a great photographer. With great images ready to go, they can create professional content in minutes.

For example, if you sell shampoo and conditioner, you can provide professional photos of the bottles and a few short clips of someone with shiny, healthy hair.

Next, you can provide them with content ideas, such as sample social media posts or key talking points.

This is helpful because it gives your partners a clear and approved starting point, which is often the hardest part of creating content.

It ensures they share the right message and highlight the features that make your products special.

For instance, a simple line like “Our hair mask is silicone-free and perfect for adding shine” gives them the exact words they need for a quick, effective post.

With UpPromote’s Media Gallery, you can easily upload all the important resources they need in one place.

Create Unique Coupon Codes for Your Partners

After giving your partners great photos and videos, the next powerful tool you should offer is a unique coupon code.

Special discounts make it easier for affiliates to bring sales to your Shopify store. That’s because customers are likely to make purchases when they have discount coupons.

With UpPromote, you can create these custom coupon codes with ease.

The system lets you choose the coupon’s name format to make it feel professional and personal.

You have several great options: you can use the affiliate’s first name, their full name, a random string of letters, or even let partners choose their own custom code when they register.

For example, you could set a pattern like {first_name}15. When an affiliate named Jame joins, the code JAME15 is instantly created just for him.

Once you’ve set up these rules, you can decide exactly which affiliates get this perk. The system allows you to select the specific programs you want the auto-generated coupons to apply to.

Motivate Your Affiliates for Long-Term Success

A great commission gets beauty influencers to join your program. But what keeps them promoting your Shopify hair brand month after month?

Adding a few extra rewards can make a big difference.

You can give your partners a bonus when they reach a special milestone, like a certain number of referrals, total sales, or total commission.

UpPromote can help you set up a bonus in just a few minutes.

For a short-term sales push, you can create a one-time bonus for a special event like a holiday sale.

Meanwhile, to encourage consistent, long-term effort, you can set up recurring bonuses that reset monthly or quarterly.

For example, you could offer a $50 bonus every time a partner sells $500 worth of your hair products in a month.

Another great motivator is to send free products to your best affiliates. 

In the beauty world, the best reviews are real, and your partners can’t create a great “Get Ready With Me” video without the actual product.

You can easily set up these product gifts for your partners with the help of UpPromote.

You can create a gift package with a selection of different products.

Then, you can set the exact number of items your partner is allowed to choose from that list.

For example, you could create a gift package with your new “Hydrate & Shine” collection – the shampoo, conditioner, and hair mask.

Then, send this offer to your top 10 beauty creators and let them choose any two products from the collection.

Conclusion

Building an affiliate program is a great way to grow your Shopify hair care brand. You now have a simple, step-by-step plan to follow. You know how to find the right partners, pay them fairly, and give them the tools they need to succeed.

The best way to learn is by doing. Start building your team of supporters today, and watch how their honest, real recommendations help your business grow.

FAQs

1) What types of hair brands run affiliate programs?

Shampoo/conditioner, hair growth/anti-hair loss, hair oils/serums, heat-styling tools, wigs & hair extensions, hair color, scalp care, and salon-professional lines.

2) How much commission can I expect in hair product affiliate programs?

Typical ranges are 5–20% per sale. High-margin items like wigs/extensions or tools may offer 10–25%; consumables often 5–12%. Some brands use tiered rates for top performers.

3) How do I stand out in a crowded hair niche?

Focus on micro-niches (e.g., curly/coily routines, postpartum hair loss, protective styles, grey coverage, men’s thinning, low-tox formulas). Publish testing frameworks, before/after, and regimen guides.

4) Are hair growth claims regulated?

Yes. Avoid medical claims; stick to brand-approved language. Always include FTC disclosures (#ad/affiliate). Follow platform policies for “health-related” claims.

5) Do hair brands allow email marketing?

Yes, but no spam, and no implying affiliation with the brand’s own newsletter. Use your unique link/coupon and include required disclosures.

6) How do I compare similar hair products fairly?

Create scorecards for texture/hair type, ingredients (sulfate-free, silicone-free), heat protection rating, color safety, scent, price per use, and verified results.

7) What’s the best content for conversions in hair?

Before/after series, routine breakdowns (“wash day routines”), ingredient explainers (biotin, rosemary oil, peptides), comparison lists, and stylist-verified tutorials.

8) How do I recruit hair-niche affiliates?

Provide a polished landing page, clear commission tiers, fast approvals, instant media kit, sample program, and monthly campaigns (new shades, seasonal promos, ingredient launches).