Best Hunting Affiliate Programs: 23 Top Choices and A Comprehensive Guide for Merchants in 2025

According to Statista, hunting ranked 4th in the US’s top most popular sports activities in 2024. This activity is expected to rank higher as more people enjoy adventurous trips. If you’re into sports affiliate marketing, joining a hunting affiliate program can be a great way to monetize your content.

You don’t need to do much research, as we have collected the 23 best hunting affiliate programs below. Let’s explore the best options for you.

TL;DR

You can boost your income by promoting a top hunting brand. Let’s see how much you can earn from this niche.

• Sitka (Commission: 8%, Cookie: 15 days)
• Cabela’s (Commission: 5%, Cookie: 14 days)
• GOHUNT Insider (Commission: 10% / 33%, Cookie: 30 days)
• BlackOvis (Commission: 6-10%, Cookie: 60 days)
• HECS Hunting (Commission: 7%, Cookie: 30 days)
• TideWe (Commission: 10%, Cookie: 30 days)
• Primos Hunting (Commission: 6%, Cookie: 30 days)
• Field Supply (Commission: 5%, Cookie: 30 days)
• Sportsman’s Guide (Commission: 5%, Cookie: 7 days)
• Volt Heat (Commission: 10%, Cookie: 30 days)

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.

Hunting Affiliate Programs: 23 Top Picks in 2025

You don’t have enough time to read through? Check out this table to see some top hunting affiliate programs.

1. Sitka

Sitka designs lightweight hunting gear and clothes to enhance hunters’ performance in all weather conditions. They upgrade all products with technologies such as waterproofing, scent control, and premium thermal insulation.

You can join their hunting affiliate program on Avantlink and earn an 8% commission on every qualified sale. The cookie duration is 15 days, starting from customers’ first click on your unique link.

Sitka creates seasonal promotions to help you boost sales during peak seasons. Plus, you can use their coupon codes to encourage more purchases from your audience. However, you should only use their provided codes to promote, or you’ll be banned from their program.

2. Cabela’s

Cabela’s is a top retailer of outdoor recreational hunting, fishing, and camping products. Their retail stores display wildlife exhibits, outdoor designs, or aquariums to showcase high-quality items.

Managed by Impact Radius, the Cabela’s hunting affiliate program offers a 5% commission on every successful sale. You can only earn a commission for purchases within 14 days from customers’ initial clicks on your link.

Cabela’s greatly supports affiliates with pre-written content for all types of promotions. You can also select banners and text links from their library to make more compelling content.

3. GOHUNT Insider

GOHUNT Insider assists hunters in analyzing and planning their hunts in the western US. They also sell high-quality gear and clothes for specific hunting seasons.

You can earn a 10% commission on every product sale via your affiliate link. Plus, you’ll earn up to 33% commission on customers’ first-year subscription purchases. You can get a credit for any purchase in 30 days from customers’ initial click on your link.

You can boost your website’s traffic with their attractive banner ads. Moreover, you can access their data feeds and select potential products for your promotions.

4. BlackOvis

BlackOvis sells hunting gear from top-rated brands like Sitka, Crispi, or Vortex at budget-friendly prices. They provide an exclusive product line designed for top western big game hunters to withstand all challenging terrains.

Once joining their hunting affiliate program, you can earn from 6% to 10% commission for each sale. That means you can earn around $18 per sale with an average order value of $100. If customers click on your link and purchase in 60 days, you’ll earn a commission.

You’ll get support from an affiliate manager when creating content and running promotional campaigns. You can also ask the brand for suitable creatives to enhance your marketing efforts.

5. HECS Hunting

HECS Hunting produces premium hunting gear with carbon fiber grids as the main materials. Their gear can block hunters’ natural electrical signals to avoid detection by wildlife animals.

The HECS Hunting affiliate program allows affiliates to earn a 7% commission on every qualified sale. You can earn around $13 on every sale with an average order value of over $200. You’ll have 30 days from customers’ first click to earn a commission for their purchases.

HECS Hunting gives affiliates a 25% discount on all of their products. If you need any information for promotions, you can access their hunting and wildlife online sources.

6. TideWe

TideWe designs waterproof and breathable hunting gear with a CR formula to ensure durability in harsh conditions. They also use carbon fiber heating material to heat up quickly without harming hunters.

After joining the TideWe affiliate program via ShareASale, you can enjoy a 10% commission on each qualified sale. The cookie stays on customers’ devices for 30 days once they click your link.

This hunting affiliate program provides a vast collection of creatives and promotions to help boost clicks and conversions. You can also make unboxing or review videos with their free samples to build trust and persuade more purchases.

7. Primos Hunting

Primos Hunting designs innovative game calls for hunting elk, deer, turkey, predator, and waterfowl. Users can also customize hunting calls to achieve better performance in the field.

The Primos Hunting affiliate program offers a 6% commission across all qualified sales. The cookie duration remains active for 30 days, starting from customers’ initial click on your link.

You can encourage visitors to make more purchases with your exclusive coupon codes. You can also access their product feed to get detailed product information for your promotions.

8. Field Supply

Field Supply sells discounted equipment and clothes for hunting, tactical, survival, and other adventurous activities. They also supply high-performance shooting gear and airguns for both home practice and outdoor adventures.

You need to sign up for Partnerize to join the Field Supply hunting affiliate program. They pay affiliates a 5% commission on each qualified sale. You can earn a credit for purchases within 30 days from customers’ first click on your link.

Field Supply only accepts affiliates using PayPal as their payment method. Remember that you can withdraw your monthly payouts once reaching a $5 payment threshold.

9. Sportsman’s Guide

Sportsman’s Guide expands their outdoor gear with private labels like Bolderton, Guide Gear, HuntRite, Castlecreek, and HQ ISSUE. They also provide unique and authentic military-issue items from Europe, Asia, Russia, South America, and more.

You can join their affiliate program via CJ affiliate and earn a 5% commission on all product sales. Once customers click on your link, the cookie duration will activate for 7 days.

Sportsman’s Guide creates all the needed content and tools to support your promotions. You can use any suitable materials in your campaigns to increase engagement and conversions.

10. Volt Heat

Volt Heat produces heated clothing with a zero-layer heat system to enhance the safety and comfort of hunters. They use rechargeable lithium-ion batteries to extend the gears’ heating duration.

Volt Hear runs their hunting affiliate program via ShareASale and offers a 10% commission on each sale. That means you can earn up to $19 per qualified sale with an average order value of $189.

The cookie duration lasts 30 days from the first click of customers on your link. As long as customers make purchases within this time, you can get a commission.

11. Optics Planet

• Commission rate: 20%
• Cookie duration: 14 days

Optics Planet is an official distributor of top hunting brands like TRYBE Defense, TRYBE Optics, and OPMOD. They create different small kits of essential hunting products for every situation.

12. Gorilla Ammunition

• Commission rate: 2.5%
• Cookie duration: 30 days

Gorilla Ammunition manufactures lightweight and brass-cased ammunition for all hunting scenarios. They have an in-house ballistics laboratory to produce high-quality and unique-designed guns.

13. Beretta

• Commission rate: 4-8%
• Cookie duration: 30 days

Beretta is an Italian-based commercial firearm and military weapons manufacturer with a 500-year history. They also craft high-quality gear for outdoor sports like hunting, competitive shooting, and tactical shooting.

14. Ozonics Hunting

• Commission rate: 8%
• Cookie duration: 30 days

Ozonics Hunting provides reliable scent control solutions to improve hunting success in any weather. They use ozone as the key ingredient to destroy or alter human odor molecules.

15. New View Hunting

• Commission rate: 15%
• Cookie duration: 30 days

New View Hunting ranks among the top outdoor gear brands for their camouflage-designed hunting clothes. Their items are equipped with noise reduction and weather resistance to enhance users’ efficiency while hunting.

16. Brownells

• Commission rate: 2%
• Cookie duration: 30 days

Brownells is a leading provider of gunsmithing tools and firearm cleaning supplies. They also customize guns with high-performance parts to enhance the functionality of hunting rifles.

17. Kings Camo

• Commission rate: 5%
• Cookie duration: 45 days

Kings Camo designs high-quality and lightweight camouflage hunting apparel. Their products have a five-layer system to enhance hunters’ comfort and performance in long adventures.

18. Camofire

• Commission rate: 4-7%
• Cookie duration: 30 days

Camofire sells unique hunting accessories from both top brands and unknown brands. They often create various discount deals on top-quality hunting products at midnight.

19. Bog Hunt

• Commission rate: 7%
• Cookie duration: 30 days

Bog Hunt produces sticks, tripods, and other accessories to maintain hunters’ stability while shooting. Their best-seller DeathGrip Tripod is designed with an Arca-Swiss mounting system and adjustable ball head.

20. GritrOutdoors

• Commission rate: 10%
• Cookie duration: 60 days

GritrOutdoors provides a large equipment collection for hunting, fishing, camping, hiking, and more. They stock high-quality accessories from over 500 brands, including rare names like Taurus, AccuSharp, and Aimpoint.

21. HLRBO

• Commission rate: $150
• Cookie duration: Not mentioned

HLRBO helps hunters find hunting lease opportunities from trusted landowners in the US. They collect all types of lease arrangements, including yearly, monthly, daily rentals, or seasonal leases.

22. L’Archerot

• Commission rate: 7%
• Cookie duration: Not mentioned

L’Archerot sells hunting and fishing gear for hunters, anglers and outdoor enthusiasts. They also open firearm courses for improving hunting skills or learning to become target hunters.

23. Onx

• Commission rate: 20%
• Cookie duration: Not mentioned

Onx creates maps to help hunters identify legal hunting grounds in both public and private lands. Their maps are available offline, suitable for dangerous wildlife hunting and adventures.

How to Create A Hunting Affiliate Program for Your Shopify Brand?

Hunting has become a favorite outdoor activity among millions of people all over the world. It’s projected that their gear market size can reach up to $3.4 billion in 2025 (Fortune Business Insight).

And, as an online hunting brand, you wouldn’t want to be left behind in this booming industry. The question is how to make your brand stand out among others.

Numerous ways can be done, but we suggest a cost-effective and on-trend strategy, which is affiliate marketing.

This is the best way to take advantage of billion-user online platforms without facing upfront costs.

Affiliate marketing is a performance-based marketing model. That means you only have to pay affiliates if they bring in actual sales.

Having a hunting affiliate program can help you quickly reach a pool of passionate hunters through niche-driven influencers.

To help you start, we’ll review everything on how to set up an affiliate program in detail.

Use a suitable affiliate management tool

Using a suitable affiliate management tool means you’ve already simplified your affiliate marketing journey.

That’s why finding the right tool is crucial to effectively promoting your hunting Shopify brand through an affiliate program.

You’ve likely spent hours researching and comparing options to ensure a successful start for your program.

However, some might be too costly, and some are lacking in automative management features. You may have come across apps with complex interfaces that are hard to use.

Within the Shopify apps, UpPromote is a top-recommended app with various automated and robust features.

We can help you manage every task with:

• Easy-to-use dashboard
• Simple commission structure set up
• 24/7 dedicated customer support team
• Detailed and reliable tracking
• Customizable setup features

You can give it a try with our 14-day free trial across all of our plans before committing to see if UpPromote can work well for your upcoming program.

Create an attractive commission structure

Affiliates are more willing to join a program with an appealing commission rate.

However, the structure must also protect your profits. The question here is how to strike this perfect balance.

We’ve collected data from over 137 hunting brands in the industry to identify some trends to help you set the right rate.

Hunting apparel and footwear, such as camo jackets, boots, and waders, tend to have higher conversion rates than other hunting products.

If your brand specializes in these items, we recommend setting the commission rate at 7 to 12%.

These products have strong demand, higher profit margins, and appeal to various hunters, making them easy for affiliates to sell.

A higher commission like this motivates affiliates and ensures they prioritize promoting your brand in a competitive market.

Meanwhile, the trend of setting up a commission for firearms and ammunition is different.

While these products are essential in hunting, they often come with strict buying regulations.

That’s why we suggest a low commission rate of 3% to 8%.

We’ve seen a Shopify hunting store set a 10% commission on their hunting firearm.

This commission rate was ideal for motivating affiliates, but the store saw no positive profits even with a high number of sales.

Then, they adjusted the rate down to 8%, which was still fair for a $200 firearm.

The best thing is that this store finally achieved profitability while maintaining steady affiliate-driven sales.

If your hunting brand focuses on scent control sprays and camping supplies, a moderate commission of 5-10% is ideal.

One of our camping supply merchants used to set an 8% commission rate during peak camping season and 6% during off-season. Their affiliates’ sales remained consistent throughout the year.

Set up a reasonable cookie duration

The length of your cookie duration can affect your affiliates’ performance and motivation.

If the duration is too short, affiliates may miss out on commissions, and if it’s too long, it might not align with your business goals.

That’s why setting a reasonable cookie duration can be challenging. It depends on various aspects like sales cycle, product types, or customer buying behavior.

After analyzing industry trends within hunting brands, we’ve identified some common patterns:

Firearms and Ammunition: 30-60 days

When it comes to premium firearms or gear, it always takes time to make a decision. Customers often research and compare different options carefully before making a purchase.

So, we think setting a cookie duration of 30-60 days is ideal for these high-value items. This ensures affiliates are rewarded for driving sales, even if the purchase decision takes longer.

For example, we once advised a Shopify merchant to extend the cookie duration from 15 days to 45 days for their hunting rifles.

After 2 months, they immediately saw a 25% boost in affiliate sales.

The thing is that their affiliates still promote in the same way. This 45-day cookie duration simply matches these products’ sales cycle, so the overall sales are increased.

Hunting apparel and footwear: 15-30 days

For hunting boots, camo jackets, or other seasonal gear, a 15-30 day cookie duration can work well.

These items are often tied to hunting seasons, so customers might take some time to decide, but not as long as with high-ticket items.

This moderate duration balances affiliate rewards with manageable payouts for you.

Fast-Moving Accessories: 7-15 days

Low-cost items ($50-100) like scent control sprays, camping supplies, and other hunting accessories are quick purchases.

Customers don’t spend much time deciding, and these products are often restocked frequently.

A 7 to 15-day cookie duration is perfect for these fast-moving items. It encourages affiliates to drive immediate traffic and focus on conversions rather than relying on extended cookie windows.

Takeaway: We suggest setting the cookie duration at 45 days. Or, you can test multiple periods with different programs at the same time to find the perfect duration.

Recruit the right partners for your hunting affiliate program

Collaborating with affiliates who lack knowledge about hunting can be less effective. It may even affect your Shopify brand’s reputation in the industry.

This is why it’s crucial to partner with the right affiliates to drive meaningful sales.

So, we’ll help you identify who your right partners are and how to approach them.

Who are your suitable partners?

Attracting the right customers requires a relevant connection. So, it’s a good idea to collaborate with hunting-related influencers and creators.

When talking about hunting, no one is more suitable to promote your products than professional hunters and guides.

These experienced hunters have hands-on experience with hunting gear in real life. They know how to showcase your products at their best and in the most authentic way.

For example, top hunting reviewer @followherarrow usually answers her followers with detailed product review videos.

In this video, she shows different hunting bows with detailed insights on quality, usage, and performance metrics.

They always provide technical insights about specific hunting products, helping followers understand the value of your offerings.

Plus, their recommendations are valuable within the hunting community. They can simply give reviews on your firearms and provide affiliate product links to generate sales from enthusiast hunters.

For more online presence, you should collaborate with wildlife-exploring influencers on TikTok, Instagram, X, and Reddit.

However, not all of these influencers attract the right audience for your hunting products.

For example, some are more likely to focus on outdoor enthusiasts.

For this reason, we’ve researched some suitable names on Instagram for you to consider:

• @skullboundtv (108k followers)
• @sydneyleann40 (84.9k followers)
• @theblakegarrett (81.5k followers)
• @clayhayeshunter (77.9k followers)

You should carefully consider their profile to avoid influencers with controversial content.

Their feed should align with your brand’s images, like @sydneyleann40, with her positive sharings about wildlife.

How to reach out to them?

1. Manually reach out

Reaching out to your wanted hunting affiliates requires a genuine and supportive approach.

It’s a great way to show your serious commitment to working with them in long term.

For a professional reach out, we think offering a collaboration via email is worth considering.

This type of email should showcase what your hunting affiliate program offers and your brand’s main products.

You might still wonder how this email looks, so here is a sample from one of our hunting merchants:

Another tip to find your desired affiliates is to become part of the hunting communities.

The most active and dedicated hunting communities are often on Facebook and Reddit.

We’ve done the research and found some communities where most hunters and outdoor enthusiasts gather to share tips, reviews, and experiences.

• Facebook: Hunting Gear Fanatics (17.4k members), Hunting Passion (75k members)
• Reddit: r/Archery (269k members), r/Hunting (255k members)

You can identify the right one by checking the top active members. If you find their posts align with your brand’s products, you should DM them with a warm welcome message.

Then, you can naturally offer a collaboration. Take this message as a reference:

2. Set up the registration page

Besides finding affiliates, what’s about letting them find out about your affiliate program on their own?

A visually appealing registration page can drive a positive first impression of affiliates.

With UpPromote, you can personalize your registration form with clear text, hunting-themed colors, and branded images.

Plus, you can choose from our three trendy templates (Trendy, Comfort, Basic) to save design time while keeping it aligned with your hunting style.

You can see that a regular form often requires affiliates to provide personal information. Moreover, you should add some detailed questions to understand more about their content style and engagement rate.

• Have you worked with other brands before? If yes, please share examples of successful campaigns or partnerships.
• What is the primary platform you use to promote products (e.g., blog, Instagram, YouTube, TikTok, email marketing)?
• What is the size of your audience (e.g., monthly website traffic, social media followers, or email subscribers)?
• What type of content do you typically create (e.g., product reviews, tutorials, unboxings, lifestyle posts)?
• Who is your target audience in terms of demographics, interests, or location?

These questions give you a clear idea of their reach across hunting communities. Plus, you can know if they have experience in this niche before to save time in guiding them about your hunting items.

Provide ready-made marketing materials for your affiliates

Sometimes, affiliates struggle to create content for promoting your hunting gear and accessories. These products often come with detailed performance metrics that can be hard to explain.

To make it easier, it’s best to provide them with your ready-made marketing materials.

It’s never been a better idea than providing high-quality product images. These could include standalone shots of hunting gear, firearms, and accessories.

Plus, you can provide action photos of hunters using your products in real-world settings. This helps affiliates showcase your products in a relatable and visually appealing way.

Hunting is an action-packed activity, so using videos to capture that excitement is better than anything else.

Provide affiliates with diverse video content, such as product demos, hunting tutorials, or behind-the-scenes footage. These videos help bring your products to life and make promotions more engaging.

Don’t worry if affiliates can’t find the materials they need. With UpPromote Media Gallery, you can organize thousands of images and videos into specific categories.

Motivates your affiliates to boost sales for your hunting brand

Motivating your affiliates with rewards is a great way to boost their performance. The more valued they feel, the more sales they will generate.

One of the best ways to encourage your affiliates is by offering a rewarding commission rate.

With a fixed commission, affiliates earn the same no matter their sales. But a tiered structure allows them to earn higher commissions following their high number of sales.

For example, a Shopify hunting gear shop we worked with increased affiliate sales by 40% in just two months by introducing a 3-tier structure.

Thanks to UpPromote’s auto-tier feature, their affiliates can automatically be upgraded to the next tier after reaching certain sales milestones.

And this is how their commission structure looks:

• Tier 1 (0–20 sales): 7% commission
• Tier 2 (21–40 sales): 10% commission
• Tier 3 (41+ sales): 12% commission

Plus, you can set up the commission tier condition based on affiliates’ total commissions or overall referral quantity.

Besides cash rewards, you can also offer valuable hunting gear or equipment as prizes. Hunting affiliates are often outdoor enthusiasts who desire high-quality products for a better experience.

For example, you can reward your top-performing affiliate each month with premium hunting products through a sales contest.

Run a contest like “Let’s Hunt Sales to Win Your Dream Hunting Gear” and give the top seller their chosen hunting item as a prize.

This type of contest not only motivates the winner but also encourages other affiliates to push harder for next month’s reward.

Conclusion

We hope that you know what you need to do with your hunting brand by using affiliate marketing.

Starting your hunting affiliate program right away is a great idea, but it requires lots of effort. However, you don’t have to worry since using UpPromote can help you simplify everything.

Let’s build up your affiliate program today by exploring our pricing plans and choosing the best one for you.

FAQs

1. What is a hunting affiliate program?

A hunting affiliate program allows content creators, outdoor influencers, and publishers to earn commission by promoting hunting gear, firearms accessories, optics, apparel, and other related products through tracked links or discount codes.

2. Who can join a hunting affiliate program?

Typically, bloggers, YouTubers, TikTok creators, outdoor forums, and hunting communities can join. Some programs may require niche relevancy or compliance with firearm-related advertising policies.

3. What products are usually promoted in hunting affiliate programs?

Popular categories include red dot sights, riflescopes, shotguns, hunting apparel, knives, decoys, game calls, and camping gear.

4. How much commission do hunting affiliate programs pay?

Rates vary but generally range between 4% – 15% per sale. High-ticket items like optics and firearms accessories may offer competitive payouts.

5. Do hunting affiliate programs provide tracking tools?

Yes. Most offer real-time dashboards, cookie tracking (commonly 30–60 days), and performance reporting so affiliates can measure clicks, sales, and conversions.

6. Are there restrictions in hunting affiliate programs?

Yes. Since the niche involves firearms and related products, affiliates must comply with local laws, platform advertising policies (Google, Meta, TikTok), and the merchant’s terms of service.

7. Why should a hunting gear merchant use affiliate software?

Affiliate software helps merchants track referrals, manage payouts, assign coupon codes, and scale partnerships without manual work. It ensures transparency and builds trust with affiliates.

8. How do merchants recruit affiliates for their hunting program?

You can invite influencers, list your program in affiliate directories, run outreach campaigns, or use built-in marketplace features in some affiliate apps to attract publishers.

9. Is affiliate marketing effective for niche products like hunting gear?

Yes. The hunting niche has a passionate community. Affiliates with credibility in the outdoor space can drive highly targeted traffic and sales more effectively than general advertising.