Top 16 Best Wedding Affiliate Programs for Wedding Bloggers in 2025

The wedding industry is booming, with couples spending billions yearly on their special day. This is a great opportunity for you to promote top wedding brands and earn generous commissions.

We’ve compiled the 16 best wedding affiliate programs, providing details like commissions, cookie durations, and unique benefits. Let’s dive in and find the perfect programs to boost your affiliate earnings today!

TL;DR

You can earn some extra income by promoting premium wedding favors, decorations, jewelry, and gifts. Let’s check to see which program gives you the best perks.

• Minted (Commission: 10%, Cookie: 7 days)
• Kate Aspen (Commission: 7%, Cookie: 30 days)
• Zales (Commission: 4%, Cookie: 7 days)
• My Wedding Favors (Commission: 7%, Cookie: 30 days)
• Gabriel & Co. (Commission: 5%, Cookie: 30 days)
• Weddingstar Inc. (Commission: 12%, Cookie: 90 days)
• Koyal Wedding & Party (Commission: 5%, Cookie: 60 days)
• WedSites (Commission: 5%, Cookie: 60 days)
• TimberWink Studio (Commission: 20%, Cookie: 180 days)
• Leslie Store (Commission: 30%, Cookie: 90 days)

Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.

16 Must-Join Wedding Affiliate Programs for Bloggers & Influencers

Are you running out of time? The table below displays the best options in our list of 16 wedding affiliate programs.

1. Minted

Minted connects customers with independent artists to design unique and elegant stationery, wedding invitations, and personalized products. They use Minted premium printing techniques, like letterpress and foil-press on high-quality papers from top manufacturers like Mohawk.

With the Mined wedding affiliate program, you will receive a 10% commission rate on every sale made through your link. You’ll get a reward for any sales generated from your link within a week of the cookie period.

The Minted affiliate program is available in the Impact network. By signing into the platform, you can monitor your clicks, sales, and commissions via their metrics dashboard. You can also get the latest product news, sales, and program changes through their regular newsletters.

2. Kate Aspen

Kate Aspen provides wedding favors, decorations, and gifts for various occasions like weddings, bridal showers, baby showers, and others. Couples can create a one-of-a-kind touch for their big day by personalizing wedding favors and decor with names, initials, or meaningful messages.

You can receive a 7% commission on all qualified purchases when joining their wedding affiliate program. You may enjoy about $8.4 per sale with an average order value of $120. The cookie window starts when customers click on your link and lasts 30 days.

The company manages their affiliate program through the Impact network. You can use their eye-catching banners, text links, and product links to boost your campaign’s effectiveness.

3. Zales

Zales has become one of the largest fine jewelry retailers in the U.S. They offer over 4,000 engagement ring styles in diamonds and various metals like gold, silver, and platinum.

You’ll earn a 4% commission on purchases made through your affiliate link, and this rate can rise depending on your performance. However, you have only 7 days to earn commissions from your audience’s purchases.

You can easily capture your audience’s attention with the brand’s vibrant banners. Their unique coupon codes also help you encourage your customers to make purchases.

4. My Wedding Favors

My Wedding Favors sells various stylish gifts and favors for weddings, including customized glassware, favor bags, and other decorative items. They also let customers personalize their selected favors with unique messages or designs to craft uniquely meaningful gifts.

You’ll get rewarded with a 7-12% commission per sale, plus ongoing earnings for 90 days on any additional purchases made by the same customer. The referral window lasts 30 days from the customer’s initial click on your link.

They partner with the Impact network to manage their wedding affiliate program, so you can access the platform to get your unique tracking link. Additionally, the brand supports your promotions with a broad selection of well-designed banners, text links, and product links.

5. Gabriel & Co.

Gabriel & Co. is well-known for their fine craftsmanship, elegant designs, and high-quality engagement rings, wedding bands, and other fine jewelry pieces. Each of their pieces is crafted with care by their in-house artisans, ensuring top-tier quality and attention to every detail.

Managed via CJ Affiliate, their wedding jewelry affiliate program offers a 5% commission rate on all approved sales. Their generous average order value of up to $700 lets you earn around $35 per referral. The 30-day referral window starts as soon as a visitor clicks on your unique affiliate link.

You can track your clicks, sales, and commissions anytime through CJ’s analytics dashboard. They also provide fresh banners and text links to support your promotions.

6. Weddingstar Inc.

Weddingstar Inc. sells wedding decorations, custom gifts, and ceremony essentials. The company partners with top designers like Preston Bailey to create elegant and luxurious wedding accessories and boost their global presence.

The brand lets you earn a competitive 12% commission on each qualified sale placed. You have a long referral period of up to 90 days to earn on customers’ purchases.

You need to sign up for the ShareASale network to join the Weddingstar Inc. affiliate program. Once approved as their affiliate, you can use the brand’s unique banners and text ads to make your site stand out.

7. Koyal Wedding & Party

Koyal Wedding & Party is leading in providing wedding and unique event supplies. They sell over 50,000 wedding decorations, favors, invitations, tableware, floral supplies, and more.

Affiliates can enjoy a 5% commission rate when joining the Koyal Wedding & Party affiliate program. You have 60 days from the visitor’s first click on your link to earn money on successful purchases.

The brand manages their program through the Shareasale network, so you must join the platform firsthand. You can display their eye-catching banners, images, and videos on your site or blog to make your promotions more engaging.

8. WedSites

WedSites offers couples an all-in-one platform to manage their wedding planning process efficiently. Users can share event schedules and venue information with their guests, while handling guest lists, creating registries, and tracking wedding planning tasks.

You may earn a 5% commission for all successful sales with the wedding planning affiliate program. The brand lets you earn commissions on purchases for 60 days from the customer’s initial click on your unique link.

The brand provides beautiful banners, photos, ad copy, blog samples, and reels to support your promotions. You can also boost sales by sharing their exclusive coupon codes with your audience.

9. TimberWink Studio

TimberWink Studio is a graphic design and print business specializing in wedding stationery and DIY templates. They also provide customized and tailor-made design options for couples seeking unique stationery.

Affiliates can enjoy a generous commission rate of up to 20% per approved sale. Their 180-day cookie period gives you ample time to earn money on purchases from the customer’s first visit to your unique link.

The brand prepares various banners, photos, and ad copy, along with informative blog samples and reels, to help you effectively promote their products. Moreover, you can drive quick sales by sharing their special coupon codes with your followers.

10. Leslie Store

Leslie Store creates elegant and timeless invitations, save-the-dates, menus, and other stationery items using high-quality, eco-friendly paper and ink. Businesses can also join their wholesale program to get premium stationery at a 25% discount.

The brand allows you to earn a lucrative commission of 30% for all sales. You will receive commissions on purchases made within 90 days from the customer’s initial click to your site.

This wedding affiliate program provides a large collection of captivating banners, text links, images, and content. Moreover, their email updates will inform you of the latest promotions, best-seller products, and other valuable information.

11. The Knot

• Commission rate: 10%
• Cookie duration: 7 days

The Knot provides engaged couples with tools, resources, and inspiration to plan their perfect wedding. Additionally, couples can join their community forum to get expert advice and inspiration for their wedding.

12. SARTORO

• Commission rate: 5%
• Cookie duration: Not mentioned

Sartoro is a fashion brand specializing in custom suits and tuxedos, particularly for wedding parties. They use AI-powered technology and a 3D online configurator to let customers design bespoke outfits without in-person fittings.

13. Chapel of the Flowers

• Commission rate: 20-28%
• Cookie duration: Not mentioned

Chapel of the Flowers is one of the oldest and best-regarded wedding chapels in Las Vegas. They offer five elegant and intimate settings for ceremonies and receptions, including the Victorian Chapel, La Capella Chapel, Magnolia Chapel, Glass Gardens, and an outdoor Gazebo.

14. The Wedding Academy

• Commission rate: 10%
• Cookie duration: Not mentioned

The Wedding Academy provides detailed courses and training in wedding planning and related areas. Students can learn key skills such as business strategies, event design, and marketing to grow in the wedding planning industry.

15. Nearly Newlywed

• Commission rate: $10 (listing), 6.5% (purchase)
• Cookie duration: Not mentioned

Nearly Newlywed is an online bridal marketplace that allows brides to buy and sell their designer wedding dresses. They also offer new, sample, and pre-owned gowns from Vera Wang, Pronovias, and Berta at discounted prices.

16. James Allen

• Commission rate: 30% off + $50 Amazon gift card
• Cookie duration: Not mentioned

James Allen sells customizable engagement rings and other fine jewelry pieces. Customers can choose from various settings, metals, and diamonds tailored to their preferred shape, color, clarity, cut, and carat weight.

How to Create An Affiliate Program for Your Wedding Brand on Shopify

Planning a wedding is a deeply personal journey. Couples spend months shaping every detail of their perfect day.

In a market driven by emotion, trust is the most valuable thing.

So, where do customers turn for guidance?

They look to the wedding planners they hire, the bloggers they follow for inspiration, and the influencers whose style they admire.

The question for your Shopify store is simple: How do you become a part of those trusted conversations?

This is where affiliate marketing comes in.

You can partner with the people your customers already trust and connect your brand directly to their audience.

A recommendation from a respected planner or blogger is a genuine endorsement. And that authenticity is what drives real sales and increases brand awareness.

This guide will walk you through building an affiliate program that turns those trusted voices into real sales for your wedding brand.

Structure a compelling commission model

Commission is the first thing affiliates think of when they consider joining a program.

So, it needs to be fair and attractive enough to drive high-quality partners. Meanwhile, the commission rate should not harm your Shopify store’s profits as well.

Perfectly balancing this sweet spot can be a challenge for a new business.

That’s why we’ve analyzed over 96 wedding brands to help you know the right rate for your program.

For High-Ticket Items: Apparel and Bridal Wear (6-12%)

If your store mainly sells big-ticket items ($700-3000) like wedding dresses or bridesmaid gowns, we suggest a moderate rate of 6-12%.

You might see that these rates are small, but it’s all about the final payout.

For example, an affiliate generates a sale for a $2000 wedding dress. That single sale is a huge win for your affiliate since they can earn up to $250.

For Mid-Range Goods: Decor, Favors, and Stationery (8-18%)

Items like wedding favors, decor, and invitations often have healthier profit margins and are bought in larger quantities.

So, it’s fine if you offer a generous commission of around 8% to 18% commission per sale.

For Niche Items: Jewelry and Accessories (3-10%)

Some products, like fine jewelry, have higher material costs and often come with a smaller profit margin.

We think that a commission rate between 3-10% can work well.

For example, a top jewelry store like Gabriel & Co. and Zales offers around 3-4% on their fine jewelry pieces.

Set a strategic cookie duration

When a customer clicks your affiliate’s link, a “cookie” is placed in their browser to track their activity. The cookie duration is simply how long that tracker lasts.

In a simple way, a cookie can affect your affiliates’ chance of getting a qualified sale or not.

So, you should set this period carefully and reasonably.

For High-Consideration Products: 60-120 Days

Buying a dream wedding dress or bridal accessories takes a lot of time.

Customers need time to think, compare options, ask for opinions, and save money.

A long cookie duration of around 60 to 120 days can ensure the affiliate who first inspired them gets fairly rewarded for their work.

For Lower-Priced Items & Impulse Buys: 15-30 Days

We think 15 to 30 days of cookie duration is fine for wedding favors, accessories, or guest gifts.

Customers don’t usually take months to decide to buy these products. They know what they need and buy it within a few days of looking.

If the cookie duration is too long, you might even have to pay for sales that’ll happen anyway.

Choose a suitable affiliate management tool

Starting your affiliate program without a technical team can be a disaster.

You can’t handle all tasks on your own, especially when it comes to tracking and calculating numbers.

It can be a mess with various errors and even late payouts for your affiliates.

However, hiring a whole technical team can be a big financial burden since you are just starting to do affiliate marketing.

You can actually avoid all of these problems with a dedicated affiliate management app.

Within all Shopify apps, UpPromote is your top-recommended solution with different robust features.

The entire setup process is fast and requires no coding skills, so there is no need for a technical team.

You can launch a professional and fully functional affiliate program in just a few minutes.

Moreover, UpPromote eliminates the risk of tracking errors and late payouts.

Our system automatically and accurately tracks every click, sale, and commission.

This provides a transparent dashboard for both you and your affiliates, building the trust that is essential for long-term partnerships.

You can even automate payouts via PayPal, ensuring your partners are always paid correctly and on time.

We provide different plans to suit your Shopify wedding brand’s budget. And you don’t have to worry about spending much money from the beginning.

We have a 14-day free trial across all plans. You can test it out to find out the right plan for your wedding affiliate program.

Recruit the right affiliates for your affiliate program

Having the right affiliates to promote your products can both increase sales and improve promotional content quality.

These are the ones with trusted voices in the wedding space and know exactly how to promote your products.

Identifying your ideal affiliates for your wedding affiliate program

When thinking about wedding affiliates, here are some potential creators that pop up in our minds.

First, the wedding bloggers and content creators are a great option.

They attract audiences with beautiful and inspiring content that couples often look for on Instagram, Pinterest, and Google.

For example, a popular blogger might write a post titled “Our 10 Favorite Ethereal Wedding Veils,” featuring your designs with stunning photos.

Moreover, you should think of the wedding photographers and videographers.

They see your products in a real, emotional setting, making their promotions feel completely natural.

A photographer might share a joyful shot of the bridal party getting ready, all wearing your matching floral robes.

In the caption, they’ll tag your Shopify wedding brand and share their affiliate link.

For anyone who sees that beautiful, authentic moment, it’s proof that your products are part of a perfect wedding day.

Strategies for recruiting the right partners

Identifying the right affiliates is only the first step. The next big thing is how you can reach out to them successfully.

1. Proactive outreach to wedding professionals

Top wedding planners and bloggers are busy and booked.

You need to be proactive and reach out to them first with a genuine interest. A personal email is the perfect way to start a professional relationship.

Your message should be short, respectful of their time, and get straight to the point. Most importantly, it should feel personal and show how you actually love their work.

Your outreach email should clearly explain what’s in it for them.

We suggest mentioning the commission and cookie duration upfront. This shows you are serious and transparent.

If you’re still unsure about how this email should be, here’s a simple template that works well:

2. Turning customers into affiliates

While you are reaching out to professionals, don’t forget about the powerful advocates you already have: your loyal customers.

They already know and love your products. So, their recommendations are incredibly authentic because they come from real experience.

You can easily set up a Customer Referral program on your Shopify site within UpPromote.

Your customers don’t need to join the affiliate program or fill in any long registration form.

They only need to provide their email address to get a unique referral link.

Imagine a loyal customer shares your wedding decoration items with their friend who is about the get married.

Their friend listens to their advice, clicks on the referral link, and gets a 10% discount if they purchase. After the friend’s order, your customer automatically receives a credit.

You can show this amazing referral offer to your customers on the website with a widget, like this:

Or, you can add a post-purchase sign-up display on the Thank you page. This way, you can catch customers when they are in high excitement.

3. Creating a seamless onboarding experience

Your affiliate has just signed up. They are excited and ready to start.

What happens next is crucial. If they feel confused or don’t know what to do, their promotion can turn out to be ineffective.

So, you need to give them a seamless onboarding experience with high-quality marketing assets.

Automate your welcome email

Your first message sets the tone for your entire partnership.

It should give them everything they need to begin promoting immediately.

You can use UpPromote to set up an automated welcome email sent when an affiliate is approved.

You can find pre-written email templates, so all you need to do is change the affiliate link and add some basic instructions, like:

• Their login details: A link to their affiliate personal dashboard and promotional asset gallery.
• A quick-start guide: A simple, step-by-step video to show how affiliates can find their tools and resources to promote.

Equip your affiliates with the right materials

Affiliates can bring even more sales if they have the right marketing materials to promote. You should equip them with high-quality assets to support them throughout the journey.

Providing high-quality marketing materials should go beyond basic product shots.

While clear photos on a white background are useful, wedding content is about emotion and inspiration.

You should provide powerful lifestyle images, such as photos of a real bride wearing your veil or a tablescape featuring your decor.

Affiliates also need key product details to sound like experts on social media.

You can give them a simple document with essential information, like fabric types for a dress or paper weight for stationery.

So, they can easily answer follower questions confidently. This builds trust and drives sales.

Finally, to tie everything together, you should help affiliates match their promotions with your brand’s images with official logos and recommended fonts. 

With UpPromote Media Gallery, you can upload images, logos, and pre-written content all within a central library.

You can also organize these materials into categories to help affiliates find what they need faster.

Keep affiliates engaged for better sales results

Keeping them active and motivated over the long term can effectively boost your brand’s sales.

Communicate consistently with newsletters

One of the easiest ways to keep affiliates connected is through consistent communication.

A simple monthly newsletter works wonders. It’s not just an update, it’s a tool to help your partners plan their content and sell more effectively.

Your newsletter should give affiliates a valuable inside look.

Let them know about upcoming promotions so they can create content ahead of time. Share news about new product launches to give them something fresh to talk about.

And most importantly, you can give a shoutout to your top-performing affiliates to celebrate their success.

Don’t worry about manually sending emails to each of your affiliates every month.

With UpPromote’s Bulk email, you only need to write one, and our system will automatically send it to all of your affiliates.

If you use our Enterprise plan, you can even send up to 500 bulk emails per day with just one click.

Create a tiered commission structure

Beyond communication, you need to reward affiliates’ performance with a fair commission rate.

We recommend that you use a tiered commission structure. This means affiliates can earn more commission based on their sales performance.

It’s simple to set up one within UpPromote in just a few minutes.

For example, you can set up a 3-tiered structure, starting with a 10% commission rate per sale, like this:

• Bronze ($0-999): 10% commission
• Silver ($1000-4999): 12% commission
• Gold ($5000+): 15% commission

Then, our system will automatically move affiliates to the next tier if they reach the required sales revenue.

Celebrate milestones with performance bonuses

While tiers reward long-term growth, bonuses can boost affiliates’ performance instantly. It pushes an affiliate who is close to a goal to put even more effort.

You could set up an incentive like a $50 bonus for every $1000 in wedding dress sales an affiliate generates within a month.

If a partner sees they are at $950 in sales near the end of the month, they will work much harder to get that last sale to unlock their reward.

You can easily set up a bonus for your affiliates inside UpPromote. You only need to set the target amount of $1000 and the bonus rate of $50.

Plus, you can choose the period of this limited-time bonus, like one-time, monthly, or quarterly.

Then, our system will track your affiliates’ performance and automatically send them the bonus right after they reach the target.

Conclusion

This guide has shown you the clear, step-by-step path to building your own wedding affiliate program.

From setting fair commissions to recruiting the right partners, you now have the foundation for success.

It’s the perfect time to start your affiliate marketing. Don’t worry about the complex tasks since UpPromote can handle all the heavy lifting.

Let’s explore our pricing plans to find out the best solutions for your Shopify brand.

FAQs

1) What is a wedding affiliate program?

A revenue-share partnership where you promote wedding products/services (rings, dresses, venues, invitations, photo/video, decor, planners, registries, honeymoon, etc.) and earn a commission on tracked sales or leads.

2) Which wedding niches convert best for affiliates?

High-intent, time-sensitive items: engagement rings, wedding bands, bridal gowns, bridesmaid dresses, photography/videography packages, venue deposits, invitation suites, registries, honeymoon bookings, hair & makeup, decor rentals, and planners/coordinators.

3) How long are cookies in wedding programs?

Commonly 7–30 days for ecommerce; services/booking funnels may use 30–90 days or first-touch attribution with lead→booking pipelines.

4) What content types work best for wedding conversions?

Checklists and timelines (“12-month wedding plan”), venue/dress guides, budgeting posts, vendor comparisons, style boards, “what to ask your photographer,” registry must-haves, seasonal color palettes, local vendor roundups, and real-wedding case studies.

5) Do wedding programs allow coupon/leak sites?

Policies vary. Many brands whitelist content creators and niche blogs while restricting generic coupon sites to protect margins. Read the program terms.

6) Which affiliate software/app fits wedding businesses best?

Look for: coupon + link attribution, cross-device/first-party tracking, lead→booking pipelines, customizable registration forms, tiered commissions, manual validation, fraud controls, and creator tools (link-in-bio, UTM, pixel integrations).

7) Which creatives convert in wedding vertical?

High-res lifestyle photos, UGC/reels, color-palette pairs, seasonal mood boards, dress fit guides, venue walkthroughs, “day-of” checklists, bundle/collection pages, and localized guides.