As mental health challenges become more widespread, the demand for related products and services has skyrocketed. The mental health market is expected to reach nearly $40 billion by 2029 (Statista).
That also explains why mental health affiliate programs are so enticing to marketers. With such high demand, there’s a great chance to promote products and earn commissions.
If you’re interested in helping others manage depression, overcome panic attacks, and reduce anxiety, check out our top mental health affiliate programs.
Be sure to read through the article to learn how to start with affiliate marketing for mental health brands.
TL;DR
Think you can guide others to the best products and services for their mental well-being? Select one of the best affiliate programs for the mental health niche below to earn extra income.
- Online Therapy (Commission: $150, Cookie: 90 days)
- Greater Minds (Commission: 50%, Cookie: Revealed after registration)
- Panic Away (Commission: 70%, Cookie: 60 days)
- Mindvalley (Commission: $150)
- Simple Truths (Commission: 10%, Cookie: 30 days)
- Mosaic Weighted Blankets (Commission: 30%, Cookie: 30 days)
- Coursera (Commission: 10%, Cookie: 45 days)
- PositivePsychology.com (Commission: 8%, Cookie: 30 days)
- Bright Brain (Commission: 15-45%, Cookie: 30 days)
You want to leverage others’ voices to promote your top-notch products? Learn how to get started with affiliate marketing for mental health brands.
- Define the cost of running an affiliate program
- Determine your commission model
- Detail the terms and policies
- Tell the world about your affiliate program
Starting affiliate marketing can be challenging, especially for beginners. Let the most recommended affiliate management solution like UpPromote help you out. Our team is here to support you every step of the way. We’ll guide you through setting commissions, recruiting affiliates, motivating them, and monitoring their performance. We guarantee a sweat-free experience.
Start affiliate marketing for free
Top 18 High-ticket Mental Health Affiliate Programs
If you’re pressed for time, the table below summarizes the highlighted psychology affiliate programs:
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Destroy Depression (75%) |
| Affiliate program with the longest cookie duration | PositivePsychology (100 days) |
| Affiliate program with the most payment methods | Coursera |
| Affiliate program requiring a payment threshold | Bright Brain, Greater Minds ($100) |
1. Online Therapy
Online Therapy offers one of the best online therapy toolboxes for their customers. They produce videos, journals, activity plans, and tests for people seeking therapy and meditation.
Their mental health affiliate program pays affiliates $150 per conversion. Especially, customers who join Online Therapy through your link will receive a 20% discount.
You can get credited up to 90 days after the cookie expires. Online Therapy will wire payments to their partners monthly. Moreover, you can keep track of your progress via a personal affiliate dashboard.
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2. Greater Minds
Great Minds creates earning experiences that motivate people to live happier lives. They also provide access to personal development tools, resources and training from experts.
Affiliates can earn a 50% commission rate for each sale they generate through their link. However, you must earn at least $100 in commissions to receive your monthly payout. For commission and prizes, Great Minds will send your payment on the 15th of the month.
Great Minds affiliate program has a customer support team to solve problems. Plus, they have reliable tracking tools and give out prizes for high-performing affiliates. Their brand contains programs that fit personal development and could reach more customers.
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3. Panic Away
Panic Away is among the top affiliate programs for mental health. They provide products and training programs to reduce anxiety.
The commission rates of the Panic Away affiliate program are:
- $43 for the sale of digital product
- $48 for the sale of physical back
Their cookie duration is based on ClickBanks’s term, up to 90 days. Panic Away provides promotion options, including banners, email marketing, and coupon promotions.
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4. Mindvalley
Mindvalley is an education company with 24 premium courses for personal growth. Their diverse courses range from meditation and healing to manifesting.
Their therapy affiliate program has a 30% commission rate and a 30-day cookie duration. Mindvalley’s average order value is $300, which means you could earn up to $90 for each sale.
Mindvalley creates a campaign for their partners to attract more traffic. They also have a dedicated marketing manager to improve your conversions. Affiliates could choose suitable tools, including emails, banner ads, and links.
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5. Simple Truths
Simple Truths has a wide range of motivational books and videos. They have published 150 designed gift books on themes such as attitude, teamwork, and more.
As their mental health affiliates, you will receive a 10% commission rate on each net sale. The cookie duration is 45 days for all links available.
They have a dedicated marketing manager to improve your conversions. You can request custom links as well and receive monthly newsletters.
If you become a VIP partner, you may qualify for exclusive commissions based on monthly sales. They will provide you with various exclusive offers and promotions.
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6. Mosaic Weighted Blankets
Weighted blankets are renowned for helping you relax, reduce stress, and improve sleep quality. These blankets are crafted with commercial-grade, BPA-free plastic pellets and high-quality fabrics.
The Mosaic Weighted Blankets affiliate program offers an 8% commission rate on orders over $100. With an average order value of $150, so you could earn $12 per successful order. The cookie duration lasts 30 days from the first click.
With access to all on-site products, you can choose the most suitable ones to promote. Once you become their partner, you will have access to all the links, logos, and banners. They also send monthly newsletters with promotions, incentives, and the latest offers.
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7. Coursera
Coursera provides more than 7,000 courses and specializations, including mental health courses. Users can easily find any therapy or meditation courses here and earn certificates.
Managed through Impact, the Coursera affiliate program offers various commissions for affiliates:
- 15% for Coursera Plus Annual Subscription
- 45% for Coursera Plus Monthly Subscription
- 45% for ProfessionalCertificate and SpecializationSubscription
The cookie duration is 30 days, and you will have a tracking tool to track your traffic. As a partner, you can access their updated products. Moreover, you will get banners, text links, and monthly newsletters for promotion.
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8. PositivePsychology.com
PositivePsychology supports practitioners in creating better plans for their clients. In their science-based environment, professionals will be equipped with more principles in psychology.
Their affiliate program offers a commission rate of up to 20% per sale. Your affiliate links have a generous 365-day cookie duration. About payment, PositivePsychology.com pays partners commissions monthly via bank transfer.
PositivePsychology.com designs banner ads and text links for affiliates to promote their products. However, they are strict on their intellectual property and license, so you must avoid unauthorized purposes.
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9. Bright Brain
Bright Brain has been a leading brand in providing nootropics (cognitive enhancers) since 2005. Their goal is to improve customer’s minds and bodies on a chemical level with excellent results.
Bright Brain offers a high-ticket mental health affiliate program with a 25% commission rate. However, to receive a monthly payout, you must have a minimum threshold of $100.
Notably, affiliates who sign up for their affiliate program can immediately receive $25. As their partners, you will receive coupon codes and giveaways to increase sales.
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10. Lumultra (Avanse Nutraceuticals)
Lumultra is one of the best pill suppliers in the US. They are famous for supporting people with trouble focusing, uneasiness, fear, nervousness, poor memory, or easily distracted.
Lumultra affiliate program has a high commission rate of up to 50% per sale. Their average order value is 100$, which means you can earn $50 for each sale. This brand’s cookie tracking lasts for 30 days from the first click of the customer.
Being part of their affiliate program gives you access to Lumultra product data feeds and widgets. They also give exclusive banners, text links, and monthly newsletters so that you can promote their product better.
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11. Block Therapy
- Commission rate: 15%
- Cookie duration: Not mentioned
Block Therapy uses special techniques to improve pain, posture, and overall health. This brand provides Fascia Decompression techniques in meditation, therapy, and other activities.
12. CogniFit
- Commission rate: 15%
- Cookie duration: 30 days
CogniFit provides effective brain programs for memory, focus, math, and more. Their program includes more than 60 brain games and various tools for training your brain.
13. BestSelf
- Commission rate: 30%
- Cookie duration: Not mentioned
BestSelf develops well-designed tools to transform lives. Their products, from personal growth to romantic collections, are suitable for everyone’s use.
14. Self love rainbow
- Commission rate: 30%
- Cookie duration: Not mentioned
Self-love Rainbow is a place where you can talk and chat about your mental health. They offer peer-to-peer mental health support & encouragement to deal with your problems.
15. Limitless Nootropics
- Commission rate: 20%
- Cookie duration: Not mentioned
Limitless Nootropics is a top provider of nootropics drugs. Their products are smart drugs or cognitive enhancers, which can boost our brain power.
16. Talkspace
- Commission rate: $40
- Cookie duration: 7 days
Talkspace connects you with licensed therapists in your state. At Talkspace, clients can message their therapist via text, voice, video, and more.
17. Destroy Depression
- Commission rate: 75%
- Cookie duration: Not mentioned
Destroy Depression is one of the most comprehensive natural depression treatments online. They offer various products and programs to cure your depression symptoms.
18. MindPanda
- Commission rate: 10-20%
- Cookie duration: Not mentioned
MindPanda delivers simple solutions for a healthier mind. You can try their activity packs, games, and gadgets to reduce stress and anxiety daily.
The Complete Guide to Building an Affiliate Program for Your Mental Health Brand on Shopify
With the global mental health market valued at over $421 billion in 2024, it’s clear that a vast number of people are investing in their well-being.
Your business provides these valuable solutions, but how do you connect with the people who need them most?
A powerful way to reach them is through affiliate marketing.
The idea is quite simple: you invite others to help spread the word.
You can team up with people who already love what you do, from wellness bloggers to your own happy customers.
You give them a custom link to your products or services, and when they share it, their audience can easily find you.
As a thank you for each new person who purchases through their link, you give your partner a small commission.
This is a powerful and kind way to grow. It’s about building a team of genuine advocates who can help you reach more people.
This guide will show you how to build a successful affiliate program for your Shopify mental health brand from the ground up.
Choosing the Right Shopify Affiliate Management Solution
Trying to run an affiliate program on your own is like hiring a whole new team.
You need a tech person to make sure every sale is tracked correctly. You need a marketing expert to find and manage your partners. And you need someone else just to handle the messy work of payments.
The costs add up quickly. Hiring people for all these jobs is expensive, and their salaries could cost you thousands of dollars every month.
That’s where affiliate software like UpPromote simplifies everything. Instead of juggling a whole team, you only need one person to manage your entire affiliate program.
With UpPromote, you can track your program’s performance in real time. You can see exactly which partners are driving the most value for your business.
The system lets you manage many types of affiliates across multiple programs. You can assign different commissions to different programs based on your affiliate performance.
The software also automates many tedious tasks, like auto-approving partners, creating unique discounts, and handling payouts via PayPal or store credit.
Additionally, the system can help you prevent affiliate fraud with built-in tools like IP tracking and continuous activity monitoring.
Best of all, you don’t need to be a tech expert to get started. The platform is designed for ease of use, and if you ever get stuck, a 24/7 support team is always ready to help you succeed.
With UpPromote’s free plan, you can get started and launch your program at zero cost.
Designing an Attractive Commission
A good commission structure is the most powerful way to get people to promote your Shopify mental health brand.
To give you a strong starting point, we did the homework. We looked at over 145 mental health brands to create these data-backed commission suggestions.
For a service like online therapy, a single, upfront payment for each new client is the best approach. A flat fee between $40 and $150 works really well.
Think of it like this: your partner’s job is to bring a new person to your door. Once they do that, their work is done.
A big, one-time payout is a simple and powerful “thank you” for that introduction. It’s clean, easy to track, and feels like a great reward.
This is why Online Therapy offers a strong $150 flat fee to their partners.
With digital products like courses or e-books, you can offer a much higher commission. A rate between 40% and 75% is a great idea.
Here’s the simple reason: you only have to do the hard work of creating the product once.
After that, it costs you almost nothing to sell another copy. There are no shipping or material costs, so most of the sale is pure profit.
Because of this, you can afford to share a much bigger piece of the sale with your partners. A high commission makes your offer very exciting and attracts the best promoters.
That’s why Destroy Depression offers a huge 75% commission on their e-book.
When you sell physical items, you incur real-world costs that digital products don’t, such as manufacturing, storage, and shipping.
These costs reduce your profit on every single sale. Because there’s less profit to share, the commission rate for physical goods will naturally be lower compared to a digital download.
A rate from 20% to 30% is fair and competitive. It pays your partners well while making sure your business stays healthy.
Finally, you might sell mixed products, like a journal that comes with access to an app.
For these items, a commission of 15% to 30% is a smart middle ground.
Block Therapy sells a unique line of therapeutic products designed for self-care and pain relief. They offer their affiliate partners a competitive 15% commission on all sales.
Setting a Fair Cookie Duration
Affiliates care a lot about cookie duration when choosing a program, because they want to be paid fairly for their work.
The best way to be fair is to set a cookie duration that makes sense for what you’re selling, which will naturally vary by product type.
For high-consideration services like therapy, a longer cookie of 60 to 90 days is essential.
Nobody makes a decision about their mental health in an instant. A potential client will do extensive research, reflect, and maybe talk to loved ones over several weeks.
A long cookie protects the affiliate who made the initial introduction. It ensures they get paid for their work, even if the customer signs up a month later.
This is why Online Therapy offers a 90-day cookie.
When selling digital products and courses, a 30 to 60-day cookie aligns perfectly with how people buy.
A customer might click a link, watch a free webinar, and then wait a week or two before deciding to purchase. This is a common sales funnel.
Panic Away, which sells a digital program to help people overcome anxiety, uses a 60-day cookie for this exact reason.
Similarly, Coursera, a platform that sells online mental health courses, provides a 45-day cookie.
For most physical products and lower-priced digital items, 30 days is the standard.
This duration is long enough to cover typical online shopping habits, like adding an item to a cart and coming back later to purchase, or waiting for payday.
Mosaic Weighted Blankets sells a range of therapeutic weighted blankets designed for comfort and calm. They offer a standard 30-day cookie duration.
Identifying Your Ideal Affiliate
The best partners for your Shopify mental health brand are people your audience already trusts. Think about who you really want to share your mission with.
First, let’s look at wellness bloggers and content creators.
Imagine you sell a self-care subscription box with things like calming teas, oils, and a mindfulness journal.
A good blogger won’t just write a quick review. They could write a blog post called, “How I Built a Perfect, Relaxing Sunday with My New Wellness Box.”
Besides, a content creator might film an unboxing video for Instagram, showing how they use each item.
Using the journal from your box, they could post daily questions to their followers, making it an interactive experience.
You can find these creators by searching hashtags like #selfcareroutine on Instagram, or by looking for who writes the top blog posts on Google for “best wellness products.”
If you don’t have much time to research, we’ve found some popular content creators for you.
- @thebalancedblonde (248K followers)
- @wellthybelly (115K followers)
- @daniellewellnesss (111K followers)
@thebalancedblonde’s Instagram profile
Another powerful group is licensed therapists and counselors.
Let’s say your product is a digital journaling app that draws on therapy principles to help with anxiety.
Imagine a therapist who sends a monthly educational newsletter to hundreds of followers.
In an issue focused on “Practical Tools for Managing Social Anxiety,” they could write a whole section about your journaling app.
They would explain exactly why it works and how it can help people feel better from a professional standpoint.
They could also write an article for a trusted website like Psychology Today, reviewing the “Top 5 Apps I Suggest for Managing Stress.” This makes your app look like a serious tool that really helps people.
Reaching Out To These Target Affiliates
So, you know who you want to work with. Now, it’s time to reach out and invite them to your affiliate program.
1. Direct Outreach
A thoughtful, personal message is the key to a great first impression. It shows a creator that you’re serious about working with them and that you value what they do.
Sending this message as a professional email is the best way to start the conversation, as it gives you the space to explain the details clearly.
Subject: Love Your Work & A Partnership Idea
Hi [Name],
My name is [Your Name], and I started [Your Brand]. We make guided journals to help people with anxiety. Our goal is to make wellness tools that are simple and helpful.
I’ve been following your blog for a while, and I really love how you write about mindfulness in a way that’s so easy to understand.
Because you care so much about this, too, I thought you would be a great fit for our new partner program.
Would you be open to hearing a little more about it?
Best,
[Your Name]
If you follow them on social media, a friendly direct message can work well too. In case you’re not sure what to write, here’s a sample message:
Hi [Name], I’m a huge fan of your content.
Your recent post about building a calming morning routine really resonated with me.
I run [Your Brand], a small business that creates guided journals to help with anxiety.
Because you share such practical and kind advice on mental well-being, I thought of you immediately. We’re looking for partners who truly connect with our mission, and I think you’d be a perfect fit for our new affiliate program.
Would you be open to hearing a bit more about it?
2. Branded Affiliate Application Page
Besides direct outreach, you should set up an affiliate sign-up page on your website to make it easy for people to partner with you.
With UpPromote, you can build a sign-up page that blends seamlessly with your Shopify store.
You can choose from different templates, like the clean Basic one or the more modern Trendy and Comfort layouts.
Then customize the page according to your brand’s guidelines, including logos, product images, and colors.
This is an example of an affiliate registration page using the Basic template:
UpPromote’s Affiliate Signup Page – Basic Template
Your affiliate registration page isn’t just a sign-up sheet. It’s your first and best chance to find the right kind of partners.
By adding a few custom questions, you can learn who will be a great fit before you approve them. You might ask questions like:
What specific mental health or wellness topics do you focus on? (e.g., mindfulness, anxiety support, personal growth, therapy tips)
How do you plan to promote our products? (e.g., sharing a personal story, a product review video, an article on helpful resources)
By understanding the topics an affiliate covers, you can see if their content is a good match for your Shopify mental health brand.
For instance, a creator who focuses on anxiety support would be a perfect partner to promote a guided journal for anxiety.
In addition, asking about their promotional plan shows you if they’re excited to promote your items. You’ll know if they just post a link, or if they have a more thoughtful plan, like sharing a personal story or creating a product review video.
Offering High-Quality Promotional Materials
To get your partners to start promoting quickly, you need to give them high-quality creative assets.
You can use UpPromote Media Gallery to create a central library of all your best photos, graphics, and video links
To make things even simpler for your partners, you can organize everything into different categories, like “Product Photos” or “Captions”.
This way, your affiliates can quickly find the exact asset they need for their next blog post or video.
Another thing you can give a partner is their own special discount code.
When their audience uses the code, they feel like they have an exclusive offer, which is a powerful motivator to make a purchase.
However, creating a unique code for every single new partner is a time-consuming task.
That’s what UpPromote Auto-generate Coupon can help.
You can set up a rule, and the system will instantly create a unique code for every new partner as soon as they join the program.
For example, you could set the code format to {affiliate_first_name}10OFF. Then, when a new partner named Sarah is approved, she will instantly get her own unique coupon code: SARAH10OFF.
Sending Product Gifts to Your Partners
Sending product gifts to your partners is a powerful strategy for building strong relationships. A gift showcases that you appreciate their promotional efforts.
This approach also lets affiliates create authentic content, such as unboxing videos, right from the start.
When they show they truly use your product, their recommendation becomes much more trustworthy.
With UpPromote, you have a lot of control over how you send these gifts.
You can choose to send a product completely for free or as a discounted gift. You just need to choose available items from your Shopify store.
It’s also possible to set how many items a partner can choose from a gift package. You can even decide whether the affiliate gets a default variant or can choose their preferred size or color.
Imagine you sell a wellness product like the “CalmTrack™ Daily Mindfulness Journal.” You could create a “Welcome Gift” that automatically goes out to every new partner upon approval.
Conclusion
Let’s take a breath and look back at what we’ve covered.
Ultimately, you’re not just creating another sales channel. You are building a community of passionate advocates who believe in your work.
You are expanding your mission, reaching more people, and creating a network of voices that genuinely care about mental well-being. And that is a beautiful way to grow.
FAQs
1) What counts as a “mental health” affiliate program?
Programs that sell or subscribe users to therapy/teletherapy platforms, counseling marketplaces, meditation and mindfulness apps, CBT tools/courses, sleep apps, stress-reduction wearables, and evidence-based self-help content. (Avoid programs that make unsubstantiated medical claims.)
2) What are ethical must-dos for mental health content?
Disclose affiliate relationships; avoid collecting PHI (Protected Health Information) in forms/DMs; include crisis resources where appropriate; don’t discourage professional care.
3) Is affiliate marketing appropriate for mental health services/apps?
Yes—if run with strong compliance and brand-safety guardrails. Affiliates can educate, compare options, and drive qualified signups without medical claims.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
