Personal Development Affiliate Programs in 2025: Top 20 Options & How to Create Your Own

In our fast-paced world, personal development is more important than ever. People are constantly looking to improve their skills, boost their well-being, and achieve their goals.

This is a compelling reason to promote personal growth products. Check out the top personal development affiliate programs to earn extra income.

Up next, this article will show some basic steps for merchants to build self-development affiliate programs for self-improvement products.

TL;DR

We’ve researched the best affiliate programs for self-improvement and self-love. Now, you just need to choose the one that best fits your audience.

• MasterClass (Commission: 25%, Cookie: 30 days)
• Freedom App (Commission: 10%, Cookie: 90 days)
• Coach Training Alliancey (Commission: 15-50%)
• Real Subliminal (Commission: 35%, Cookie: 90 days)
• Hemi Sync (Commission: 15%, Cookie: 60 days)
• Audible (Commission: $0.5-10, Cookie: 24 hours)
• Brian Tracy International (Commission: 30%)
• Udemy (Commission: 10%, Cookie: 7 days)
• CreativeLive  (Commission: $10-50, Cookie: 60 days)
• Mindvalley(Commission: 30%, Cookie: 30 days)

Affiliate marketing is an effective method for brands to extend their reach and boost sales. They only need to pay a small commission percentage for product promotion. To get started, here are some basic steps to create a personal growth affiliate program.

• Firstly you need to find reliable affiliate software to run your campaign with ease.
• Next, you can set different commission levels based on sale milestones to incentivize affiliates to generate more sales.
• Then, you need to set up affiliate links or coupons to track affiliate sales accurately.
• Finally, it’s important to monitor your affiliate performance through metrics such as clicks, sales, commissions, etc.

With an affiliate solution like UpPromote, you can accomplish all these tasks effortlessly. Our app even supports you in attracting more affiliates or encouraging them to drive more sales. With a user-friendly interface & 24/7 customer service, we ensure you manage your campaign without hassle.

20 Best Self-improvement Affiliate Programs (Top Picks)

Here is a summary of the best motivational affiliate programs if you need a quick look:

1. MasterClass

You can develop any personal skills with MasterClass’s online lessons at a start of $10 per month. Their programs are diverse, with food, gaming, business, sports, and more to start with.

Their affiliate program is managed through Impact. MasterClass offers affiliates a 25% commission rate and a 30-day cookie duration.

They provide affiliates with coupons and discounts to attract more customers. They will also create unique links for their partners to support them in promoting.

2. Freedom App

Freedom App helps users stay focused and more productive by blocking time-wasting apps and websites. Compared to what is expected, users can achieve up to 8 hours of productivity per day.

Following their affiliate terms, affiliates get paid 10% through all sales and receive a 90-day cookie duration.

Freedom App will support their partners with pre-written content. Besides, they provide affiliates with exclusive discounts to increase their appeal to their audience.

3. Coach Training Alliancey

Coach Training Alliancey (CTA) is a big name for global professional coaching across over 13 countries. More than 8,000 alumni participate in their explore organizational coaching, co-creative leadership and fundamental coaching.

CTA self-care affiliate programs have high commission rates ranging from 15% to 50%. Affiliates can earn up to $550 for each successful class referral.

CTA’s high-impact banners and creatives make it easier for you to reach more audiences. Other than trademark terms, there will be no PPC restrictions, so affiliates can advertise the products in various ways.

4. Real Subliminal

Real Subliminal is among the largest suppliers of subliminal MP3s and CDs with self-help audio. They have over 240 albums in key niches, such as the law of attraction, motivation, and more.

Managed by ShareASale, their affiliate program offers up to 35% commission per sale and a 90-day cookie duration. Real Subliminal has a stable conversion rate of up to 8% for top affiliates.

Affiliates can also earn a $50 commission for EPC (Earning Per Click) for every 100 traffic. The marketing tools for affiliates are diverse, from banners and graphics to content. Real Subliminal will send a monthly update about coupons and new albums for affiliates to share with their audience.

5. Hemi Sync

Hemi Sync helps its users control brainwaves through various multi-layered audio sounds. They develop different sounds to improve sleep, concentration, creativity, and wellness.

The Hemi Sync self-help affiliate program offers a 15% commission for every successful client you send to them. The cookie duration is 60 days from the first click of customers.

Affiliates receive their payments on the 15th of each month as long as they reach a $100 threshold. Hemi Sync supports their affiliate partners with marketing tools like banners and text links.

6. Audible

Audible allows their members to stream thousands of self-help podcasts and spoken books. Their library contains originals on self-improvement, health, business, and so on.

Affiliates can promote Audible through Amazon Associates. Their affiliate program offers various commissions for different products:

• $0.5 per Audible Audiobooks
• $5 per free trial membership
• $10 per gold digital membership

The cookie duration lasts only 24 hours, so your commission can only be approved within 1 day. To receive a monthly payout, you will need a payment threshold of $10 for Bank transfer, Amazon Gift Certificate, and $100 for cheque.

You can find text links and banners to promote Audible at the Promotion Hub of Amazon. The banners are available in different sizes to support your promotional efforts.

7. Brian Tracy International

Brian Tracy International was founded by a famous motivational speaker – Brian Tracy. This platform helps users create personal development plans and access various self-help books, programs, and courses.

Affiliates receive a 30% commission per sale, with payments made monthly on the 15th. The minimum payout is $100, so affiliates must have at least that amount of commission to receive a payment.

Affiliates can choose from various banners and text links to promote Brian Tracy effectively. Brian Tracy also informs affiliates about the latest creative marketing tools through annual newsletters.

8. Udemy

Udemy is an online learning and teaching marketplace for improving professional skills. They have more than 220,000 courses to choose from in data science, marketing, and more.

The Udemy affiliate program offers affiliates a 10% commission on all sales. Affiliates can receive payouts through various payment methods, including PayPal, direct deposit, and check. The cookie duration is only 7 days from the first click of your audience.

Affiliates can utilize Udemy discounted courses from their monthly promotions to attract more audiences. These promotions also include banners, creative assets, and text links. Udemy will also create coupons and send them regularly to affiliates.

9. CreativeLive

CreativeLive is an online learning platform where users can take creative courses to improve their skills. To date, they have provided courses in photography, art, and more for over 10 million students.

The CreativeLive affiliate program is powered by Awin. They separate commission rates for different subscription types:

• $10 per single class
• $25 per monthly subscription
• $59 per annual subscription

The cookie duration is up to 60 days. You need a payment threshold of $50 to get a commission check before receiving your payout. When approved for their affiliate program, you will be free to use coupon codes and unique text links.

10. Mindvalley

Mindvalley is a self-improvement platform with over 24 teaching courses for transforming lives. Their programs focus on improving well-being, spirituality, productivity, mindfulness, and more.

Their affiliate program provides affiliates with a flat 30% commission rate and a 30-day cookie duration. Mindvalley has an average order value of $300, allowing you to earn up to $90 for each sale.

Affiliates can advertise Mindvalley courses with free creatives, email copy, links, and banners. Additionally, they have a marketing manager to support affiliates in reaching more potential users.

11. Manifestation Miracle

• Commission rate: 75%
• Cookie duration: Not mentioned

Manifestation Miracle creates an innovative way of manifesting called “Destiny Tuning”. Their technique is simple, practical, and clear for personal growth.

12. Panda Planner

• Commission rate: 20-40%
• Cookie duration: Not mentioned

Panda Planner organizes the most suitable daily plans for each user to have a more productive day. Their collection also includes items like planner pens and notebooks to support your scheduling.

13. Skillshare

• Commission rate: 40%
• Cookie duration: 30 days

Skillshare is an online learning community with learning paths and certificates for its users. Their courses are available in various fields, including animation, UX/UI design, and so on.

14. David Wygant

• Commission rate: 50%
• Cookie duration: 30 days

David Wygant is where you can get free advice about life, relationships, and personal transformation. Their reports and training courses are designed for both men and women.

15. Ultimate Bundles

• Commission rate: 40%
• Cookie duration: 30 days

Ultimate Bundles allows customers to pay the lowest price to receive e-books, courses, and resources all in one. The selection for their bundles is diverse, including healthy living, homemaking, and more.

16. VirtualSpeech

• Commission rate: 30%
• Cookie duration: 30 days

VirtualSpeech is a recognized platform for soft skills training that integrates with VR and AI. Their learning programs focus on communicating skills in public speaking, sales, and leadership.

17. RescureTime

• Commission rate: 15%
• Cookie duration: Not mentioned

RescureTime is a creative software for tracking and controlling your time during the day. Their system analyzes self-work and motivates users to work on the right track.

18. Syntuition

• Commission rate: 30%
• Cookie duration: Not mentioned

Are you looking for a suitable program to promote positive well-being? Syntuition is a great choice, as they integrate the natural sounds for deep relaxation and boosts your strengths.

19. Inner Talk

• Commission rate: 20%
• Cookie duration: Not mentioned

Innet Talk is among the best places for finding subliminal messages for self-improvement. Their collection features self-help, subliminal, and hypnosis programs.

20. Marisa Peer

• Commission rate: 30%
• Cookie duration: 30 days

With unique hypnosis courses, Marisa Peer has helped more than 35,000 people improve their lives. Their courses are affordable and support users in overcoming anxiety and confidence issues to move forward.

How to set up an affiliate program for your personal development brand on Shopify?

More people are looking for ways to improve themselves, from taking online classes and reading self-help books to using apps to build better habits.

The need for personal development guidance and tools keeps rising every year. This market is valued at USD 48.4 billion in 2024 and expected to reach USD 67.21 billion by 2030.

This is great news for personal development brands on Shopify. Many customers are out there ready to discover new products.

So, how can you effectively reach these potential customers? One of the smartest ways is through affiliate marketing.

Instead of trying to reach everyone yourself, you can partner with affiliates who already have an audience that trusts them.

When they share your products, it feels like a natural suggestion from a friend, not just a pushy ad.

Best of all, it’s low-risk. You only pay your affiliates a commission after their recommendation leads to a real sale.

In this guide, we will walk you through the steps to launch a successful personal development affiliate program.

Choose the right affiliate management tool

Running an affiliate program for your personal development brand on your own can get messy.

As your brand grows, you’ll probably work with more than just affiliates. You might have influencers, brand ambassadors, and even a referral program for your customers.

Trying to manage all of these different groups with separate tools or spreadsheets wastes a lot of time.

UpPromote solves this by putting everything in one place.

It’s an all-in-one platform that lets you create and manage separate programs for each group from a single, organized dashboard.

This means no more juggling different tools, which saves you time and money.

Moreover, you can even encourage them with performance-based rewards to boost your program’s success.

The best part is, you can start anytime with the free plan or try any paid plan for 14 days free to see how much smoother managing your program can be.

Build an effective commission plan

The commission you offer is one of the most important choices you’ll make for your personal development program.

If you set it at a fair and rewarding level, affiliates will stay excited and keep promoting your items effectively.

Not sure how to set your rates? Don’t worry, we’ve researched over 160 brands and put together a recommended commission breakdown for you.

For digital products like online courses or mindfulness audio, a commission between 25% and 60% works really well.

These products have low delivery costs and high scalability. As a result, you can share more of the profit with affiliates to encourage stronger promotion.

For example, one course creator on Shopify sold a $50 mindset course. With a 15% commission, they found that affiliates weren’t motivated.

But when they boosted the rate to 30%, it led to a 40% jump in sign-ups, with top affiliates earning over $1,500 in a single month.

When you’re selling high-priced services like coaching or certification programs, a 10% to 25% commission works well.

Because these programs cost a lot, your affiliates can earn a big payout even with a smaller rate.

Imagine you offer a $3,000 life coach certification. Even at just 15% commission, that’s $450 per student your affiliate brings in.

When it comes to books, audiobooks, journals, and productivity apps, a commission between 3% and 20% makes sense.

The profit margins on these items are usually smaller, so a lower rate helps keep your business healthy.

For example, the Freedom App sets their commission at 10%. That means when an affiliate sells a $50 premium yearly subscription, they earn $5 from that one sale.

Pick the right cookie window

Selecting the right cookie window can effectively encourage your affiliates to keep promoting your brand.

We’ve done the research and have some suggestions for you. They can help you choose the best cookie length for your personal development affiliate program.

• Physical Products: 7-30 days

For physical items like printed books, journals, or habit-tracking tools, people usually buy them pretty quickly.

A cookie of 7-30 days is enough to make sure affiliates are rewarded for actual purchases.

We talked with a Shopify merchant who sells bullet journals. They used a 5-day cookie, but their affiliates were losing out on commissions as customers waited until the weekend to buy.

After they changed it to 14 days, their affiliates were finally getting paid for those sales. Total commissions went up 12%, which kept their partners happy and motivated.

• Digital Products: 30-60 days

For digital products, a 30-60 day cookie works best.

Buyers often need extra time to consider online courses, eBooks, meditation tracks, or productivity apps.

This cookie ensures affiliates have enough time to educate potential buyers and turn interest into actual purchases.

Take MasterClass, for instance, which offers online courses from famous experts. They use a 30-day cookie. That way, if someone takes a few weeks to compare classes before signing up, the affiliate still gets credit.

• Coaching & Certification Programs: 60-90 days

High-ticket programs like life coach certifications, NLP training, or executive coaching are big decisions for most people. They need time to research, think it over, or talk it through with family or colleagues.

A 60-90 day cookie makes sure affiliates who guide them get fair credit and stay motivated to promote the program.

We saw the direct impact of this with one leading NLP certification provider on Shopify. After extending their cookie from 45 to 90 days, they saw that affiliates got credit for 90% of conversions, which kept them motivated.

Select the best partners for your program

The success of your affiliate program isn’t just about having many partners – it’s about having the right ones. Choosing affiliates who align with your brand is the most effective way to expand your reach and attract high-quality leads.

Identify the right affiliates

Before you can recruit, you must know who you’re looking for. Defining your ideal affiliate profile ensures you attract high-quality partners from the start.

Motivational speakers are a perfect fit for your personal development affiliate program.

Their audience is already interested in growth, self-improvement, and learning new skills.

People trust what these speakers say, so when they recommend a course or coaching program, their audience is more likely to sign up.

We’ve found a few speakers who seem like a great potential match for your program:

• Brendon Burchard (1.3M followers)
• Jack Canfield (483K followers)
• Mel Robbins (11.2M followers)
• Les Brown (596K followers)

Mel Robbins’ Instagram profile

Besides the speakers we’ve listed, you can find the right affiliates on your own.

You can start by searching for personal development, leadership, wellness, or self-improvement events in your area or online.

For example, you can check sites like Eventbrite, Meetup, or local conference websites to see what’s coming up.

Once you find an event, look at the agenda or program to see who is speaking.

A good tip is to watch recordings of their past talks or webinars to get a feel for their style and see if their message fits with your brand.

Finally, collect their contact info, like emails, social media accounts, or professional profiles, from the event website or the speaker’s personal site.

You can also find motivational speakers through online directories like MotivationalSpeakerz.

You should start by browsing the categories or lists of speakers to find those who focus on personal development and self-improvement.

Then, look at each speaker’s profile to see their past talks, topics, and audience size to determine if they match your brand.

You can also check their social media or personal websites for more information.

Finally, collect their contact details, such as email addresses, social media accounts, or professional profiles.

Another ideal partner for your program is self-development content creators.

Their audience is already interested in learning and improving themselves, making them a natural fit for your brand.

You can look for them on YouTube, Instagram, TikTok, and LinkedIn.

You can try searching hashtags like #selfdevelopment, #personalgrowth, #motivation, or #lifecoaching to find relevant creators.

Then, review their profiles, videos, or posts to make sure their content and audience align with your brand.

Reaching out to your target affiliates

Now that you know who you want on your team, it’s time to take the next step and actually connect with them.

1. Contact them directly

A direct and clear approach helps you explain your program and show how it can benefit both them and their audience.

For motivational speakers, a polite and professional email is a great way to start. It shows you respect their time while clearly explaining the opportunity.

If you need help writing an effective email, you can use our outreach template:

For content creators, direct messages often work better. They prefer quick, casual chats on platforms like Instagram, TikTok, or YouTube.

In case you’re not sure what to say in a DM, here’s a quick outreach message you can follow:

2. Create an affiliate application form

Besides reaching out to people directly, you should also have an affiliate sign-up form on your website.

It gives people who are already interested in partnering with you an easy way to sign up.

With UpPromote, you can quickly create your own custom registration form.

You can choose from three ready-made page templates – Basic, Comfort, or Trendy, and get started right away.

Moreover, you can customize the registration page to match your brand’s style and give affiliates a professional first impression.

You can adjust elements like the page’s colors, benefit text, and form fields. Moreover, the premium templates also offer advanced customization, like rearranging the page layout.

A beautiful form helps attract many applicants, but asking smart questions helps you attract the right ones.

Here are some key questions you can ask to learn more about them:

• Which content format do you use most often? (videos, articles, podcasts, social posts, webinars)
• How do you plan to promote our products or programs to your audience?
• Which values or messages do you emphasize most in your content (e.g., confidence, discipline, mindfulness, resilience)?

With these questions, you can see if the affiliate’s style of content matches the way your products are best promoted.

Moreover, by asking about their promotion strategy, you will know if they are serious about the partnership and prepared to promote your products effectively.

Give your affiliates the right marketing tools

When you provide affiliates with ready-to-use materials, they can start promoting your personal development products right away.

It not only saves them time but also keeps their promotions aligned with your brand’s image.

You can upload professionally designed product images, videos, banners, and text links to UpPromote’s Media Gallery.

Your affiliates can then quickly access, preview, and download these resources to start promoting immediately.

Another powerful tool is a unique coupon code for each affiliate.

Everyone loves a good discount, and these special codes make their audience feel like they’re getting a special deal.

With UpPromote, you can assign unique coupon codes to your affiliates. You can do it manually or let the system auto-generate codes for each new affiliate.

You can set up different kinds of discounts, like a percentage off, a specific dollar amount, or even free shipping. You can also set rules like minimum purchases or limit usage per customer.

Keep your affiliates motivated to drive sales

Getting affiliates to join your program is just the first step. The real goal is to keep them excited to share your products with their audience.

A great way to do this is by sending them your products as a special gift.

Think about it: a recommendation is way more powerful when it’s a real story.

When an affiliate can talk about how your product actually helped them, it doesn’t sound like an ad – it sounds like a real person sharing something they love.

You can create a gift package in UpPromote in under a minute. You just need to name the gift, choose the gift type (free or discounted), and then select which product to send.

You can even set it up so your partners can choose their preferred option from a few products you select.

For example, you could send your best partners a copy of your latest personal growth book

You can also send your partners bonuses when they reach special sales milestones.

UpPromote lets you easily set up bonuses based on referrals, sales, or earned commissions.

It automatically tracks progress and rewards affiliates as soon as they reach their targets, so you don’t have to manage it manually.

For instance, you could give a $200 bonus to any partner who makes 20 sales of your “Goal-Setting Mastery” course in a month. This is an easy way to get them excited to keep telling people about your products.

Conclusion

Running a personal development affiliate program isn’t just about sales, it’s about creating lasting relationships and expanding your impact.

With everything you’ve learned here, you’re ready to launch a program that rewards partners and grows your brand at the same time. Let’s set up your affiliate program today and watch your personal development brand grow with the right affiliates

FAQs

1) What niches count as “personal development”?

Mindfulness & meditation apps, productivity tools, habit trackers, journaling apps, online courses (mindset, time management), coaching programs, certification courses, goal-setting planners, book summaries, and retreat/workshop tickets.

2) Which platforms should my app integrate with for personal development offers?

Look for native support for Shopify/WooCommerce, course platforms (Kajabi, Teachable, Thinkific), payment stacks (Stripe, PayPal), and email/CRM (Klaviyo, ConvertKit, HubSpot).

3) What is a personal development affiliate program?

A personal development affiliate program is a partnership where you (the affiliate) promote products or services related to personal growth and self-improvement, such as online courses, coaching, books, or wellness programs. When a customer clicks your unique affiliate link and makes a purchase, you earn a commission.

4) What’s a good funnel for personal development apps/courses?

Quiz/assessment → email sequence with micro-wins → webinar/live Q&A → deadline + bonus stack → post-purchase onboarding emails.