Pickleball is quickly becoming one of the fastest-growing sports worldwide. As more people get into the game, the demand for high-quality gear, apparel, and accessories continues to surge. That makes now the perfect time for affiliates to tap into this thriving niche and start earning.
We’ve gathered 10 of the best pickleball affiliate programs, covering everything from pro-grade paddles and balls to apparel and accessories.
Interested in sports affiliate programs? We’ve rounded up the top options for golf, baseball, American football, and soccer.
TL;DR:
We’ve handpicked the best pickleball affiliate programs that offer high-quality products and lucrative perks. Take a closer look to find the perfect fit for your niche and start earning by promoting gear your audience will love.
- Selkirk Sport (Commission: 15%, Cookie: 30 days)
- Luxury Pickleball (Commission: 10-40%, Cookie: 30 days)
- Paddlepro (Commission: 5-10%, Cookie: 89 days)
- JustPaddles (Commission: 4%, Cookie: 30 days)
- Big Dill Pickleball Co. (Commission: 20%, Cookie: 30 days)
- Born To Rally (Commission: 15%, Cookie: 30 days)
- The Picklr (Commission: 10%, Cookie: 30 days)
- Pickleskins (Commission: 10%, Cookie: 30 days)
- Addict Pickleball (Commission: 10%, Cookie: 30 days)
- Pickleball Superstore (Commission: 4-10%, Cookie: 30 days)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates, and encourage them to drive sales.
UpPromote has helped brands all over the world achieve $1.1B in affiliate marketing sales.
10 Pickleball Affiliate Programs You Don’t Want to Miss
Ready to dive in? Here are the top pickleball affiliate programs you should consider.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Luxury Pickleball (10-40%) |
| Affiliate program with the longest cookie duration | Paddepro (89 days) |
| Affiliate program with the most payment methods | Big Dill Pickleball Co. (Check, Direct Deposit, Wire transfer, Payoneer) |
| Affiliate program with the most promotional materials | Paddlepro, Born To Rally |
1. Sellkirk Sport
Selkirk Sport is a leading manufacturer of pickleball equipment. The brand offers a wide range of pickleball paddles, including the AMPED, LUXX, VANGUARD, and Power Air series, as well as clothing, shoes, balls, nets, and bags.
You can join their pickleball affiliate program and enjoy 15% commission on every successful purchase you drive. The cookie is 30 days long from the customer’s initial click on your affiliate link.
Their affiliate program is managed through the Avantlink platform. Once approved as their affiliate, you can access the brand’s visually appealing banners to enhance your promotional efforts. Moreover, their regular data feed will keep you updated with the latest product information and availability.
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2. Luxury Pickleball
Luxury Pickleball offers a thoughtfully curated selection of paddles, bags, apparel, and accessories for players seeking quality and style. They also provide luxury vacations and professional training opportunities to enhance participants’ pickleball experience.
You will receive a commission from 10% to 40%, depending on the product category you promote. You can earn money on purchases made within 30 days of the customer’s initial click.
The company uses UpPromote, an innovative affiliate software, to manage their pickleball affiliate program. The brand provides many pre-designed banners to support your promotional campaigns.
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3. Paddlepro
Paddlepro offers gear for various paddle sports, such as platform tennis, pickleball, paddleball, and pop tennis. Customers can browse a selection of products from leading brands, including Master Athletics, Viking Athletics, and Wilson.
You can earn a commission ranging from 5% to 10% on each approved sale you generate with their pickleball affiliate program. The referral window lasts 89 days from the customer’s first click on your link.
You can leverage their pre-made banners, text links, and promotional content to attract your followers’ attention and encourage more sales. Besides that, you can check your commissions, sales, and other performance data through their smart tracking dashboard.
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4. JustPaddles
JustPaddles distributes various pickleball paddles and related accessories from top brands like JOOLA, Selkirk, and Six Zero. Together with JustBats and JustGloves, they are part of the Pro Athlete, Inc. family of brands.
Their affiliate program pays a commission of 4% to 10% per sale, with higher rates available as your sales volume increases.
| Sales Amount | Commission Rate |
| $0 to $10,000 | 4% |
| $10,000 to $20,000 | 5% |
| $20,000 to $30,000 | 6% |
| $30,000 to $40,000 | 7% |
| $40,000 to $50,000 | 8% |
| $50,000 to $75,000 | 9% |
| $75,000 or more | 10% |
The brand lets you earn commissions on orders placed within 30 days of the customer’s first click.
They manage their pickleball affiliate program through the Refersion software. After approval, you can receive your unique tracking link to start promoting their products.
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5. Big Dill Pickleball Co.
Big Dill Pickleball Co. is a Utah-based company manufacturing pickleball equipment and accessories. Pickleball players of all skill levels can find the perfect paddles, bags, and apparel to enhance their performance, comfort, and style on the court.
The Big Dill Pickleball affiliate program offers a 3% commission per successful sale. With an average order value of $81.32, you could earn around $16 per transaction. The 30-day cookie window gives you a month to earn commissions after the customer’s first click.
The brand runs their program via the ShareASale network, so you’ll need an active ShareASale account before applying. Once you’re approved, the brand will provide you with numerous impressive banners and text links to support your promotions.
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6. Born To Rally
Born To Rally creates unique pickleball and tennis-themed jewelry, including necklaces, earrings, keychains, and bracelets. They also sell other fun pickleball accessories like bags, tumblers, and notepads.
Their affiliate program offers a generous 15% commission on verified sales. You’ll earn commissions on purchases made within 30 days of the customer’s first click on your affiliate link.
The brand uses the reliable UpPromote software to run and manage their pickleball affiliate program. Once approved, you’ll get access to various promotional materials such as banners, images, and text links. You can share them on your website, blog, social media, or via email to attract your followers and drive conversions.
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7. The Picklr
The Picklr is a rapidly growing indoor pickleball franchise based in Utah, USA. Players can subscribe to a membership to get unlimited court time, free reservations, four monthly clinics, and access to leagues and tournaments.
When joining their pickleball affiliate program, you can enjoy 10% commission for every qualified order placed after the 30-day free trial period. You have the option to conveniently receive your earnings through PayPal or Venmo.
The brand offers a range of attractive marketing materials to help you launch your promotions. You’ll also gain access to a detailed performance dashboard to track your commissions, clicks, and sales.
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8. Pickleskins
Pickleskins is well-known for their innovative, high-quality pickleball paddle accessories. Players can browse and purchase a variety of overgrips, edge guard tapes, paddle covers, and more to keep their equipment in top condition and enhance their playing experience.
The brand pays you a 10% commission on every purchase made through your affiliate link. You can request a commission payout when your balance meets a minimum requirement of $25.
When joining their pickleball affiliate program, you’ll receive exclusive 10% discount codes to share with your audience. You can also ask their dedicated affiliate team for more personalized advice and tips to help you succeed.
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9. Addict Pickleball
Addict Pickleball crafts durable and stylish gear for pickleball enthusiasts, encompassing paddles, balls, apparel, and accessories. They also sponsor and organize competitive tournaments to build their presence in the sport.
Addict Pickleball runs their affiliate program via the UpPromote affiliate management software. They provide affiliates with a 10% commission for each successful purchase they generate.
The brand gives you early access to new releases and exclusive merchandise drops. You can also join monthly challenges to unlock bonuses and earn more. As an affiliate, you’ll enjoy a 20% discount on all their products, providing a budget-friendly way to try the gear yourself.
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10. PickleballSuperstore
PickleballSuperstore offers a wide selection of pickleball gear, including paddles, balls, shoes, bags, and accessories. They also run a rewards program for pickleball players and fans, allowing them to earn points with every purchase and redeem them for discounts and other perks.
The PickleballSuperstore affiliate program pays you a 10% commission for each new qualified purchase you refer. On top of that, if you invite others to join as your sub-affiliates, you will earn between 4% and 10% commission on all sales they generate.
To qualify for commissions, you’ll need to reach at least $100 in monthly sales. Additionally, you will receive a 10% off coupon code to share with your audience. Moreover, you can earn an extra 2% bonus commission on all purchases if you rank among the top performers.
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The Ultimate Guide to Building a Winning Pickleball Affiliate Program on Shopify
Pickleball is booming. It has been the fastest-growing sport in America.
The global pickleball market was valued at over $1.61 billion in 2024 and is expected to reach nearly $3.52 billion by 2032.
This growth is driven by millions of players, with some reports showing nearly one in five U.S. adults played the sport in the last year.
So, how do you tap into this growing market?
That’s where affiliate marketing can help. It is a performance-based marketing channel, which means you only pay for actual results.
Here’s how it works in detail: You partner with relevant people in your niche, such as pickleball coaches, influencers, or bloggers.
Each partner gets a unique affiliate link to promote your products. When a customer makes a purchase on your Shopify store through their link, you pay that partner a commission.
This guide will walk you through every step of building your own winning affiliate program right on Shopify.
Set a Goal for Your Affiliate Program
Before you can build a winning affiliate program, you need a simple game plan.
Start by asking yourself: what is the main goal you want to achieve?
Are you looking to sell more paddles and gear, bring more passionate players to your Shopify store, or simply get your brand name noticed in the pickleball community?
Once you have your main goal in mind, you need a simple way to track your progress.
You can do this by watching a few key numbers.
For example, you’ll want to know your conversion rate, which is just the percentage of clicks from an affiliate’s link that turn into a sale.
It’s also smart to track the Average Order Value (AOV) to see how much customers from your affiliates are spending.
And to see the bigger picture, you can look at the Customer Lifetime Value (CLV). It tells you how much those new customers are worth to your business over time.
Finally, keeping an eye on your Cost Per Acquisition (CPA) helps you understand exactly how much you’re paying in commissions for each new customer.
Create a Commission Plan That Affiliates Will Love
Now, let’s talk about the most important part of your program: what you’ll pay your partners.
A great commission plan is what gets the best affiliates excited to work with you. It shows you value their partnership and keeps them motivated.
The smartest way to do this is to match your commission rates to your products.
Don’t worry if you’re not sure where to start. We looked at over 115 pickleball stores to give you some clear suggestions.
Pickleball Paddles: 8% – 15%
A pickleball paddle is a considered purchase that relies on trust and expert recommendations.
A high commission is essential because it directly rewards the affiliate for the significant influence required to secure that sale.
For example, Selkirk Sport offers a powerful 15% commission. This means their affiliate can earn a $30 payout on a $200 paddle.
Apparel and Bags: 10% – 20%
For apparel and lifestyle gear, a generous commission between 10% and 20% is a smart move.
Since these products usually have higher profit margins, you can offer a bigger cut to your partners. A higher payout makes you stand out and gives influencers a strong reason to promote your gear over your competitors.
For example, Big Dill Pickleball Co. offers a standout 20% commission.
Everyday Accessories (Balls, Grips, etc.): 5% – 10%
For lower-priced items that customers buy often, a 5% to 10% commission is the sweet spot.
The strategy here is all about volume. Because these items are often impulse buys or simple add-ons, affiliates can sell a lot of them. The small commissions add up quickly.
Let’s imagine you sell a pack of grips for $10. With a 10% commission, your affiliate earns $1 per sale. If their followers buy 50 packs, that’s an easy $50 for them.
Takeaway: Begin with the typical commission for your type of product. Then, change it as needed to find the sweet spot for your partners and your profits.
Set the Right Cookie Duration
The cookie duration is the window of time an affiliate has to earn a commission after a customer clicks their referral link.
This window needs to be long enough to match the customer’s unique shopping journey for different types of products.
Based on our research, here are our recommendations for setting the ideal referral window for your pickleball affiliate program.
For everyday gear like apparel, balls, and grips, a 15 to 30-day cookie is the sweet spot.
This is because these items don’t require weeks of research, but customers often don’t buy them instantly.
They might see a product, get distracted, or wait for payday.
This window gives them enough time to come back and complete the purchase without the affiliate losing credit.
For performance paddles, a 45 to 60-day cookie is much more effective.
With prices often ranging from $150 to over $250, a new paddle is a significant financial investment, not an impulse buy.
Because of the cost, customers will spend weeks watching reviews, comparing specs, and waiting for the right moment to invest.
A longer cookie window ensures affiliates earn commissions from delayed conversions, capturing sales that occur weeks or even months later.
For major purchases like nets or ball machines, you should use a 60 to 90-day cookie.
These are significant investments that require planning and budgeting.
A long cookie duration is a powerful motivator for affiliates to promote your most expensive items.
A great real-world example is PaddlePro. They offer a generous 89-day cookie duration for their high-ticket pickleball items.
Choose Your Affiliate Management Tool
As you launch an affiliate program for your pickleball brand on Shopify, your primary focus should be on growth, not manual administration.
This is why selecting the right affiliate management tool from the start is critical.
For Shopify merchants, UpPromote is a top-tier affiliate marketing solution to handle all the heavy lifting.
The app provides a professional analytics dashboard where both you and your partners can see clicks, sales, and commissions in real-time.
Plus, UpPromote helps streamline your payment process with automated payouts via PayPal or store credit.
The system also makes it easy to motivate affiliates with commission tiers, bonuses, or exclusive coupon codes.
And to ensure your program runs smoothly, the 24/7 support team is always online to handle any challenge you may face.
You can get started with UpPromote’s free plan at no cost. And if you’re curious about advanced features, there’s a 14-day free trial of all plans to explore.
Identify Your Ideal Affiliate for Your Shopify Pickleball Brand
The first step to finding great partners is knowing exactly who you’re looking for.
You should find people who are genuinely passionate about pickleball and already have an audience that listens to them.
First up are the pickleball content creators who you see on Instagram, TikTok, and YouTube. They share everything from amazing gameplay videos to detailed gear reviews.
They are perfect affiliates because they’ve already built a community of followers who trust their opinions.
Imagine you sell a new line of stylish pickleball apparel. A popular creator could feature your gear in a “get ready with me for a tournament” video on YouTube.
They might post a dynamic reel on Instagram showing off your outfit during a winning point. Or, they can even create a TikTok comparing different pieces from your collection.
You can find them by searching for popular hashtags like #pickleball, #pickleballislife, or #pickleballpaddles on social media.
A great pro tip is to also look at who the big, established pickleball brands are tagging in their posts. It can lead you directly to the most active creators in the community.
For example, an ideal partner would be someone like Danea Zeigle (@allthingspickleball).
She’s a trusted voice in the pickleball community who shares helpful tips, gear reviews, and lifestyle content that active players really connect with.
Next, turn your attention to the certified coaches and instructors who have a strong online presence.
These are the go-to experts in the digital space, creating the tutorials, drills, and review videos that players watch to get better.
Imagine you sell a new line of high-performance pickleball paddles.
An online coach could showcase your paddle in a YouTube video, breaking down the perfect third-shot drop.
They might create a detailed “playtest” review comparing it to other popular models.
Or, they could post a quick drill on Instagram showing off the paddle’s control and tag your Pickleball brand in the post.
You can find these online experts by searching YouTube for “pickleball drills,” “paddle reviews,” or “how to play pickleball.”
You can also look on Instagram and TikTok for hashtags like #pickleballcoach or #pickleballtips.
National pickleball Facebook groups are also a great place to spot coaches who are actively building their online audience.
Invite Potential Partners to Join Your Team
So you know exactly who you want on your team. The next step is to reach out and invite them to join your program.
1. Direct Outreach
The most effective way to recruit top-tier affiliates is with direct outreach.
A personalized message shows that you genuinely value what that person brings to the pickleball community.
This simple effort makes potential partners feel respected and much more likely to say yes.
A friendly and professional email is often the best way to make a great first impression. To make it easy, here is a simple, copy-paste-ready template you can adapt for your emails.
Subject: A partnership opportunity with [Your Brand Name]
Hi [Affiliate’s Name],
I’m [Your Name] from [Your Brand Name]. Your recent content on [mention a specific post] caught our attention – We were impressed by your in-depth analysis.
We’re on a mission to create the best [mention your products]. We think your audience would genuinely benefit from what we offer.
We’ve just launched our new partner program and would love for you to be a part of it. We offer a [X]% commission on all sales and a [Y]-day cookie duration.
Moreover, as an affiliate, you’ll enjoy:
A full library of on-court and studio photography
Ready-to-use video assets for various platforms
Pre-written copy points highlighting key features
Customizable banners and graphics
Would you be open to exploring a potential partnership?
Best,
[Your Name]
[Your Title]
[Link to Your Shopify Store]
2. Set Up an Affiliate Application Page
While inviting affiliates is a great start, you should also let them come to you. A clear and simple sign-up page on your website makes it easy for interested partners to join your team.
UpPromote helps you create a beautiful page that feels like a natural part of your Shopify store. It lets you match your brand’s colors and fonts and, of course, add your logo.
You don’t even have to start from scratch. UpPromote has templates ready to go.
There’s a simple Basic one for everyone. With a paid plan, you can use the new Trendy or Comfort styles.
You can write a short welcome, list the benefits, and add an FAQ section to help people get started.
Here’s what a clean and professional Comfort template looks like:
UpPromote’s Affiliate Signup Form – Comfort Template
Besides essential information, you can add some specific questions to your application to better understand your applicants before you approve them.
Here are a few essential questions to add to your affiliate signup form:
- How do you plan to promote our products?
- What is your experience in the pickleball community?
- Please share links to your social media profiles or blog.
By asking about their promotional plan, you can quickly tell if they’re a serious partner with a real strategy – or just a casual fan looking for discounts.
Learning about their past experience also shows how much influence they have and whether other players genuinely trust their recommendations.
Provide High-Quality Promotional Materials
A well-stocked toolkit can help your partners to start promoting your gear right away and ensure your brand looks professional everywhere.
Here are the two most important tools to include in your kit:
Eye-Catching Visuals
Pickleball is a dynamic, visual sport. Your affiliates need high-quality photos and videos to grab their audience’s attention.
You can send them a behind-the-scenes video of your workshop or how you design your paddles.
You can also give them close-up photos that show the paddle’s unique texture. This helps them explain to their audience why your product is a great choice.
Thanks to UpPromote, you can load all your brand content into one convenient location – the Media Gallery.
You can upload your best photos, add video files, and share links to your top-performing content on YouTube or TikTok, all in one place.
To keep things organized, you can create different Categories within the gallery, like “Paddles,” “Apparel,” and “Lifestyle Shots.”
Your affiliates can simply head to the categories and instantly download the materials they want.
Unique Discount Codes
A discount code is one of the most powerful tools you can give an affiliate. It allows them to offer a special discount, which is a great way to encourage people to make a purchase.
UpPromote can help you easily create and assign unique coupon codes to each of your affiliates right from your dashboard.
You can set up a simple rule for how the codes are made. You can use their first name, last name, or let them choose their own during sign-up.
To customize it even more, you can add a prefix to the beginning of the code or a suffix to the end.
Let’s say you want to offer a 15% discount. You could create a rule that uses an affiliate’s first name plus the suffix “15”. When a new partner named Dave joins, the system instantly creates the code “DAVE15” for him.
Motivate Your Affiliates to Boost Sales
When your partners are motivated, they’ll stay loyal to your brand for the long run.
Here are two proven motivation tactics you can set up directly within UpPromote:
Reward Big Wins with Performance Bonuses
Everyone loves a bonus for hitting a target. It’s a classic and highly effective way to encourage your partners to sell more.
UpPromote can help you set up a bonus in just a minute.
You can set a specific performance milestone, such as a certain number of referrals, total commission, or total sales. When an affiliate reaches that number, the system automatically sends him the bonus.
For example, you could set up a one-time bonus of $50 for affiliates who generate $1,000 in total sales.
Send Your Partners Free Gifts
Sending your best partners free products is one of the best ways to build a strong relationship. When an affiliate can actually hold and use your product, they can create an authentic review based on their first-hand experience.
UpPromote Gifts can help you send product samples to your affiliates easily.
You can either send products completely free or provide them at an exclusive affiliate discount. Additionally, you can decide if the affiliate pays for shipping.
Imagine you just launched a new high-tech paddle. You can use UpPromote to send it to your top 10 affiliates as a reward.
Conclusion
Building a winning pickleball affiliate program on Shopify is a journey, but it’s one with a clear and actionable path to success.
A well-run affiliate program is so much more than just another sales channel. In a community as passionate and tight-knit as pickleball, it’s a way to build a powerful network of brand advocates.
These are not just partners; they are champions for your Shopify brand who will share their genuine enthusiasm with their audience, building authentic trust and driving sustainable growth.
By investing in these relationships, you’re not just selling products – you’re building a community.
FAQs
1) What types of pickleball products convert best for affiliate content?
Paddles (entry–mid tier), shoes, balls, starter sets, portable nets, bags, and training aids typically convert strongest. Round-ups (“best paddles under $100”), comparison charts, and sizing/fit guides for footwear also perform well.
2) How long are cookie windows in pickleball programs?
Common ranges are 7–30 days for D2C stores; some brands offer 60–90 days on higher-margin gear or for content affiliates. Always check attribution rules (last-click vs. first-touch vs. code attribution).
3) Do pickleball brands support code-only tracking (for TikTok/IG)?
Many do. Look for programs or apps that support coupon/code attribution so sales track even without a link click—useful for short-form video and offline mentions.
4) What should a pickleball brand look for in an affiliate app?
Must-have features: first-party cookies, link + coupon/code attribution, tiered commissions, SKU/collection-level rates (e.g., lower rate on low-margin balls), auto-approval rules, fraud controls, and easy payouts.
5) What’s the best way to recruit affiliates in the pickleball niche?
Source from review sites, pickleball coaches, local clubs, tournament pages, court locator blogs, and YouTube/TikTok reviewers. Offer sample kits or demo days. Publish a clear public affiliate page with apply link and benefits.
6) What reports matter most for a pickleball program?
By-partner revenue, AOV, EPC, new vs. returning customers, SKU/collection mix (paddles vs. footwear vs. balls), discount cost impact, LTV by partner, and assisted conversions.
7) Do you accept new pickleball affiliates?
Yes. Apply via our affiliate page; we welcome creators, coaches, clubs, and community pages.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
