Are you looking to monetize your website by promoting restaurant-related services and products? Check out our list of the 22 top restaurant affiliate programs, offering everything from restaurant reservations and meal delivery services to cookware and dining accessories.
The global food service industry is booming, and more people than ever are exploring new dining experiences, both in-person and online. This creates a great opportunity for you to tap into a profitable market and earn commissions by promoting top brands and services.
We’ve rounded up the 22 best restaurant affiliate programs, complete with commission details, cookie durations, and other key benefits. Let’s dive in and discover the perfect addresses to share with your audience today!
TL;DR
You can choose from a variety of well-known restaurant brands to partner with. Let’s review these top restaurant affiliate programs, including commission details and cookie duration.
- Restaurant Rockstars (Commission: 50%, Cookie: 180 days)
- Tundra Restaurant Supply (Commission: 5%, Cookie: 30 days)
- Snake River Farms (Commission: 10%, Cookie: 30 days)
- Culinary Depot (Commission: 2%, Cookie: 30 days)
- 360 Training Restaurant (Commission: 15%, Cookie: 60 days)
- Olma Caviar (Commission: 3%, Cookie: 7 days)
- ZWILLING (Commission: 6%, Cookie: 14 days)
- Eating Europe (Commission: 6%, Cookie: 30 days)
- Station Casinos (Commission: 5%, Cookie: 30 days)
- Caesars Palace (Commission: 5%, Cookie: 1 day)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
Best Restaurant Affiliate Programs: 22 Best Options in 2025
No time to read through the article? Here’s an overview of the best restaurant affiliate programs.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Restaurant Rockstars (50%) |
| Affiliate program with the longest cookie duration | Restaurant Rockstars (180 days) |
| Affiliate program with the most payment methods | Olma Caviar, Eating Europe, Station Casinos, Caesars Palace |
| Affiliate program with the most promotional materials | Olma Caviar (Banners, logos, links) |
1. Restaurant Rockstars

Restaurant Rockstars provides a curriculum on restaurant management, covering startup planning, financial management, and staff training. They also offer tailored advice to help restaurant owners enhance their operations and boost profitability.
The Restaurant Rockstars affiliate program gives you a competitive commission rate of up to 50% for each new customer you refer. The referral window remains active for 180 days from the customer’s initial click on your unique link.
Affiliates receive commissions through PayPal, ensuring a fast and secure payment process. So remember to create a PayPal account before signing up to join their affiliate program.
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2. Tundra Restaurant Supply

Tundra Restaurant Supply sells various restaurant supplies, equipment, parts, furniture, and food safety essentials. They have served the food service industry for over 100 years and cater to chains and eateries across the US.
With the Tundra Restaurant Supply affiliate program, affiliates will receive a 5% commission on every successful sale. Once a customer clicks your link, you have 30 days to earn commission on their purchases.
Their affiliate program is managed through Rakuten LinkShare. Affiliates can log into their accounts and access easy-to-use tracking and reporting tools on the network.
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3. Snake River Farms

Snake River Farms is the largest producer of American Wagyu beef in North America. In addition to beef cuts, customers can buy high-quality Kurobuta pork and wild-caught seafood from their website.
You will get a 10% commission for each successful sale when joining their restaurant affiliate program. The 30-day cookie duration allows you to earn money for qualified purchases within this timeframe.
The brand provides a broad range of simple text links for you to promote their products. Additionally, their affiliate managers are always willing to help you with any promotional concerns.
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4. Culinary Depot

Culinary Depot is a leading provider of commercial kitchen equipment and supplies. Shoppers can explore and buy refrigeration units, cooking appliances, dishwashers, small wares, and other restaurant essentials.
Managed through Impact, this restaurant equipment affiliate program offers a 2% commission on each approved sale. You can earn about $13 per sale with an average order size of $638. The cookie period lasts 30 days from the customer’s initial click on your unique link.
You can earn exclusive payouts and additional rewards based on your performance through their bonus program. Their affiliate managers are always available to support you with any promotional questions or challenges you may encounter.
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5. 360 Training Restaurant

360 Training Restaurant provides courses and certifications for restaurant professionals and food service businesses. Their training programs cover key topics such as food safety, alcohol training, employee management, and restaurant operations.
The 360 Training Restaurant affiliate program allows publishers to earn a 15% commission on every sale. The average order value is $80, so you may earn about $12 for each purchase. You’ll receive credit for any successful order made within 2 months of the customer’s first click.
You can share exclusive coupon codes with your audience to drive more sales. Plus, their affiliate managers will assist you every step of the way in creating promotional campaigns.
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6. Olma Caviar

Olma Caviar produces and distributes premium caviar and gourmet foods. They source a wide variety of both black and red caviar from top regions around the world, including Italy, Israel, South Korea, Russia, and Alaska.
You can earn a 3% commission on each order when joining this restaurant ingredients affiliate program. The tracking cookie stays active for 30 days from the customer’s first click on your unique link.
The brand rewards you an extra $5 for every new customer sale made within your first 30 days in their affiliate program. They also support your promotions with well-designed banners, logos, and links.
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7. ZWILLING

ZWILLING is one of the oldest and largest manufacturers of kitchen products in the world. Their products are designed for both professional chefs and home cooks, including cutlery, pots, pans, utensils, and food preparation tools.
The ZWILLING affiliate program gives you a 6% commission rate on successful sales. The cookie will remain valid for 14 days following the customer’s first click on your unique link.
Their affiliate program is managed via CJ Affiliate. You can access the network to get your unique tracking link and start promoting their products.
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8. Eating Europe

Eating Europe offers guided food tours across a variety of European cities. They connect travelers with local cuisine and culture by showcasing authentic restaurants, street food spots, and hidden culinary gems.
You can earn a 6% commission on all successful purchases when participating in their restaurant affiliate program. The brand gives you 30 days from the customer’s first click to receive commissions on their purchases.
This restaurant suggestion affiliate program gives you a collection of eye-catching creatives to support your promotional efforts. You can add these to your site to engage your audience and drive more sales.
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9. Station Casinos

Station Casinos is a leader in the hotel and casino market in Las Vegas. They offer slots, table games, poker, sports betting, and bingo alongside hotels, dining, entertainment, and other amenities like spas.
The Station Casinos affiliate program allows you to earn a commission rate of 5%. The cookie window lasts 30 days from the consumer’s first click.
You will receive your commission payouts on a monthly basis. The brand also rewards affiliates who hit specific sales goals with bonuses and incentives.
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10. Caesars Palace

Caesars Palace is one of the most iconic luxury hotels and casinos in Las Vegas. They offer diverse amenities, including a massive casino, high-end restaurants, world-class entertainment, and luxurious hotel rooms and suites.
The Caesars Palace affiliate program allows you to get a 5% commission on each successful sale. However, you can only earn commissions if customers click your link and make a purchase within 1 day.
They provide you with appealing creatives and video widgets to display on your site and attract more customers. You’ll have the opportunity to participate in hotel familiarization tours to create detailed review content.
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11. Groupon
- Commission rate: 3.2 – 5.6%
- Cookie duration: 7 days
Groupon is a global e-commerce marketplace offering discounts on dining, spas, fitness, events, electronics, home goods, and getaways. They currently operate in 13 countries, serving over 500 cities and millions of active users.
12. UpMenu
- Commission rate: 20%
- Cookie duration: 60 days
UpMenu helps restaurant owners build and manage their own online food ordering systems across websites, apps, and social platforms. They also offer tools for customer engagement, loyalty programs, and promotional campaigns to boost the restaurants’ online presence.
13. Chef’s Deal
- Commission rate: 2%
- Cookie duration: 45 days
Chef’s Deal is a commercial kitchen and restaurant supply store based in Nashville, Tennessee. Shoppers can choose from various cooking appliances, refrigeration units, food preparation tools, and small wares.
14. Restaurant.com
- Commission rate: 20%
- Cookie duration: 30 days
Restaurant.com connects diners with local restaurants by offering discounted dining certificates and deals. They partner with over 20,000 restaurants across the United States, providing customers with a diverse range of dining options.
15. Grubhub
- Commission rate: $5
- Cookie duration: 1 day
Grubhub helps users order food for delivery or pickup through their website and mobile app. They provide an easy-to-navigate interface where customers can browse menus, customize orders, and make payments seamlessly.
16. The Signature at MGM Grand
- Commission rate: 3%
- Cookie duration: 5 days
The Signature at MGM Grand is a luxury hotel located within the MGM Grand complex in Las Vegas. Guests can enjoy fine dining at their renowned restaurants, including signature spots like Joël Robuchon and L’Atelier de Joël Robuchon.
17. LollicupStore
- Commission rate: 3-7%
- Cookie duration: 45 days
LollicupStore supplies food service products for restaurants and other businesses in the beverage industry. Their featured line includes tapioca pearls, drink powders, jellies, syrups, and other ingredients.
18. Tripadvisor
- Commission rate: 50%
- Cookie duration: 14 days
Tripadvisor provides travelers with reviews and recommendations for hotels, restaurants, attractions, and more. They also offer booking options, travel guides, and community forums to help users plan their ideal trips.
19. Darden Restaurants
- Commission rate: 2%
- Cookie duration: 14 days
As a major player in the American restaurant industry, Darden Restaurants owns several well-known brands like Olive Garden, LongHorn Steakhouse, The Capital Grille, and more. They operate a full-service model, serving different dining experiences, from casual to fine dining.
20. TouchBistro
- Commission rate: $100-1000
- Cookie duration: Not mentioned
TouchBistro is a point-of-sale and restaurant management system for the food service industry. They offer many features to streamline restaurant operations, including order management, payment processing, staff management, and inventory tracking.
21. Chownow
- Commission rate: $25-100
- Cookie duration: Not mentioned
As an online ordering and delivery platform, ChowNow enables restaurant owners to set up branded ordering systems directly on their websites and mobile apps. They also provide valuable insights to help restaurants improve marketing strategies and customer engagement.
22. Everytable
- Commission rate: $40
- Cookie duration: Not mentioned
Everytable Everytable strives to make healthy meals affordable and accessible to all, especially in underserved communities. They distribute meals through grab-and-go storefronts, subscription delivery, and SmartFridges across multiple locations.
The Ultimate Guide: How to Create a Winning Affiliate Program for Your Restaurant Brand on Shopify
The restaurant and food industry landscape has shifted. Today’s customers don’t just discover brands through traditional advertising. They trust recommendations from influencers, food bloggers, and content creators they follow online.
Whether you’re running a restaurant chain, selling premium ingredients and kitchen equipment, offering restaurant management software, or providing food delivery services, your digital presence and word-of-mouth marketing are now critical to growth.
The numbers confirm this: 74% of consumers rely on social media to make food-related purchasing decisions. This behavioral shift unlocks a powerful growth channel: affiliate marketing.
Instead of pouring budget into ads with uncertain ROI, imagine mobilizing a network of passionate food enthusiasts, industry experts, and trusted voices who genuinely love your brand.
Affiliate marketing transforms satisfied customers, food bloggers, restaurant consultants, and niche creators into your sales force, and you only pay for actual results.
You provide partners with a unique tracking link or discount code. When their audience makes a purchase using that link, your affiliate earns a commission. It’s performance-based marketing at its finest: low risk, high reward, and built on authentic recommendations.
In this guide, we’ll walk you through building a profitable restaurant affiliate program from the ground up.
Find an Effective Affiliate Management Tool
You already know your business operations are demanding. Between product development, marketing, sales, and customer support, your team has little room for additional manual work.
Managing an affiliate program shouldn’t add to that burden. But without the right software, affiliate management becomes a manual nightmare.
Manual tracking through spreadsheets and basic coupon codes leads to inevitable attribution errors.
Miss a sale or miscalculate a commission, and your top-performing affiliates stop receiving the commissions they deserve.
The result? Broken trust and lost partners who move to more reliable programs.
Managing 5 affiliates with spreadsheets is tedious. Managing 50 is nearly impossible.
As your program grows, you can’t identify top performers, track which products convert best, or make data-driven decisions.
When you build everything yourself, you’re the tracking system, support team, and strategist all at once.
Technical issues and strategic questions have no answers, costing you both time and revenue.
This is why you need a professional affiliate management tool that automates the heavy lifting so you can focus on growth instead of spreadsheets.
If you’re looking for a robust solution for your brand, consider UpPromote, the top-trusted affiliate solution in the Shopify App Store.
So how does UpPromote solve these challenges? Here’s what it brings to the table:
- Automatic and accurate tracking: Records every sale in real time with precise attribution.
- Detailed analytics dashboard: Shows top performers, product conversion rates, and performance tiers for data-driven decisions.
- 24/7 live support and a dedicated success team: Get help with technical issues, program optimization, and proven scaling strategies.
And the best part?
UpPromote offers a free plan so you can start your affiliate program without worrying about upfront costs. Try it out to see if the app’s features fit your brand’s needs.

Design an Attractive Commission Rate
Your commission structure can make or break your affiliate program. Set rates too low, and you won’t attract quality partners. Set them too high, and you’ll erode your profit margins.
The key is matching your commission rates to both your product margins and the value each affiliate brings.
Based on our analysis of over 135 restaurant affiliate programs, here are the industry benchmarks to guide your strategy.

Branded Merchandise: 15-20%
Offer your highest commission rates for branded products like signature sauces, spice rubs, cookware, or apparel.
These items typically carry much higher profit margins than prepared food.
That means you can share more revenue with partners while still maintaining healthy profitability.
Higher payouts make these products especially attractive to affiliates. As a result, they’ll promote your most profitable offerings more actively.
Meal Kits and Subscriptions: 10-15%
With subscription products, you’re investing in customer lifetime value, not just a single transaction.
This commission range reflects that long-term benefit. While you pay more upfront, you gain a recurring customer whose future orders generate ongoing revenue without additional affiliate commissions.
For example, a farm-to-table meal kit service using UpPromote offers a 12% commission on first subscription orders.
The average customer subscribes for six months at $65 per month, generating $390 in total revenue. After paying the initial $7.80 commission, the remaining $382.20 comes in at full margin. That makes the customer acquisition cost highly profitable.
Online Food Orders and Gift Cards: 5-10%
Individual food orders typically have lower margins than packaged products. Because of that, treat these commissions as customer acquisition costs.
You’re essentially paying to bring new customers through the door. The expectation is that food quality and service will drive repeat business over time.
We talked with a local pizzeria that set their commission at 7%.
They told us, “We don’t make much profit on the first order we get from an affiliate’s link. However, about half of those new customers ordered from us again within the month without any promo code. The affiliate gets us the first sale, and our food earns us the second.”
Set a Smart Cookie Duration
Getting the cookie duration right is a crucial step. Think of it as the “thank you window” for your affiliates.
If the window is too short, your partner might drive a sale but receive no credit for their effort. If it’s too long, you could end up paying commissions on purchases that weren’t truly influenced by the affiliate.
Getting this balance right shows your partners you’re fair and value their contribution.
Based on successful restaurant affiliate programs, here’s how to choose the right cookie duration for your products.
Quick-Decision Items: 7-15 days.
This cookie duration works best for products with a short buying cycle, like online food orders, specialty ingredients, or low-cost kitchen accessories (typically under $50).
For these items, customers make purchase decisions quickly, often within a few days of seeing a recommendation. Lower-cost purchases require minimal research or budget planning, so customers who are interested tend to buy right away.
For example, a brand selling artisanal spice blends uses a 10-day cookie.
They’ve found that when customers discover their products through recipe videos, most purchase within the same week.
The 10-day window gives the affiliate credit for these quick, interest-driven purchases while avoiding situations where they get credit for completely unrelated purchases weeks later.
Considered Purchases: 30-45 days.
This longer window is best for items that require research and consideration, like meal kit subscriptions, cookware sets, or bulk restaurant supplies (typically $50-$200).
Customers need time to compare options, read reviews, and budget for these purchases. They might bookmark the page or add items to their cart.
A 30-day window gives them adequate time to make a thoughtful decision while ensuring your partner gets proper credit for introducing them to your product.
For instance, a company selling premium cookware sets uses a 30-day cookie.
Through their analytics, they’ve learned that customers typically need 2-3 weeks to research features, compare with competitors, and read reviews before making a purchase. The 30-day window captures the majority of these considered purchases.
High-Ticket Items: 60-90 days.
Use this longer duration for high-ticket products like commercial kitchen equipment, professional training courses, or large bulk inventory orders (typically $200+).
High-ticket purchases require financial planning, not just consideration.
Customers may need several pay cycles to save for the investment, secure approval from business partners, or wait for the right timing in their business cycle.
They might decide they want your product in week one but not purchase until several weeks later as they prepare financially.
A longer cookie window ensures the partner who introduced them to your product receives fair credit, even when the purchase timeline extends over several weeks or months.
For instance, 360 Training Restaurant offers a 60-day cookie for their courses.
They understand that restaurant owners often need weeks or months to budget for training expenses, even after deciding the course would be valuable for their business.
Create a Professional Affiliate Signup Page
To attract the best partners for your brand, it’s essential to create a great signup page.
This page is your first chance to show potential affiliates that your program is professional and worth joining.
When your signup page is clear and exciting, it makes your program look more attractive.
This encourages high-quality partners to apply, which makes it easier for you to screen for the ones who are a perfect fit.
With UpPromote, you can easily build a registration form that matches your brand.
You can start by picking one of three templates. The Basic template is simple and clean, while the Trendy and Comfort templates offer more modern designs to help you stand out.
From there, you can customize the entire page to perfectly match your brand’s look and feel. You can add your logo, use your brand colors, and even show off great photos of your products.

Beyond visuals, a truly effective signup page helps you learn about your potential partners. UpPromote enables you to add custom questions to the registration form.
Instead of just asking for their website, consider adding questions like, “What do you like most about our brand?” or “How do you plan to promote our products to your audience?”
By asking these questions, you can see which applicants are genuine fans and a good fit, not just people looking for a quick commission.
Their answers also show you their marketing ideas and help you see if their style aligns with your brand.
Provide High-Quality Marketing Assets
The faster your affiliates can start promoting, the sooner you’ll see results. Providing ready-to-use marketing assets saves them time, ensures brand consistency, and increases the likelihood they’ll actively promote your products.
Here are the essential marketing assets every affiliate program should provide.
Here are the important marketing assets every affiliate program should provide.
Professional Photos and Videos
High-quality visual content is the foundation of affiliate marketing. Your affiliates need images and videos they can use across Instagram, TikTok, blogs, YouTube, and email newsletters.
Provide a variety of content types:
- Product-only shots with clean backgrounds
- Lifestyle imagery showing products in use (cooking scenes, plated dishes, kitchen settings)
- Video content like recipe tutorials, unboxing footage, or behind-the-scenes clips
- Short-form clips optimized for Reels and TikTok (15-60 seconds)
Sample Social Media Content
Not every affiliate is a professional copywriter.
Help them get started by providing sample captions, hashtag lists, and key talking points. They can then customize these for their audience.
Example assets to provide:
- Short captions highlighting key product benefits
- Longer-form captions for storytelling or product features
- Suggested hashtag sets by topic
- Product benefits and unique selling points
- Blog post outlines or email templates
Make it clear that these are templates they should personalize, not copy word-for-word. The goal is to give them a starting point so they’re not staring at a blank screen.
Brand Guidelines and Product Information
Consistency matters. Provide your affiliates with clear guidelines.
That way, their content stays aligned with your brand voice and accurately represents your products.
These include:
- Brand voice and tone guidelines
- Logo files with usage guidelines
- Approved color codes and fonts
- Product information sheets with key features and specifications
- Do’s and don’ts for brand representation
These guidelines help affiliates create content that feels authentically aligned with your brand. At the same time, they still have room to add their own personal style.
Keep Assets Updated
Marketing assets aren’t a one-time upload. As you launch new products, update packaging, or create seasonal campaigns, refresh your affiliate resources.
Set a quarterly reminder to:
- Add new product photography
- Create seasonal content (holiday recipes, summer grilling, etc.)
- Update brand messaging or campaign themes
- Share any new product launches or limited editions
When affiliates see you’re actively supporting them with fresh content, they’re more motivated to keep promoting your products. Regular updates also give them new reasons to post about your brand, keeping their content fresh and engaging.
Managing marketing assets for multiple affiliates can get messy fast. Sending files via email or shared folders becomes chaotic as your program grows.
UpPromote’s Media Gallery creates a centralized hub for all your marketing assets. Upload everything once, and affiliates can access it anytime.
Add product photos, video links, brand guidelines, sample captions, and any other resources your affiliates need.
Organize these materials into categories like “Product Photos,” “Holiday Campaign,” or “Brand Guidelines.”
That way, affiliates can quickly find what they’re looking for.
Once uploaded, all assets appear in your affiliates’ portal. They can view, download, copy links, or get embed codes without asking you to send files individually.

Keep Affiliates Motivated with Rewards and Incentives
Regular commissions are the foundation of your program, but strategic bonuses and incentives keep your best partners engaged and actively promoting. When affiliates have clear goals beyond standard commissions, they’re motivated to promote more consistently and drive better results.
Here are two proven tactics to boost affiliate performance.
Performance Bonuses
Performance bonuses reward affiliates who hit specific sales milestones. This give them extra incentive beyond regular commissions.
UpPromote’s Bonuses feature automates this process. You can set targets based on number of orders or total revenue generated. Then, the system awards bonuses automatically when affiliates reach them.

You can structure bonuses in different ways:
- Sales volume bonuses: Reward affiliates for reaching a specific number of orders
- Revenue milestones: Reward affiliates for hitting a total sales amount
- Tiered bonuses: Increase rewards as affiliates hit higher targets, motivating top performers to push further
Product Gifting
Sending product samples to affiliates creates authentic content opportunities.
When affiliates experience your products firsthand, they can create genuine reviews, tutorials, and recommendations based on real use.
This type of content converts significantly better than promotional posts without personal experience.
UpPromote’s Gifts feature streamlines product seeding.
You can create gift packages with specific products, then assign them directly to affiliates in the platform.
Send welcome packages to all new affiliates to help them start creating content immediately.
Reward top performers with exclusive or premium products as recognition.
Or seed new product launches to select affiliates for early reviews and buzz building.

Conclusion
Running a good affiliate program is like growing your restaurant family. It starts with clear rules, the right partners, and tools that help everyone win.
When you team up with people who love what you offer – whether it’s your meals, cooking classes, kitchen tools, or special ingredients – they’ll share that passion with others.
Bit by bit, your biggest fans turn into your best promoters, bringing more customers, more trust, and more buzz to your brand.
FAQs
1) What is a restaurant affiliate program?
It’s a performance-based partnership where creators or partners promote your restaurant and earn a commission for orders they drive—usually tracked via links, coupon codes, or QR codes.
2) What commission rate is typical for restaurants?
Common: 5–15% per order, or a fixed ₫/$/€ amount (e.g., ₫30k/$3) for pickup/delivery. Many add new-customer bonuses (e.g., extra ₫/$ for a diner’s first order).
3) What’s the best way to recruit affiliates for a restaurant?
Start local: food bloggers, TikTokers, IG foodies, campus clubs, local Facebook group admins, hotel concierges, event organizers, and micro-creators (3–20k followers) with strong engagement. Offer free tastings + “founder” commission perks.
4) What content converts best for restaurants?
Short-form taste tests, before/after plating, behind-the-scenes prep, limited-time menu drops, bundle deals (family set), and clear CTAs (“Order with my code for 10% off pickup”).
5) I’m an affiliate—how do I increase conversions for restaurants?
Include location, hours, parking/delivery range, dish pricing, dietary tags, and speed to table. Add QR in video descriptions, pin comments, and Stories highlights with permanent links.