Top 23 Best Sports Betting Affiliate Programs in 2025

According to Statista reports, global sports betting will reach $9.65 billion in revenue in 2024. What a promising niche to engage in and earn money from their affiliate marketing, right?

Our 23 programs listed below will help you consider more carefully and start making extra income. So, keep reading, weigh the pros and cons, and join the one that suits your audience the most.

TL;DR

You can earn a considerable amount of extra money through sports betting affiliate programs. Take a quick look at their lucrative commission rates.

• 9 Wicket (Commission: 25-40%)
• Betsson Group (Commission: 40-45%)
• Pinnacle (Commission: Up to 35%, Cookie: 3 months)
• RevMasters (Commission: 20-35%, Cookie: 15 days)
• Profit Maximiser  (Commission: 75%, Cookie: 60 days)
• William Hill (Commission: 30%)
• ZCode System (Commission: 60%, Cookie: 180 days)
• 10 Bet (Commission: 35%)
• Entain (Commission: 25-35%)
• Boylesports (Commission: 30%)

A successful affiliate program means keeping affiliates happy and generating regular sales. You need to offer good commissions, motivate affiliates, track their performance, and make timely payouts. Fortunately, UpPromote can handle all these tasks smoothly with its all-in-one software.

23 Best Sports Betting Affiliate Marketing Programs

Are you in a hurry? The table below summarizes the top sportsbook affiliate programs for you to consider:

1. 9 Wicket

9 Wicket is an online sports betting platform with an updated live match stream for cricket enthusiasts. With a wide range of betting options in football, tennis, and online games, 9 Wicket is suitable for both beginners and professionals.

The 9 Wicket affiliate program is available to join on their main website. The commission rate is generously ranging from 25% to 40% for affiliates.

Noticeably, their only payment method is through bank transfer. Affiliates must have a minimum payout of 5000 BDT ($42) to receive their payouts.

9 Wicket supports their affiliates via various platforms, such as WhatsApp, Telegram, or e-mail. Besides promotional banners and links, affiliates will be updated with the latest deals and bonuses to share with their audiences.

2. Betsson Group

Betsson Group is among the largest gaming groups, with more than 20 betting brands. For over 60 years, they have offered sportsbooks, casinos, and various sports betting options.

As there are various leading brands in Betsson, the commission rates vary based on the brand you choose to sign up for:

• 45% for Inkabet, Betsson
• 40% for Betsafe, Nordicbet, Rizk, and more

Betsson pays its affiliates monthly by the 10th of the following month. They offer various payment options, including Neteller, Skrill, ecoPayz, and bank transfer. Noticeably, the payment threshold to receive earnings is about $55.

Affiliates can boost earnings by using Betsson promotional tools such as banners and landing pages. They can even embed free games on their site to attract more audiences.

3. Pinnacle

Pinnacle is a medium-sized, fully licensed online sportsbook for sports betting. You can find any top sports betting on their site, including soccer, esports, tennis, and more.

The Pinnacle bet affiliate program offers up to 35% commission for referring players. You need to invite at least 5 new depositing players to receive a commission.

• 20% for 5+ new depositing players
• 30% for 30+ new depositing players
• 35% for 35+ new depositing players

The cookie duration is up to 3 months for affiliates to earn their credited commission. To support their affiliates, Pinnacle provides banners in over 16 languages and live odd API to update real-time content. They also write betting articles regularly for affiliates to post on their site.

4. RevMasters

RevMasters always creates new promotional campaigns for casino and sports betting. They are among the biggest promoters in the betting niche, offering innovative and high-standard service.

RevMasters sports betting affiliate program offers a 4-tiered net revenue share for affiliates. Especially in the first month at RevMasters, affiliates can earn 50% for every successful order.

• 20% for $0-$9,999
• 25% for $10,000-$14,999
• 30% for $15,000-$24,999
• 35% for $25,000+

The cookie duration remains active for 15 days. The payouts are made on net 30, affiliates can get their earnings on the 25th of next month. However, they must have a minimum threshold to receive payouts, which depends on payment options:

• $100 for player account
• $300 for bitcoin
• $1000 for bank wire

RevMasters creates various marketing tools for their affiliates on the marketing mood board. They can choose from a collection of banners and text links to boost their promoting effort.

5. Profit Maximiser

Profit Maximiser creates a totally different betting way for users to earn tax-free profits. They have unique access to every sport, casino, and financial spread-betting program.

Managed through Clickbank, the Profit Maximiser affiliate program offers a commission rate of up to 75% per bet. The cookie is tracked for up to 60 days from the first click of customers.

When joining their affiliate program, you can receive regularly updated bonuses and offers. Profit Maximiser will also provide you with expert videos and written tutorials to support your promotion.

6. William Hill

William Hill is part of the world’s leading betting and gaming company, Evoke. The rate for sports betting is high, bettors can bet £10 and get up to 3 times in free bets at William Hill.

William Hill pays their affiliates a commission rate of 30% for sports, casinos, games, and live casino products. To sign up for the William Hill affiliate program, you can go to their official website and apply.

William Hill pays their affiliates through various payment methods, including electronic transfer and e-wallet options. The payment threshold for electronic transfer is $50, and for e-wallet is only $5.

Affiliates can promote William Hill products using their unique and creative banners. If you can’t find a suitable one, you can ask your account manager for assistance.

7. ZCode System

ZCode system has been well-known for their live beta-testing on Facebook for years. Now, it is finally going live and developing sports investing and sports statistics for better betting results.

Managed through ClickBank, the ZCode system affiliate program has a commission rate of up to 60% per successful sale. ZCode system has a 180-day cookie duration for affiliates to earn approved referrals through affiliate links.

ZCode system has created multiple types of promotional tools for affiliate marketing. Affiliates can take advantage of their banners, landing pages, and various giveaway tools.

As of this writing, ZCode is hosting a sales contest for affiliates to increase their earnings. From 1st to 27th September 2024, participants can earn cash bonuses ranging from $100 to $500.

8. 10 Bet

For every sports bettor, 10bet is a familiar betting platform with 20 years in the betting niche. They have teamed up with Juventus and various football teams worldwide.

10bet allows their partners to earn up to 35% commission for every successful product sale. Affiliates can join the 10bet affiliate program through the website’s registration form to start earning money.

10Bet’s main payment methods are wire transfer, Skrill, and Neteller. To receive payouts on the 15th, affiliates must have a payment threshold of €100 for Skrill and Neteller and up to €500 for wire transfers.

9. Entain

Entain teams up with some of the most famous brands to create the most exciting betting community for bettors. Users can search for their favorite team and bet to earn some money at Entain.

Entain pays their affiliates based on the number of successful sign-ups through their affiliate link:

• 25% for 1-25 sign-ups
• 30% for 26-100 sign-ups
• 32% for 101-300 sign-ups
• 35% for 300+ sign-ups

Entain will only transfer transactions to affiliates’ bank accounts on a monthly basis. However, affiliates must have a minimum balance of £100 to receive payouts

Entain stands out with exceptional signup offers and bonuses for affiliates. They even give affiliates free bets and spins to attract more customers to their site.

10. Boylesports

Boylesports is the house of easy and safe betting for everyone to join. Their product offerings include sports betting, online casinos, online poker, and online bingo.

By joining the Boylesports affiliate program, you can earn a commission of 30% net revenue share for each product sale. The only payment method is bank transfer and you must achieve at least €100 to receive payouts.

Boylesports has up-to-date creatives, such as flash banners, to support their affiliates in promoting. They also have live odds and excellent signup offers for their partners.

11. Web Partners

• Commission rate: 25-35%
• Payment methods: Bank wire, Bitcoin, player account

Need a professional betting program for sports, horses, and online casinos? Web Partners is the right choice for you to start earning money.

12. Bet365

• Commission rate: 30%
• Payment methods: Bank wire, cheque

Bet365 is a leading online gambling operator with over 90 million customers worldwide in 150 countries. They have over 600,000 live events for sports betting, casinos, and more.

13. Parimatch

• Commission rate: 30%
• Payment methods: Not mentioned

Parimatch is the official betting partner of Leicester City Football Club and Nottingham Forest Football Club. They are bold and energetic, with football, combat sports, and Esports betting globally.

14. Melbet

• Commission rate: 40%
• Payment methods: Not mentioned

You can trust Melbet for their betting platform as they applied for a license in 2012. There are over 50 sports and numerous betting markets on Melbet for you to explore.

15. 1win

• Commission rate: 50%
• Payment methods: Not mentioned

Joining 1win to maximize your money from sports betting. 1win has multiple choices for sports with high odds and over 30,000,000 players in the world.

16. Everygame

• Commission rate: 35%
• Payment methods: Card deposit, bitcoin

Everygame has a trustworthy sports betting program for everyone to join, especially football betting. They have over 5,000 daily wagers for fans of every sports type in more than 150 countries.

17. Bovada

• Commission rate: Up to 45%
• Payment methods: Card, bitcoin, Tether, Litecoin, Ethereum

The online betting events on Bovada are mostly for big games, big races or big parties. You can join any sports betting at Bovada, from American football and soccer to other major sports.

18. Sportsbetting

• Commission rate: 10-35%
• Payment methods: Bitcoin, player account

You can join Sportsbetting through Commission King, a popular affiliate network for sports betting. Sportsbetting is an industry-leading brand for online sports betting in all leagues, such as the NFL, MLB, and more.

19. Campeon

• Commission rate: 60%
• Payment methods: BTC, bank transfer

Campeon is the partner of various sportsbook and casino brands for organizing safe betting programs. They have many exclusive bonuses when joining their partner’s bet.

20. V.Partners

• Commission rate: 50%
• Cookie duration: Webmoney WMZ, wire transfer, Neteller, Skrill, QIWI, Capitalist, Bitcoin, Tether

V.Partners is a famous casino and sports betting operator in the betting niche. They are featured with many brands, including Vulkanbet, Ice Casino, and so on.

21. GGbet

• Commission rate: 40-60%
• Payment methods: Wire transfer, Skrill, bitcoin, Neteller

GGbet focuses on esports and sports betting to bring the best bet games to their subscribers. Most of their bet is in Dota2, CS2, LoL, Valorant, soccer, and basketball.

22. BetElite

• Commission rate: 40-60%
• Payment methods: Not mentioned

If you’re passionate about making money through sports and casino betting, BetElite is your home. They have over 30,000 live matches every month and more than 4000+ games for bettors.

23. Sportpesa

• Commission rate: $1
• Payment methods: Skrill, Neteller, bank transfer, Mobile Monkey

Sportpesa is a 10-year online gambling company with over 20 million sports fans worldwide. Sportpesa allows players to refer their friends once they place bets with a total stake of $2. When the referred friend places at least $1, the player will also receive a bonus equal to their friend’s stake.

The Ultimate Guide to Building a High-Performance Affiliate Program for Sports Brands on Shopify

The global sports industry is booming, with experts predicting it will grow to over $600 billion in the next few years.

As a brand in this exciting space, you have a huge opportunity to connect with a passionate audience.

But how do you earn their trust and stand out? The answer lies in partnering with the influential voices they already follow.

This is the power of affiliate marketing. You can partner with sports lovers and content creators – the fitness influencers, specialized sports bloggers, and team coaches.

You give them a unique link to share. When someone purchases via that link, you pay your partner a commission as a thank you.

It’s a win-win: they get to monetize their passion, and you get powerful, trusted recommendations that drive real sales.

This guide will show you exactly how to build a sports affiliate program on Shopify.

Choose the Right Shopify Affiliate App for Your Sports Brand

Running an affiliate program shouldn’t be a headache. Trying to manage it manually is a recipe for mistakes and wasted time.

The right software automates the hard work so you can focus on growing your Shopify brand.

This is why choosing the right app is your most important technical decision.

Before you choose a solution, make sure any tool you consider has these essentials:

Reliable, Real-Time Tracking: To ensure you and your partners have the right sales data.

An Easy-to-Use Dashboard: Both for you to manage the program and for your affiliates to track their performance.

Automated Commission & Payouts: To make paying your partners simple and error-free.

Customization Options: To make the sign-up page and affiliate dashboard feel like a part of your brand.

UpPromote is a Shopify affiliate marketing solution that checks all the boxes. But what really sets it apart is the amazing support and flexible pricing.

If you run into any problems, the support team will always be available to answer your questions. We want to ensure your affiliate program runs smoothly and hassle-free.

UpPromote is also perfect for any budget. There’s a free plan that has everything you need to launch an affiliate program.

And if you’re curious about the paid plans, each one comes with a 14-day free trial. You can try out all the features without any risk.

Set a Competitive Commission Rate

To attract the best sports bloggers and influencers, you need to offer a competitive commission rate. 

But what does a competitive rate actually look like in the sports industry? It can be tough to figure that out on your own.

So, we did the research for you by analyzing the commission structures of over 250 sports brands on Shopify.

Let’s look at the common patterns we found to help you decide what’s right for your store.

Everyday Apparel & Gear: 5-10%

For regular sports stuff like workout clothes, shoes, and basic equipment, you should set the commission between 5% and 10%.

Why? Because they’re easy to sell. People already know what they want.

Your affiliate doesn’t need to write a long review or create a fancy video. The brand name and product quality do most of the work.

For example, Under Armour and Lululemon pay around 5% commission for their activewear.

High-Ticket & Resold Goods: 3-8%

When you’re selling pricey gym equipment or carrying other brands’ products, commissions drop to 3-8%.

But here’s the thing: the actual dollar amount can be huge. Sure, 3% sounds small. But 3% of a $1,500 home gym is $45. That’s way better than $5 from selling a shirt.

Big retailers like DICK’S Sporting Goods only pay 2% because they’re reselling other brands.

High-Margin Products & Subscriptions: 15-50%

For digital products, nutritional supplements, or subscription services, the commission rate is the highest, ranging from 15% to 50% or more.

This is because these products have either very high profit margins or high customer lifetime value.

With low manufacturing and shipping costs, you can be generous to your partners.

For example, BPI Sports can comfortably offer a 25% commission on their supplements.

For a subscription Shopify brand like Gainful, paying a $25 flat fee on a $50 first order is like paying a 50% commission.

Define the Right Cookie Duration

The cookie duration is the timeframe an affiliate gets credit for a sale after their link is clicked.

The ideal length really depends on your product and how long your customers typically take to make a purchase decision.

Here’s an easy way to look at it.

For products that people buy quickly, a short cookie window of 3 to 15 days makes sense. 

The customer’s decision-making process is very short, often just a few days. They see a product they like, and because they already trust the brand, they don’t need weeks to think it over.

That’s why Nike uses a 7-day cookie.

However, for most sports apparel and gear, a 30-day cookie is the standard.

The reason is simple: it matches how people really shop. People often need time to think before they buy, maybe waiting a week or two for payday.

A 30-day window is long enough to cover this normal shopping behavior.

Finally, for expensive items that take a lot of thought, a longer cookie of 45 to 60 days is a very smart move.

Nobody buys a $1,500 home gym on a whim.

Your customer will spend weeks reading reviews, watching YouTube videos, asking friends, and checking their budget. They might click an affiliate link today but not buy for a month.

A longer cookie gives affiliates confidence to create helpful content. They know their work won’t go to waste if the customer takes time to decide.

Total Gym uses a 45-day cookie for exactly this reason.

Identify Your Target Affiliate Profile

Before you can find the right affiliates, you need to know who you’re looking for.

First, you have the sports YouTubers. They build a dedicated following by creating trustworthy product reviews and helpful video guides.

Let’s say you sell high-performance outdoor gear, and your key product is a new waterproof running jacket.

A running YouTuber could create a video titled “The Ultimate Marathon Training Gear List,” featuring your jacket as their top recommendation.

They could even include clips of themselves running in the rain while wearing it, highlighting key features like the sealed zippers and how it keeps them dry.

To find these creators, you can search directly on YouTube for phrases like “best running gear reviews” or “marathon training tips.”

Then, look for channels that consistently produce high-quality, engaging videos.

We’ve found some YouTubers you might want to explore. Check them out to see if they align with your brand.

• Denice Andree (161K subscribers)
• Kathryn Mueller (239K subscribers)
• Amy Victoria (54.8K subscribers)

Next are the fitness influencers. These partners live on social media platforms and often share their personal fitness journey and workout routines.

For a great example, look at fitness influencer Pamela Reif’s post for her Puma collection.

She posted a great photo and an exciting caption. She pointed out a useful detail like a “hidden pocket,” and told her followers exactly where to find the “direct links” to buy.

Finally, a very different but powerful group is online coaches and trainers.

Suppose you sell specialized training equipment, like a set of high-quality resistance bands.

When an online coach onboards a new client, their digital welcome packet will often include a “Required Gear” list.

When a coach signs up a new client, they usually send a “welcome guide” with a list of gear the client will need.

The coach can add their affiliate link for your bands directly to that list. This makes it super easy for the client to buy the right equipment.

They can also add links directly to the digital workout plan. If an exercise needs your bands, the coach can link to them from the workout PDF. One click, and the client is on your product page.

Connect With Your Ideal Affiliates

Now, it’s time to bring your potential affiliates on board.

You’ll need to send personalized messages to your top picks and build a clear “front door” for potential partners to come to you. Let’s break down how to get started.

Send them a direct invitation

Once you’ve found a creator who seems like a perfect fit, the next step is to reach out directly. A personal, friendly message is far more effective than a generic one.

A short direct message (DM) on social media is a great way to start the conversation.

Hey [Affiliate’s Name]! I’m a huge fan of your content, especially your recent post about [specific topic].

I’m reaching out from [Your Brand Name]. Since your audience is really into [their niche], I think we’d be a great match for a partnership. We have a great affiliate program, and I’d love to share the details.

Let me know if you’re interested!

Alternatively, sending a direct email is a more professional approach.

It gives you the space to introduce yourself, explain in more detail why they are a good fit, and provide a direct link for them to learn more or sign up.

Create an affiliate signup page

While you’re reaching out to partners, you also need a great way for them to find you on their own.

Your affiliate sign-up page is the front door to your program. It’s the first impression people get, so it needs to look professional and inviting.

With UpPromote, you can easily add a registration page to your Shopify website.

The app offers 3 pre-designed templates to choose from: Basic, Trendy, and Comfort.

Moreover, you can customize the page with your own logo, brand colors, and product images. It helps make the page look professional and trustworthy.

For example, this is an affiliate signup page using the Trendy template.

But a great sign-up page does more than just look good – it also acts as a filter.

By adding a few key questions to your form, you can learn more about applicants and find the best partners for your brand.

For example, you can ask:

• Have you worked with other sports or fitness brands before?
• How many monthly visitors do you get on your website or social media?
• How do you plan to promote our [your product, e.g., “activewear”]?

These questions help you see who has a real, engaged audience and how they plan to represent your brand. It helps you approve the right people from the start.

Provide High-Quality Marketing Assets

Your partners are excited to promote your Shopify brand, but they can’t do a great job if they have to guess about the details.

The best way to help them succeed is to give them a library of ready-to-use marketing materials.

First, you should provide a collection of high-quality product and lifestyle photos.

This is a huge time-saver for your affiliates. It lets them skip the entire “set up and shoot” process, so they can create beautiful content in minutes, not hours.

For example, if you sell a new high-performance running jacket, don’t just give them a single photo on a white background.

You can provide your partners with clean photos that show off details, like the zippers. Also, give them action shots of someone running in the rain wearing the jacket.

Next, you should create a simple guide with key selling points. Your partners love your products, but they might not know all the small details that make them special. They probably don’t know the exact name of the waterproof fabric you use.

A short guide with these facts helps them answer questions and sound like an expert, which builds trust with their followers.

However, just creating these assets isn’t enough. You have to send them to your partners.

Using a welcome email to deliver everything at once is not a good idea.

Emails get buried, and it’s hard for your partners to find the right file later. It’s messy for everyone.

This is where UpPromote’s Media Gallery can help. You can put all these resources – both your high-quality photos and your helpful PDF guides – in one central place.

You can even create different categories to keep everything organized, like “New Arrivals” or “Summer Collection.”

Your partners then just need to find exactly what they need, download it right away, and start creating amazing content.

Motivate Your Affiliates to Boost Performance

Keeping your partners engaged and inspired is the key to boosting their performance, which directly translates into more traffic and higher sales for your store.

You can create a special bonus to boost your affiliates’ performance.

Thanks to UpPromote’s help, you can set up a one-time bonus to reward a specific achievement.

You can also create recurring bonuses that reset every month to keep your partners engaged for the long term.

Let’s say you’re launching your new “Velocity X” running shoe. You could set up a special bonus where any partner who sells 10 pairs gets an extra $100.

While a one-time bonus is great for short-term goals, a tiered commission structure is even better for long-term motivation.

It rewards your partners for their hard work and keeps them loyal to your sports Shopify brand.

You can put this entire process on autopilot with UpPromote’s Auto-tier Commission.

You set the rule to move a partner to a higher tier based on their total sales value, referral quantity, or total earned commission.

The system automatically moves your partners to a higher tier as soon as they hit the target.

For example, you could set it up so all new partners start at a 10% commission. Once they make 50 sales, they automatically get a raise to 15% commission.

You could even add a top tier, so after 150 sales, they earn a high 20% commission.

Conclusion

Building a high-performance affiliate program for your sports brand on Shopify takes careful planning. But the rewards are worth it. Success comes from combining a logical plan with a deep focus on each step.

By following this guide, you can build a powerful community of brand advocates. This community will drive revenue and help your brand grow for years to come. Now, go start building your affiliate army today.

FAQs

Q) What is a sports betting affiliate program?

A: A performance-based partnership where affiliates drive bettors to a sportsbook and earn commissions (rev-share, CPA, or hybrid) based on deposited players or net revenue.

Q) Which geos are best for sports betting affiliate offers?

A: Regulated markets with clear licensing and strong sports culture (e.g., specific US states, UK, some EU countries, parts of LatAm). Always confirm legality per state/country.

Q) How do I check if a sportsbook is legal in my target region?

A: Verify the operator’s local/state license, responsible gambling requirements, and age limits; confirm your ad format is compliant with that regulator.

Q) Is sports betting affiliate marketing legal in my country?

A: It depends on your audience’s location and your own. You must comply with local gambling and advertising laws (e.g., age-gating, responsible-gaming disclaimers), platform rules, and each operator’s license requirements. Always geo-restrict content and consult the operator’s compliance guide.

Q) What’s the difference between “licensed” and “.com” offshore operators?

A: Licensed operators are regulated in specific markets and have stricter compliance but higher trust and longevity. Offshore can offer looser rules but higher risk and potential non-payment.

Q) How do I get better commission tiers?

A: Negotiate after proving consistent quality: stable FTD volume, low fraud, high retention, and compliance cleanliness. Present your funnel data.

Q) What features should betting affiliate software have?

A: First-party + S2S tracking, mobile app attribution (MMP/SKAdNetwork compatibility), coupon/code tracking, multi-touch attribution, sub-ID tracking, dynamic geo-redirects, fraud detection, automated compliance workflows, and flexible CPA/RevShare/Hybrid payouts.ing today.