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Unlock Success: 16 Inspiring Affiliate Marketing Examples to Embrace in 2024

Despite the significant impact brought by AI, the affiliate marketing industry is still booming. The value of this billion-dollar industry is always high and is expected to increase significantly in the near future. This growth is ...

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affiliate marketing examples

Despite the significant impact brought by AI, the affiliate marketing industry is still booming. The value of this billion-dollar industry is always high and is expected to increase significantly in the near future.

This growth is driven by many factors, including the rise of social media, e-commerce, and sound marketing methods.

There are many successful websites in this dynamic field. In this article, let’s take a look at 16 great examples of affiliate marketing in 2024. Also, learn what makes them stand out and how affiliates can earn commissions through them. Let’s explore now!

16 Affiliate Marketing Examples To Learn From in 2024


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Topping this list is Amazon, a global giant in the field of e-commerce. In 1996, Amazon launched its affiliate program called Amazon Associates, which is one of the oldest and most successful affiliate programs to date.

This program has attracted millions of affiliates and generated huge revenue for both Amazon and its affiliates.

Like most affiliate programs, joining is completely free. And the participation process is considered quite easy. You just need to create your Amazon affiliate links and write engaging content to promote the product. For each successful sales referral, you will earn a commission.

To help your affiliate marketing strategies achieve good results, Amazon regularly holds retail promotions such as coupons, free shipping, and more.

What makes this program attractive?

  • Extensive product portfolio: Amazon offers a wide product selection of more than 350 million products, ranging from clothing, books, electronics, and home appliances. This diversity helps potential affiliates easily find products suitable for their target customers.
  • Regular Updates and Improvements: To effectively promote and support affiliates’ campaigns, Amazon continuously updates and improves the Associates program. Additionally, the platform adds useful new features, tools, and resources to make your promotion easier.
  • Bonus benefits: Besides reasonable commission rates, affiliates also enjoy many different benefits from Amazon. For example, they allow influencers to create and manage their personalized pages on Amazon’s platform.

Key stats

  • Commission rate: Ranges from 1% to 20%
  • Cookie duration: 24 hours
  • Payment methods: Credit cards (Visa, Mastercard, Discover, American Express, Diners Club, and JCB) and Debit cards.
  • Payment Threshold: $100


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Email marketing is one of the popular forms of affiliate marketing. But having a good marketing email is not simple. You must consider many factors.

At this point, marketing email creation tools, such as ConverKit, will be effective. It provides tools for building and managing email lists, creating and sending email campaigns, and automating various aspects of email marketing.

ConvertKit authorizes LinkMink to manage its affiliate program.

What makes this program attractive?

  • Well-known brand: ConvertKit is a reputable brand, so many marketers, influencers, or entrepreneurs may have heard of the brand before. Therefore, introducing the platform’s services becomes easier.
  • Diverse support resources: ConvertKit offers many useful tools and resources. They help affiliates boost their sales.
  • Generous commission rates: Compared to the common average, 30% is a desirable commission rate. Besides, the 60-day cookie duration is considered ideal for making money through referral links.

Key stats

  • Commission rate: Up to 30%
  • Cookie duration: 60 days
  • Payment methods: PayPal
  • Payment Threshold: Unknown


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ActiveCampaign is a user-friendly tool for business marketing. At an affordable price, it offers powerful marketing capabilities. As a result, it is ideal for small and medium businesses.

This platform allows businesses to automate almost everything in their marketing and email affiliate strategies. Services that ActiveCampaign offers include hundreds of integrations, built-in CRM tools, and multi-channel marketing capabilities.

The affiliate program of this company offers high recurring commission rates, a long cookie life, and a wealth of resources.

What makes this program attractive?

  • Competitive commission rate: ActiveCampaign offers generous commission rates, with 20-30% recurring commissions. This ratio allows affiliates to earn a steady stream of income. According to ActiveCampaign, $1,350 is how much each affiliate earns per referral.
  • Long-lasting commissions: Affiliates earn commissions on each referred customer for the lifetime of that customer, providing a long-term revenue stream.
  • Abundant resources of support: Graphics, videos, white papers, and webinars are available to affiliates.
  • Diverse service packages: This website offers up to 4 types of service packages (ActiveCampaign Lite, ActiveCampaign Plus, ActiveCampaign Professional, ActiveCampaign Enterprise) for individuals and businesses.

This diversity helps you reach more customers.

Key stats:

  • Commission rate: Range from 20 – 30%
  • Cookie duration: 90 days
  • Payment methods: PayPal
  • Payment Threshold: Unknown


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Many affiliate marketers often prefer to promote services rather than physical products. Fiverr’s referral

program allows affiliates to do just that. The list of services on Fiverr is very diverse.

They range from graphic design, marketing, blogging, video and animation, music, programming, business, and more.

Fiverr is truly an ideal job market for freelancers. In this model, clients pay upfront and state their project needs, after which freelancers bid on these projects.

What makes this program attractive?

  • Attractive commission rate: Fiverr offers commission rates that are considered high compared to other affiliate programs. Depending on the service and package, you can receive from $15 to $150 for each successful referral.
  • Favorite brand: According to Google Trends, in the freelancer market, Fiverr receives the most search interest, which makes it a relatively easy product to sell and promote.
  • Available resources: To optimize affiliates’ promotional efforts, Fiverr offers seasonal bonus offers. Besides, ads, banners, GIFs, and videos are also available.

Key stats:

  • Commission rate: Range from 25% to 100% of the customer’s first order and a 10% revenue share from all future orders.
  • Cookie duration: 30 days
  • Payment methods: PayPal, Payoneer, and wire transfer.
  • Payment Threshold: $100

The Barbecue Lab

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Next, let’s look at a typical example of traditional affiliate marketing. Yes, we mean Barbecue Lab’s affiliate program. A website for housewives and home cooks. Barbecue Lab focuses on reviewing and promoting home barbecue grills, cooking spices, and related cooking accessories.

This site directs readers to product links on a variety of affiliate platforms such as Amazon Associates, Share A Sale, Rakuten, CJ, and more.

What makes this program attractive?

Among countless attractive cooking websites. What makes it stand out is the right marketing strategy tailored to its customer base. Barbecue Lab promotes products through its YouTube channel (with nearly 90,000 subscribers) combined with search engine optimization (SEO).

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It also does a great job of optimizing YouTube search keywords. Such as “pizza oven smackdown.”

Not stopping there, Barbecue Lab’s videos are also ranked on other search engines such as Google.

  • Commission rate: Depends on each affiliate network
  • Cookie duration: Depends on each affiliate network
  • Payment methods: Depends on each affiliate network
  • Payment Threshold: Depends on each affiliate network

Simply Insurance

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It can be said that insurance is one of the most competitive fields when participating in the affiliate marketing market. Because of its high demand and the commission rate is quite high. However, Simply Insurance still has its own position in this field.

Simply Insurance meets most customer needs. This website offers a variety of insurance packages for homes, cars, life, to pets.

What makes this program attractive?

Simply Insurance focuses on writing lots of guest posts. Through these posts, they gain more links than through direct outreach. Thereby creating favorable conditions for increasing conversion rates, from clicks to purchases.

In addition, Simply also owns many articles ranked on the first page of Google for highly competitive keywords.

Bank My Cell

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Compared to the other programs on this list, Bank My Cell does affiliate marketing a little differently.

Instead of promoting affiliate products and earning affiliate commissions from those sales, it is an affiliate that recommends and promotes phones and electronic devices of many companies.

You can find more than 700 current trending and popular devices here, such as Samsung, iPhone, Sony, Oppo, and more.

To demonstrate its presence, Bank My Cell also builds landing pages combined with custom widgets to help people quickly and easily find helpful information and hot deals for products. That the audience is interested in.

What makes this program attractive?

Publish hundreds of pages of content updated every minute and every second by topic. Besides, Bank My Cell also compares device prices in order, helping buyers make the right purchasing decision. They also excel at having thousands of highly ranked keywords.

Bank My Cell uses PR sites and builds thousands of strong backlinks to its website. If you pay close attention, you can see that this website has links from top reputable websites such as Wikipedia, Whatsapp, Adobe, and many others.

Scotty Kilmer

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Scotty Kilmer is a great content creator on the YouTube platform, with more than 6 million subscribers. He has extensive affiliate experience in the mechanical field, with more than 40 years of experience in the profession.

The video content on Scotty Kilmer’s channel reaches out to those who want and learn how to operate a vehicle while saving money on shop expenses.

He has accumulated more than nearly 6000 quality videos on his channel. To attract viewers, Scotty often focuses on topics that may be of interest to many people. For example, “5 Used Cars You Should Buy”, “Doing This Will Make Your Engine Run Better,” and more.

What makes this program attractive?

His linking strategy is very simple, hitting the right chord with the audience. On Scotty’s channel, you can find a series of detailed instructional videos about mechanical devices (mainly cars); he shares some great tips and the easiest ways for his audience.

Then, in the video description, links to all the necessary tools and parts will be clearly listed. This helps viewers find useful products and tools.

Product and tool links are added to the video description

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Scotty is successful because his channel has some of the best tutorials for DIY mechanics. And when watching his videos, you won’t feel like you’re being forced to buy anything. Every share from this YouTube channel is quite useful and natural.


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Next, let’s learn about Hobotech, one of the most successful high-income affiliate marketers. The content pieces that Hobotech provides includes reviews and comparisons of expensive. electricity-related products such as lithium batteries and solar power stations on his channel. Besides, he also owns a YouTube channel specializing in DIY Tech Series / Old Van Build with nearly 200 thousand subscribers.

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Why do we say Hobotech is a high-earning affiliate? That’s because the products he promotes and recommends often cost thousands of dollars with commission rates of up to 10%. That means he earns a significant commission on each sale.

This example will show you that one of his most popular videos is a review of the Bluetti EB150 1500Wh Lithium portable power station for $4,304,015. With over half a million views, it can be assumed that it brought him a dreamy sum of money.

When you watch videos from this channel, you’ll notice that he doesn’t use fancy editing techniques or the latest and greatest camera equipment. His videos are often realistic and academic, not entertaining.

What makes this program attractive?

Provide detailed and valuable product reviews and introduction videos. He breaks down complex topics into smaller aspects. This is to ensure that anyone can understand.

Give useful advice. He does not encourage the audience to buy something if it is not really worth the money and necessary.

For these reasons, Hobotech has become a trusted source of information. As a result, he gained more subscribers and made more money.


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Wirecutter is known as a professional review website with a rich product review portfolio in many fields. They range from technology, kitchen appliances, and garden equipment to fitness equipment.

In 2016, the site was sold for $30 million and made over $20 million in 2018.

The site is known for its rigorous testing process and unbiased reviews of consumer products. Wirecutter doesn’t just skim the surface; they always invest effort and time into each product, and they seriously test the reality.

There are products that take hours, sometimes even weeks. This helps the audience have a more realistic view of the product and make the right purchasing decision.

What makes this program attractive?

Wirecutter provides a user-friendly experience. This website is friendly to both mobile and other devices and is especially ad-free. Besides that, Wirecutter has excellent and smooth site navigation and category pages.

To keep up with the latest trends and information, Wirecutter’s staff regularly updates content. This helps bring valuable and useful information to the audience.

What’s more, to reach and promote products to more target audiences, Wirecutter distributes its content through social networks and its email list.

In fact, they even update the article with a disclaimer and add reviews of new products, demonstrating their commitment to providing readers with only the best advice. As a result, they have built solid trust with their audience.


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Similar to Wirecutter, RTINGS is a huge, reputable product review and rating website. They specialize in all kinds of machines and mobile devices, such as televisions, computers, mice, keyboards, printers, and many more.

Every month, this website attracts millions of visitors.

What makes this program attractive?

Rtings’ website is structured wonderfully. They make use of category pages, making it easy for readers to explore the main sections of the website clearly.

To increase its rankings on search engines, this website also uses programmatic SEO. This method allows the creation of multiple pages from a set of data using automation with the goal of ranking on Google to develop a series of comparison pages.

Like some of the other nominees on this list, Rtings also uses YouTube SEO methods. This method brings significant marketing efficiency, as it helps increase the chance of showing up when customers type search keywords on Google.

Plus, by taking advantage of Googlebot’s functionality, visitors can easily find the quality  content they’re looking for.


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Skillshare is an online learning platform based in the United States. This is where you can discover thousands of classes in illustration, design, photography, and more. For starters, Skillshare allows you to start a free 1-month trial, during which time users have unlimited access to all categories of classes.

Skillshare’s affiliate program is available to anyone with at least one marketing channel and a following that matches Skillshare’s brand. These channels can be blogs, Facebook, Instagram, Pinterest, Twitter, or email newsletters.

You can register to become a Skillshare affiliate through Impact – one of the most reputable affiliate networks today.

What makes this program attractive?

  • Diverse course catalog: The platform offers more than 28,000 online classes covering a wide range of topics, from creative skills like design and photography to business and personal development. This variety allows you to satisfy most of your audience’s needs and preferences.
  • Compelling niche: Online education is always one of the attractive markets with increasing demand. Many people want to study online because they can be proactive in their time while saving time and effort on travel.
  • High commission rates: Skillshare offers generous commission rates, and successful affiliates can earn up to 40% of revenue generated from each new customer referral.
  • Promotions are available: To boost affiliates’ marketing efforts effectively, Skillshare shares special promotions every month.

Key stats

  • Commission rate: Up to 40%
  • Cookie duration: 30 days
  • Payment methods: PayPal, Electronic Fund Transfer
  • Payment Threshold: Unknown


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If you are planning to move or want to rent, whether it is an apartment near the beach, near a lake, or a tree house, Airbnb meets most of your wishes.

Founded in 2008, Airbnb is known as an online platform for short- and long-term homestay experiences and services. The company acts as an intermediary broker, they will charge a commission from each booking.

What makes this program attractive?

Use multi-channel marketing: Airbnb allows users to import contacts from Gmail while also sharing their referral links across different social media channels. This way, branches can attract more registrations and bookings.

Personalization: Airbnb’s marketing strategy works well because it feels like it is personalized. A sense of trust was created between members and invitees by using referral codes and personalized URLs.

Key stats

  • Commission rate: Typically around 5%
  • Cookie duration: Unknown
  • Payment methods: Unknown
  • Payment Threshold: Unknown


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Founded in 1998, AWeber is one of the most reputable email marketing platforms. It allows users to create and send email newsletters, autoresponders, and other marketing messages to their subscribers.

This platform is appropriate for businesses of all sizes, helping companies connect and grow their customer base.

Similar to other affiliate programs, AWeber’s affiliate program allows affiliates to earn extra income by promoting AWeber’s email marketing services.

What makes this program attractive?

  • Quality products and services: AWeber offers an extensive suite of email marketing tools for businesses of all sizes. Affiliates can promote with confidence thanks to features like email automation and campaign analytics.
  • Positive brand reputation: In terms of email marketing solutions, AWeber is known for offering reliable, user-friendly services. Because of this positive brand perception, affiliates can endorse AWeber more easily and encourage audiences to use it.

Key stats

  • Commission rate: Up to 50%
  • Cookie duration: 12 months
  • Payment methods: PayPal
  • Payment Threshold: Unknown


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Unbounce is a fast and AI-powered online landing page builder with smart features. This platform allows you to create beautiful, high-performing marketing campaigns in seconds. Since 2010, Unbounce has helped businesses generate billions of leads.

The Unbounce partner program is a great example of a revenue-sharing affiliate program. It allows affiliates to earn extra commissions by promoting Unbounce’s affiliate landing page platform to their audience.

What makes this program attractive?

  • Easy to use: Creating affiliate links on Unbounce is easy, and the customization panel is intuitive and user-friendly. Besides, it provides all the necessary information about your performance and earnings.
  • Co-marketing opportunities: Unbounce encourages co-marketing campaigns with partners. For example, they try to create general webinars, case studies, and guest blog posts. These opportunities help partners gain exposure and establish themselves in their fields.

Key stats

  • Commission rate: Up to 20%
  • Cookie duration: 90 days
  • Payment methods: PayPal or Stripe
  • Payment Threshold: Unknown


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Finally, let’s learn about HostGator – a web hosting company that offers shared, reseller, VPS, and dedicated hosting services. With more than 10 million customers, it is one of the largest web hosting companies in the world.

HostGator authorizes Impact Radius to manage its affiliate program. Operating on a win-win basis, HostGator’s affiliate program is one of the most popular in the WordPress hosting industry. ,

What makes this program attractive?

  • Good perk: HostGator affiliates can get $100 for qualifying signups. It also offers extremely affordable hosting plans. So, it becomes easier to promote their hosting products.
  • Effective tracking and analysis tools: As a HostGator affiliate, you will be provided with effective tracking and analysis tools for your campaigns. This helps you measure effectiveness and optimize campaigns in a timely manner.
  • Regular contests and incentives: Besides, HosrGator also regularly organizes contests and incentives. As a result, it helps affiliates become more motivated and engaged while fostering a sense of community within the affiliate network.

Key stats

  • Commission rate: Up to 70%
  • Cookie duration: 60 days
  • Payment methods: Cheque, Paypal, or ACH
  • Payment Threshold: Unknown


In short, the affiliate marketing market is very dynamic and fiercely competitive. However, this is still a potential place for enthusiastic and passionate collaborators, even if you are new.

Hopefully, the 16 affiliate marketing examples selected above will help readers find the right direction and learn more useful tips and methods that have been applied to successful affiliate marketing campaigns. Good luck!

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.