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Affiliate Marketing Without Showing Your Face: 11 Ways You Can Try

Reality shows that only some people are comfortable showing their faces or revealing their identity to the world. What if you want to join the world of affiliate marketing but don’t want to show your face? ...

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11 min read
affiliate marketing without showing your face

Reality shows that only some people are comfortable showing their faces or revealing their identity to the world. What if you want to join the world of affiliate marketing but don’t want to show your face?

Luckily, affiliate marketing is open to everyone, regardless of whether you want to remain anonymous. In this article, we’ll explore 11 methods to help you ensure your privacy while enjoying the benefits of affiliate marketing, including passive income. Let’s get started now!

Affiliate Marketing Without Showing Your Face: 11 Ways You Can Try

There is still a chance of success in affiliate marketing, even if you decide to do it anonymously. Here are the top ways to do it:

Blog or Website

Starting a blog or website is great for sharing valuable content and promoting products and services to your audience. And, of course, this method does not require you to reveal your face or personal information.

Now, your website’s domain name or logo can be anything that represents your niche.

For example, we would like to mention GreenThumbGuru.com – This website provides comprehensive guides, tips, and product reviews for gardening enthusiasts without revealing the faces behind the content.

affiliate marketing without showing your face

The key is to remember that:

  • Focus on a specific niche: You have to find a field that is as specific as possible. Focusing on a specific market subset will enhance your ability to promote affiliate offers effectively.
  • Design an impression website: A good blog must ensure aesthetic perfection as well as provide quality content. For starters, choose an intuitive, customizable website builder with a web hosting plan that allows scalability as your business grows.
  • Provide compelling and useful solutions: How-to guides and curated product collections are among the most sought-after content types in affiliate marketing as they offer solutions to the reader’s problems.

Reviews and Tutorials Videos

As an anonymous affiliate, creating video reviews and tutorials is also a great way to do affiliate marketing. This method allows you to explore a variety of topics within your industry while also promoting affiliate products through your videos.

Suppose you don’t want to show your face. In that case, you can create engaging and informative animated videos and then upload them to YouTube channels, any video platform, or any other social platform you feel has potential.

To create animated videos, you can outsource or take advantage of useful tools like SketchGenius, RenderForest, and Powtoon.

Another option is to record a review and how-to video, talking and doing without showing your face, such as a product review or unboxing video.

DecoratingMadeEasywithTrina – An expert on home decoration tutorials and reviews on YouTube

affiliate marketing without showing your face

It’s just a matter of integrating affiliate offers directly into your content after you’ve created an engaging video. You can add your referral links in the video description or create a custom cloaked affiliate link for your product.  Then, mention it in the video.


Podcasting is complicated but a solid way to do anonymous affiliate marketing. This format is ideal for those who are passionate about their field and enjoy in-depth discussions on various topics.

affiliate marketing without showing your face

Because you are sharing information and promoting products or services through audio content, attracting listeners will be a bit difficult. So, how do you get them to click on your link?

Below are some good tips that you can refer to

  • Build high-quality content: Focus on providing valuable and engaging content in each episode. Provide insightful discussions, interviews, expert insights, or storytelling that educate, entertain, or solve problems for your listeners.

The title should be short and comprehensive.

  • Select Relevant Affiliate Products: Choose affiliate products or services that fit your podcast topic and provide real value to your audience.
  • Keep affiliate links short and easy to remember: You’ll have to repeat them throughout the episode, so don’t use the default ones.
  • Place links on your website (if applicable): If you have a website, place your podcast episodes and insert links into them.
  • Mention the links in the show notes: There are many podcast platforms that allow affiliate links to be inserted in the show notes, including Spotify and Castbox. This way, you can get more clicks.

To create a well-rounded podcast, choose a topic that resonates with your target customer and aligns with your affiliate marketing goals. It is very important to invest in a good microphone and recording setup to ensure quality audio, which makes for a great listening

Online Courses

You can create an online course through which you can promote related products and services. And as you might guess, you don’t have to show your face here either. Online courses are divided into two types: paid and free.

It takes a lot of effort and time to create a course. To ensure that your course is effective and gets more people to click on your referral link, focus on the following:

  • Quality content: Make sure your content is valuable to your audience and of high quality. Information should be carefully selected and presented in a compelling, easy-to-understand way.
  • Relevant affiliate products: You should only choose affiliate products or services that are closely related to what you are teaching. Because including irrelevant products can lead to a loss of trust and reduce your credibility.

Social Media

We must admit that most people who come here have at least one account on social platforms. The popular platforms include X (formerly Twitter), IG, TikTok, Pinterest, and Facebook. Anonymous accounts have also become popular.

For many affiliate marketers, owning anonymous accounts is easy. But building trust and credibility with your audience will take more work.

affiliate marketing without showing your face

Engaging an audience through anonymous social media accounts requires content that is truly engaging and to the point, especially in the first few seconds.

Then, you must provide valuable information about how a specific product or service solves their pain points.

If you ensure these factors, you can earn affiliate commissions.

Some tactics you should consider include:

  • Build a Strong Twitter/IG: Create engaging and consistent content as well as social media posts that match your target audience’s interests or pain points. Besides, you can use attractive images, quotes, or snippets to quickly attract your audience’s attention.

Also, don’t forget to interact regularly with your audience by replying to comments and participating in relevant conversations.

  • Leverage Pinterest Boards: Build informative and visually appealing boards related to your industry or the products you are promoting.

Also, pin relevant images and infographics that provide solutions and lead to incentives for your affiliates. A good tip is to optimize your pin description with keywords.

  • Engage in Facebook Groups: Joining and actively participating in Facebook groups related to your field or industry is also a great idea.

Through these groups, you can exchange and provide valuable insights while offering help without overtly promoting affiliate products.

When appropriate, share relevant affiliate link content that addresses a real problem or need for your group.

Guest Posting

It’s true that driving traffic to a new blog takes a lot of time. Therefore, guest posting is not a bad choice. By tapping into another site’s audience and domain authority, you can gain the benefits of blogging without the long wait.

You can do this at:

  • Industry Publications and Forums: Explore industry-specific magazines and online forums that welcome guest contributions.

These platforms boast an eager audience interested in the content you offer, making them ideal spaces to showcase your promotions effectively.

  • Blogs and Websites within Your Industry: Numerous websites welcome guest contributions, but they often have specific requirements.

It’s essential to adhere to their style guidelines, showcase your expertise in the niche, and potentially possess your platform to link back to.

Email Marketing Newsletters

Email marketing is not too complicated and is considered by industry experts as one of the best ways to do anonymous affiliate marketing.

By using email marketing, you can communicate directly with your audience, build strong relationships, and promote affiliate products without having to be visible or rely on social media.

To get started, what need you do:

  • Have a traffic source: You can drive traffic from free sources like social networks, blog posts, or paid ads.
  • Create landing pages: By using autoresponders like GetResponse and ConvertKit, you can quickly create a landing page without a website.
  • Implement a double opt-in form feature: Create a newsletter signup form that gives your audience the option to opt-out or receive emails from you.
  • Propose to solve the problem: Identify customer needs and pain points, then show how related products solve that problem, emphasize benefits (not features), and provide real feedback.

Forums and Online Communities

Many people use online forums to ask questions about a particular issue and get answers from others. So, forums and online communities are also good ways that you should not miss when participating in anonymous affiliate marketing.

Popular online forums include Quora and Reddit.

affiliate marketing without showing your face

Actively engage with people in discussions in your niche. At the same time, share valuable information and useful advice.

This will demonstrate your expertise and experience. Gradually, you will build trust and rapport with your readers, which will help you drive quite a bit of traffic to your links and purchases.

However, this affiliate marketing method still has the disadvantage that some forums and online communities do not allow affiliate links. Therefore, it would be better if you read the forum’s rules about posting links before participating.

UGC (User-Generated Content) Creators

Next, let’s learn about the UGC (User-Generated Content) Creators method! A fairly new form of affiliate marketing business.

One of the reasons you choose to do anonymous affiliate marketing may be that you don’t want to attract too much attention to yourself. And so do many UGC creators.

So, who are they, and what is their specific job?

User-generated content creators produce authentic product reviews and post them on their employer’s platform. Reviewing products that they themselves use makes them more trustworthy in the eyes of their audience.

Compared to collaborating with influencers, this method is deemed to be more cost-effective and reliable.

Digital Products

Another approach to promoting products or services without showing your face is through digital products. You can use Ebooks, templates, and other digital resources related to your niche to promote affiliate products as complimentary items.

affiliate marketing without showing your face

Among them, e-books are one of the digital products worth considering. Besides, selling it on commercial marketplaces like Amazon, Gumroad, and Etsy is quite easy. However, writing a book requires a lot of research time and in-depth knowledge in a specific field.

You can use Canva to create free ebooks easily. You can also refer to free content creation tools like ChatGPT or Jasper AI.

And remember, don’t overuse these tools. Just rely on them to refer to ideas and develop them into an article according to your way of thinking and writing.

Paid Advertising

Paid advertising is one of the fastest ways to make sales and earn money with affiliate marketing while promoting affiliate products without being visible.

As you know, paid advertising campaigns do not always bring good results. Especially if you don’t know what you are doing, you can lose a lot of money and effort.

Therefore, setting up advertising campaigns is very important. You can create paid search engines or social media marketing campaigns to drive direct or indirect traffic to the products and services you’re promoting.

You can also use a landing page (if you have one) to get an email list from paid advertising. After these campaigns, you’ll have a mailing list of potential buyers, providing long-term benefits.

When you run paid advertising programs, your audience sees them, interacts with your ads, and can buy the offer.

Pros and Cons Faceless Affiliate Marketing

By now, you probably know why you want to faceless yourself in affiliate marketing. But let’s quickly go over its advantages and disadvantages, because here there may be some things you might not have thought of.


  • No build personal brand required: Operating anonymously means you can concentrate on your marketing efforts without building and growing your personal brand.
  • Privacy guaranteed: Because you don’t need to reveal your face. Thus, you can minimize the risk of personal information leaking. And you also don’t need to fear public scrutiny, negative feedback, or criticism directed at you and your family.
  • Lower Pressure: Stress and negativity can never be totally eliminated at work (because there will always be unexpected problems). But keeping your identity private greatly reduces it.
  • Increased flexibility: Many anonymous affiliate marketers operate comfortably in many different industries. It is not tied to a specific brand or personal image. This flexibility allows them to explore many different niches and markets.

Besides the benefits, anonymous marketing also has some disadvantages.


  • Harder to build trust: Audiences tend to trust individuals and brands with good reputations. So, as an anonymous affiliate marketer, you will have difficulty building trust with your customers. This can lead to lower conversion rates.
  • Hard To Stand Out: You know, to compete with your competitors and impress your target customers, you need to give them something to remember you by. This is especially true if your niche is saturated with almost identical content. Revealing your face can provide more opportunities, as it leaves a clearer impression.
  • Easily affected by change: In a case where an affiliate program changes or is discontinued. It can be challenging to change to another program or industry since you have not yet developed a strong personal brand.

Tips for Affiliate Marketing Without Showing Your Face 

Of course, here are three tips-based guides for navigating affiliate marketing for faceless affiliate marketers:

Create expert and valuable content

We encourage affiliates to focus on creating quality and valuable content. Besides, humorous and interesting content is also a plus point to attract more audiences.

Doing this requires extensive research. Also, offer valuable insights, tips, and solutions related to the product or service you’re promoting. By providing great content, you can build trust with your audience, even when you’re not visible.

Use clever images

Images seem to be the first impression. Many people will often look at the image, and if they find it interesting, they will continue to ponder and click on the article.

If you want to enhance your written content, you can use visual aids such as diagrams, infographics, or illustrations. Images are an effective way to convey information. It promotes engagement without the use of personal images.

Strategic Engagement and Connection

Building lasting connections and engagement with your audience is paramount. You can take advantage of the popularity and practicality of social media platforms, groups, forums, or online communities related to your industry.

By interacting authentically and responding to comments, queries, and discussions. You can get closer to and understand your target customers better.

Establishing a relationship with your audience through interactions matters a lot. It can promote trust and credibility, regardless of whether your face is seen or not.

A loyal following can appreciate your expertise and recommendations through authentic engagement.


  • Can I be an affiliate marketer without showing my face?

Yes, it is definitely possible to become an affiliate marketer without showing your face. Many successful affiliate marketers operate without revealing their identities or personal information.

Rather than relying on your personal brand or physical presence. It would be best if you focused on providing value through your content, products, or services.

  • Can you do affiliate marketing without being famous?

Absolutely, you can get into affiliate marketing without being famous. In reality, most affiliate marketers aren’t well-known or widely recognized.

The success of affiliate marketing is not determined by popularity. It is determined by the effectiveness of your marketing strategy combined with valuable content or offers. Through this, you can attract your target audience.

  • Can I do affiliate marketing without making videos?

Of course, as we shared above, making the video is not the only way to succeed as an anonymous affiliate marketer.

There are many alternative methods you can use to promote affiliate products without creating videos, such as blogging, podcasting, content writing, email marketing, and more.

Final Thoughts

In short, reality shows that affiliate marketers can be successful even without showing their faces. By focusing on creating value, building trust, and fostering real connections with your leads, you can earn significant income through affiliate marketing without the need for branding or show face.

Your content and engagement will speak volumes and drive your success in the world of affiliate marketing.

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.