The Philippines, with its flourishing economy and sizable population, promises a great market for affiliate marketing. Both merchants and affiliates can work together and establish a long-term beneficial partnership.
This guide will explore the top 13 affiliate programs in the Philippines, helping you find the perfect chance to earn money. Additionally, we equip Filipino brands with essential tips kickstart affiliate marketing.
TL;DR
Marketers and content creators can pick the best out of 13 popular affiliate programs in the Philippines. Take a quick look to see how much you can earn with these programs:
- Amazon Associates (Commission: Up to 20%, Cookie: 24 hours)
- Lazada (Commission: 12-40%, Cookie: 30 days)
- Shopee (Commission: 7-12%, Cookie: 7 days)
- Zalora (Commission: 4-6%, Cookie: 7 days)
- Involve Asia (Commission: Vary by brand, Cookie: 30 days)
- ClickBank (Commission: Vary by brand, Cookie: 60 days)
- Temu (Commission: 5-20%, Cookie: 15 days)
- Pet Family Animal Clinic (Commission: Php100, Cookie: 30 days)
- Nike (Commission: 4.2%, Cookie: 24 hours)
- Adidas (Commission: 4.2%, Cookie: 30 days)
- Under Armour (Contact for commission & cookie)
- Commission Junction (Commission: Up to 50% or higher, cookie: 30-45 days)
- Impact.com (Commision: Vary by brand, Cookie: 7-90 days)
Affiliate marketing is a powerful method for Filipino brands to boost sales and reach new customers. In the latter part, we’ll share some strategies to start a high-converting affiliate program in the Philippines.
- Drive more sales with smart commission structures
- Select a suitable affiliate program tool
- Determine your program terms and conditions
- Find the right affiliates
- Track and pay your affiliates
It’s easy to start affiliate marketing. But to really win big, you need a program that keeps bringing in sales and keeps your partners happy. Tracking results, paying affiliates, and building strong bonds with them can take a lot of time. A comprehensive affiliate app like UpPromote will help Filipino brands manage affiliate campaigns without hassle.
With 3000+ positive Shopify reviews, UpPromote boasts as the top trusted affiliate software. Start affiliate marketing for free
13 Top Affiliate Programs in the Philippines: Let’s take a look!
For a quick overview, see the highlights in the table below:
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Lazada (12-40%) |
| Affiliate program with the longest cookie duration | ClickBank (60 days) |
| Affiliate program with the most payment methods | Impact.com |
| Affiliate program with the lowest payment threshold | Impact.com |
| Affiliate program with the most extensive product range | Zalora |
1. Amazon Associates
Amazon Associates – the most popular affiliate programs in the world – is available in the Philippines. Filipino affiliates can choose from millions of products to promote to their target audience.
When someone clicks on your unique affiliate link and makes a purchase, you earn a percentage of the sale, depending on each category.
- 20% commission on Amazon Games
- 10% commission on Luxury Beauty and Luxury Stores’ Beauty items
- 5% commission on Digital Music and Physical Music packages
Affiliates will receive their commissions about 60 days after the end of the month for which their referrals are approved.
It takes only 3 simple steps to become an Amazon Associate affiliate in the Philippines.
Step 1. Go to the Amazon Associates website
Step 2. Click on the “Sign up” button
Step 3. Fill in the required information, such as your name, address, and website details.
Once your account is approved, you can create affiliate links and promote products on your site or social media platforms.
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2. Lazada
Founded in 2012, Lazada Group is Southeast Asia’s top eCommerce platform. The affiliate program of Lazada, called LazAffiliates, is open to anyone in the Philippines. They can promote millions of products & partner brands they love.
The affiliate program of Lazada, called LazAffiliates, is open to anyone in the Philippines who can promote millions of products & partner brands.
The program offers commission rates up to 12% for new customers and 8.7% for existing ones, depending on each category and Affiliate segment level.
Additionally, by working with Lazada’s partner brands, you can earn up to a 40% commission and monthly incentives of up to Php 25,000!
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3. Shopee
Shopee, first launched in 2015, is an easy-to-use eCommerce platform popular in Southeast Asian countries. The Shopee Philippines affiliate program is a great way to earn passive income and monetize your online presence.
Here’s the current Shopee PH commission structure:
| Category | New Shopee Buyers | Existing Shopee Buyers | Order Level Cap (Php) |
| Electronics | 7% | 2.5% | P40 |
| Non-Electronics | 12% | 2.5% | P40 |
What’s more, Filipino affiliates can boost their earnings with the Commissions XTRA program. You can earn commissions up to 30 times higher with partner sellers, adding up to 50% on top of regular commissions.
To become a Shopee PH affiliate, you need to meet these requirements:
- Have at least 1,000 followers on any major social media platform (Facebook, TikTok, YouTube, Twitter, Instagram)
- Have at least one post in the last 14 days on any social media platform
- Be based in the Philippines
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4. Zalora
ZALORA is Asia’s leading online fashion destination, offering a vast range of products from top brands.
The Zalora Philippines affiliate program is managed through three major networks: Involve Asia, Accesstrade, and Optimise Media.
The program offers a 6% commission for every new customer who buys through your unique affiliate link and a 4% commission for returning customers.
If you have a strong social media following and love fashion, consider joining the Zalora Community Influencer Program with a commission of up to 15% in Zalora cashback or 10% in cash.
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5. Involve Asia
Involve Asia is the leading affiliate marketing network for partners and advertisers to grow their online revenue worldwide. Whether in the Philippines or anywhere else, you can join Involve Asia to find the perfect affiliate program and earn extra income.
Thanks to Involve’s intuitive Data Feed, affiliates can easily promote multiple products from different brands, such as KLOOK, Adidas, Zalora, Sports Direct, Pomelo, Lenovo, etc.
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6. ClickBank
ClickBank is a global e-commerce platform and affiliate marketplace founded in 1998. With over 100,000 affiliates worldwide, ClickBank has paid out over $6.2 billion in commissions on time for more than 25 years!
Filipino affiliates can choose from 4,000 high-quality products to promote to their target audience. All products are thoroughly vetted to ensure they meet FDA/FTC compliance with the highest standards of safety and effectiveness.
ClickBank offers two types of commission structures: revenue share (revshare) and CPA (cost per action). Your earnings are either a percentage of the sale or a flat rate set by the seller.
The default payment threshold is $100, but you can customize this to any amount between $10 and $1,000,000, so you can decide how you receive your earnings.
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7. Temu
Temu is a one-stop shopping website where you can buy almost everything you want at ultra-affordable prices. The Temu affiliate program allows Filipinos to earn money in various ways, including:
- Order commission: Get 5-20% commission on orders placed by new users you refer.
- App download bonus: Earn $5 for each new user who downloads the Temu app through your referral.
- Secondary commission: If you invite someone to join the affiliate program, you’ll receive 20% of their earnings.
- Ranking race: Join Temu’s $10,000 Ranking Race where the top 50 affiliates can win a cash bonus.
It’s completely free and easy to join in the Temu affiliate program. They do not require an application fee or minimum sales.
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8. Pet Family Animal Clinic
Pet Family Animal Clinic is the prime veterinary clinic that provides nationwide comprehensive pet care. This pet affiliate program in the Philippines allows you to earn Php100 for each consultation booked through your referral link.
- Booked Consultation
- Schedule Clinic Visit
- Home Vet Service
- Online Consultation
As an affiliate, you’ll have access to a dashboard where you can find your referral links, marketing materials, and track your performance. Payments are made monthly, with a minimum payout of Php1000.
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9. Nike
Nike is a global leader in performance and style with cutting-edge footwear, apparel, and equipment. Filipino marketers can join the Nike Asia affiliate program that operates on a cost-per-sale (CPS) basis.
Whenever someone clicks on your link and makes a purchase within 24 hours, you’ll earn a commission of 4.2% on the sale.
It’s free & easy to join the program via Involve Asia, and your application will be processed in 2 working days.
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10. Adidas
One of the top sports brands in the world – Adidas has been making athletic shoes, clothes, and sports gear for over 70 years.
In the Philippines, the Adidas affiliate program offers Filipino marketers a 4.2% commission on each successful order made through their affiliate links.
It’s important to know that only 1 successful order can be generated with 1 click on an affiliate link. Multiple orders from a single click will not be accepted.
Adidas also enhances the affiliate experience by offering limited-time deals such as Members Day discounts, Double-Digit Sales, and a list of top-selling products. These promotions help affiliates attract more buyers and encourage more sales.
Affiliates will earn commissions for any purchases made through their affiliate links within a cookie period of 30 days.
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11. Under Armour
Under Armour Affiliate Program
Under Armour is a sportswear company that manufactures footwear and apparel in Maryland, US.
Run through Optimise Media, the Under Armour affiliate program in the Philippines lets you earn money by getting people to buy their products. If someone clicks your link and buys something, you get a commission!
For specific details about commissions and cookie duration, you can contact the brand directly at customercare.ph@underarmour.com. Affiliates receive their commissions monthly and have access to excellent monitoring tools to track earnings and link clicks.
To start promoting Under Armour products, simply submit your website for approval and wait for confirmation.
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12. Commission Junction
Commission Junction (CJ) is a leading affiliate marketing network where you can partner with a lucrative affiliate program and earn money.
Affiliates on CJ can earn competitive commissions, which vary depending on the merchant and product category. Commission rates can reach 50% or even higher for certain products and services.
CJ uses a cookie duration system to track affiliate sales, usually from 30 to 45 days. Once a user clicks on an affiliate link, affiliates can earn commissions on purchases made within that time period.
Affiliates receive payments through several methods, including direct deposit, check, or Payoneer. The payment threshold is $50 for direct deposit and Payoneer, and $100 for checks.
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13. Impact.com
Like Commission Junction, Impact.com is a prominent partnership management platform that connects brands with a diverse network of partners. Filipino affiliates can join Impact to find the right affiliate program to get extra income.
It’s important to note that Impact.com itself doesn’t dictate the commission rates, cookie durations, or payment terms for affiliate programs on its platform. These are determined by each individual brand.
Commission rates on Impact.com can fluctuate significantly based on the brand, industry, and the specific partnership agreement.
Similarly, cookie durations vary by individual brands. Some might have shorter cookie durations, such as 7 days, while others offer longer periods, like 30, 60, or even 90 days.
Affiliates get paid through various payment methods like PayPal, Check, Wire Transfer, Direct Deposit, and ACH Transfer.
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Best tips to start an affiliate program for Shopify stores in the Philippines
Affiliate marketing is the smartest way for Filipino businesses to spend their marketing money.
You only pay when someone actually buys something – no wasted pesos on ads that don’t work.
It’s like having a team of salespeople who only get paid when they bring you customers. Pretty good deal, right?
From our experience working with Filipino brands, we’re going to show you some helpful tips on how to run an affiliate program without headaches.
Select a suitable affiliate management tool
Good affiliate management software can give you more than you think.
Running an affiliate program by yourself is possible, but it can be a lot of work.
One skincare brand owner in Quezon City told us that she spent 15 hours a week just on affiliate stuff. That’s almost two full work days.
She was tracking everything in spreadsheets, manually checking which sales came from which affiliates, and sending individual payments.
As a Filipino business owner, your time is better spent making great products and helping customers.
There are many affiliate management tools out there, so it’s important to choose one that can grow with your business.
In that case, UpPromote is a highly trusted affiliate tracking platform that Filipino brands should consider.
- Get started for free. UpPromote’s free plan lets you start affiliate marketing at zero cost.
- Run campaigns with ease. You can create an affiliate program in just 5 minutes. In-app instructions and 24/7 chat support will ensure a smooth experience.
- Leverage a complete toolkit of features. Our affiliate system app supports every step of your sales funnels, from attracting affiliates, driving conversions, to encouraging repeat purchases
- Adapt your growth with custom development. You can request to customize UpPromote to meet your brand requirements.
UpPromote can help Filipino businesses of all sizes manage their affiliate program without hassle. We’re here to support you at every stage, no matter your experience level.
Attract quality partners with generous commission rates
Setting up commission rates is like choosing how much to pay your sales team.
You want to pay enough to get good people, but not so much that you lose money.
Our research on over 120 affiliate programs in the Philippines, plus our experience with local brands, gave us useful insights.
Here’s what you can use to set your commission rates.
Online Products & Software: 30-75%
This might sound crazy high, but here’s why it works.
When you sell software or online courses, you don’t have to ship anything. No boxes, no delivery trucks to Bataan or Bohol.
Once you make the product, selling it 1,000 times costs the same as selling it once.
We know one company in Manila that sells productivity software. They give 60% commission and still make money from day one.
Because after they pay their affiliate, they still keep 40% of pure profit. No warehouse costs, no shipping fees.
Filipino tech workers and freelancers are great at selling software because they use it every day. They know the problems it solves.
Gaming & Online Betting: 20-50%
The gaming business in the Philippines follows PAGCOR rules, but legal operators can pay big commissions.
Here’s why: players who start gambling often keep playing for months or years.
We once interviewed a casino brand. Each Filipino player they got was worth about ₱18,700 over time. So paying 45% commission on the first deposit still made business sense.
Filipino players often get really into gaming, especially during Christmas bonus season and summer vacations when they have extra money.
Health & Wellness: 15-40%
More and more Filipinos care about their health, especially in cities like Manila, Cebu, and Davao. But health products need patience.
One nutrition coaching business found that 28% commission with a 90-day tracking period worked best. Filipinos usually talk to their family before buying health stuff. Decisions take time.
Education: 15-20%
Education is super important in Filipino families.
Parents will sacrifice a lot for their kids’ schooling. One school in Quezon City pays 15% for regular courses but jumps to 25% for expensive professional training over ₱82,500.
Expensive courses need more convincing.
The affiliate has to really explain why it’s worth the money. OFWs and professionals looking to level up their careers are willing to invest, but they want to be sure first.
Filipino affiliates do well here because they often know their community – church groups, regional clubs, neighborhood associations. People trust recommendations from someone they know.
Banking & Finance: ₱550-825 per person
Instead of percentages, finance companies usually pay a flat rate for each new customer.
Most fintech startups in Manila pay ₱660-825 per qualified customer. This is because they can predict pretty well how much money each customer will make them over time.
Fashion & Clothing: 4-10%
Fashion brands face what we call the “island shipping problem.”
Unlike software, every shirt or dress costs money to make and ship. Getting a package from Manila to Palawan or Mindanao isn’t cheap.
But volume can make up for low rates.
One fashion Shopify brand in Makati processes over 15,000 affiliate sales every month at just 6% commission. They make it work through huge volumes during back-to-school and Christmas shopping seasons.
Travel & Tourism: 1-7%
Travel is tough. Every booking involves airlines, hotels, tour guides, and currency exchange. Plus, typhoons can cancel trips and force refunds.
But there’s an opportunity.
Filipinos love to travel – both locally to beautiful islands and internationally when OFWs visit family.
Successful travel affiliates pick a specialty: maybe island-hopping packages, OFW family reunions, or budget international trips for first-time travelers.
The commission rates look low, but travel purchases are usually big. A ₱50,000 vacation at 3% commission still pays ₱1,500.
Outline your program terms and conditions
Running an affiliate program without clear terms is like operating a sari-sari store without posting your prices. Customers get confused, arguments happen, and the business suffers.
Your terms and conditions are your rulebook. They protect both you and your partners by making expectations crystal clear.
After working with dozens of Filipino merchants on Shopify, we’ve seen how proper terms prevent 90% of affiliate disputes. Here’s what you need to cover:
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Commission structures & payouts: Explain your commission structure, cookie duration, payment methods, etc.
One Manila fashion Shopify brand in our system simplified everything. They set up auto-payouts via PayPal every two weeks to save time and effort for the team.
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Promotional guidelines & branded materials: Decide approved promotional methods, prohibit practices, etc.
Fake testimonials destroy trust in Filipino communities where word-of-mouth is everything.
Spam emails annoy potential customers. Misleading price claims can get you in trouble with DTI (Department of Trade and Industry).
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Content restrictions & approval process: Create guidelines on how your products can be mentioned or an approval process for affiliate-generated content.
One of our customers has good preparation. This supplement company provides a list of approved and prohibited medical claims to keep affiliates compliant with FDA Philippines regulations.
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Dispute resolution & termination clause: Outline a process for handling any disputes with affiliates. Eg: the merchant or affiliate can end the partnership (e.g., inactivity, violation of terms)
Some brands use Facebook Messenger or Viber for quick questions since many Filipino affiliates prefer these platforms.
Recruit the right affiliates to work with
Getting good affiliates is like hiring the best salesperson for your store.
You wouldn’t hire just anyone to talk to your customers, right? The same goes for affiliate partners.
Your program only works if you pick people who really understand your products and can connect with Filipino buyers.
The easiest way to do that is to clearly state all your requirements for an affiliate on your affiliate program page.
For example, established bloggers and reviewers can generate in-depth reviews and recommendations.
One business in Davao that sells blenders shared that they love working with food bloggers.
These bloggers make smoothie recipes and show exactly how to use the products. They understand Filipino taste preferences and cooking habits.
Social media influencers will reach a large and engaged audience through captivating content. Or, coupon and deal websites can attract bargain hunters seeking discounts.
We have just interviewed one customer, a clothing store in Cebu. They prefer choosing fashion influencers who show how to wear their clothes – from office outfits in BGC to beach looks in Palawan.
Plus, you can find affiliates with specific demographic requirements when joining the UpPromote Marketplace.
UpPromote Marketplace has onboarded more than 40,000 affiliates.
Here you can publish all the essential information of your affiliate program and store. Then, set specific criteria for affiliates (age, gender, location and preferred promotion channels).
To make your store stand out, you should showcase all information about your program & your store. Affiliates want to know your commissions, payment methods, cookies, product descriptions, USPs, etc.
In addition, you can submit some requirements to define your target audience.
For instance, as a Filipino brand on Shopify, you’ll want your affiliates to be based in the Philippines or Malaysia, aged 25-35, of any gender, and using Facebook, Instagram, and TikTok to promote products.
Once you get your program listed on the marketplace, you will have a list of affiliate profiles that meet your requirements. You just need to handpick the perfect affiliates to directly invite into your program.
Track performance & pay your affiliates on time
Besides competitive commission rates, affiliates will want your guarantee of transparency.
Dozens of Filipino merchants on Shopify admitted that proper tracking and payment systems make or break affiliate programs.
When affiliates trust that every sale is counted and every peso is paid on time, they work harder and stay loyal to your brand.
Before using UpPromote, one electronics retailer in Makati learned this lesson the hard way.
Their manual tracking system missed about 15% of sales from mobile devices. Affiliates noticed they weren’t getting paid for all their sales and started promoting other brands instead.
Then, the store lost their best partners before they figured out what was wrong.
Our affiliate management system will take the hard work out of tracking and reporting. Let you run an affiliate campaign without headaches.
UpPromote can get real-time data with our accurate tracking methods & in-depth reports. There are currently four types of tracking methods Filipino merchants can make use of, including:
- Affiliate link: Credit sales generated via affiliate links
- Coupon code: Credit sales generated via coupon codes
- Connected customer: Record sales via connected customer
- Connected product/collection: Record sales via connected product/ collection
In the UpPromote dashboard, simply hover over the Analytics section, you’ll see a detailed dashboard of total affiliates, sales, clicks, commissions, referral sources, and more. All the data is real-time and filterable by program or date.
In terms of payment, UpPromote allows Filipino brands on Shopify to send out commissions via numerous payment methods. For example: Bank transfer, debit card, check, Venmo, PayTM, store credit, etc.
For international affiliates, you can schedule automatic payments via PayPal. You can cut down on your manual work and ensure affiliates receive their payouts.
You can also set the minimum amount affiliates must earn before withdrawing their commissions.
Wrapping up
Affiliate marketing is booming worldwide, and the Philippines is no exception. You can partner with online creators and influencers to reach new customers and boost sales – even while you sleep.
With the fact that a successful affiliate campaign takes tremendous time & effort, UpPromote simplifies the process with an A-to-Z affiliate management solution.
With various pricing plans, we’ll help you set up your program, find the perfect partners to promote your brand, track performance in real-time, and pay affiliates easily.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
