True to its name, ALT. Fragrances produce high-quality, affordable alternatives to the world’s most famous perfumes. The brand is committed to using clean, sustainable, and ethically sourced ingredients.
With ALT. Fragrances, customers can enjoy best-selling colognes without paying for the extras—like marketing, celebrity endorsements, or brand labels—yet still experience premium scents.
Previously, the brand gained a number of new customers through marketing campaigns on Facebook, Instagram, and TikTok. And they did succeed in converting some micro-influencers into their affiliates, which created a snowball effect on their growth.
However, the problem was: how to manage these influencers and keep track of their referrals.
That’s how they came to UpPromote – the most trusted influencer and affiliate software on Shopify. Let’s see how our app assisted ALT. Fragrances in maintaining their affiliate program.
A trustworthy & affordable influencer solution
ALT. Fragrances already had a strong group of quality micro-influencers, but they didn’t know how to manage them effectively.
They were stuck using spreadsheets and emails to track which affiliates were bringing in sales and how much they were owed. Things became harder to stay organized when the program grew.
They needed something more automated. As more affiliates joined, ALT. Fragrances saw that their manual process wasn’t enough. They needed a solution to track affiliate sales and handle commission payouts.
As they were just starting out, they wanted to keep costs as low as possible, so they found UpPromote the perfect solution.
“I would say the pricing is the number one benefit of using UpPromote. Besides that, it gave us the affiliate management capabilities we were looking for.”
Michael Saba
The founder of ALT.Fragrances
Make the clear payout of commissions for the affiliates
UpPromote simplified the payment process for ALT. Fragrances, allowing them to make large-scale payouts to influencers with just one click. Most of their influencers used social media, especially TikTok, where they placed affiliate links under engaging videos.
Our real-time tracking system kept the brand updated with referred sales. So they could process payments on a weekly basis for those who reached a $25 payment threshold. When there was a refund, the system would automatically adjust the corresponding commissions.
Furthermore, the brand appreciated personal affiliate dashboards from UpPromote. Their influencers could easily access their affiliate links and marketing materials to promote perfume products.
Recruit affiliates through email marketing
ALT. Fragrances recognized that many of their customers were passionate about the brand’s concept and eager to share it with their friends and followers.
Therefore, they rolled out a series of email campaigns to invite people to their affiliate program. They focused on those who had placed two or more orders.
The outreach efforts paid off, resulting in a significant number of signups. Within just nine months, the brand generated over $100,000 in revenue.
Most of the new affiliates were active on social media platforms like Facebook, Instagram, TikTok, and YouTube. Here is one of their Youtube influencers who brought in significant sales for their store.
