Summary
CHALLENGE.
- Managed a growing group of micro-influencers using only spreadsheets and emails.
- Manual tracking couldn’t keep up as more affiliates joined the program.
- Needed an affordable way to track sales and handle commission payouts.
SOLUTION.
- Adopted UpPromote for affiliate tracking and management at a low cost.
- Used real-time tracking with weekly payouts above a $25 threshold.
- Recruited affiliates through email campaigns aimed at repeat customers.
RESULTS.
- Generated over $100,000 in revenue within nine months.
- Processed weekly one-click payouts to social media influencers.
- Converted loyal repeat buyers into active affiliate promoters.
LESSONS.
- Replace manual spreadsheets with automated tracking before the program outgrows them.
- Prioritize affordable tools when launching to keep early costs low.
- Recruit affiliates from loyal repeat customers who already love the product.
ALT. Fragrances makes high-quality, affordable alternatives to the world’s most famous perfumes, using clean, sustainable, and ethically sourced ingredients.
Customers get best-selling colognes without paying for the extras — marketing, celebrity endorsements, or brand labels while still experiencing premium scents.
The brand had already turned some micro-influencers into affiliates, creating a snowball effect on its growth. But one question remained: how to manage those influencers and keep track of their referrals.
What challenge did ALT. Fragrances face managing its influencer program?
ALT. Fragrances already had a strong group of quality micro-influencers but no clear way to manage them.
The team relied on spreadsheets and emails to track which affiliates were driving sales and how much they were owed. As the program grew, staying organized got harder.
As more affiliates joined, the manual process wasn’t enough. The brand needed an automated way to track affiliate sales and handle commission payouts and just starting out, wanted to keep costs as low as possible.
UpPromote gave them affiliate tracking and management together, at a price that suited an early-stage brand.
I would say the pricing is the number one benefit of using UpPromote. Besides that, it gave us the affiliate management capabilities we were looking for
Michael Saba, Founder of ALT. Fragrances
With an affordable system handling the basics, the brand could turn its attention to paying affiliates and recruiting more of them.
How did ALT. Fragrances simplify affiliate payments and tracking?
Most of the brand’s influencers promoted on social media especially TikTok placing affiliate links under engaging videos.
UpPromote’s real-time tracking kept ALT. Fragrances updated on referred sales. The team paid affiliates weekly once they reached a $25 payment threshold, sending large-scale payouts with a single click.
When there was a refund, the system automatically adjusted the corresponding commissions.
Beyond payments, the brand valued UpPromote’s personal affiliate dashboards. Influencers could access their own affiliate links and marketing materials to promote the perfumes.
With payments and assets handled automatically, ALT. Fragrances could focus on bringing more affiliates into the program.
How did ALT. Fragrances recruit affiliates through email marketing?
ALT. Fragrances recognized that many of its customers were passionate about the brand’s concept and eager to share it with friends and followers.
So the team rolled out a series of email campaigns inviting people into the affiliate program, focusing on customers who had placed two or more orders.
Targeting repeat buyers turned the brand’s most loyal customers into promoters and the signups followed.
What results has ALT. Fragrances achieved with UpPromote?
The email outreach paid off, bringing a wave of new affiliates into the program.
Within just nine months, ALT. Fragrances generated over $100,000 in revenue.
Most of the new affiliates were active on Facebook, Instagram, TikTok, and YouTube, including a YouTube creator who brought in notable sales for the store.
For an early-stage brand keeping costs low, an affordable affiliate tool turned a scattered, manual workflow into a six-figure growth channel.
Move from manual tracking to automated software early. ALT. Fragrances switched from spreadsheets and emails to UpPromote once its micro-influencer program grew too large to manage by hand.
Recruit affiliates from your most loyal customers. ALT. Fragrances emailed customers with two or more orders to invite them into the affiliate program.
Use payout thresholds and real-time tracking to scale payments. ALT. Fragrances paid affiliates weekly once they hit a $25 threshold, with automatic commission adjustments on refunds.
Affordable tooling can still deliver six-figure results. ALT. Fragrances generated over $100,000 in revenue within nine months on UpPromote.
