B2B Affiliate Marketing 2023: Where to Start?

Thanks to the boom in social media platforms, influencer or affiliate marketing has become very powerful in every niche and every brand. It’s time to start thinking about B2B Affiliate Marketing, and if you are a merchant on a B2B business model, this article will discuss everything you need to know to start b2b affiliate marketing. If you need a full tutorial, here’s our detail guideline.

Stay connected, and here we go!

What is B2B Affiliate Marketing?

It’s time to seriously consider affiliate marketing as one of the most effective marketing strategies nowadays. 

B2B Affiliate Marketing is a process that when customers require suggestions or consultations from reputable, trusted sources to influence or assist their purchase decision, and their decisions are frequently associated with significant, examined, and investigated as they tend to be critical for a business needs a long-term main objective. 

Purchases are pushed more by logic and institutional incentive (ROI) than feelings or a quick solution.

The primary distinction between B2B and B2C affiliate networks is the size of your target audience. In B2B, there are fewer potential clients, but their lifetime worth is greater.

In a B2B affiliate marketing program, you hire reputable content providers (such as industry bloggers and social media personalities) to support your B2B brand via their networks.

Affiliates or content creators include connections to your website in their work. By paying your affiliates a percentage on every transaction, you incentivize them to help your business expand even more.

Creating and sustaining a good affiliate network requires several strategic decisions, even when the concept appears straightforward. You must locate and train affiliates and establish a genuinely sustainable commission structure.

You must also track the overall ROI of the companions and ensure that they follow all of the rules when promoting your product.

Create a B2B affiliate marketing program (business to a business affiliate program) correctly, and your B2B can have a reliable channel for generating leads and sales.

How to Determine Whether B2B Affiliate Marketing Is Proper for Business

While affiliate marketing could be a practical digital marketing approach for your B2B, it must meet several criteria to get ahead and be permanent. Before launching an affiliate program, make sure that:

  • You’ve defined your primary target demographic and have a good notion of which niche content creators they appreciate the most. It may also be beneficial if you already have a partnership.
  • You are willing to offer substantial affiliate commissions each time an associate assists you in making a transaction.
  • You know where or how your affiliate network will place into your B2B sales cycle, along with how long an affiliate can earn a commission once someone hits on the referral link.

Whenever you have ensured everything that meets your standard requirement to run a B2B affiliate marketing program for your brands, here are some fantastic benefits that your brand will receive after all with B2B affiliate marketing: 

  • Leverage trustworthy perspectives: Affiliate marketing is a word-of-mouth powerhouse because customers trust industry authority and friends more than messaging straight from a brand.
  • Highly focused marketing: Affiliates can assist you in moving high-quality prospects through your sales funnel. Choose affiliates who have already grabbed your target audience and are well-known in your industry, and B2B decision-makers will be compelled to listen.
  • Increased leads and sales: Because affiliate marketing is so adaptable, you can direct potential buyers to any webpage. You can immediately produce high-quality B2B leads by getting affiliates linked to a tailored landing page suited for your program. You can also modify the landing page layout of the particular audience of each affiliate partner.

Top B2B Affiliate Marketing Tactics

Recruiting The Right Affiliates

Choosing the right affiliate for your B2B brands will definitely be important because, in the B2B field, customers will take a lot of time to consider purchase decisions with reputable influencers. 

For recruiting the right affiliates, joining the Affiliate Marketplace is necessary. It is the place that allows you to find the most qualified affiliates for your B2B Affiliate Marketing Programs.

Moreover, you can easily approach potential affiliates in every single niche that they’re working in. 

With UpPromote Marketplace, there are two simple ways to recruit the most suitable affiliates for your B2B Affiliate Marketing programs, included: 

  • You can search hundreds of thousands of affiliates who are trustworthy, reputable, and available for your B2B affiliate marketing programs in the Marketplace.
  • You can list down your B2B affiliate marketing programs on Marketplace and affiliates will sign-up by themselves.

Consider Reaching Out to Your Customers

For many B2B enterprises, their customers act as the best affiliates because they have multiple industry connections. If you have provided them with excellent customer service these days, there is a good possibility they will wish to collaborate with you all in the future.

It’s not a terrible idea to convert your consumers into affiliates to promote products and receive a reward. This could be advantageous for them, allowing you to expand your affiliate network.

Existing clients can be a powerful voice in the B2B market, with a large audience that can gain from your product. 

The most appealing feature of having an existing customer join your affiliate network is that they can really and effectively express how you aimed to increase them and may value other businesses. Client affiliates are likely to be your most loyal supporters.

On the other hand, choosing the right influencers or affiliates for your brands also should be taken seriously. Choosing proper mates necessitates much analysis.

Don’t expect the ideal alternatives to appear out of nowhere; you’ll have to go looking for them. The bottom line is that B2B services often appeal to specialized audiences, but B2C businesses may appeal to a broader audience.

Attempt to contact an excellent prospective affiliate once you’ve identified one. Without a doubt, most affiliate marketers are frequently bombarded with queries about partnerships, so don’t be afraid to be demanding and energetic when necessary.

Define Commission Terms With Caution

Set commission standards to keep B2B affiliates motivated despite the longer B2B sales process.

For example, you may give affiliates a reasonable fee (a fixed payout) anytime they start generating a qualified lead, followed by a higher commission (a percentage of the sale) if that lead subsequently results in a transaction.

You can also give affiliates a commission incentive if they bring in a certain amount of verified leads or sales within a specific time frame (quarterly or annually).

Alternatively, you might offer a commission increase once an associate reaches a certain number of lifetime sales.

Here are some more commission guidelines to think about:

  • How long do affiliates have once someone hits their offer to earn a commission?
  • Will an affiliate automatically receive a reward if an approved lead buys the product, no matter how long first before an order is made?
  • What occurs to an affiliate’s commission if a value proposition is returned or canceled?
  • Will affiliates get a commission if a consumer they referred in refreshes their membership if you’re a subscription-based business? How long will this last?

Set the third-party affiliate cookies to follow all relevant phases in your sales funnel when you’ve determined your commission rules so that you can handle distributions during your B2B affiliate marketing program.

Choose the Right Affiliate Software

UpPromote Affiliate Referral Shopify affiliate app

When building your affiliate network, Affiliate Software is necessary. It allows you to manage your program and rapidly track crucial affiliate marketing data.

By employing affiliate marketing software, you can always know what affiliates are accountable for which transactions, streamline your payments, and enhance your effective loyalty connections.

With UpPromote Affiliate & Referral, with just a few clicks, you can manage your affiliate program and also have a seamless onboarding process. Moreover, you can create a default commission, personalize the signup form and easily set up payment.

Tracking affiliate performance has become very automated through affiliate links, coupons, SKUs, and emails with UpPromote. 


In conclusion, affiliate marketing is an effective B2B marketing strategy that can help businesses expand their reach and drive revenue. As we move into 2023, there are several key considerations for businesses looking to start an affiliate program. These include choosing the right affiliate network, defining clear goals and metrics for success, creating valuable content and resources for affiliates, and continuously optimizing and measuring the program’s performance. By following these steps and investing in a well-planned and executed affiliate marketing program, B2B businesses can tap into a powerful channel for growth and success in the coming year.

UpPromote is a comprehensive Shopify affiliate solution helping your business scale up from building affiliate program, tracking and monitoring affiliates, influencers and brand reps with ease. Get the app at zero cost now!

Frequently Asked Questions about B2B Affiliate Marketing

What is B2B Affiliate Marketing?

B2B affiliate marketing is a marketing strategy in which business partners with other businesses or individuals (affiliates) to promote their products or services in exchange for a commission or other form of compensation. In B2B affiliate marketing, the focus is on building relationships with other businesses that have relevant audiences and can help drive sales and revenue for the partnering business.

B2B affiliate marketing is a cost-effective way for businesses to expand their reach and drive sales, as they only pay for marketing efforts that result in actual sales. Additionally, it can help businesses build relationships with other businesses in their industry, creating opportunities for future collaborations and partnerships.

Is affiliate marketing B2B or B2C?

Affiliate marketing can be both B2B and B2C. In B2C (business-to-consumer) affiliate marketing, the affiliate promotes products or services to consumers and earns a commission when a sale is made through their unique affiliate link or code. This is the most common type of affiliate marketing, as it involves promoting products or services directly to individual consumers.

In B2B (business-to-business) affiliate marketing, the affiliate promotes products or services to other businesses and earns a commission when a sale is made through their unique affiliate link or code. This type of affiliate marketing is becoming increasingly popular as more businesses look for cost-effective ways to reach new customers and generate revenue.

The primary difference between B2B and B2C affiliate marketing is the target audience. B2B affiliate marketing focuses on promoting products or services to other businesses, while B2C affiliate marketing focuses on promoting products or services directly to consumers. However, both types of affiliate marketing involve partnering with affiliates who promote the business’s products or services in exchange for a commission or other form of compensation.

How do I find affiliates for B2B?

Finding affiliates for B2B marketing can be a challenging task, but there are several ways to identify potential partners:

Existing customers

Reaching out to your existing customers is the quickest and easiest approach to discover affiliates. Those who have utilized your products/ services, as long as they are happy with them, can be your greatest affiliate partners.

Create an easy-to-find affiliate landing page

Having an affiliate landing page on your website showing that you are looking for affiliates. It doesn’t have to be too long, but it should clearly explain how the program works, how to apply, and what your terms and conditions are.

When potential affiliates look to see if you have a program, they generally look at the top and bottom menus on your website. In each of these menus, it’s advisable to add a link to your affiliate program website since it’s the most frequent location to link to your affiliate program’s information and sign-up page.

Run online ads

Another tactic for recruiting new affiliates is to advertise the program. You can run ads through Facebook, Twitter, or even Google Ads. If you have a standard product funnel, good commissions, and a large selection of items for your niche, this works well.

Leverage social media

One of the quickest and easiest methods to get the word out about anything is through social media. You can locate and distribute news on social media faster than you can with virtually any other traditional technique.

If you haven’t had followers yet, no worries, hashtags on Twitter or Instagram can give you a hand. Searching for hashtags and looking for those engaging in topics related to your brand. Or posting affiliate programs using related hashtags to look for potential partners.

Can I do affiliate marketing for multiple businesses?

Yes, you can do affiliate marketing for multiple businesses. In fact, many affiliate marketers work with multiple businesses simultaneously to diversify their income streams and increase their earning potential. However, it’s important to keep in mind that promoting too many businesses at once can be overwhelming and may dilute your efforts, so it’s best to choose businesses that align with your niche and target audience. Additionally, you’ll need to manage your relationships with each business separately, including tracking your performance and ensuring you meet the terms of each affiliate agreement.

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Joan, a creative mind and author behind UpPromote blog. Writing has always been my sanctuary, a place where I can explore my imagination and share my unique perspective on the world of eCommerce. Through my words, I strive to explain the complexities of the digital world and showcase its potential for innovation, growth, and limitless opportunities. Connect with me on LinkedIn.