Some would say that affiliate recruitment software is the backbone of your affiliate program management. If you have tried using it before, you will agree with this fact.
Such tools can be your key to achieving 2 goals: managing existing affiliates and expanding your network to new partners. Moreover, it tracks their performance and reports back to you with real-time data.
Of course, merchants have the choice to handle this process manually. But it will be challenging to cover all aspects and leverage your affiliate program with 100% human work.
Keep things simple and hassle-free with an innovative, automated system!
What is Affiliate Recruitment Software
Recruiting and managing affiliate partners is a complicated process. It should be fully automated to reduce the amount of workload for brand owners.
For that reason, we have a variety of affiliate recruitment software on the market to help you out. These web-based platforms are extremely effective for:
- Discovering and identifying new affiliates who resonate with your brand and target audience
- Customizing affiliate application forms and enabling initiatives to reach potential affiliates
- Accurate tracking and insights into your affiliate profile, performance, and other vital statistics
- Managing the monthly commission payout process for those who make sales
- Automating your management and engagement with affiliates to sustain long-lasting business relationships
Such affiliate software comes with many integrated tools to streamline management work. It monitors all your affiliate contacts, develops messages, and uses outreach tactics—overall, it is an all-in-one platform to oversee the affiliate base.
Using affiliate recruitment tools lets merchants maximize their affiliate marketing efforts to build a better program.
Top 15 Affiliate Recruitment Software and Tools
Mention
The name already says it all. Mention is an intuitive brand mention software for web monitoring and social media management.
This tool lets an online business learn what its audience says about the brand. Its trend analysis provides you with insights to produce more compelling content from within the company feed.
Key features:
- Traces back brand mentions from as far back as 2 years from a billion social sources (social media channels, blogs, reviews, etc.).
- Different levels of alerts (basic to advanced) to customize the management of brand mentions, plus “spike alerts” on sudden shifts in mention volumes.
- Detailed competitor analysis tools to keep track of their performances and strategies
Type of tool: Social listening and management
Pricing: $41 – $179+ per month
Affistash
Affiliate management software Affistash is an effective tool for recruiting affiliate partners in your niche. With AI-powered recruitment, you can enlist top-performing affiliates to expand your network.
You only need to input relevant keywords to identify potential marketers. The tool will help you connect with people who align with your business value and aim to strengthen it.
Key features:
- Star relevant partners for every partner list, with the help of the LinkedIn social function, to connect with the contact as soon as you email them.
- Strategic targeting powered by AI searches through the digital space to find suitable affiliates.
- The Partner Relationship Manager (PRM) monitors your partnership status for quick updates and note-taking on each one.
Type of tool: Affiliate recruitment and management
Pricing: $97 – $247+ per month
UpPromote
UpPromote can become a fascinating solution to many of your affiliate management issues. The platform enables merchants to create their own affiliate marketing program, assisted by various built-in features.
Its affiliate network helps connect global affiliates and brand owners as an affiliate recruitment software. You may also want to check out its offer among top customer referral programs.
Key features:
- Enable different types of outreach programs and manage affiliates, ambassadors, and brand advocates under one umbrella.
- Diverse methods to recruit affiliates, including customizable registration forms, native marketplace, customer-to-affiliate, and multi-level marketing.
- High-level security to prevent fraud and scams, ensuring the best protection of user data.
Type of tool: Affiliate recruitment and management
Pricing: $29.99 – $199.99 per month
Brand24
Want to manage your business reputation proactively? Use the AI-energized social listening platform Brand24 to monitor it across multiple channels.
Brand24 identifies when and where people mention your business in videos, news updates, social media, and forums. You can download the software on Android and iOS mobile and integrate it with Slack.
Key features:
- Recognize and identify sudden spikes in mention volumes for quick intervention to preserve your brand reputation.
- Sentiment analysis to identify different attitudes, helping to address problems and correct them fast.
- Convert data into infographics, automated PDF reports, and Excel files for simple sharing and brainstorming.
Type of tool: AI social listening
Pricing: $79 – $499 per month
Referral Rock
Referral Rock has long been popular as an all-around affiliate recruitment software for brand owners. It enables diverse types of advocacy programs, including referral, channel partner, and ambassador.
Also, it is fully customizable from the interface to affiliate rewards based on your needs. Such a tool will contribute significantly to your overall marketing strategy.
Key features:
- Use one member portal to share personal referral links across check-out pages, in-app experiences, and email campaigns for an increased sharing rate.
- Integrate with your email platform to track sending status and event updates with detailed reports on affiliate activity and program ROI.
- Customizable commission structures and rewards according to your needs and automate fulfillment via various payout options.
Type of tool: Referral recruitment and management
Pricing: $175+ – $200+ per month
TUNE
One technology-led platform that must be on this list is TUNE. Merchants are able to manage marketing and affiliate partnerships across the web and mobile with this software.
You will be surprised by how the tool utilizes extensive, enterprise-grade features for better affiliate monitoring. TUNE also has fraud prevention capabilities to minimize defections within the process.
Key features:
- Robust affiliate targeting, tracking, and management for the best results from your marketing campaigns.
- SaaS-based pricing structures that are predictable with no hidden costs. The software guarantees to bring consistent billing and clear contracts.
- Built-in features for convenient payment, plus international processing available to expand your global affiliate base.
Type of tool: Affiliate recruiting and management
Pricing: $599 – $1,500+ per month
PartnerStack
It is impressive how PartnerStack operates a giant ecosystem compared with other typical affiliate management tools. This business caters to both merchants and publishers, having 300 SaaS partners and 80,000+ B2B partners using its services.
Note that the PartnerStack Marketplace works like an affiliate network. Thus, you may need to sacrifice some control over affiliate activities.
Key features:
- Easy to boost your program visibility via a landing page leading to your partner application form and promote it on the platform.
- Branded email marketing by automating workflows and attaching affiliate links directly to your emails for enhanced brand awareness.
- Diverse methods to optimize revenue, including tracking lifetime revenue, performance management, and sorting partner-sourced deals.
Type of tool: Affiliate network
Pricing: N/A
Awario
Awario can be a valuable assistant in tracking real-time brand mentions. Particularly worth noting is its ability to track specific keywords in many languages on a global scale.
Instead of using third-party data providers, you can now identify and manage your brand reputation via one platform. Its actionable insights are available for customized organization and reporting.
Key features:
- Sort mentions based on sentiment (positive, neutral, and negative), identify top influencers, and notify comparing alerts.
- Data-rich, white-labeled reports on the online brand monitoring process to be confidently shared with your peers and clients.
- Find posts about recommendations and complaints about competitors to initiate more social selling opportunities.
Type of tool: Social listening and affiliate management
Pricing: $29 – $399 per month
Post Affiliate Pro
Post Affiliate Pro is an effective software that should be included in your affiliate recruitment strategies. It allows business owners to build their affiliate programs from scratch and track everything.
From partner performance, conversion rates, and referrals to payouts – all are available for management in one place. It also integrates with 170+ payment gateways and CMS.
Key features:
- Provide 2 options for users: Create and track an affiliate program or manage an extensive affiliate network – all from one intuitive dashboard.
- A rich library of affiliate promotional resources, such as discount coupons, PDF banners, images, site replication tools, etc.
- Diverse commission structures include recurring and split commissions, multi-level commissions, performance rewards, etc.
Type of tool: Affiliate program and network management
Pricing: $129 – $599 per month
Refersion
Thanks to Refersion, a reputable affiliate recruitment software, recruiting affiliates and monitoring them becomes simple. This platform lets you control the entire process of discovering new partners and managing their performance and payment.
The good thing about Refersion is its high security. It complies with both GDPR and CCPA, assuring your customer data is fully protected.
Key features:
- Enlist unlimited affiliates and brand ambassadors to your program and manage them using multiple campaign monitoring tools.
- Advanced commission options include automated conversion approvals, commissions by product vs. SKU, and various payout choices (PayPal, Trolley, gift cards, etc.).
- Flexible integration with 30+ turnkeys, 2,000+ apps, commerce tools, and more.
Type of tool: Affiliate recruitment and management
Pricing: $99 – $249+ per month
Partnerize
The comprehensive affiliate tracking software Partnerize is a brilliant option for your overall partnership management. It facilitates the affiliate recruitment process, tracks their performances, and monitors the payouts.
Since the platform is available in more than 200 countries and territories, global merchants can easily access its service. Turn your partnership channel into a profit center!
Key features:
- Function like an affiliate network to connect worldwide vendors and publishers with a database of relevant information for both parties.
- Use AI to discover potential partners from a pool of qualified candidates, such as content creators, ambassadors, cashback sites, traditional media, etc.
- Provide short- and long-term customer support from in-house experts to help you set up and get started in a few weeks.
Type of tool: Affiliate recruitment and management
Pricing: N/A
Buzzstream
Other than recruiting and monitoring affiliates, you must also have affiliate marketing tools for better support. Buzzstream is a trusted outreach CRM (customer relationship management) software that can enhance your digital PR efforts.
Both solopreneurs and marketing teams can use the platform. Its three-pronged function includes generating PR, building links, and promoting the content.
Key features:
- Conduct lists of bloggers and journalists based on your existing history. The collected data includes conversations, emails, posts, influencer metrics, etc., for nurturing and outreach.
- Research and build smart affiliate profiles available for leveraging to boost marketing campaign results.
- Gather website and social metrics information and add contact data faster.
Type of tool: Link-building and digital marketing
Pricing: $24 – $999+ per month
Pitchbox
If you specialize in SEO, Pitchbox can be a worthwhile tool to experiment with. It is useful for link building and diverse types of productivity for users.
You can definitely get full-stack prospecting solely from this software. Besides initiating outreach from link-building, Pitchbox also provides productive features to manage your tasks, emails, etc.
Key features:
- “SMART” templates to scale outreach campaigns for all levels, from basic to advanced. These templates boost your deliverability and response rates.
- Prioritize the task of following up on leads with the well-designed Chasebox module.
- Custom email sending for different time zones and set up automated email campaigns to save manual time and effort.
Type of tool: Productivity and link-building tool for SEO specialists
Pricing: $495 – $1,350 per month
LeadDyno
As optimal affiliate recruitment software for brand owners, LeadDyno enables you to manage and grow your outreach program. It is an all-in-one platform for enlisting and connecting with people via affiliate, influencer, and ambassador marketing programs.
Side note: Its highlight selling point is how fast customers receive answers for any support inquiries.
Key features:
- A well-rounded platform to recruit, monitor, track, and pay commissions for your affiliate partners from multiple programs.
- Automize lead management to convert prospective leads to new customers.
- Extensive options for customization allow you to set up plans that best suit your business. For example, choosing between mass and individual payments.
Type of tool: Affiliate recruitment and management
Pricing: $49 – $749 per month
Respona
The last option on this list is Respona, another link-building website that gets you more organic traffic from search engines like Google.
Apart from generating tracking links, the software can assist you with affiliate recruitment, podcast booking, etc. Choose a suitable template, find outreach opportunities, and send personalized email campaigns.
Key features:
- Various plug-and-play templates available for partner recruitment, digital PR, link-building, and content syndication.
- Integrate with SEO tools like Semrush, Moz, and Ahrefs, and email connectivity software like Microsoft and Gmail.
- Set up automated email sequences for your customized list of outreach recipients. Use AI to personalize each email content.
Type of tool: Link-building
Pricing: $197 – $399 per month
What Does An Affiliate Recruitment Software Do?
So, what exactly does affiliate recruitment software do to support your business growth in affiliate marketing?
Affiliate Discovery Tools:
Even with plenty of potential partners, it can be challenging to tell which one best suits your affiliate program. That is when this kind of software comes to the rescue.
Now that you have an unfiltered affiliate base, the tool takes further steps to leverage your data.
It consists of advanced search functions that allow you to identify those that align with your brand requirements. How?
The software takes in several crucial criteria, such as your niche, audience demographics, and website traffic. From there, it filters out a number of suitable affiliates to recruit into your program and start promoting your products.
Moreover, such software can integrate with reputable affiliate networks and marketplaces. Despite a few limits for being tied to their terms and conditions, you will access a broader pool of qualified affiliates.
Streamlined Application Management:
An affiliate recruitment software takes away all the manual work of managing your affiliate application process.
Instead of choosing between multiple factors, the tool prepares all the necessary information. It requires people to provide their names, locations, email addresses, etc., to submit to the system.
This amount of information is basic but crucial to understanding the affiliate’s background. Plus, the intuitive interface makes it easy for everyone to apply—even beginners!
Another highlight is how this recruiting platform assists you in the screening process. After receiving various new profiles, its tools set specific criteria to assess whether these people are a good fit.
Of course, this is based on your own requirements and adjustments for the platform.
The software automatically screens submitted profiles for qualification into your program, saving you a significant amount of time and resources.
Communication and Collaboration Features:
What if you want to discuss something with your affiliates? Do you need their personal contacts or social media accounts to chat?
An affiliate management software offers built-in communication features so you can initiate conversations with potential and existing affiliates.
It would be best to prepare your partners with ready-to-use marketing materials. Not only does it help them get started to promote faster, but these resources maintain a fixed impression on your business.
Imagine your brand guidelines include using only bright colors (e.g., red, yellow) for branding.
If an affiliate associates the brand with dark shades like brown, it will confuse potential customers. Consequently, you may lose their trust and possibly a number of sales.
That is how important your marketing resources could be. The software will enable easy sharing and access to program details and such media.
Performance Tracking and Reporting:
The most convenient feature of affiliate recruitment software is the real-time tracking tools. You can make informed decisions about upcoming affiliate marketing strategies by tracking how your partners perform.
Such a platform always comes with a general dashboard analyzing your overall affiliate performance. This gives you detailed insights into how each individual contributes to your sales revenue and brand awareness.
Keep an eye on the following crucial metrics:
- Click-through rate (CTR): Shows the effectiveness of affiliate content in compelling visitors to click on a link or ad.
- Conversion rate: Measures the percentage of audiences taking the desired action after interacting with your offer, whether subscribing to a service or purchasing something.
- Sales revenue and commissions: Counts the number of product sales generated by affiliates and the revenue share each receives.
- Return on investment (ROI): Quantifies how a marketing campaign profits by comparing your gains and costs while running it.
Affiliate Relationship Management (ARM):
After successfully enlisting new partners to your program, merchants must continue to build and nurture relationships with affiliates. After all, they are the faces representing your brand to make sales.
So, what do we need to retain for affiliate relationship management?
As mentioned, affiliate marketing software has communication features to connect business owners with the program’s members. It saves your chat history like a messenger app.
Next is one of your affiliate’s biggest concerns: monitoring monthly payouts. The platform enables effective commission management for each individual, following up on their affiliate activities.
Additionally, the performance tracking data and reporting feature is accessible within this software.
And the best part is?
You can access and view all this data in one centralized location. Most software has a general dashboard that displays essential factors about your program performance.
Benefits of Using Affiliate Recruitment Software
Some newbies might wonder what advantages a merchant gets with affiliate marketing software. The main purpose of having such an assistant is to automate and streamline your affiliate workflow.
Here are the details:
Increased Efficiency
Undeniably, there are several approaches to finding potential partners for your affiliate program manually. However, affiliate recruitment software makes it easier by automating the procedure.
The tool enables a user-friendly registration form for new affiliates to sign up. This form includes necessary information, such as names, emails, locations, etc., so you needn’t set it up manually.
After that, the system relies on your input of the required criteria to start screening these candidates. No more reading each profile to see whether they are suitable for your affiliate program.
Overall, your recruitment and evaluation work will automatically be streamlined to filter the most aligned partners. Your job is to connect with and retain these new and existing affiliates.
Wider Reach
During the affiliate research and recruiting process, you will be relieved to have support from software. Since they often integrate with large networks of affiliates, you will have access to many high-quality profiles.
Rather than manually joining each network, you can look for candidates right from the recruitment platform. This helps you leverage your recruitment work by reaching more brand representatives from one control center.
Furthermore, it offers advanced filtration through various search functionalities. You needn’t spend much time and effort checking for affiliate compatibility with the program.
Improved Targeting
Merchants will likely encounter a few problems when manually looking for potential candidates. Scrolling through a long list of profiles takes time, but it does not guarantee immediate results.
What if their performance feedback is good, but they do not promote your niche? What if their content fits your marketing orientation, but their social profile is low on followings?
Using automated tools is your ultimate solution to improve affiliate targeting. Why should you self-assess these profiles when affiliate recruitment software can handle the job easily?
Such platforms only aim for relevant affiliates based on specific criteria you handed to the system. No more time-consuming approaches that get you nowhere.
Enhanced Communication
Every successful partnership requires smooth communication and understanding. So does your affiliate collaboration in the program.
Maintaining a communication channel is the key to building this kind of relationship over time. An affiliate software usually has built-in messaging tools to fulfill this need.
When both parties are connected on a fixed channel, it is easy to discuss and address any arising problem via direct chat. It also saves the chat history like other messaging apps.
Furthermore, you can send automated email campaigns to inform all affiliates of special offers or a new policy. Then, they will facilitate quick conversations with you on the platform regarding any inquiries.
Data-Driven Decisions
The best way to measure affiliate effectiveness is via comprehensive analytics of their performance. As you gain valuable insights from these reports, you can easily make data-driven decisions to adjust how the campaign works.
Refer to the section above to see a list of important metrics. By overseeing them and making timely adjustments, you will increase affiliate quality and generate more sales.
For instance, if the conversion rate is under-expected for a while, you must communicate with your partners to identify the problem. The sooner you address such issues, the better you can solve them and run a more effective program.
Criteria to Look for When Choosing Affiliate Recruitment Software
What exactly should you remember when choosing from an endless list of affiliate recruitment software? Of course, there are several essential factors to rely on every time you consider a new option:
- Program Needs and Size:
First, you must select software that caters to the size and complexity of your program. If you are an SME (small and medium-sized enterprises) owner, your preferences differ from those of large corporations.
Since your marketing team is small (or only you operate it), you only need the basic and some extra features for development. This reduces the cost of advanced functions in your subscription plans.
- Features and Functionality:
Nonetheless, subscribing to a lower-priced plan does not mean it lacks relevant features to your needs. Make sure that you understand what the software provides before signing up.
For example, you want to apply a tiered commission structure to your program. Choose a software that offers this commission model and not a fixed option, like a specific percentage of the sale.
- Integrations:
This might be the most overlooked factor when choosing affiliate management software. Built-in features are wonderful, but the chosen platform should integrate with marketing services.
If you are already a member of an affiliate network, this software should be connected with it.
Besides that, its integration with some marketing automation tools would be wonderful. You can oversee everything from one dashboard and make timely adjustments.
- Pricing and Scalability:
Again, affiliate recruitment software for SMEs can be quite different from large businesses.
More high-grade features equal higher costs but ask yourself whether your program actually needs them.
Having advanced functions will potentially help you out in some cases. However, you can still scale your affiliate business growth with a budget-friendly option.
Spend your money wisely on both the software and its pricing plans.
- Ease of Use:
Even industry beginners should feel hassle-free to use your chosen platform.
You should subscribe to the free plan or try a demo. This will help you learn how to navigate the platform and evaluate its ease of use.
No one wants to join a program that wastes time clicking on things and getting them nowhere. The more straightforward the interface is, the more attractive it becomes.
FAQs
- Which software is best for affiliate marketing?
Choosing the best affiliate recruitment software depends on your program size and requirements. For example, if you want to leverage link-building and SEO work, Pitchbox is a good choice.
On the other hand, scaling multiple programs at once requires an advanced platform. Try working with UpPromote to succeed with affiliate marketing.
- What is affiliate recruitment?
Affiliate recruitment involves attracting and enlisting partners to promote your products or services through an affiliate program.
Affiliates are either individuals or companies that market stuff on behalf of another business. They will receive a revenue share (commission) for each sale they generate.
- What is the best tool to promote affiliate offers?
There are various ways to promote affiliate offers online. Your options include social media platforms, email marketing, SEO-optimized articles, etc.
But the most effective way is to run Google Ads. People constantly use this search engine, so your affiliate ads can appear in its search results or other web pages.
- How do I recruit new affiliates?
If you want to enroll new partners in the program, affiliate recruitment software will assist you throughout this process.
This platform connects you with major affiliate networks consisting of many candidates. Attract them to join your program by providing information on its terms and conditions and benefits.
Conclusion
Affiliate recruitment software often comes with a wide range of features, allowing brand owners to enlist and manage their partners effectively.
Besides that, such a platform lets you retain affiliate relationships and grow the program simultaneously. Why would you hesitate to give it a try right now?
Choose a software that best matches your requirements from our list. Set things up, get started, and let the tool automate all the unnecessary manual work.
What is left for you is to keep track of crucial metrics and make timely adjustments. This will ensure that your affiliates and the program are doing their best!
