Top 22 Gaming Affiliate Programs To Join in 2025

Gamers can spend a large amount of money buying gaming products to boost their gaming experience. With this massive spending, the gaming industry’s revenue is expected to reach up to $583.69 billion by 2030.

You can earn big if joining a promising gaming affiliate program. We’ve collected the top 22 affiliate programs for you to consider carefully. Read through this article to see which program can match your earnings goals.

TL;DR

We have listed the top gaming affiliate programs for you to consider. Take a look at the top offers in this niche to see how much you can make.

• Amazon Associates (Commission: 20%, Cookie: 24 hours)
• Razer (Commission: 12%)
• GameStop (Commission: 7%, Cookie: 1 day)
• Logitech (Commission: 4-10%, Cookie: 30 days)
• Turtle Beach (Commission: 4%, Cookie: 20 days)
• Epic Games (Commission: 5%, Cookie: 14 days)
• Skytech Gaming (Commission: 6%, Cookie: 3 days)
• GameFly (Commission: 10%, Cookie: 10 days)
• Origin PC (Commission: 2%, Cookie: 30 days)
• Fanatical (Commission: 5% – 12%, Cookie: 30 days)

It takes less than 5 minutes to start an affiliate program with UpPromote. Our affiliate management app also helps you create dynamic commissions, incentivize affiliates with bonuses, monitor real-time data, and handle accurate payments.

22 Best Affiliate Programs in The Gaming Niche

Need a quick glance? The table below includes the best gaming and video game affiliate programs with the most appealing perks.

1. Amazon Associates

Amazon offers the world’s largest selection of products in numerous industries, including gaming gear. Their gaming categories range from gaming chairs, laptops, peripherals, video games, and more to enhance users’ gaming experience.

When joining Amazon Associates, you’ll enjoy a 20% commission per successful sale. However, the cookie window lasts only one day, so you can only get credit if customers purchase within 24 hours of their first click.

Amazon will process affiliate payouts via bank transfer, check, and Amazon Gift Certificate monthly. However, your account balance must be at least $100 to receive check payouts and $10 for Amazon Gift Certificates or bank transfers.

Amazon provides their partners with various banner sizes and links for promotion. Plus, you can make use of their exclusive native shopping ads to engage the audience with your gaming-related content.

2. Razer

Razer is a well-known brand among gamers for their innovative peripherals and software. Their collections of game products feature customization, lighting effects, and optimization.

The Razer affiliate program requires no fee to join, offering a competitive commission plan depending on types of product sale:

• Gaming chairs: 12% commission
• Razer products: 10% commission
• Peripherals: 3% commission
• Gaming systems: $5 commission

However, Razer locks your referrals for 1 month and 15 days of the following month and processes payouts 23 days after the locking month ends. Therefore, you’ll receive January commissions on 23rd April.

The brand creates banners in multiple sizes with engaging content for you to attract more visitors to your website. You can also access their product data feed to choose suitable game products for your followers.

3. GameStop

GameStop is among the leading gaming retailers, with over 4,000 game stores worldwide. Their stores offer a massive selection of pre-owned games, consoles, and collectibles in great deals.

Managed by Rakuten Advertising, the GameStop affiliate program allows you to earn up to 7% commission on each sale. However, the cookie duration is extremely short, giving you only 1 day to earn commission from customers’ purchases after clicking your link.

After joining the program via Rakuten Advertising, you can use the provided links or create a new one using their sources. However, your link will be authorized before being used in promotion campaigns. You can place links in banners, texts, or product images to attract more buyers.

4. Logitech

Logitech specializes in supplying high-quality hardware and software for boosting the gaming experience. They also provide powerful gaming accessories such as speakers, headsets, webcams, gaming mouse pads, and steering wheels.

Logitech runs their affiliate program via Impact Radius. Their commission rates range from 4% to 10%, based on each brand in the Logitech ecosystem:

• Logitech products: 4%
• Logitech G products: 5%
• Astro products: 5%
• Blue products: 5%
• Ultimate Ears products: 10%

With a 30-day cookie duration, you can earn a commission once customers place an order within a month from their first click on your link.

Logitech gives their partners full access to product catalogs to update suitable items for their campaigns. Affiliates can also use banners, text links, and seasonal promotions to generate more referrals.

5. Turtle Beach

Turtle Beach is among the leading brands in manufacturing gaming accessories with up-to-date technology. They’ve sold over 70 million headsets and developed more than 150 gaming-related items.

Once joining the Turtle Beach affiliate program, you can earn a commission rate is 4% on each product sale via affiliate link. Plus, the cookie duration is active for 20 days, counting from the customer’s first click on your link.

Turtle Beach updates the product data feed daily with new products for affiliates to choose from. You can also access their large library of banners and text links to create appealing promotional posts.

6. Epic Games

Epic Games is an interactive entertainment company and 3D engine technology provider. Their best-known games are Fortnite Battle Royale, LEGO Fortnite, and Rocket Racing.

Their Support-A-Creator program offers a 5% commission for every in-game purchase via affiliate link. A 14-day cookie allows you to earn commission from customers’ purchases within 2 weeks of their first click.

The Epic Games will make payout transactions through PayPal, bank transfer, or Venom. However, you must have a minimum balance of $100 to receive your commissions.

The program is free to join, but only streamers and social media content creators are eligible. Additionally, you must have over 1,000 followers on your social platforms to be approved.

7. Skytech Gaming

Skytech Gaming designs and hand-builds most gaming PCs in the US for both beginners and professionals. Their high-performance PCs feature vibrant RGB lighting, consistent color schemes, and professional cabling.

When joining the Skytech Gaming affiliate program, you can earn a 6% commission rate on each sale. But you only have 3 days to earn commission after customers click on your link and purchase. Plus, Skytech Gaming will process your payouts only via PayPal on a net 60 basis.

The brand allows you to customize affiliate links with your user name to track sales more easily. Moreover, they also create exclusive coupon codes for your audience to encourage their purchases.

8. GameFly

GameFly rents out thousands of hottest and trendiest games and movies to gamers. Additionally, they sell various accessories to enhance the gaming experience, such as collectibles, controllers, and Blu-rays.

The GameFly affiliate program allows affiliates to earn at least $5 for each free trial or pre-paid subscription. You can also earn up to 10% on every product order via your affiliate link. Plus, they pay up to $15 per sign-up if you perform well.

With a 30-day cookie duration, you have a month from customers’ first click to earn a commission from their purchases.

After successfully applying to their program via CJ Affiliate, you can access their marketing dashboard and find assets. You can select from various banners and text links to create more attractive promotional content.

9. Origin PC

Origin PC creates custom-made PCs for gamers, enthusiasts, and professionals. Users can level up their gaming experience with powerful components and well-designed craftsmanship.

Managed by CJ Affiliate, Origin PC offers affiliates a 2% commission rate on each successful sale via an affiliate link. The program has a 30-day cookie duration, allowing you to earn benefits from customers’ orders within a month from their first click.

Origin PC processes all affiliate payouts on a monthly basis. They often send payouts from 20th to 28th of each month to their affiliates.

10. Fanatical

Fanatical provides over 10,000 games, including classics, the hottest new releases, and curated content collections. Gamers can find their favorite games at discounted prices and exclusive bundles.

Fanatical runs their affiliate program via CJ Affiliate, a top affiliate network. Once you’re in, you can enjoy up to a 12% commission rate for each successful game order. Plus, you can earn around £1 on every order from your affiliate link with an average order value of £8.

The brand offers a 30-day cookie duration, giving you a month from the customer’s first click to earn a commission from their purchases. Fanatical will pay affiliates on a monthly basis.

The Fanatical affiliate program is free for all affiliates to join. However, one thing to note is that they only accept promoting via website or blog for their affiliate program.

11. Modded Zone

• Commission rate: 3-5%
• Cookie duration: Not mentioned

Modded Zone creates gaming controllers for famous games such as Xbox Elite Series 2, PS5, Nintendo Switch, and more. Their controllers have unique designs, rapid-fire triggers, and advanced button remapping to enhance gaming performance.

12. Final Mouse

• Commission rate: 25%
• Cookie duration: 30 days

Final Mouse earned a reputation in gaming for their innovative mouse designs, especially the lightweight UltralightX model. Their products have a symmetrically shaped body with a honeycomb-shaped cutout to reduce overall weight.

13. Green Man Gaming

• Commission rate: 5%
• Cookie duration: 30 days

Green Man Gaming offers an extensive selection of Xbox games at lower prices than the market. Additionally, they have published their in-house games to widen users’ options.

14. Kinguin

• Commission rate: 2.5-10%
• Cookie duration: 30 days

Kinguin offers gamers access to over 150,000 games worldwide without paying a fixed price. Their marketplace connects gamers with various sellers to find the best deals for the hottest games.

15. GT Omega

• Commission rate: 5%
• Cookie duration: 30 days

GT Omega develops high-performance racing simulation products and gaming chairs. Their best-seller products can create realistic racing experiences for gamers with high-tech features.

16. GamerDating

• Commission rate: 20%
• Cookie duration: Not mentioned

GamerDating helps gamers find lovers in games and real life. With over 1,000 gamers, users can match their profile with suitable partners in various types of games on GamerDating.

17. Bose

• Commission rate: 3%
• Cookie duration: 30 days

Bose creates high-quality gaming headphones for all types of PCs. Their noise-canceling headphones allow gamers to totally immerse themselves in their gaming world.

18. Secretlab

• Commission rate: Up to 12%
• Cookie duration: 7 days

Secretlab changes the way people play games with adaptable gaming chairs. Their chair can adjust depending on users’ posture to bring the most comfortable gaming time.

19. Nerd or Die

• Commission rate: Up to 30%
• Cookie duration: Not mentioned

Nerd Or Die creates templates and assets for live streamers on Twitch, YouTube, Facebook, and Kik. They focus on providing high-quality free resources, including a Twitch panel maker, overlays, and alerts.

20. SCDKey

• Commission rate: 8%
• Cookie duration: Not mentioned

SCDKey helps customers purchase digital keys without experiencing eruption in less than 30 minutes. They provide access to licensed software and various trendy games at lower prices than the market.

21. WarGaming.Net

• Commission rate: Up to $10
• Cookie duration: Not mentioned

WarGaming.Net is a leading digital game company in creating war-themed games. These games allow users to experience team-play strategy and historical accuracy.

22. Zygor Guides

• Commission rate: 50%
• Cookie duration: Not mentioned

Zygor Guides is a popular source for in-game guides, primarily for Word of Warcraft or WoW Classic. Players can progress efficiently through the game with detailed instructions, quests, and leveling paths.

How to Build a High-Growth Affiliate Program for Your Shopify Gaming Brand

The gaming market will hit $250 billion in 2025 (Statista Report), driven by passionate gamers constantly upgrading their gear.

Such a lucrative market means intense competition. So how can you make your Shopify store stand out and capture customers’ attention?

One of the best solutions is affiliate marketing.

An affiliate program lets you team up directly with the Twitch streamers, YouTube reviewers, and gamers who have already built loyal followings.

They share your products with their dedicated audience, and when someone buys, you give them a cut.

In this guide, we’ll walk you through every step of building an affiliate program, from setting up commission, finding the right affiliates to maintaining long-term relationships.

Design a competitive commission rate

A compelling commission rate can attract more affiliates to join your gaming affiliate program.

However, you need to set a reasonable rate rather than a high one to avoid harming your Shopify brand’s profit.

So, how do you know which commission rate is suitable for your program?

Let’s check out our analysis of over 122 gaming brands in the industry to make a clear decision.

If your Shopify gaming brand sells consoles and PCs, setting a low commission rate of 2-5% is reasonable.

Don’t let the low percentage for high-ticket items ($2000-5000) fool you.

The actual cash payout is what truly motivates affiliates. Imagine earning 3% of a $3000 PC sale; your affiliates can earn up to $90.

For smaller items like gaming peripherals and accessories, you can set the commission in a wider range, from 4% to 10%.

For example, Turtle Beach sets a 4% commission for their gaming headset. Or, GT Omega offers 5% on their gaming chairs.

However, you don’t need to set one rate for all of your products. A lot of big brands, for example, Logitech, set different rates on each product:

• Logitech products: 4%
• Logitech G products: 5%
• Astro products: 5%
• Blue products: 5%
• Ultimate Ears products: 10%

Besides percentage commission, you should consider a flat-rate model if your Shopify store provides gaming subscriptions and memberships.

A flat rate means that you pay the affiliate a fixed amount, no matter how much that sale is worth.

Various gaming affiliate programs also use this structure because it’s simple while still rewarding affiliates fairly.

Take a look at GameFly. They pay affiliates $5 for every successful free-trial sign-up for their gaming service.

Choose the right affiliate management app

You don’t have to be a technical expert to manage your gaming affiliate program.

In fact, you only need to use a powerful affiliate management app to manage everything seamlessly.

For Shopify gaming stores, UpPromote is a top-recommended affiliate management solution.

Our app offers a reliable real-time analytics dashboard so you can track every click, referral, commission, and sale of all affiliates.

And when it’s time to pay affiliates, our system automatically handles this process with auto-payout via PayPal or with Store Credit. You can avoid any late payments or wrong payouts.

Moreover, the app is easy to use for everyone with an intuitive interface. You can even set up an affiliate program in less than 5 minutes.

Plus, our customer support team is available 24/7 to help you out with all your questions and problems while managing your program.

UpPromote has earned trust from many e-commerce brands across the world with a 4.9 out of 5 rating on the Shopify App Store.

Identify your ideal affiliate profiles

Before you can recruit anyone, you need to know who you’re looking for.

Your ideal affiliate should know the industry insights and understand your gaming products.

Let’s break it down into two potential types of affiliates for your program: gaming streamers and YouTubers.

Live Streamers (Twitch, YouTube Gaming)

These are the community builders, and their superpower is live interaction.

For hours at a time, they build personal relationships with their audience through real-time gameplay and conversation.

When a streamer uses your headset for their entire six-hour stream, it’s an authentic, real-world endorsement.

Their community sees the product in action throughout that entire time. They hear how it sounds, see how it fits, and can ask the streamer questions about your headset live in the chat.

YouTube Content Creators

While a stream is powerful in the moment, a YouTuber’s polished video is a long-term asset that works for you for months or even years.

For example, YouTuber @DiamondLobbyReviews reviewed the best gaming mice in a recent video.

He listed various product links and also made it clear to his audience that he was doing affiliate marketing.

Execute recruitment strategies

Once you know who your right affiliates are, it’s time to bring them into your program.

We suggest 2 ways: sending a personalized email or creating a registration page.

Send a personalized email to your potential affiliates

You can reach out directly to your potential partners with a dedicated email to offer a collaboration.

It’s always a bad idea to send gaming content creators and live streamers a generic email over and over. They won’t notice.

You need to actually watch their content and show your genuine interest in their work.

Then, you can introduce your collaboration offer and explain why your gear would be a great fit for their audience and playstyle.

Here is a template that you can adapt and create your own later:

Create an affiliate registration page

Besides actively looking for partners, you should also create an easy way for them to join your program.

You need a professional affiliate registration page to show all of your program’s offers and drive applications.

The good news is, you don’t have to be a designer or a developer to create one. UpPromote lets you build and customize your own page in minutes.

We provide 3 well-designed templates in different styles (Basic, Trendy, Comfort). 

Then, you only need to change the colors, add branded photos and logos to make the page aligned perfectly with your Shopify store website.

Plus, you can add detailed program benefits, like commission rate, cookie duration, payment methods, and other incentives.

A great affiliate registration page can also help you filter the ideal partners for your program.

You should add some detailed  questions to screen applicants:

• “Please share a link to your primary Twitch or YouTube channel.”
• “What games do you primarily stream or create content for?”
• “What is your average concurrent viewership or average video views?”

These questions help you understand their audience and promotional style. They also save you tons of time and ensure you build a team of only high-quality affiliates.

Equip affiliates with a pre-made toolkit

You want your affiliates to create effective promotions to bring more sales. Then, one of the best ways to ensure their success is to provide them with high-quality marketing materials.

First, you need to think about what a streamer or YouTuber actually needs. It’s great to arm them with a toolkit of ready-to-use graphics.

For example, like stream overlays that they can drop right into OBS, or slick video clips they can splice into their reviews.

Besides, you should give them a detailed sheet with the key specs their audience will ask about.

It should answer all the common questions, like: What’s the mouse’s DPI range? Are the keyboard switches linear or tactile? How much does the headset weigh?

However, sending these documents and photos to all of your affiliates via email is a waste of time.

But with UpPromote Media Gallery, you can post photos, documents, banners, or templates all in one place. You can even put them into specific categories.

This way, your affiliates can look for what they need easily right after logging in to their account.

Give affiliates free products

Giving affiliates free gaming products can boost their effort and help them create more authentic content.

A positive review is great, but a streamer using your headset for their entire 8-hour stream is undeniable proof that they actually like it.

UpPromote lets you automatically send free products to all affiliates after they join the program.

You only need to choose which gaming product to include in the gift package. Then, select a number of items that affiliates can choose when receiving the gift.

For example, you could create an offer where your affiliate can choose their favorite colorway from your new headset lineup.

Plus, you can decide if affiliates need to charge the shipping fee or not. Then, our system will send an email to notify them about the gift after it is sent.

Keep your affiliates engaged and informed

To keep your partners in the loop, you need to have an effective communication plan.

You can send broad updates to everyone via newsletters, and a direct line for personal questions through in-app chat.

Update your affiliates with newsletters

A monthly newsletter can maintain consistent communication with all affiliates, updating them about new promotions, product launches, or special events.

You can also share industry news, praise top-performing affiliates, and offer promotional tips.

But how do you send these emails to every affiliate without spending your whole day, especially as your network grows?

UpPromote allows you to write one and send bulk emails to all affiliates in one click.

You can also choose to send newsletters to specific programs or affiliates you want.

For example, you can choose to only send the next month’s newsletter to your “Bronze tier” affiliates.

Give personalized support through in-app chat

While newsletters are perfect for big announcements, sometimes you need a more direct and personal line of communication.

What if you want to congratulate a top performer on a great month, or quickly answer a specific question from a new partner?

With the UpPromote app, you have a built-in chat right inside the dashboard where you can message affiliates anytime.

You only need to activate “Chat with affiliates” to see a list of all your partners in the chat section.

You can search for the affiliate you want to talk to, type your message, and hit send, just like you would in any other messaging app.

For example, you can select Selina Nguyen to message her about her new promotional post on Instagram.

But what if you or your affiliate isn’t online at the same time?

Don’t worry, since UpPromote will automatically send them an email notification to let them know they have a new message waiting.

Track and analyze real-time performance

If you want to scale your affiliate program smartly, knowing all affiliates’ performance data is key.

You can regularly check your affiliate program’s data to see what is working, what is not.

With UpPromote, you can track all key metrics in real-time through a clear analytics dashboard. You can see overall numbers like total sales, clicks, commissions, and even referral sources.

Moreover, you can filter the data based on date and program to reveal specific numbers.

You can also see a clear and detailed view of your entire affiliate team’s performance with UpPromote’s Top affiliates table.  

If you want to check on any specific affiliate’s overall performance data, you only need to search for their affiliate’s name or email address.

The best part is that you can filter the data based on date, status, program, or network sales.

For example, you can filter by date to see exactly who performed best during your big holiday sale last month.

Or if you run multiple commission groups, you can filter by program to see how the affiliates in your “VIP Tier” program are doing compared to others.

Besides viewing your affiliates’ data, you can also rank all of your affiliates by simply clicking the “Sort” icon.

This way, you can identify which one is performing best and which one needs more improvement.

Conclusion

As we’ve covered, a great affiliate program is your most powerful tool for authentic growth in the gaming world.

You don’t have to worry about the technical side of things, because UpPromote simplifies the entire process. From setting up your first campaign to paying out commissions, we give you the tools you need to run your program with confidence.

You can check out our pricing plans and start your affiliate marketing journey.

FAQs

1) What kinds of gaming offers can I promote?

Base games, DLC/expansions, season/battle passes, in-game currency, subscriptions, hardware/peripherals, and game key bundles. F2P titles often pay per install or per first purchase; premium titles pay a % of sales.

2) What commission rates are typical in gaming?

Ranges vary: CPI (free-to-play installs) ~$0.50–$3; trial-to-paid CPA ~$5–$15; revenue share on web-store sales 10%–30%; subscriptions often have first-month bonuses plus smaller recurring (5%–15%).

3) How long is the cookie/attribution window?

Commonly 7–30 days for gaming. Some programs use last-click; others use first-click or data-driven. Read the program terms.

4) Can I get early access keys or assets?

Join the creator program tier. Many gaming brands grant preview keys under NDA for affiliates who meet audience/quality thresholds.

5) Which affiliate software fits gaming specifically?

Pick a platform that supports coupon + link tracking, S2S postbacks for installs/purchases, creator portals, tiered commissions, and “lifetime” customer–affiliate binding. Ensure robust API/webhooks for event-level data (install, first-purchase, DLC).

6) What integrations should a gaming-ready affiliate app have?

Payments (Stripe/PayPal), storefront (Shopify/Woo/Custom), analytics (GA4), ad platforms (UTM capture), community tools (Discord role sync), and identity (SSO/JWT) for creator logins.

7) What’s a sensible cookie/attribution window for gaming?

7–30 days is common; shorten for CPI campaigns (install happens immediately), extend for premium titles with research cycles. Document your rule (last-click vs. first-click).