Up to 30%
Affiliate marketing contribution
3000+
Number of affiliates
$5000-6000
Monthly commissions on average
Glow Collection is a 21-year-old thriving luxury candle brand based in Sydney. For over two decades, fragrance enthusiasts across Australia have known Glow Collection (formerly PartyLite Australia) as their go-to source for delightful scents.
In 2023, Glow Collection started a new chapter by introducing exciting, locally-made fragrances in addition to their well-loved PartyLite scents.
They primarily operate online via their website with a Direct-to-Customer approach and have already accumulated a sizable affiliate base. Yet, they face some obstacles when it comes to optimizing their affiliate marketing turnover.
Challenge: Need an intuitive affiliate system for their “old-school” ladies
Most Glow Collection customers are “old-school” women who have little understanding of commissions and cookies. The brand needed an easy-to-use and friendly affiliate dashboard that helped their partners promote candles without prior tech or affiliate marketing knowledge.
“We pay the grandfathered affiliates a 22% commission, while new affiliates earn 15% based on the final cookie value (we have a 30-day cookie window). Most of these ladies don’t get it. They don’t understand how the whole concept of affiliate marketing works.”
Gregg Smith
The CEO of Glow Collection
Additionally, they encountered problems with the upcoming Klaviyo API changes and expected a smooth integration with Xero accounting software.
Solution: A user-friendly affiliate software with seamless Shopify & Klaviyo integrations
Glow Collection tried out other affiliate platforms yet “deleted them very quickly” because they were far too difficult to operate. The brand finally chose UpPromote as it has all the functions that work for them and their affiliates.
“Newer, more digital influencers and digital marketers are now using our platform. The platform is really good“
Gregg Smith
The CEO of Glow Collection
UpPromote made it easy for Glow Collection to move their existing group of 3,500 to 3,600 affiliates to our system. We helped them build an affiliate program with 15-22% commissions based on affiliate performance and seniority, which has generated 20% of their total income.
We are also discussing with Glow Collection to develop a custom development that automatically connects UpPromote with Xero – an accounting software.
Results: Winning with impressive growth
Luxury candle company Glow Collection has gained impressive results since partnering with UpPromote, a leading affiliate marketing platform. Our user-friendly interface and seamless integrations with Shopify and Klaviyo have empowered Glow Collection to grow a thriving affiliate program.
- $419,000 in affiliate revenue (27% of total revenue)
- 3240 affiliates
- 3,351 affiliates sales
While there is still a long way to go, UpPromote is confident that our partnership will reach even higher goals for Glow Collection.
“We’ve gone from zero income to nearly 1.8 million in the last year and a bit, not even a year and a half. So we want to then turn this business into a much bigger business in the next financial year, and then a much, much bigger business then.”
Gregg Smith – The CEO of Glow Collection –
