Summary
CHALLENGE
- Ran a sizable affiliate base but struggled to optimize their affiliate turnover.
- Needed an affiliate system that integrated seamlessly with Shopify.
- Wanted a dashboard simple enough for affiliates with no tech background.
SOLUTION
- Chose UpPromote for its full feature set and ease of use.
- Migrated their existing 2,800 affiliates onto UpPromote.
RESULTS
- Affiliate marketing drives up to 30% of total revenue.
- Runs a program of 2,800+ affiliates.
- Pays $5,000–6,000 in monthly commissions on average.
LESSONS
- Pick an affiliate tool that integrates natively with your store platform.
- Choose a dashboard affiliates can use without prior tech knowledge.
- Look for accurate tracking and flexible payments when evaluating platforms.
Glow Collection is a 21-year-old luxury candle brand based in Sydney. For over two decades, Australian fragrance lovers have known it, formerly as PartyLite Australia, as a go-to for quality scents.
In 2023, the brand began a new chapter, adding locally made fragrances alongside their established PartyLite range.
They sell primarily online through a direct-to-customer model and had already built a sizable affiliate base, but struggled to get the most out of it.
What challenge did Glow Collection face with affiliate marketing?
Glow Collection had a large affiliate base yet hit obstacles optimizing their affiliate turnover. They needed an affiliate system that fit seamlessly into Shopify.
Just as important, the dashboard had to be simple enough for partners to promote candles without any prior tech or affiliate marketing experience.
We needed a solution that could help us scale and provide accurate tracking and enable us to add bonus payments and eventually subscriptions that our affiliates could benefit from.
Greg Smith, CEO of Glow Collection
Those requirements set the bar for the platform the brand would eventually choose.
How did Glow Collection solve it with UpPromote?
Before settling, Glow Collection tested other affiliate platforms but, in their own words, “deleted them very quickly” because they were too difficult to operate.
UpPromote fit because it had the functions that worked for both the brand and their affiliates, with native Shopify and Klaviyo integrations. The brand then migrated their existing 2,800 affiliates onto the system.
Newer, more digital influencers and digital marketers are now using our platform. The platform is really good.
Greg Smith, CEO of Glow Collection
With the program settled on one system, the brand could focus on growing it.
What results has Glow Collection achieved?
The program has become a major revenue channel. Affiliate marketing now drives up to 30% of Glow Collection’s total revenue, across a base of 2,800+ affiliates.
On average, the brand pays out $5,000–6,000 in monthly commissions to their partners.
The wider business has grown quickly alongside it.
We’ve gone from zero income to nearly 1.8 million in the last year and a bit. We want to then turn this business into a much bigger business in the next financial year.
Greg Smith, CEO of Glow Collection
That ambition points to a business the founder expects to grow well beyond their current size.
Choose a platform that integrates natively with your store. Glow Collection needed an affiliate system that fit seamlessly into Shopify.
Prioritize affiliate ease of use. Glow Collection wanted a dashboard their partners could use without any tech background.
Switch when a tool doesn’t work. Glow Collection dropped other platforms that were too hard to operate before settling on UpPromote.
