Top 10 Best Hockey Affiliate Programs for Sports Enthusiasts in 2025 (Gear, Accessories & Clothes)

Hockey is well-known in North American countries like the USA and Canada. Millions of fans are willing to spend money on official merchandise or hockey-related gear. This high demand presents a great opportunity for affiliates with sport-related social media accounts, blogs, or websites.

If you find it hard to choose a suitable hockey affiliate program to join, we’re here to help. In this guide, we’ve found the top 10 amazing options to help you find the perfect match to start.

TL;DR

You can earn money from sharing your favorite hockey product retailers. Let’s have a quick review at some top hockey affiliate programs below.

• Pure Hockey (Commission: 6%, Cookie: 45 days)
• HockeyShot (Commission: 10%, Cookie: 30 days)
• Hockey Canada (Commission: 8%, Cookie: 7 days)
• HockeySupremacy (Commission: 8%, Cookie: 30 days)
• Perani’s Hockey World (Commission: 5%, Cookie: 45 days)
• PGS Hockey (Commission: 10%, Cookie: 30 days)
• Sport Chek (Commission: 1%, Cookie: 1 day)
• Just Hockey (Commission: 5-10%, Cookie: 30 days)
• Saucy Mitts Hockey (Commission: 15%, Cookie: 45 days)
• Osaka World (Commission: 10%, Cookie: 30 days)

10 Best Hockey Affiliate Programs for Passionate Affiliates

Are you out of time? Let’s take a look at the best hockey affiliate programs regarding commission, cookie duration, payment methods, and promotional benefits in the table below.

1. Pure Hockey

Pure Hockey is among the largest hockey equipment retail companies in the US, with over 70 specialty stores nationwide. They also provide custom products based on customers’ favorite teams and hockey players.

Once you join their hockey affiliate program via Avant Link, you can enjoy a 6% commission on every successful sale. The cookie stays on customers’ devices for 45 days from their first click on your link.

You’ll receive various banners along with exclusive deals to promote the brand. Plus, you can embed their sporty graphics in your product review posts or how-to guides to drive readers’ attention and boost click-through rates.

2. HockeyShot

HockeyShot provides high-performance training kits to help players practice hockey skills like skating, shooting, passing, and stickhandling at home. Their durable and lightweight products make it easier for beginners to self-train even without an ice hockey rink.

After joining the HockeyShot hockey affiliate program, you can earn a 10% commission on every successful sale. The cookie lasts 30 days from the moment customers click on your unique affiliate link. You’ll receive your monthly payouts via PayPal after the commission-holding period.

You don’t have to put much effort into creating social media content as HockShot has prepared various engaging posts. Moreover, you should display banners on high-traffic areas of your website to increase click-through rates.

3. Hockey Canada

Hockey Canada sells official merchandise from the Canadian national hockey team, like jerseys, t-shirts, hats, hoodies, and accessories. Their authentic products are available in both adult and children’s sizes for millions of worldwide fans.

Managed through Impact, the Hockey Canada affiliate program offers an 8% commission on each successful purchase. However, you should note that any purchase with a gift card will not be qualified for a commission.

The cookie lasts just 7 days from the customer’s initial click on your affiliate link. That means you can only earn a commission on orders within this period.

As their affiliate, you can track your real-time performance through a 24/7 reporting dashboard. Moreover, you’ll have sales and promotion support from their award-winning affiliate team. They’ll update helpful promotional tools to help you build effective campaigns across different channels.

4. Cool Hockey

Cool Hockey stocks official licensed NHL products from top brands like Adidas, Fanatics, Reebok, CCM, and more. They also customize NHL hockey jerseys based on the latest designs and customers’ favorite players.

Manage through ShareASale, the Cool Hockey affiliate program allows affiliates to earn a 7% commission on each successful purchase. You can earn a commission if customers make an order within 15 days of their first click on your link.

Their dedicated affiliate manager is available anytime to help you with your sales and promotions. You’ll receive exclusive affiliate offers to create engaging promotional campaigns. Plus, they update various graphic designs for banners and artworks for you to create visually appealing content.

5. Perani’s Hockey World

Perani’s Hockey World operates as a hockey retail chain of over 40 stores across all US states. They also have a massive 100,000-square-foot warehouse space to support global online orders.

You can directly join their hockey affiliate program after becoming an AvantLink publisher. Once you join their program, you’ll receive a 5% commission on every sale. That means you can earn around $6.5-7 per sale with an average order value of $130-140. The cookie remains active for 45 days from customers’ first click on your affiliate link.

You can access their data feed to select suitable products for your audience to promote. Plus, you should put exclusive deals and coupons in your campaigns to grab more attention and drive conversions.

6. PGS Hockey

PGS Hockey is one of the most renowned names in high-quality ice hockey goalie equipment in North America. Their durable and lightweight gears can help players enhance their overall performance.

You can introduce PGS Hockey products to your followers and earn a 10% commission per sale when joining their hockey affiliate program. The cookie lasts 30 days from the moment customers click on your affiliate link. You’ll receive your payouts via PayPal or Venmo monthly.

You can give your friends or followers a 5% coupon code to encourage more sales. Moreover, after filling out information to apply for their program, you’ll have a unique link to track real-time sales and commissions.

7. Sport Chek

Sport Chek distributes thousands of sporting goods for team sports like hockey, football, or basketball, and individual sports like cycling, golf, or tennis. They operate as the Canadian national big-box sporting goods retailer with over 191 department stores across all states.

Sport Chek runs their hockey affiliate program via Impact and offers a 1% commission on each sale. However, they only pay commission for purchases above CAD 100. The cookie only lasts 1 day, exactly from the moment customers click on your link.

You’ll receive a unique affiliate link to track your performance across all marketing channels. You can also use the banners and graphics in their collection to create engaging content.

8. Just Hockey

Just Hockey specializes in premium and high-performance hockey-specific products and services. They customize hockey gear to match each user’s skill level, preferred designs, and favorite teams.

Just Hockey opens separate hockey affiliate programs for Canadian and US affiliates. After joining their program, you can enjoy 5-10% commission on every successful sale. That means you’ll earn around $25 to $50 per sale with an average order value of $500.

The cookie lasts 30 days from customers’ first click on your unique affiliate link. If they make a purchase within this time, you’ll earn a commission.

The brand produces a large collection of custom-designed content for affiliates. You can save time on creating promotional campaigns and ensure brand-aligned marketing strategies.

9. Saucy Mitts Hockey

Saucy Mitts Hockey sells hockey-themed apparel, gifts, and accessories for both children and adults. Their products often feature funny phrases, retro designs, and motivational hockey-themed quotes.

You must create a Zazzle account to apply for the Saucy Mitts Hockey affiliate program. You can earn a 15% commission on every qualified purchase. You’ll get credit for orders made within 45 days of customers’ first click on your link.

Saucy Mitts Hockey only pays affiliates via PayPal on a monthly basis. However, you must have at least $45 in your account balance to withdraw payouts.

10. Osaka World

Osaka World provides Japanese-inspired hockey sticks, paddles, fitness gear, and more. They are the official sponsor of various national teams such as the USA, Belgium, Czech Republic, and more.

Osaka World manages their hockey affiliate program through the affiliate software UpPromote. After joining their program, you can earn a 10% commission on every qualified purchase. You’ll only receive a commission if customers click on your link and make an order within 30 days.

You should use authorized logos and HD images in your content to enhance the quality and build trust with the audience. You can also place banners within relevant blog content, such as product reviews or comparison articles, to increase engagement and enhance brand awareness.

A Step-by-Step Guide to Launching Your Shopify Hockey Affiliate Program

Selling hockey gear online is hard.

If you only use regular ads, you might spend lots of money but not sell much stuff. It’s like being stuck on the bench while other teams score goals.

You need a better plan to beat your competition and make real connections with customers.

What if you could get hockey lovers, players, fans, or even coaches to help sell your gear? That’s what an affiliate program does.

Here’s how it works: You give people a special link to your store.

When someone uses their link to buy your gear, you pay that person a small part of the sale.

It’s like saying “thanks for helping!” You only pay when they actually help you sell something.

Think of it like building a team of fans who tell everyone about your store. They spread the word all over the internet, and you both win when someone buys your gear.

This might sound complicated, but it’s actually pretty easy. You just need to know the right steps.

That’s what this guide will teach you. We’ll show you how to set up your own affiliate program for your Shopify hockey store.

Choose the Right Affiliate Software

Let’s be real for a second. To run a serious program, you need a dedicated engine to automate the manual work.

Since Shopify doesn’t have a built-in affiliate system, so you get to choose an integrated app.

But not all apps are created equal. Before you pick one, you need to know what separates a game-changer from a benchwarmer.

Here’s a simple checklist of what really matters when you’re picking your software:

✅ Accurate tracking

It has to track every single click and sale perfectly. If it doesn’t, your partners won’t trust you, and the whole program falls apart.

✅ Simple dashboards

It needs to be easy for you to see your results, and even easier for your affiliates to grab their links and track their earnings.

✅ Scalable pricing

You shouldn’t have to pay a fortune right away. Look for an app with a free plan so you can start without risk.

✅ Easy payouts

Paying your team shouldn’t be a headache. The best apps let you pay affiliates easily with systems like PayPal or direct bank transfers.

✅ Brand customization

You should be able to customize the sign-up pages and dashboards so they look and feel like a part of your store.

✅ Partner recruitment

Some apps go the extra mile with features like a marketplace where you can discover new creators who are looking for brands like yours to promote.

Finding an app that nails all of these essentials can feel like searching for the perfect hockey stick.

Fortunately, for Shopify store owners, a top recommended affiliate software like UpPromote is designed to do exactly that, and then some.

But a great app is more than just a list of features. It’s about having a team you can count on.

That’s where UpPromote really stands out. Their support team is available 24/7, ready to answer any questions. Thousands of store owners appreciate our assistance, just like this one:

And if you’re worried about the cost of getting all this, you don’t have to be. UpPromote makes it completely risk-free to get going.

There’s a completely free plan to get you started. We also offer a 14-day free trial on any of their paid plans if you want to test out the more powerful tools.

Set Up a Commission Structure

This is the big question everyone asks: “How much should I pay my affiliates?“

If you get this right, you’ll have a team of star players wanting to join you. If you get it wrong, your program will never get off the bench.

At UpPromote, we’ve offered help to various hockey stores on Shopify. To give you real advice, we also looked at over 110 other hockey affiliate programs on the market.

The best and easiest way to pay affiliates is with a percentage of each sale. The key is to offer a rate that gets them excited but still lets you make a profit.

Here are our suggestions for commission rates for the hockey niche.

Hockey Gear (Sticks, Skates, Gloves): 1% – 10%

These are your big-ticket items. The percentage might look small, but the cash in an affiliate’s pocket is what counts.

A 7% commission on a single $300 stick puts $21 in their pocket. They would need to sell almost five t-shirts at a 15% commission to make the same amount of money.

If you don’t make much money on each sale, or if you’re already a huge, famous brand, you can offer less (1-5%).

But to really get affiliates to promote your gear instead of someone else’s, the 5% to 8% range is the sweet spot. For example, big stores like Pure Hockey offer 6%, and Just Hockey offers between 5-10%.

We once supported a hockey brand on Shopify that makes custom sticks. At first, they offered 4%, and they had a tough time getting affiliates excited.

Therefore, they decided to raise it to 7%. The change was huge.

Their best affiliates started making awesome YouTube review videos, and sales from their program shot up by 300%. That little pay bump made it worth their time to make great content.

Apparel & Merch (Hoodies, Hats, T-Shirts): 5% – 20%

You usually make more money on clothing than on a hockey stick.

That means you have more room to offer a bigger commission since these items cost less. You have to make it worth their time to talk about a $40 hoodie.

A bigger cut (10-15% is very common) gets people excited to post. People often buy clothes without a lot of thought, and a quick shout-out from an influencer is often all it takes.

Saucy Mitts Hockey gives a big 15% commission, which gets their partners fired up to promote their brand.

One of the best Shopify hockey clothing brands within the UpPromote system uses a smart trick.

They start everyone at 12%. But they set up a rule that automatically bumps their top sellers to a 17% commission once they hit $2,000 in sales for the month. It turns selling into a fun game and keeps their best partners working hard.

Digital Products (Training Videos, Coaching Plans): 10% – 30%

If you sell digital products, you have a huge advantage.

Once you create a video or a training plan, it costs you nothing to sell it again and again. There are no shipping labels to print or boxes to pack.

So you can offer a much higher commission, attracting more affiliates and content creators. Giving away 20-30% of the sale is a great idea here.

If a well-known coach promotes your training program for you, offering them a large cut of the sale is a powerful motivator.

For every $100 in sales they bring in, you could give them $30. To them, that’s a fantastic deal, and it’s much easier than selling a lot of low-priced items.

Hockey Sports Betting: 20% – 40%

This one is a little different, but it’s good to know about.

Betting companies can pay huge commissions because they know that once a person signs up, they’ll likely spend money for a long time.

They’re willing to pay a lot upfront to get a new customer who will be valuable for years.

Choose a Fair Cookie Duration

A “cookie” is a small file that gets placed on a user’s browser when they click an affiliate’s link.

The cookie duration is the timeframe during which the affiliate will receive credit for a sale if that user makes a purchase.

It’s super important for keeping your affiliates happy and motivated.

If the cookie expires too soon, your affiliate might send you a customer. But if that person waits a few days to buy, the affiliate gets nothing for their hard work.

For Gear and Apparel: 7-30 Days

For most things you sell, like sticks, gloves, or hoodies, this is the perfect range. Most people decide on these things within a few weeks.

A 30-day window is the standard for a reason, affiliates see it as very fair.

This time period covers how people actually shop.

Someone might see a link on Monday, think about it, and then buy it on the weekend after they get paid. A 30-day cookie makes sure the affiliate who sent them still gets credit.

We had a hockey clothing brand on our platform that started with a 7-day cookie.

Their partners were frustrated because customers would browse during the week and buy during weekend sales, often just after the cookie expired.

So they extended the cookie to 30 days, resulting in a 40% increase in their affiliate sales.

For High-Value Gear: 30-60 Days

If you sell very expensive gear, like pro-level goalie pads or custom skates, you need to give people more time. Nobody buys a $1,500 set of pads on a whim.

People take a long time to research these big purchases. They watch lots of review videos, read articles, and ask for advice online.

If your cookie is too short, the affiliate who did the hard work of introducing them to your brand gets nothing.

That’s why top stores like Perani’s Hockey World offer a longer 45-day cookie. It sends a clear message to their partners: “We get it, this takes time. We’ve got your back.”

Prepare Your Promotional Materials

The best people to help sell your gear are really busy. They make videos, write posts, and “talk” to their audience all day long.

If you make them hunt around for your logo or take their own pictures of your products, they’ll just work with another company that makes things easier.

That’s why you need to give them one easy place to find all your photos, videos, files, or links.

In UpPromote, this place is called the Media Gallery. It’s like a digital toolbox where you put all your promotional stuff, so your partners can grab what they need anytime.

The best thing you can give them is great photos that they can’t take themselves.

For example, let’s say you sell fancy hockey sticks.

Don’t just give them one picture. You’d better upload close-up photos that show the cool pattern on the stick and the texture of the blade.

What if you sell hockey clothes, like hoodies and t-shirts? You can fill your Media Gallery with cool pictures of players wearing your stuff at the rink, on the bus, or just hanging out.

You can also lay a t-shirt flat next to some hockey tape and a puck and take a picture. These kinds of photos look awesome on Instagram and are super easy for your partners to share.

You can also upload more than just pictures. It’s a good idea to put up a simple document that lists the cool features of your products. So your affiliates can really understand what they’re promoting.

You can also add short video clips, like the cool sound a puck makes hitting a new stick, or a quick video showing how to use your stick wax.

Set Up a Reliable Payment System

Let’s talk about the most important part of your entire program: paying your people. Nothing will ruin your reputation and destroy trust faster than being late with payments.

Set a clear payday schedule

First things first, you need a payday schedule for your affiliate team. Most brands pay their partners once a month.

But here’s the trick: you’re paying them for the sales they made in the previous month.

So, for all the sales your team makes in January, you’d pay them at the end of February. In the business world, this is often called a “Net-30” schedule.

So, why the one-month delay? It’s all because of one simple word: returns.

Think about it. A customer buys a new pair of skates using a partner’s link. They wear them for a few games and decide they don’t fit right, so they send them back for a refund.

That waiting period gives you time to handle any returns before you pay a commission on a sale that got cancelled.

Don’t worry, this is totally normal. Affiliates will understand how this works and they expect it.

Set a smart payment threshold

Next, you need to decide the smallest amount of money a partner has to earn before you send them a payment. This is called a “payment threshold“.

It’s ‘s a simple way to save you from the headache of sending tons of tiny payments. You won’t want to be processing payouts for just $2.50.

So, what’s the right number? Instead of picking a random number like $50, the best way is to base it on how much money a typical customer spends in your hockey store.

There’s a simple rule of thumb: Set your threshold so that a new partner needs to get 2 or 3 sales to get their first payout.

Let’s break that down with a couple of examples:

Example 1: You sell hockey apparel. 

Imagine your average customer spends about $40. If you offer a 15% commission, your partner earns $6 per sale.

In this case, a $25 minimum threshold would be perfect. A new partner would need about four sales to get paid.

Example 2: You sell high-end goalie pads.

Now, let’s say your average sale is a massive $1,200. With a 7% commission, your partner earns a huge 84 dollars from just one sale.

In this situation, a $50 threshold is far too low. Setting the threshold higher, perhaps at $150, would make more sense.

Offer payment methods your partners trust

Okay, so you have a payday schedule and a smart payment threshold.

Now you need to decide how you’ll actually send the money.

You want to make it super easy and convenient for them to get paid, using systems they already know and trust.

The king of online payments is PayPal. Almost everyone has it, and people trust it with their money.

 It’s the go-to choice for most affiliate programs, and it’s what your partners will likely expect.

But here’s the problem.

If your program gets popular and you have 50 partners to pay, sending each payment one by one is a huge pain.

You’ll spend hours just clicking buttons and copying email addresses. It’s a total headache.

This is where using UpPromote can save the day. The PayPal Auto-Payout will handle all the hard work for you.

We have supported a Shopify brand that sells hockey training gear.

They have over 100 partners, from coaches to kids on TikTok. Before using UpPromote, the owner used to spend a few hours every month sending payments.

Now, he just sets it up in the app. On payday, the app automatically sends the right amount of money to every single partner through PayPal.

But cash isn’t the only way to pay your team. There’s another cool option that works great if your partners are also your biggest fans: Store Credit.

Instead of cash, you pay them with a gift card to your store. Your partner will get “free” gear, and you get to keep cash in your business.

Suppose you are a Shopify brand that sells cool hockey hoodies and hats. Your partners are usually players who already wear this stuff.

With UpPromote, you can easily set up a special program just for these fans. As a partner earns a commission, it goes into their store credit account.

Conclusion

Now you have the playbook. Creating an affiliate program isn’t some complicated power play; it’s a simple strategy to grow your hockey brand. You’re not just getting more sales; you’re building a loyal team of fans who will promote your gear with real passion.

So, what are you waiting for? It’s time to drop the puck. Take the first step by choosing your affiliate software and start building your all-star team today.

FAQs

1) What hockey products convert best for affiliates?

Core gear (sticks, skates, helmets, gloves), goalie gear, team jerseys/hoodies, training aids (shooting pads, slide boards), sharpening tools, bags, tape/wax, collectible merch. Seasonal bundles and beginner sets also convert well.

2) Typical commission rates in the hockey niche?

Commonly 5–12% for equipment/accessories and 3–8% for licensed fan apparel. Premium/own-brand items may pay more; big-name licensed items may pay less.

3) Any geo/shipping gotchas for hockey gear?

Cross-border duties (US↔Canada↔EU) and oversize shipping for sticks/goalie gear can affect conversion time. Set expectations in your content.

4) Which features matter most for hockey stores?

SKU/category-level commissions, bulk unique coupon codes, influencer application forms, product deep-links, multi-currency, and easy PayPal/bank/store-credit payouts.

5) What attribution rules should I set (last-click vs code)?

In hockey, social/code-driven traffic is big. Use “coupon-code priority” for approved creators and last-click for link traffic—document the hierarchy to prevent disputes.